Alaska Marine Community Coalition

What Alaska Marine Community Coalition does

Alaska Marine Community Coalition (AMCC) is a fishermen-led, community-based 501(c)-style nonprofit organization headquartered in Anchorage, Alaska. Founded over 30 years ago (circa 1994-1995) under the name Alaska Marine Conservation Council and rebranded to its current name effective January 15, 2026, AMCC represents fishing families, Alaska Native Tribes, and coastal communities in federal fisheries policy and marine conservation advocacy. The organization's core mission centers on six pillars: healthy fisheries and ecosystems, thriving coastal communities, actionable research and science, effective stewardship and leadership, and the celebration of fishing culture and heritage.

AMCC's program portfolio spans advocacy, applied research, civic engagement, and merchandise. The flagship research initiative, Oceanography On Deck (OOD), installs temperature/depth sensors on commercial fishing vessels across the Bering Sea — currently 12 vessels spanning crab, pelagic trawl, non-pelagic trawl, and freezer longline gear types — in partnership with Alaska Bering Sea Crabbers and Ocean Data Network (Maine), with funding from the North Pacific Research Board. The Fish First, Party Second program provides nonpartisan voter education resources and candidate surveys to Alaska voters on fisheries policy. The Alaska Young Fishermen's Almanac is a published three-volume series documenting fishing community stories, recipes, and culture. AMCC participates directly in North Pacific Fisheries Management Council (NPFMC) proceedings through public comment and testimony across agenda items such as Tanner Crab Protections and PSC Fishmeal & Byproduct Use.

The organization is funded through member donations, the Tide Pool Monthly Giving Club, Pick.Click.Give. (Alaska PFD charitable contributions), 1% for the Planet business partnerships, and restricted grants such as the NPRB-supported OOD project. Merchandise including apparel, totes, and publications are sold online at fixed price points ($25-$58). AMCC carries a 4-Star Charity Navigator rating and operates with a small staff of 1-10 employees led by Executive Director Michelle Stratton. It maintains active social media presence (Facebook, Instagram, LinkedIn), a weekly 'Tuesday Temps' ocean data feature, a Changing Tides blog, a monthly email newsletter, and direct federal policy participation channels. No AI/ML capabilities, patents, M&A activity, outside investment, or paid SaaS products are evident in the source data.

Name

Alaska Marine Community Coalition

Legal name

Alaska Marine Community Coalition

Website

https://akmarine.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Alaska Marine Community Coalition is a fishermen-led Anchorage-based nonprofit advocating for sustainable Alaska fisheries and coastal community resilience. It conducts policy advocacy at NPFMC meetings, runs the Oceanography On Deck vessel-based ocean data program, and operates civic-engagement and publication programs.

Ownership category

akta.pro rank

Product category

Marine Conservation Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industry

Oceans, Coastal & Marine Resource Management (BPADALAI)

Keywords

• Fisheries policy advocacy
• Marine conservation nonprofit
• Coastal community resilience
• Ocean data collection
• Voter education fisheries

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Membership: Individual donations, membership fees, and sustaining gifts through monthly giving clubs (Tide Pool Monthly Giving Club), business gifts, planned gifts, and memorial/honorary gifts.
2. Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, hoodies, sweatshirts), accessories (market totes), and publications (Alaska Young Fishermen's Almanac volumes).
3. Pick.Click.Give. Alaska state charitable giving program allowing donors to contribute part of their Permanent Fund Dividend to qualified nonprofits.
4. 1% for the Planet: Business members pledge 1% of sales to environmental nonprofits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alaska Marine Community Coalition is a fishermen-led nonprofit that advocates for sustainable fisheries policy and marine ecosystem stewardship in Alaska. It represents fishing families, Tribes, and coastal residents in North Pacific Fisheries Management Council processes, conducts actionable research on bycatch and habitat impacts, runs the Oceanography On Deck ocean data collection project, and operates voter education, membership, and merchandise programs to sustain its advocacy work.

Product overview

Alaska Marine Community Coalition operates as a community-based conservation organization offering a portfolio of advocacy programs, publications, and merchandise rather than a traditional technology product. The organization provides the Fish First, Party Second voter engagement program to help Alaskans understand fisheries policy positions of political candidates, publishes the Alaska Young Fishermen's Almanac to document fishing community stories and traditions, conducts the Oceanography On Deck research initiative collecting ocean data through commercial fishing vessels, and sells branded merchandise to support operational funding.

Differentiator

Problem solved

Functional benefit

Brands

• Fish First, Party Second: A nonpartisan voter resource program focused on helping Alaskans stay informed about fisheries issues and elections, providing candidate surveys, voting information, and fisheries issue education.

Products and services

• Fish First, Party Second A nonpartisan voter resource program that provides Alaskans with practical voting information, candidate surveys focused on fisheries issues, and election guides to help voters make informed decisions about Alaska's fisheries and marine future.
• Alaska Young Fishermen's Almanac A publication project showcasing stories, artwork, recipes, and wisdom from Alaska's fishing communities, available in individual volumes or as a full collection. Serves as a guiding resource celebrating fishing heritage.
• Oceanography On Deck A collaborative ocean data collection project that installs temperature/depth sensors on commercial fishing vessels to collect continuous ocean temperature data across multiple gear types and fisheries in the Bering Sea, addressing critical data gaps in the marine ecosystem.
• AMCC Merchandise Store Apparel and branded items including logo t-shirts, fleece pullovers, crewneck sweatshirts, market totes, and accessories that support the organization's work to strengthen Alaska's fishing communities.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Alaska Bering Sea CrabberscoreStrategic or Co-development PartnerCollaborative partnership on the Oceanography On Deck project, a bi-coastal research effort to collect continuous ocean temperature data across multiple gear types and fisheries in the Bering Sea. Both organizations work together with Ocean Data Network to address critical data gaps in marine ecosystem monitoring.
• Ocean Data NetworkcoreStrategic or Co-development PartnerPartner based in Maine collaborating on the Oceanography On Deck project. Provides technical expertise for ocean data collection and sensor system management across Alaska fishing vessels.
• North Pacific Research Board (NPRB)coreOthersPrimary funder of the Oceanography On Deck project. NPRB Science Plan highlights three scientific foundations reflecting understanding of large marine ecosystems and human influence on ocean conditions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Marine Stewardship Council (MSC): Global nonprofit setting standards for sustainable fishing and seafood traceability. Comparable to AMCC in advancing sustainable fisheries through standards and stakeholder engagement, though MSC operates through certification rather than direct regulatory advocacy.

Direct peers

• Oceana: Largest international ocean-focused advocacy organization. Directly comparable to AMCC in mission (sustainable fisheries, marine habitat protection) and advocacy-led GTM, but operates at global scale versus AMCC's Alaska-only focus.
• Coastal Communities Network: Community-of-place coalition supporting working waterfronts and small-scale coastal fisheries. Closely comparable in being a coalition-driven NGO advocating for fishing community interests in regional policy processes.

Broad incumbents

• National Wildlife Federation: Largest US private conservation organization with active marine and fisheries advocacy. Comparable as a science-driven, advocacy-oriented nonprofit, though broader in scope than AMCC's Alaska fisheries focus.
• Natural Resources Defense Council (NRDC): Large environmental advocacy organization with active ocean and fisheries portfolios. Comparable as a nonprofit using science, litigation, and policy advocacy; broader portfolio than AMCC's marine-only focus.
• Environmental Defense Fund (EDF): Major environmental nonprofit with significant fisheries and oceans programs partnering with commercial fishing communities. Highly comparable in combining science-based advocacy with fishing industry engagement, though at national scale.
• Center for Biological Diversity: National nonprofit using science, policy, and litigation to protect endangered species and habitats including marine species. Comparable as an advocacy NGO influencing fisheries and habitat policy through regulatory comment processes.

Others

• Pacific Marine Environmental Laboratory (PMEL) - NOAA: NOAA research lab conducting large-scale ocean and climate monitoring in the Pacific. Comparable to AMCC's OOD program in generating ocean observation data; differs as a federal government research entity rather than an advocacy NGO.
• Alaska Seafood Marketing Institute: State-established marketing entity promoting Alaska seafood. Comparable in being deeply tied to the Alaska commercial fishing sector and the same $5.3B seafood market AMCC references; differs as a seafood promotion body rather than a conservation advocate.

Regional players

• Alaska Wilderness Recreation & Tourism Association (AWRTA): Alaska-focused nonprofit advancing conservation and community interests in the state. Closely comparable as a regional advocacy nonprofit serving Alaska constituencies, though focused on recreation/tourism rather than fisheries policy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlaskaMarine
• LinkedInlinkedin.com/company/ak-marine-community-coalition
• Instagraminstagram.com/ak.marine/#
• Xx.com/akfish4future

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaska Marine Community Coalition