Sedona Yoga Festival

What Sedona Yoga Festival does

Sedona Yoga Festival, operated by Aumbase, Inc., is a privately-held US company that produces an annual multi-day yoga and wellness conference in Sedona, Arizona, founded in 2012 and now in its eleventh year (October 1–4, 2026). The festival combines yoga classes, Ayurveda workshops, keynote presentations, sound healing, kirtan, metaphysics, and land excursions on Sedona's red rocks, alongside a 20-hour Trauma-Informed Yoga Teacher Training (TIYTT) certification offering Yoga Alliance CEUs. The underlying technology stack is a conventional content-plus-commerce platform — WordPress with WooCommerce, Eventive for ticketing, Stripe for payments, and Google Analytics for marketing — with no proprietary algorithms, apps, or AI components. The business model is event-driven and direct-to-consumer: tiered pass revenue (day passes through All Access, plus $99–$749 training add-ons), vendor and sponsor fees, and lodging commissions via channel partners (Hilton Sedona at Bell Rock, Outbound Sedona). The customer base spans individual yoga practitioners, certified yoga teachers seeking CEUs, wellness brands sponsoring or exhibiting at the Conscious Expo, and presenters/facilitators. The company is founder-operated with 1–10 employees, no institutional funding, and operates exclusively within the United States.

Name

Sedona Yoga Festival

Legal name

Aumbase, Inc.

Website

https://sedonayogafestival.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sedona Yoga Festival, operated by Aumbase, Inc., is an annual four-day yoga and wellness conference in Sedona, Arizona, serving yoga practitioners, certified teachers seeking CEUs, wellness sponsors, and presenters through ticketed passes, trauma-informed yoga certification training, and partner lodging packages.

Ownership category

akta.pro rank

Product category

Wellness Events and Yoga Festivals

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJAKAK

Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAL

Yoga Teacher Training (YTT) & Pilates Instructor Training

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYMPAGAFAF

Health, Wellness & Fitness Expos

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

Keywords

• Yoga festival
• Wellness conference
• Yoga teacher training
• Ayurveda workshops
• Trauma-informed yoga

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Festival Passes and Tickets: Primary revenue from selling festival passes ranging from single-day passes to All Access passes, with tiered pricing including early bird and regular rates. All sales are final with no refunds; passes are transferable.
2. Training and Certification Programs: Revenue from specialized training tracks such as the 20-hour Trauma-Informed Yoga Training certification (offered at $450 standalone or $749 bundled with All Access Pass).
3. Vendor and Sponsor Fees: Revenue generated from vendor booth fees, sponsor partnerships, and advertising placements on the festival website and at the Conscious Expo.
4. Lodging Packages and Partnerships: Commission or partnership revenue from lodging partnerships including Outbound Sedona and Hilton Sedona at Bell Rock, offering room and package bookings through the festival.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sedona Yoga Festival produces an annual multi-day yoga and wellness conference in Sedona, Arizona, featuring yoga classes, Ayurveda workshops, keynotes, immersions, sound healing, kirtan, metaphysics sessions, and CEU-certified training. The company sells tiered festival passes (day passes through All Access), standalone and bundled certification programs such as the 20-hour Trauma-Informed Yoga Teacher Training, and generates additional revenue from vendor booths, sponsorships, and lodging partner packages.

Product overview

Sedona Yoga Festival is an annual consciousness evolution conference held in Sedona, Arizona. The event is a single unified offering—a multi-day festival experience combining yoga classes, ayurveda workshops, keynote presentations, land excursions, sound healing sessions, CEU-certified training tracks, and special performances. The festival also offers pre- and post-conference immersions and trauma-conscious yoga training certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Sedona Yoga Festival 2026 Conference Annual multi-day festival pass product providing consumers with access to yoga classes, Ayurveda workshops, keynotes, immersions, sound healing, kirtan, metaphysics sessions, and CEU-certified training tracks at Sedona, Arizona venues.
• Trauma-Informed Yoga Teacher Training (TIYTT) Certification 20-hour TIYTT certification available standalone ($450) or bundled with All Access Pass ($749), with $99 add-on for pass holders. Provides Yoga Alliance CEUs and trauma-conscious methodology for yoga teachers and wellness professionals.
• Conscious Expo Vendor Booths Annual exhibition featuring local spiritual art, handcrafted clothing, jewelry, and wellness products from vendors and sponsors, available for booth purchase and sponsorship.
• On-the-Land Immersions and Excursions Outdoor yoga and meditation experiences held on Sedona's sacred red rocks, facilitated by local guides with expertise in Sedona's geology, indigenous history, and energetic properties.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Village Yoga SedonacoreStrategic or Co-development PartnerLongstanding sponsorship and support of the annual festival. The studio serves as a community gathering place for attendees and is now under new ownership by Ashley Smith, a Licensed Marriage and Family Therapist and longtime yoga practitioner. Located in Village of Oak Creek near Bell Rock with easy access for locals and visitors.
• Aumbase SedonacoreStrategic or Co-development PartnerPremier center for authentic spiritual and wellness experiences in Sedona. Partner for exclusive On the Land Journeys during the festival combining world-class instruction with expertise in Sedona's sacred geography. Offers sound healing ceremonies, yoga flows on red rocks, and guided meditations at vortex sites.
• Outbound SedonamajorChannel Partner/ Reseller/ DistributorLodging partner offering room and package bookings through the festival. Festival venue is located on 22 acres by the creek, with Outbound providing accommodation options for attendees.
• Hilton Sedona at Bell RockmajorChannel Partner/ Reseller/ DistributorPrimary venue and lodging partner for the festival, featuring 130 rooms with warm and inviting atmosphere. Located in Sedona's scenic area with easy access to festival programming.
• Kerala Ayurveda USAmajorGTM or Marketing PartnerMajor sponsor with Vaidya Jayarajan Kodikannath serving as Academy Director and presenter. Offers Ayurvedic wellness education including workshops on sleep, EMF, and self-care practices. Hosts virtual events aligned with the festival.
• Sunshine Law FirmminorImplementation/ SI/ Consulting PartnerLegal services firm founded by Maddison Koper, Esq. serving wellness entrepreneurs with LLC formation, contracts, trademarks, and ongoing legal guidance. Maddison teaches at SYF2026 and offers free consultations to attendees.
• Active Peace YogacoreStrategic or Co-development PartnerFounded by Reggie Hubbard, a 500-hour certified yoga teacher. Reggie serves as lead faculty and curator of the SYF Gives Back Trauma-Informed Yoga Training. Offers asana and meditation classes focused on nurturing peace of mind and physical health.
• Botanic TonicsminorGTM or Marketing PartnerBotanical supplement company with manufacturing in Broken Arrow, Oklahoma. Vendor at SYF2025 with feel free CLASSIC products. Vertically integrated supply chain including a kava farm in Vanuatu.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Lucidity Festival: Annual consciousness, wellness, and music festival in Santa Barbara, CA. Comparable emerging-festival positioning around consciousness evolution, yoga, and community, with overlapping audience.

Direct peers

• Lightning in a Bottle: Multi-day music, yoga, and wellness festival in California. Comparable scale and format as a destination experiential event blending wellness programming with music and community.
• Telluride Yoga Festival: Annual destination yoga festival in Telluride, CO. Strong peer in the destination mountain/landscape yoga festival category, offering yoga classes, teacher training, and music programming for an enthusiast audience.
• Arise Music Festival: Annual yoga, music, and consciousness festival in Colorado. Comparable destination-event format with overlap on wellness, music, and spiritual practice programming targeting similar attendee segments.
• Hanuman Festival: Annual destination yoga and music festival held in Boulder, CO. Closely comparable multi-day festival format combining yoga, music, kirtan, and presenter-led workshops for a similar yoga-practitioner audience.
• BaliSpirit Festival: Multi-day international yoga, dance, and music festival held in Bali. Comparable destination-festival format, yoga teacher programming, sponsor/expo model, and audience demographics.
• Bhakti Fest: Annual devotional yoga and kirtan festival (California/Nevada). Highly comparable on the music/kirtan + yoga + consciousness angle, and a direct competitor for the same wellness enthusiast spend.
• Wanderlust Festival: Multi-day yoga and wellness festival brand operating destination events globally (e.g., Wanderlust 108, Squaw Valley). Directly comparable to Sedona Yoga Festival in format, audience (yoga practitioners and teachers), and B2B sponsor model.

Broad incumbents

• Omega Institute for Holistic Studies: Established holistic learning retreat center in Rhinebeck, NY offering year-round workshops, yoga teacher training, and wellness retreats. Comparable on the workshop, CEU, and teacher-training monetization path SYF could pursue.
• Kripalu Center for Yoga & Health: Year-round yoga, wellness, and teacher-training retreat center in Stockbridge, MA. Comparable on yoga teacher training and certification offerings, but operates a permanent facility rather than an annual festival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sedonayogafestival
• LinkedInlinkedin.com/company/sedona-yoga-festival
• Instagraminstagram.com/sedonayogafestival

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona Yoga Festival