Bhakti Yoga DC

What Bhakti Yoga DC does

Bhakti Yoga DC is a single-location, women-owned yoga studio in Washington, D.C., founded in 2015 by Gopi Kinnicutt. The studio operates from 928 5th St NW and offers a multi-pillar practice built around Yoga Asana, Pranayama, Meditation, Kirtan, and Satsang, with explicit emphasis on the Bhakti (devotional) yoga tradition. Core products include in-studio classes (Vinyasa, Yin, Yoga Nidra, Sound Baths), unlimited membership tiers ($108–$150/month), class packs and drop-ins, and a digital On-Demand Library. Beyond classes, the studio runs American Yoga Council–certified 200-Hour and 300-Hour Yoga Teacher Training programs (tuition $3,200–$4,500), offers private lessons ($105–$125), and operates destination retreats in India and Portugal.

The business is enabled by third-party SaaS infrastructure: WellnessLiving handles class scheduling, membership management, and online booking; WeTravel processes retreat registrations; and Squarespace hosts the public website. There is no proprietary technology platform; the on-demand library and the website are the only digital content surfaces. Revenue is generated from five streams: recurring class memberships, drop-in and class-pack sales, private sessions, teacher-training tuition, and retreat bookings, with supplementary income from Ayurvedic bodywork delivered through the Path Wellbeing partnership.

The company is privately held, independent (no parent or external equity), and is led by Founder & Owner Gopi Kinnicutt, Studio Director Hama Makino, and Spiritual Education Coordinator Premananda Vilasa Das. The only disclosed capital infusion is a $10,000 Comcast RISE grant received in November 2021. Customer segments are exclusively consumer—local D.C. metro practitioners, teacher-training aspirants, and retreat participants—with no enterprise accounts.

Name

Bhakti Yoga DC

Legal name

Bhakti Yoga DC

Website

https://bhaktiyogadc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bhakti Yoga DC is a women-owned, devotional yoga studio in Washington, D.C., offering in-studio classes, memberships, private sessions, American Yoga Council–certified teacher training, Ayurvedic bodywork, and international retreats to individual practitioners in the D.C. metro area.

Ownership category

akta.pro rank

Product category

Yoga & Wellness Studio

NAICS

Fitness and Recreational Sports Centers (713940), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

Keywords

• Yoga studio services
• Yoga teacher training
• Wellness memberships
• Ayurvedic bodywork
• Yoga retreat packages

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Yoga Classes and Memberships: Recurring revenue from monthly memberships and drop-in class fees for in-studio yoga sessions
2. Private Sessions: One-on-one yoga instruction offered both onsite at the studio and offsite at client locations
3. Teacher Training Programs: Certification programs for aspiring yoga teachers, certified through American Yoga Council
4. Retreats: Yoga retreat packages including travel arrangements managed through WeTravel platform
5. Ayurvedic Bodywork Services: Ayurvedic treatments and bodywork offered through Path Wellbeing partnership

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bhakti Yoga DC operates a Washington D.C.-based yoga studio offering in-person classes, meditation, kirtan, satsang, and spiritual education, structured around membership subscriptions, class packs, and drop-in access. The studio also sells multi-level yoga teacher training certifications, private yoga lessons, Ayurvedic marma bodywork and clinical care, destination retreats, and an on-demand digital class library.

Product overview

Bhakti Yoga DC is a yoga studio offering a comprehensive suite of wellness services built around six core practice pillars: Yoga Asana, Pranayama, Meditation, Kirtan, Satsang, and Spiritual Education. The studio operates on a class-based model with membership subscriptions (12-month, 3-month, and 1-month unlimited plans) and drop-in options. Additional offerings include Ayurvedic Marma Bodywork and Health Counseling (bodywork services), Private Yoga Lessons (one-on-one instruction), and an On-Demand Library (digital content). The studio runs two Yoga Teacher Training programs: a 200-Hour certification and a 300-Hour Advanced certification, both through the American Yoga Council. Retreat offerings include spiritual pilgrimages to India and Portugal. The business uses WellnessLiving as its booking and scheduling platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Asana Classes
• Meditation & Pranayama
• Kirtan
• Satsang & Spiritual Education
• Unlimited Memberships
• Class Packs & Drop-Ins
• Private Yoga Lessons
• Ayurvedic Marma Bodywork
• Ayurvedic Clinical Care & Health Counseling
• 200-Hour Yoga Teacher Training
• 300-Hour Advanced Yoga Teacher Training
• India Retreat
• Portugal Women's Retreat (The Conscious She)
• On-Demand Library

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WellnessLivingcoreTechnology or IntegrationWellnessLiving is the studio's primary booking and management software platform, handling class scheduling, customer management, and online reservations.
• WeTravelcoreTechnology or IntegrationWeTravel is used for retreat registration and payment processing, enabling customers to book and pay for yoga retreats through the platform.
• American Yoga CouncilcoreStrategic or Co-development PartnerThe American Yoga Council provides certification for Bhakti Yoga DC's teacher training programs, ensuring curriculum meets industry standards for yoga teacher certification.
• Food for LifeminorGTM or Marketing PartnerBhakti Yoga DC sponsors a student through Food for Life charity organization as part of their community outreach and social impact initiatives.
• Path WellbeingcoreStrategic or Co-development PartnerPath Wellbeing, founded by Kirsten Ahern, provides Ayurvedic bodywork services at the studio, complementing yoga offerings with holistic wellness treatments.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CorePower Yoga: Large national yoga studio chain offering heated vinyasa and teacher training programs. Comparable to BYDC through vinyasa class formats and YTT offerings, but operates at much greater scale with broader geographic footprint.
• YogaWorks: Multi-location yoga studio chain offering classes, teacher training, and workshops. Comparable in core yoga-asana instruction and YTT certification, but broader and more fitness-oriented than BYDC's devotional focus.
• Yoga Six: Growing boutique yoga franchise with standardized class formats, memberships, and teacher training. Comparable to BYDC's tiered membership structure and YTT but operates at franchise scale rather than single-location.
• Chopra Center: Wellness brand offering meditation, yoga, and Ayurvedic programs and certifications. Comparable to BYDC through its meditation/breathwork and Ayurveda offerings, but operates at much larger scale with online courses and retreat centers.

Direct peers

• Y7 Studio: Boutique yoga studio brand with multiple U.S. locations and a distinctive identity-driven positioning. Comparable to BYDC as a single-modality boutique studio with strong brand community, though Y7 leans hip-hop/vinyasa rather than devotional.
• Modo Yoga: Yoga studio franchise with community-oriented positioning, hot yoga classes, and certified teacher training. Comparable to BYDC's community-first, training-inclusive model, though with a different stylistic emphasis.
• Sky Ting Yoga: Boutique yoga studio with strong brand identity, multiple locations, and teacher training. Comparable to BYDC in its design-forward, community-driven studio model and certified YTT offering.
• Wanderlust: Yoga-focused events and retreat company hosting festivals and destination retreats globally. Directly comparable to BYDC's India and Portugal retreat business model and spiritual-wellness positioning.

Emerging players

• Glo (Yoga, Meditation, Pilates): Subscription digital platform offering online yoga, meditation, and Pilates classes. Comparable to BYDC's on-demand library offering and overlapping teacher training content, but purely digital without physical studio.

Others

• Path Wellbeing: Ayurvedic wellness practice founded by Kirsten Ahern that actually partners with Bhakti Yoga DC to deliver on-site Marma bodywork and clinical care. Included as a direct operating partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bhaktiyogadc
• LinkedInlinkedin.com/company/bhakti-yoga-dc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bhakti Yoga DC