What ラクーンコマース does

ラクーンコマース (Raccoon Commerce Co., Ltd.) is a privately held Japanese B2B e-commerce company that operates Super Delivery, one of Japan's largest wholesale and procurement platforms, connecting approximately 3,361 manufacturers and suppliers with retail stores, online shops, and service businesses such as restaurants, beauty salons, and hotels. The platform lists 2,188,350 products across fashion, furniture and interior goods, daily necessities, electronics, food and beverages, store fixtures, and books, and is accessible in Japanese, English, Simplified/Traditional Chinese, and Korean, with international buyers supported through the SD export service and a March 2026 Taipei physical showroom extension. Buyers can place orders with one-piece minimum quantities, view retail (上代) prices publicly, and access wholesale pricing only after registration, with some vendors offering free shipping, first-purchase discounts, and bulk terms.

The underlying technology is a standard B2B e-commerce marketplace platform with SSL-encrypted data transmission, detailed product and company search, wishlists, cash-on-delivery support, and image-reuse rights. Raccoon Commerce has built a portfolio of complementary B2B services around the core marketplace: COREC (cloud-based order and procurement management), Paid/PaidBtoB (post-payment billing), URIHO (accounts receivable guarantee), and SD Factory (manufacturer-factory matching), each with its own product URL. The company integrates with downstream e-commerce storefronts (BASE, COLORME), payment (Square), and POS (ubiregi) systems to create a connected retail-stack ecosystem.

The business model is primarily a marketplace-commission model on transactions between vendors and retail buyers, supplemented by fees and revenue from the adjacent B2B services. Go-to-market is product-led and self-serve, with member registration gating wholesale pricing, supported by content marketing (SUPER DELIVERY MEDIA blog), live commerce streaming, multi-language social media, B2B EC educational seminars, and affiliate partnerships. The company is headquartered in Tokyo, Japan, and is independently operated as part of the RACCOON GROUP, with no parent company, subsidiaries, or external venture funding identified in the available data.

Name

ラクーンコマース

Legal name

RACCOON COMMERCE, Inc.

Website

https://superdelivery.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Raccoon Commerce (ラクーンコマース) operates Super Delivery, a Japan-based B2B wholesale platform connecting roughly 3,361 manufacturers with retail and service-business buyers across 2.19 million product listings, complemented by adjacent B2B services in procurement automation, post-payment billing, and AR guarantees.

Ownership category

akta.pro rank

Product category

B2B Wholesale Marketplace

NAICS

Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Durable Goods (5000)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industries

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD), International DTC & Brand.com (Global Shipping) (CRAFAJAB)

Keywords

• B2B wholesale marketplace
• Wholesale procurement platform
• Manufacturer sourcing platform
• B2B e-commerce
• Wholesale ordering system

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Marketplace Transaction Commission: Platform facilitates wholesale transactions between manufacturers/vendors and retailers/service businesses, earning revenue through transaction commissions on sales conducted through the Super Delivery platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Raccoon Commerce operates the Super Delivery B2B wholesale and procurement platform, connecting manufacturers and wholesalers with retailers and service businesses. The platform lists approximately 2,188,350 products from 3,361 registered vendor companies across fashion, interior goods, daily necessities, electronics, food, and store fixtures, enabling buyers to purchase at wholesale prices with single-piece minimum orders.

Product overview

ラクーンコマース operates a platform-plus-services portfolio anchored by スーパーデリバリー (Super Delivery), Japan's leading B2B wholesale/sourcing platform with approximately 2.19 million products from 3,361 companies. The platform enables retailers and service businesses to purchase products directly from manufacturers at wholesale prices. Complementing the core platform are ancillary services: SD export for international buyers, COREC for order/procurement automation, SD Factory for manufacturer-factory matching, Paid for B2B post-payment billing, and URIHO for accounts receivable guarantees. The platform covers fashion, furniture/interior, living goods, electronics, food/beverages, store fixtures, and books.

Differentiator

Problem solved

Functional benefit

Brands

• Super Delivery (スーパーデリバリー): B2B wholesale procurement platform connecting manufacturers with retailers, offering 2,188,350 products from 3,361 companies.
• COREC
• SD Factory
• PaidBtoB
• URIHO

Products and services

• スーパーデリバリー (Super Delivery) B2B wholesale and sourcing platform connecting manufacturers and wholesalers with retailers and service businesses, allowing wholesale purchases with single-item minimum orders, image reuse, and cash-on-delivery options.
• SD export (海外向けサービス) International version of Super Delivery for overseas buyers, enabling cross-border B2B transactions and supporting the global expansion of Japanese manufacturers through multilingual versions.
• COREC (コアレック) Cloud-based order and procurement management system enabling automated ordering and invoicing workflows between B2B trading partners.
• SD Factory Matching service connecting manufacturers with factories for production and manufacturing needs.
• Paid (PAID) B2B post-payment settlement service allowing buyers to pay invoices after a deferred period.
• URIHO Internet-based accounts receivable guarantee service protecting sellers from unpaid receivables in B2B transactions.

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• BASEminorGTM or Marketing PartnerIntegration partnership allowing Super Delivery vendors to easily sell on the BASE e-commerce platform. Users can source products from Super Delivery and sell through BASE's online store platform.
• カラーミー (COLORME)minorGTM or Marketing PartnerPartnership enabling Super Delivery suppliers to set up online stores using the カラーミー e-commerce platform, facilitating easy transition from wholesale sourcing to retail sales.
• SquareminorGTM or Marketing PartnerCredit card payment processing partnership offering Square's payment solutions to Super Delivery members for their retail operations.
• ユビレジ (ubiregi)minorGTM or Marketing PartnerPOS register integration partnership that automatically reflects product registrations from Super Delivery, streamlining inventory management for retailers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ankorstore: European B2B wholesale marketplace serving independent retailers and brands with a comparable self-serve model, multi-category catalog, and minimum-order flexibility. Similar role to Super Delivery in a different geography.
• Tundra: Zero-commission B2B wholesale marketplace for buyers and brands. Direct peer as a generalist B2B sourcing marketplace, with contrasting monetization model that pressures incumbent commission-led platforms like Super Delivery.
• Faire: Online wholesale marketplace connecting independent retailers with brands, enabling small-order discovery and purchase. Closest analogue to Super Delivery's retailer-facing wholesale model, with overlapping product breadth, B2B marketplace mechanics, and SMB buyer focus.
• Handshake (Shopify): Shopify-operated wholesale marketplace connecting independent brands with retailers for reordering and discovery. Closely comparable to Super Delivery on multi-category brand-to-retailer dynamics, with deeper tech-stack tooling.
• NETSEA: Japanese B2B wholesale marketplace serving retailers with apparel, household goods, and accessories. The closest domestic Japanese competitor to Super Delivery, matching the SMB retail buyer persona and multi-category generalist positioning.

Broad incumbents

• Alibaba.com: Global B2B ecommerce leader connecting manufacturers with wholesale buyers worldwide, with overwhelming scale in cross-border sourcing. Overlaps with Super Delivery's marketplace model at the international and large-buyer end.
• Global Sources: Hong Kong-headquartered B2B sourcing platform with deep Asia manufacturer relationships and trade-show heritage. Operates in the same B2B wholesale and sourcing space as Super Delivery, with broader supplier base and more international buyer overlap.

Regional players

• 1688.com: Alibaba's China-domestic B2B wholesale marketplace, focused on connecting Chinese manufacturers with domestic retailers. Direct analog to Super Delivery in the China market and a key competitive reference for platform dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/superdelivery_j
• YouTubeyoutube.com/channel/UCBbCkrfAJwaNonA5MWVx40A
• Facebookfacebook.com/SUPERDELIVERY
• Instagraminstagram.com/superdelivery_media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ラクーンコマース