SirDavis
SirDavis is a U.S. premium American whisky brand founded by Beyoncé Knowles-Carter in partnership with Moët Hennessy USA (LVMH), selling a non chill-filtered rye whisky finished in Pedro Ximénez sherry casks direct-to-consumer to next-generation and seasoned U.S. luxury spirits drinkers.
- Company typePrivate
- Founded2024
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What SirDavis does
SirDavis is a U.S. premium American whisky brand founded in 2024 by Beyoncé Knowles-Carter in partnership with Moët Hennessy USA, Inc. (an LVMH subsidiary) and five-time International Whisky Competition Master Distiller of the Year Dr. Bill Lumsden. The brand is named in honor of Beyoncé's paternal great-grandfather Davis Hogue, a moonshiner during Prohibition, and is headquartered out of Houston, Texas, with a brand-home / visitor experience planned to open in 2025. The company is wholly owned by Moët Hennessy USA, Inc. and operates on a direct-to-consumer basis with no outside funding rounds.
The core product is a single expression — SirDavis American Whisky, bottled at 44% ABV (88 proof) — produced using a mash bill with high barley content married to rye, double-matured first in American oak barrels and then finished in Pedro Ximénez sherry casks. The liquid is non chill-filtered, contains no additives or coloring, and is positioned as a hybrid of American rye complexity with Japanese and Scottish whisky stylistic influences. The portfolio has expanded in 2025 to include a smaller-format bottle and a Whisky Lemonade Cocktail Kit sold via Cocktail Courier, alongside an extensive on-site cocktail-recipe library designed to drive category entry for newer whisky drinkers.
SirDavis monetizes primarily through one-time direct product sales on sirdavis.com, where ReserveBar — an independent licensed third-party beverage alcohol retailer — handles all purchases, fulfillment, and shipping in compliance with U.S. state-by-state alcohol shipping regulations. The brand also distributes through a third-party cocktail-kit channel and a "Find SirDavis" retail locator pointing to off-premise retail partners. Pricing is not publicly disclosed on the brand's website. Marketing is conducted via organic social (Instagram, Facebook, LinkedIn), an email newsletter community list, and content marketing on the brand site featuring cocktail recipes and brand storytelling.
SirDavis firmographics
Firmographics- Name
- SirDavis
- Legal name
- Moët Hennessy USA, Inc.
- Website
- https://sirdavis.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SirDavis is a U.S. premium American whisky brand founded by Beyoncé Knowles-Carter in partnership with Moët Hennessy USA (LVMH), selling a non chill-filtered rye whisky finished in Pedro Ximénez sherry casks direct-to-consumer to next-generation and seasoned U.S. luxury spirits drinkers.
- Ownership category
- akta.pro rank
SirDavis industry classification
Industry- Product category
- Premium American Whisky
- NAICS
- Distilleries (312140)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where SirDavis is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SirDavis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Operations, Supply Chain, Personnel
Revenue model
- Whisky Product Sales: Direct product sales of SirDavis American Whisky to consumers through the brand's e-commerce website. Fulfillment and shipping are processed through ReserveBar, an independent third-party retailer.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SirDavis product offering
Product offeringCore offering
SirDavis is a premium American whisky brand founded by Beyoncé Knowles-Carter in partnership with Moët Hennessy. It produces and sells a non-chill-filtered American rye whisky (44% ABV / 88 proof) finished in Pedro Ximénez sherry casks, distributed primarily direct-to-consumer through its e-commerce website with fulfillment processed by ReserveBar, alongside a Whisky Lemonade Cocktail Kit sold through Cocktail Courier.
Product overview
SirDavis is a single-product spirits brand offering premium American whisky, with a portfolio consisting of the core SirDavis American Whisky product (available in standard and new small sizes), the Whisky Lemonade Cocktail Kit for at-home cocktail preparation, and an extensive collection of cocktail recipes showcasing the whisky. The brand is founded by Beyoncé Knowles-Carter in partnership with Moët Hennessy.
Differentiator
Problem solved
Functional benefit
Products and services
- SirDavis American Whisky Award-winning premium American rye whisky (44% ABV / 88 proof) finished in Pedro Ximénez sherry casks, featuring a non chill-filtration process, no additives or coloring, and a high-barley mash bill. Sold to individual consumers through the brand website with fulfillment via ReserveBar, targeting next-generation luxury whisky drinkers and seasoned connoisseurs.
- Whisky Lemonade Cocktail Kit An at-home cocktail kit containing the ingredients needed to prepare the Whisky Lemonade summer drink using SirDavis whisky. Sold through Cocktail Courier as a third-party retail partner for individual consumers.
Quantifiable outcome
- 95 Points Gold 2023
- +4 more outcomes
Companies that use SirDavis
Customer profileSegments2 records
Ideal customer profiles2 records
SirDavis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SirDavis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Moët HennessycoreSirDavis was co-founded by Beyoncé Knowles-Carter and is crafted in partnership with Moët Hennessy. Moët Hennessy provided access to their luxury spirits infrastructure and expertise, including renowned Master Distiller Dr. Bill Lumsden, to help create the brand's unique flavor profile.
- Dr. Bill LumsdencoreFive-time International Whisky Competition Master Distiller of the Year who partnered with Beyoncé Knowles-Carter and Moët Hennessy to craft SirDavis. Dr. Lumsden led the research and blind tastings that resulted in the final liquid profile.
- ReserveBarcoreIndependent third-party licensed beverage alcohol retailer that processes all purchases, fulfillment, and shipping for SirDavis products ordered through the brand's website.
- Cocktail CourierminorThird-party partner that sells the SirDavis Whisky Lemonade Cocktail Kit, containing everything needed to make the ultimate summer drink. Order while supplies last.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SirDavis competitors and assessment
Company assessmentBroad incumbents
- Maker's Mark: Beam Suntory's premium wheated bourbon, a reference point for accessible-luxury American whisky positioning. Comparable to SirDavis as a premium-tier aspirational American whiskey brand, but at vastly broader distribution.
- Woodford Reserve: Brown-Forman's flagship premium American whiskey, a category benchmark for premium rye/bourbon. Comparable to SirDavis in targeting premium American whisky drinkers but operates at vastly broader scale and distribution.
- Ardbeg: LVMH/Moët Hennessy-owned peated single malt Scotch. Comparable to SirDavis as a sibling brand within Moët Hennessy's portfolio, illustrating the type of specialty spirits asset SirDavis could grow into under LVMH stewardship.
Direct peers
- Proper No. Twelve Irish Whiskey: Conor McGregor-founded Irish whiskey that scaled celebrity-driven novelty to a major category brand before being divested. Comparable as a celebrity founder-built whiskey brand, but its post-launch velocity decline highlights the durability risk SirDavis faces.
- 818 Tequila: Kendall Jenner's celebrity tequila brand that scaled rapidly on cultural momentum and award recognition before selling to Diageo. Closely comparable to SirDavis in founder-driven launch, premium positioning, and reliance on next-generation luxury consumers.
- Teremana Tequila: Dwayne Johnson's celebrity tequila brand with similar founder-led growth playbook, premium positioning, and culturally-led GTM motion as SirDavis.
- Casamigos: Celebrity-founded (George Clooney) tequila brand that scaled primarily direct-to-consumer before being acquired by Diageo. Most directly comparable to SirDavis as a celebrity-backed premium spirits brand launched with founder-led storytelling and grown into a scaled category player.
- Aviation American Gin: Ryan Reynolds-owned celebrity gin brand that achieved scale via aggressive marketing and was acquired by Diageo. Comparable to SirDavis as a founder-led spirits brand leaning on celebrity reach to drive trial in a traditional category.
Emerging players
- WhistlePig: Premium rye whiskey specialist that built a craft-to-premium positioning in American rye. Directly comparable to SirDavis as a rye-led premium player targeting connoisseurs and luxury consumers.
- High West Whiskey: Craft American whiskey brand acquired by Constellation Brands, known for innovative cask-finished expressions. Comparable to SirDavis for its cask-finishing innovation and crossover appeal to non-traditional whisky drinkers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SirDavis social profiles
Digital presenceSirDavis financial estimates
Financial estimateRevenue estimate
Valuation estimate
SirDavis leadership team
Management profileNumber of profiles
Profiles2 records
SirDavis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SirDavis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SirDavis
What does SirDavis do?
SirDavis is a premium American whisky brand founded by Beyoncé Knowles-Carter in partnership with Moët Hennessy. It produces and sells a non-chill-filtered American rye whisky (44% ABV / 88 proof) finished in Pedro Ximénez sherry casks, distributed primarily direct-to-consumer through its e-commerce website with fulfillment processed by ReserveBar, alongside a Whisky Lemonade Cocktail Kit sold through Cocktail Courier.
Is SirDavis a public or private company?
SirDavis is a private company. It is classified as corporate owned and is currently operating.
When was SirDavis founded?
SirDavis was founded in 2024. It employs 1 to 10 people.
Where is SirDavis based?
SirDavis is headquartered in Houston, United States, in the North America region.
How does SirDavis make money?
One revenue line is on record: whisky Product Sales.
Who are SirDavis's main competitors?
Broad incumbents on record are Maker's Mark, Woodford Reserve and Ardbeg. Direct peers are Proper No. Twelve Irish Whiskey, 818 Tequila, Teremana Tequila, Casamigos and Aviation American Gin. Emerging players are WhistlePig and High West Whiskey.
Does SirDavis have an API?
No public API is recorded for SirDavis.
What industry is SirDavis in?
SirDavis's product category is Premium American Whisky. Its primary akta.pro industry code is THAJAGAF, Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka). Its NAICS code is 312140 and its SIC code is 2080.