Agence Naga

What Agence Naga does

Agence Naga is a full-service digital marketing agency operating as a brand within the acti group, an independent French agency founded in 1998 and headquartered in Lyon. Naga was formally positioned as a dedicated digital marketing brand in 2019 and now serves clients from four offices across Lyon, Paris, Bordeaux, and Toulouse, employing approximately 20 specialists under the broader acti umbrella. The agency offers an integrated portfolio of digital marketing services organized around six competencies: strategic digital consulting, social media management (including community management, social listening, and crisis communication), SEO and data analytics (encompassing organic search, paid advertising, and competitive benchmarking), creative content design (graphic design, motion design, video production, audio/podcast creation), digital advertising (display, programmatic, social ads), and mediatization services including e-RP and influencer relations.

The agency's technology stack combines third-party platforms with AI-augmented capabilities. Tools cited include Google Analytics, Matomo, Piwik, Google Search Console, SemRush, Screaming Frog, and Looker Studio for analytics; social listening platforms integrated with AI for real-time brand mention monitoring, e-reputation surveillance, and crisis detection; AI-assisted webmarketing audit processes; and generative AI tooling for GEO (Generative Engine Optimization) content strategies targeting LLM-based search interfaces. The agency delivers services through project-based engagements and retainer arrangements under a professional services revenue model, targeting B2B enterprises, B2C brands, government/public institutions, and nonprofit organizations across France.

Naga operates within a networked structure of complementary independent agencies under acti, including TAO (advertising), Inoxia (Lucie-labeled responsible communication), and Proformats (Lucie-labeled editing, printing, and packaging). The agency is founder-led, with Edward d'Etat serving as President of acti and Director of Publication. No venture capital or private equity investment is evident in the available data, and revenue is not publicly disclosed. The customer base spans diverse industries — including Boiron (pharmaceuticals), Grand Hôtel-Dieu (hospitality), Maxi Zoo (retail), Handicap International (nonprofit), Mairie de Villeurbanne (government), and Tubesca-Comabi (industrial) — with documented outcomes such as +39% website traffic for industrial clients and +200,000€ in online revenue for viticulture clients.

Name

Agence Naga

Legal name

acti

Website

https://agence-naga.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Agence Naga is a French full-service digital marketing agency within the acti independent agency group, serving B2B, B2C, government, and nonprofit clients with social media management, SEO/SEA, content creation, AI-enhanced social listening, and e-reputation services from offices in Lyon, Paris, Bordeaux, and Toulouse.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFACAB

Paid Social Advertising

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Digital marketing services
• Social media management
• Search engine optimization
• Content creation services
• Webmarketing consulting

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue model offering a comprehensive suite of digital marketing services including social media management, SEO/SEA consulting, content creation, graphic design, crisis communication, social listening, and training. Services are delivered through direct client engagement with project-based and retainer-based arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Agence Naga is a French digital marketing agency operating as a brand of acti, delivering integrated digital communication services across social media management, search engine optimization (SEO) and advertising (SEA), content creation, graphic and motion design, video and podcast production, social listening and e-reputation, crisis communication, and digital strategy consulting for businesses, public institutions, and nonprofits.

Product overview

Agence Naga is a digital marketing agency operating under the acti group brand, providing integrated communication and marketing services from offices in Lyon, Paris, Bordeaux, and Toulouse. The agency's offering comprises a unified portfolio of digital marketing services organized around six core competencies: strategic digital consulting, social media management (including community management, social listening, and crisis communication), SEO and data analytics (encompassing organic search, paid advertising, and competitive benchmarking), creative content design (spanning graphic design, motion design, video production, and audio/podcast creation), digital advertising (including display, programmatic, and social ads), and mediatization services. The services are delivered as professional consulting and creative engagements rather than standalone software products, with AI capabilities integrated into social listening, content optimization, and audit processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management

Quantifiable outcome

• +39% website traffic, +47% qualified conversions for B2B industrial client Isermatic
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• acticoreStrategic or Co-development PartnerNaga is a brand of acti, an independent digital agency (SAS with 52,850€ capital) founded in 1998 and celebrating 25 years in 2023. Acti provides the parent organizational structure, website hosting (green data center), and acts as the publisher and legal entity for the Naga brand. Naga operates as part of the acti group of agencies.
• TAO (advertising agency)minorStrategic or Co-development PartnerTAO is an advertising agency within the acti group of independent agencies, complementary to Naga's digital marketing expertise. Located in Bordeaux and Toulouse.
• Inoxia (communication agency)minorStrategic or Co-development PartnerInoxia is a 360° responsible communication agency within the acti group, providing complementary communication services. Both Inoxia and Proformats are Lucie-labeled (sustainable development certification).
• Proformats (publishing agency)minorStrategic or Co-development PartnerProformats is an editing, printing, and packaging agency within the acti group, complementing Naga's digital services with traditional publishing capabilities. Both Inoxia and Proformats are Lucie-labeled.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Digitas France: France arm of the global Digitas network providing digital creative, media, and data services to large enterprise clients — a larger incumbent that competes for the upper end of Naga's enterprise prospect universe.
• Publicis France: French operations of Publicis Groupe, one of the world's largest advertising and marketing networks — represents the kind of full-service global competitor Naga competes against for major French enterprise accounts.
• Havas Paris: Paris headquarters of global advertising and marketing group Havas — broad incumbent competing for integrated communications mandates including digital, content, and PR services.

Direct peers

• Yumens: French digital marketing agency specialized in SEO, SEA, and data-driven performance marketing for enterprise clients — directly competes with Naga on paid search and analytics mandates.
• Emakina France: European digital agency with French operations providing digital strategy, content, and technology services — overlaps with Naga's full-service digital offering for mid-market and enterprise clients.
• Artefact: French-founded global data and AI marketing agency offering data strategy, media, and AI-powered marketing services — relevant peer given Naga's explicit investment in AI-augmented social listening and SEO/GEO.
• Eskimoz: French digital marketing agency of comparable size focused on SEO, SEA, and content marketing for mid-market and enterprise clients — directly overlapping with Naga's core service menu and target segments in France.
• Seenk: Independent French digital agency offering SEO, SEA, social media, and analytics services to mid-market and enterprise clients — closely comparable scale and service portfolio to Agence Naga.
• Dagobert: Paris-based independent creative and digital agency combining brand strategy, social media, and content production — comparable independent-agency positioning and integrated content capabilities.

Others

• Inoxia: Sister agency within the acti group providing 360° responsible communication and PR services — not a competitor but a closely coupled ecosystem partner enabling Naga's integrated pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AgenceNAGA
• Facebookfacebook.com/AgenceNAGA
• LinkedInlinkedin.com/company/agence-naga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Naga