Plantasur
Plantasur is a privately held Spanish B2B wholesaler that operates a multi-lingual e-commerce platform distributing indoor cultivation equipment, fertilizers, lighting, and headshop products from 50+ brands to growshops and cannabis-sector businesses, including its own Pure Factory private label.
- Company typePrivate
- Founded2007
- HeadquartersGranada, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
Plantasur firmographics
Firmographics- Name
- Plantasur
- Legal name
- Plantasur Trading, S.L.
- Website
- https://plantasur.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plantasur is a privately held Spanish B2B wholesaler that operates a multi-lingual e-commerce platform distributing indoor cultivation equipment, fertilizers, lighting, and headshop products from 50+ brands to growshops and cannabis-sector businesses, including its own Pure Factory private label.
- Ownership category
- akta.pro rank
Plantasur industry classification
Industry- Product category
- Indoor Cultivation Equipment Wholesale
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics) (AFAGAHAH)
Keywords
Where Plantasur is headquartered
LocationHeadquarters
- HQ city
- Granada
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Plantasur business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B E-commerce Retail: Online retail of indoor cultivation equipment and supplies to growshops and cannabis sector businesses. Products include grow tents, fertilizers, lighting, irrigation systems, and headshop items. Revenue generated through product sales with prices displayed in EUR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products with volume discounts available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Plantasur product offering
Product offeringCore offering
Plantasur is a B2B e-commerce wholesale distributor of indoor cannabis/horticultural cultivation equipment and accessories, supplying growshops and online cultivation retailers across Europe. Its catalog spans grow tents, lighting, climate control, hydroponic systems, fertilizers/substrates, headshop accessories, and cultivation measurement tools, including the company's own private-label brand Pure Factory.
Product overview
Plantasur is an online B2B wholesale platform serving growshops and the indoor gardening/cannabis sector across Europe. The platform operates as a multi-brand e-commerce marketplace rather than a single unified product, offering six main product categories: (1) Grow Tents and Greenhouses including Homebox, Mammoth, Pure Tent, and Secret Jardin sub-brands; (2) Cultivation Equipment covering irrigation systems, climate control, extractors, measurement instruments, pots, and odor control; (3) Fertilizers and Substrates with over 50 brands including Advanced Hydroponics, Biobizz, Canna, Athena, Plagron, and Terra Aquatica; (4) Lighting including LED systems, ballasts, reflectors, and bulbs from brands like Dimlux, Lumatek, Gavita, and Sanlight; (5) Headshop with vaporizers (Pax, Dynavap, DaVinci), grinders, and smoking accessories; and (6) Growing Systems including AutoPot, Nutriculture, and Terra Aquatica. The company also carries its own Pure Factory brand for basic cultivation supplies. Plantasur supports multi-language operations in Spanish, English, Italian, and French, with customer service based in Granada, Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Grow Tents and Greenhouses Enclosures for indoor cannabis/horticulture cultivation, sold wholesale to growshops and online retailers.
- Cultivation Equipment (irrigation, climate control, extractors, measurement, pots, odor control) Hardware and accessories used to manage irrigation, climate, air extraction, measurement, and odor in indoor grow environments, sold wholesale to retailers.
- Fertilizers and Substrates Plant nutrition and growing media products for indoor cultivation, sold wholesale to growshop customers.
- Cultivation Lighting (LED, ballasts, reflectors, bulbs) Horticultural lighting systems and components for indoor grow environments, distributed wholesale to retailers.
- Headshop and Accessories (vaporizers, grinders, smoking accessories) Consumer-facing cannabis accessories such as vaporizers, grinders, and smoking products, distributed wholesale to growshops and online retailers.
- Hydroponic Growing Systems Soilless / hydroponic growing systems and related components for indoor cultivation, sold wholesale to growshop retailers.
- Pure Factory (private-label brand) Plantasur's own private-label brand offering indoor cultivation products, providing resellers with exclusive SKUs and differentiated margins versus third-party brands.
Companies that use Plantasur
Customer profileSegments3 records
Ideal customer profiles1 record
Plantasur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plantasur partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Plantasur competitors and assessment
Company assessmentDirect peers
- Plagron: Dutch substrates, nutrients, and additives brand sold across European growshops. Competes with Plantasur's distributed brands in the Fertilizers and Substrates category while being one of its listed suppliers.
- Alchimia: Spanish growshop and online retailer of indoor cultivation equipment, fertilizers, lighting, and accessories. Closest geographic competitor to Plantasur with overlapping multi-brand catalog and B2B/B2C hybrid model.
- Terra Aquatica (formerly General Hydroponics Europe): French/European hydroponic nutrients and systems brand — both a supplier carried by Plantasur and a brand competitor with overlapping product lines in nutrients and active hydroponic systems.
- Botanicare: Hydroponic equipment brand and distributor offering nutrients, trays, reservoirs, and irrigation systems overlapping with Plantasur's Cultivation Equipment and Growing Systems categories.
Emerging players
- Aptus Holland: Dutch plant nutrient and stimulant brand distributed through European growshops. A smaller, brand-focused operator in the same value-chain tier as Plantasur's nutrient category.
Broad incumbents
- GrowGeneration: US-listed (GRWG) specialty retailer and B2B distributor of hydroponic and indoor cultivation equipment with nationwide store footprint. Overlapping product categories, supply partners, and customer profile.
- Hydrofarm Holdings Group: US-listed (HYFM) distributor and manufacturer of hydroponics equipment, lighting, nutrients, and cultivation supplies. Same multi-category distribution model at far larger scale, serving both B2B and retail.
- Hawthorne Gardening Company: The Scotts Miracle-Gro subsidiary focused exclusively on hydroponic and indoor gardening products. Large incumbent with overlapping lighting, nutrients, and growing systems categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plantasur social profiles
Digital presencePlantasur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plantasur leadership team
Management profileNumber of profiles
Plantasur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plantasur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plantasur
What does Plantasur do?
Plantasur is a B2B e-commerce wholesale distributor of indoor cannabis/horticultural cultivation equipment and accessories, supplying growshops and online cultivation retailers across Europe. Its catalog spans grow tents, lighting, climate control, hydroponic systems, fertilizers/substrates, headshop accessories, and cultivation measurement tools, including the company's own private-label brand Pure Factory.
Is Plantasur a public or private company?
Plantasur is a private company. It is classified as unknown and is currently operating.
When was Plantasur founded?
Plantasur was founded in 2007. It employs 11 to 50 people.
Where is Plantasur based?
Plantasur is headquartered in Granada, Spain, in the Europe region.
How does Plantasur make money?
One revenue line is on record: B2B E-commerce Retail.
Who are Plantasur's main competitors?
Direct peers on record are Plagron, Alchimia, Terra Aquatica (formerly General Hydroponics Europe) and Botanicare. Aptus Holland is listed as an emerging player. Broad incumbents are GrowGeneration, Hydrofarm Holdings Group and Hawthorne Gardening Company.
Does Plantasur have an API?
No public API is recorded for Plantasur.
What industry is Plantasur in?
Plantasur's product category is Indoor Cultivation Equipment Wholesale. Its primary akta.pro industry code is AFAGAHAH, Protected Cultivation of Specialty Crops (Orchids, Bonsai, Exotics). Its NAICS code is 444240 and its SIC code is 5200.