What Aeroflow Urology does

Aeroflow Urology is a US-based durable medical equipment (DME) supplier and subsidiary of Aeroflow Inc. (Aeroflow Health) that distributes incontinence supplies, urinary catheters, and related urology products to consumers at no out-of-pocket cost, with payment billed directly to Medicaid and over 300 commercial insurance plans across all 50 states. The company serves two primary patient populations—adults experiencing incontinence and children with qualifying medical conditions—as well as the caregivers who manage their care, with product categories spanning adult and pediatric diapers, protective underwear, bladder control pads, booster pads, underpads, wipes, intermittent and indwelling catheters, and urinary drainage bags from brands including TENA, Prevail, Attends, Bard, Cure, Hollister, and Coloplast. The operating model is a recurring monthly subscription: customers complete an online eligibility form (or call a Continence Care Specialist), Aeroflow verifies insurance coverage, obtains a prescription from the customer's provider, and ships products monthly in discreet packaging. Revenue is generated through direct insurance/Medicaid billing under assignment of benefits, with no consumer out-of-pocket cost. The company's technology stack is a web-based ordering and customer management system integrated with insurance eligibility verification and billing workflows; no proprietary AI/ML platform is disclosed. Aeroflow is Medicaid- and ACHC-accredited, HITRUST-certified, BBB-accredited, and recognized on the Inc. 5000 2025 list, with more than 2,000,000 people having trusted the company for insurance verification, a 4.9-star Google rating, and a 97% patient recommendation rate.

Name

Aeroflow Urology

Legal name

Aeroflow Inc.

Website

https://aeroflowurology.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Aeroflow Urology is a US DME supplier that delivers incontinence supplies, catheters, and urology products to adults and children at no cost by billing Medicaid and 300+ insurance plans nationwide through a monthly subscription model.

Ownership category

akta.pro rank

Product category

Home Medical Equipment / Medical Supply Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH)

akta.pro secondary industries

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Adult Incontinence Products (CRADALAF)

Keywords

• Incontinence supplies
• Urological products
• Insurance-covered supplies
• Home medical equipment
• Medicaid billing services

Headquarters

HQ city

Arden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance/Medicaid Billing: Aeroflow Urology generates revenue by billing Medicaid and other insurance providers directly for incontinence supplies. Products are provided at little to no cost to eligible customers. The company accepts assignment of benefits and handles all insurance paperwork on behalf of patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Aeroflow Urology distributes incontinence supplies, urological products such as urinary catheters and drainage bags, and related home medical equipment directly to consumers. The company verifies customers' insurance (primarily Medicaid) and physician eligibility, then bills insurers on the customer's behalf so qualifying patients receive covered supplies monthly at no out-of-pocket cost. Its portfolio spans adult and pediatric diapers, briefs, pull-ons, protective underwear, bladder control pads, booster pads, underpads, wipes, and urinary catheters from brands including TENA, Prevail, Attends, Bard, Cure, Hollister, and Coloplast.

Product overview

Aeroflow Urology is a subsidiary of Aeroflow Health that provides a comprehensive portfolio of incontinence care products and medical supplies covered by insurance. The core offering centers on incontinence supplies—including adult and pediatric diapers, briefs, protective underwear, pull-ups, bladder control pads, booster pads, underpads, and wipes—available at no cost to qualifying individuals through Medicaid and other insurance plans. The company also provides urinary catheters (intermittent, indwelling, Foley, and suprapubic) and urinary drainage bags from brands including Bard, Cure, Hollister, and Coloplast. Product offerings span sub-brands such as Attends Premier, TENA, and Prevail. Broader Aeroflow Health services extend to breast pumps, CPAP/BPAP equipment, compression products, continuous glucose monitoring supplies, enteral nutrients, and ostomy supplies. The company differentiates through its insurance navigation services, dedicated Continence Care Specialists, free product samples, monthly resupply delivery in discreet packaging, and customer programs like the UnstoppABLE storytelling initiative.

Differentiator

Problem solved

Functional benefit

Brands

• UnstoppABLE Program: Customer story-sharing program launched in 2021 to encourage customers to share what makes them or their child unstoppable, raising awareness and breaking the stigma surrounding incontinence.

Products and services

• Incontinence Supplies (Adult & Pediatric) Comprehensive line of high-quality incontinence products including adult diapers/briefs, protective underwear, pull-ons, bladder control pads, booster pads, underpads, and wipes for individuals of every age, body type, and size, provided at no out-of-pocket cost through insurance coverage (Medicaid and other plans).
• Pediatric Diapers & Pull-Ups Incontinence supplies designed for children, including pediatric diapers and pull-ups for youth, covered by insurance for qualifying children with diagnosed medical conditions such as cerebral palsy, autism, spina bifida, or congenital adrenal hyperplasia.
• Adult Briefs & Diapers Adult diapers and briefs designed for individuals experiencing incontinence, available in various sizes and absorbency levels, covered by insurance.
• Adult Protective Underwear & Pull-Ups Protective underwear and pull-up style products for adults with bladder control needs, offering discretion and comfort.
• Bladder Control Pads & Incontinence Pads Pads designed for bladder control and light to moderate incontinence protection, providing discrete coverage.
• Booster Pads Additional absorbent pads designed to be used with primary incontinence products for extra protection and extended wear time.
• Underpads (Chux) Disposable or reusable underpads designed to protect bedding and furniture from incontinence accidents.
• Wipes Personal hygiene wipes for incontinence care, provided as accessories to main incontinence products.
• Urinary Catheters Medical catheters including intermittent catheters, indwelling catheters, Foley catheters, and suprapubic catheters from brands such as Bard, Cure, Hollister, and Coloplast, covered by insurance.
• Urinary Drainage Bags Collection bags for urinary catheter systems, including leg bags and larger drainage bags for catheter users.
• Breast Pumps & Supplies Breast pumps and related supplies available through insurance, part of Aeroflow Health's broader scope of home medical equipment services.
• CPAP/BPAP/ASV/RAD Equipment & Supplies Sleep apnea and respiratory therapy equipment including CPAP, BPAP, ASV, and RAD devices and supplies, covered through insurance.
• Compression Products Compression garments and supplies for medical use, available through Aeroflow Health's equipment and supply services.
• Continuous Glucose Monitoring & Supplies CGM devices and supplies for diabetes management, part of Aeroflow Health's scope of services.
• Ostomy Supplies Ostomy bags and related supplies for patients who have undergone ostomy surgery, available through Aeroflow Health services.

Quantifiable outcome

• Customers can save up to $300 per month on incontinence supplies
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Diaper Bank NetworkcoreStrategic or Co-development PartnerCharitable partnership providing donations and informational resources to help families access continence care supplies through insurance. NDBN clients receive information about coverage options.
• MANNA FoodBankcoreStrategic or Co-development PartnerPartnership to provide donations and informational resources to food-insecure families about insurance-covered incontinence supplies.
• Special OlympicscoreStrategic or Co-development PartnerProud sponsor of Special Olympics. Supports Henderson County Special Olympics Spring Games and advocates for inclusivity.
• Buddy Walk-N-RollcoreStrategic or Co-development PartnerParticipates in family-friendly event for Spina Bifida awareness. Supports the interactive festival and adaptive health fair celebrating accomplishments of Americans with Spina Bifida.
• NAFC (National Association for Continence)minorStrategic or Co-development PartnerEducational partnership providing resources to NAFC clients about incontinence care and insurance coverage options.
• MotherfulminorStrategic or Co-development PartnerPartnership to support mothers and families with continence care information and resources.
• United Spinal AssociationminorStrategic or Co-development PartnerPartnership to provide resources and support to individuals with spinal cord injuries and disabilities requiring continence supplies.
• Tribal AdaptiveminorStrategic or Co-development PartnerPartnership to support tribal communities with continence care resources and information about insurance coverage.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AdaptHealth: AdaptHealth is one of the largest US home medical equipment companies, providing sleep, respiratory, urological, and continence supplies through insurance. As a broad HME incumbent, it overlaps with Aeroflow on urological and continence DME but operates at much greater scale across many categories.
• Apria Healthcare: Apria Healthcare (now part of Owens & Minor) is a major national home medical equipment provider with strong presence in sleep, respiratory, and urological supplies. It is a broad HME incumbent rather than a focused competitor on incontinence, but competes in adjacent insurance-billed DME categories.
• Lincare Holdings: Lincare is a large national home respiratory and medical equipment provider that also supplies urological and continence products. It is a broad HME incumbent serving overlapping payor and patient segments but with a much larger and more diversified product portfolio.
• Medline Industries: Medline is one of the largest US medical supply manufacturers and distributors, producing incontinence, urological, and personal care products that Aeroflow resells (e.g., TENA, Prevail-attributed offerings). As a manufacturer-supplier, it sits upstream and competes indirectly for channel share.

Direct peers

• Comfort Medical: Comfort Medical is a national mail-order DME provider focused on catheters, incontinence supplies, and related urological products, with insurance billing across Medicare, Medicaid, and private plans. It competes head-to-head with Aeroflow on insurance-covered catheter and continence home delivery.
• Byram Healthcare: Byram Healthcare is a national home medical equipment distributor and direct-to-patient supplier of urological, ostomy, wound care, and incontinence products billed through insurance. It is one of the closest direct competitors to Aeroflow Urology in insurance-covered catheter and continence supply distribution.
• 180 Medical: 180 Medical specializes in intermittent catheters, ostomy supplies, and incontinence products delivered directly to patients' homes and billed through insurance. Its core catheter and continence focus, payor-credentialed DME model, and direct-to-patient fulfillment make it a near-twin to Aeroflow Urology.
• Edgepark Medical Supplies: Edgepark is a long-standing online DME retailer offering urological, ostomy, incontinence, and diabetes supplies billed through insurance with home delivery. It shares Aeroflow's insurance-billed, home-delivered DME model and competes in overlapping product categories.

Others

• National Association for Continence (NAFC): NAFC is a patient advocacy and education organization that partners with Aeroflow to provide incontinence resources. It is not a commercial peer, but is an ecosystem participant that drives patient awareness and referrals to insurance-covered DME suppliers like Aeroflow.

Emerging players

• Rely Medical Supply: Rely Medical Supply is a smaller DME provider focused on incontinence and urological supplies delivered through insurance. It is an emerging player with meaningful but partial overlap to Aeroflow, particularly in adult and pediatric continence coverage navigation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Aeroflow_Urology
• Facebookfacebook.com/AeroflowUrology
• LinkedInlinkedin.com/company/aeroflowurology
• Instagraminstagram.com/aeroflow_urology
• Pinterestpinterest.com/aeroflow_urology
• TikToktiktok.com/@aeroflow_urology?lang=en
• Xx.com/aeroflowurology

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aeroflow Urology