AGRO-partner

What AGRO-partner does

AGRO-partner s.r.o. is a privately held, family-owned Czech company founded in 1991 and headquartered in Soběslav, South Bohemia, that supplies and services automated dairy barn technologies across the Czech Republic and Slovakia. Since 2003, its core focus has been the distribution, installation, and lifecycle servicing of Lely robotic milking systems (Astronaut A5, A5 Next, Max), Lely Vector automatic feeding systems, Lely Horizon farm management software, and the ERSTA integrated control system, supplemented by Schippers MS AutoHoofClean automated hoof care products.

The company's technical stack is anchored in third-party OEM platforms rather than proprietary IP: Lely's connected ecosystem delivers structured sensor data (quarter-level milk yield, rumination, feed intake) processed by Lely Horizon's algorithms for herd-health monitoring, reproduction/heat detection, and predictive disease alerts, while ERSTA provides complementary farm-control software. AGRO-partner's own value-add lies in integration, project design, installation, and a service network of 25 field technicians operating from a central spare-parts warehouse (over 14 million CZK in inventory) with 24/7 availability and a stated 99% first-visit resolution rate.

Commercially, AGRO-partner generates revenue across four streams: one-time equipment sales (robotic milking systems starting at approximately 5.2 million CZK), recurring service and maintenance contracts with preventive A/B/C/D service tiers, professional services for agricultural building design and technical supervision, and spare-parts supply. Go-to-market is sales-led and direct, supported by website/blog content, case studies (e.g., the 37 million CZK SOŠ a SOU Horšovský Týn educational installation), newsletters, and industry events. The customer base is primarily commercial dairy farmers plus large-scale farms requiring full project implementation, with equipment lifecycles of 10–15 years driving long-tail recurring service revenue.

Name

AGRO-partner

Legal name

AGRO-partner s.r.o.

Website

https://agropartner.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

AGRO-partner s.r.o. is a Czech family-owned distributor and service provider of Lely robotic milking and feeding systems, ERSTA farm controls, and Schippers hoof-care products for dairy farms across the Czech Republic and Slovakia, with 25 field technicians and 24/7 parts support.

Ownership category

akta.pro rank

Product category

Dairy Farm Automation Systems

NAICS

Support Activities for Animal Production (11521)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG)

akta.pro secondary industries

Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK), Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL)

Keywords

• Dairy farm automation
• Robotic milking systems
• Automatic feeding systems
• Barn technology services
• Farm management software

Headquarters

HQ city

Sobeslav

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of Lely robotic milking systems, feeding systems, and stable technologies for cattle farming
2. Service and Maintenance: Preventive maintenance, repairs, and technical support for installed systems
3. Project Design Services: Comprehensive project services for agricultural buildings including design, engineering, and technical supervision
4. Spare Parts Supply: Supply of replacement parts and consumables for Lely equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AGRO-partner s.r.o. supplies, installs, and services automated dairy barn technologies for cattle farming in the Czech Republic and Slovakia, acting as the exclusive Lely partner. Its portfolio centers on Lely Astronaut robotic milking systems, Lely Vector automatic feeding systems, Lely Horizon and ERSTA farm management software, and complementary equipment such as MS AutoHoofClean. The company delivers end-to-end project services — design, engineering, installation, technical supervision — and ongoing preventive maintenance, spare parts supply, and 24/7 field service through a 25-technician regional network.

Product overview

AGRO-partner is a specialized provider of barn technologies for cattle farming, offering a comprehensive portfolio centered around Lely robotic systems. The core offering includes Lely Astronaut A5 robotic milking systems (with variants A5 Next and Max for larger herds), Lely Vector automatic feeding systems (Vector Next), and Lely Hub for data management. Supporting products include MS AutoHoofClean for automated hoof care, Lely M4Use milk separation device, and ERSTA farm management system. The company provides complementary services including project planning, installation, and 24/7 service support. Lely Horizon provides farm management support with AI-driven analytics for herd health monitoring and predictive capabilities. The portfolio is unified around modern farm automation, with products designed to form a connected ecosystem for dairy farming operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Lely Astronaut A5 Robotic Milking System Robotic milking system enabling automatic, stress-free milking with quarter-level udder evaluation, rumination monitoring, and health tracking via cow neck collars. Sold to dairy cattle farmers in the Czech Republic and Slovakia as part of AGRO-partner's Lely partnership.
• Lely Astronaut A5 Next Extended version of the Lely Astronaut A5 robotic milking system with enhanced automatic milking capabilities. Targeted at modern dairy operations seeking upgraded milking automation.
• Lely Astronaut Max Robotic milking system designed for efficient milking of large dairy herds. Targeted at large-scale dairy farms requiring higher throughput automatic milking.
• Lely Vector Automatic Feeding System Automatic feeding system for robotic feeding of cattle in barns. Distributed by AGRO-partner to dairy farmers as part of its Lely partnership.
• Lely Vector Next Advanced automatic feeding system for robotic feeding of cattle, offered as part of Lely's 2025 product ecosystem updates. Distributed to dairy farms by AGRO-partner.
• Lely Hub Farm data management system providing safer data administration and connectivity across farm operations, part of the connected Lely farm automation ecosystem. Distributed by AGRO-partner.
• MS AutoHoofClean Automatic Hoof Care System Automatic hoof care and disinfection mat system installed after milking robot or milking parlor exit that automatically applies fresh hoof treatment during each passage. Marketed as a novelty for the Czech and Slovak markets.
• Lely M4Use Milk Separation Device Milk separation device integrated with the Lely Astronaut milking robot that automatically separates milk when inflammation indicators are detected, marking the cow for veterinary attention. Sold as part of AGRO-partner's milking automation offering.
• ERSTA Farm Management and Control System Integrated farm management and control system providing comprehensive oversight of farm operations, offered by AGRO-partner alongside Lely products as part of its farm technology portfolio.
• Lely Horizon Farm Management Platform Digital farm management platform providing task-based work organization, data collection, AI-driven analytics for milk quality, cow health, rumination, and feed efficiency, plus integration with third-party software (feed suppliers, veterinarians, genetics companies).
• Project Design and Engineering Services (Projekce) Complete project services for agricultural buildings including design, all documentation stages, engineering activities, and technical supervision. Targeted at large-scale farms and project implementations.
• Stable Technology Service and Maintenance Service center offering 24/7 availability, a central spare parts warehouse, 25 field service technicians with mobile service vehicles, preventive maintenance scheduling (A, B, C, D service tiers), remote diagnostics, and a stated 99% first-visit resolution rate.

Quantifiable outcome

• 99% of service interventions completed on first visit
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• LelycoreTechnology or Integration · 1 January 2003AGRO-partner is an official Lely partner, distributing and servicing Lely Astronaut robotic milking systems, Lely Vector automatic feeding systems, and Lely Horizon farm management software. The partnership began in 2003 when AGRO-partner expanded from general agricultural machinery to stall technologies. Lely provides the core robotic systems while AGRO-partner handles distribution, installation, service, and customer support in the Czech market.
• ERSTAcoreTechnology or IntegrationERSTA is a control system provider that AGRO-partner integrates into their stall technology solutions. AGRO-partner offers the ERSTA management system as part of their comprehensive farm technology portfolio alongside Lely products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dairymaster: Irish dairy equipment manufacturer offering automated milking, feeding, and herd management solutions. Competes in European dairy automation alongside the Lely portfolio AGRO-partner distributes.
• Lely: Dutch global manufacturer of robotic milking (Astronaut) and feeding (Vector) systems. AGRO-partner is an exclusive distribution and service partner for Lely in the Czech/Slovak market, making Lely both its core supplier and the reference competitor defining the dairy automation category.
• Afimilk: Israeli supplier of dairy farm management software, sensors, and milking automation. Overlaps with AGRO-partner's Lely Horizon and ERSTA farm management offerings in the herd intelligence category.
• Fullwood Packo: UK/Ireland-based dairy equipment manufacturer with robotic milking (Merlin) and cooling systems. Competes with Lely and AGRO-partner in European dairy automation tenders.
• BouMatic: US-headquartered dairy equipment manufacturer offering milking parlors, robotics, and farm management. Operates in Central European markets through its own dealer network, competing for the same dairy automation customers as AGRO-partner.
• GEA Farm Technologies: German industrial conglomerate with a dedicated dairy farming equipment division offering automated milking systems, herd management software, and barn hygiene products. Competes with the AGRO-partner–distributed Lely portfolio.
• DeLaval: Swedish multinational and one of the world's largest dairy farm equipment suppliers, offering milking robots (VMS) and integrated farm management. Directly competes with the Lely product line AGRO-partner distributes across Central Europe.

Regional players

• AGROTEC Group: Czech agricultural machinery distributor and service provider. Operates a comparable B2B ag equipment distribution model in the Czech Republic, though it focuses more broadly on tractors and field machinery rather than Lely barn automation.
• Agro-partner Hungary (Lely Center): Other Lely Center distributors in neighboring CEE markets operate a similar business model (Lely distribution + service + project design) but in different territories. They serve as direct peers in business model even where they do not geographically overlap.
• STROM Praha: Czech agricultural and municipal equipment distributor with a comparable regional B2B sales-and-service structure. Useful as a comparable for capital deployment, headcount productivity, and Czech ag distribution economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AgropartnerSob
• Facebookfacebook.com/agropartner.sobeslav
• LinkedInlinkedin.com/company/agro-partner-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRO-partner