AGROTEC
AGROTEC Group distributes agricultural, commercial, construction, and passenger vehicles and equipment from 40 brands across the Czech Republic, Slovakia, and Hungary, serving farmers, fleet operators, contractors, and consumers through five specialized divisions backed by financing, technical service, and spare parts.
- Company typePrivate
- Founded1990
- HeadquartersHustopece, Czechia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What AGROTEC does
AGROTEC Group is a Central European multi-brand distributor of agricultural, commercial, construction, and passenger machinery, headquartered in Hustopeče, Czech Republic, and operating across the Czech Republic, Slovakia, and Hungary. Founded in 1990 as a machinery dealer, the company has grown continuously over 35+ years to a stated workforce of 1,065 employees and disclosed annual turnover of 13 billion CZK, positioning it as the largest supplier of ground-based machinery in the Czech Republic. AGROTEC represents 40 brands and operates through five specialized wholly-owned divisions: Agrotec Auto (passenger vehicles — DR Automobiles, Škoda, KIA), Agrotec Trucks (commercial vehicles — IVECO, Fiat Professional), Eagrotec (agricultural technology — New Holland, Vitibot, Braud), Agri CS (agricultural machinery services), and Agrotec Plus (construction equipment — CASE CE).
The business model centers on direct enterprise field sales with end-to-end support covering procurement, financing, delivery, and ongoing after-sales service. Revenue is generated across four streams: hardware sales (the core), recurring financial services (leasing, loans, insurance), professional after-sales service and spare parts, and subscription/rental income for commercial vehicles. Customer segments span farmers and agricultural businesses, commercial transport operators, individual passenger vehicle buyers, construction contractors, and municipal governments; go-to-market relies on a direct sales force rather than digital self-serve channels, and pricing is not publicly disclosed.
AGROTEC is a member of the AGROFERT conglomerate (parent: AGROFERT, a.s., headquartered in Prague), which positions the company within one of Central Europe's largest agricultural and food processing groups. Beyond hardware distribution, the company layers integrated service offerings — Financial Services, Technical Services, Smart Solution services, Precision Agriculture services, and the AGROTEC Point service network — to monetize the installed base. Marketing is delivered through a corporate website group of division sites, an active social media presence (Facebook, Instagram, LinkedIn, YouTube), the AGROTEC PETRONAS Rally Hustopeče motorsport event, and a Promotruck mobile showcase channel. AGROTEC a.s. is a private joint-stock company (akciová společnost); no information was found on external investors, private equity involvement, or M&A activity in the available data.
AGROTEC firmographics
Firmographics- Name
- AGROTEC
- Legal name
- AGROTEC a.s.
- Website
- https://agrotec.cz
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AGROTEC Group distributes agricultural, commercial, construction, and passenger vehicles and equipment from 40 brands across the Czech Republic, Slovakia, and Hungary, serving farmers, fleet operators, contractors, and consumers through five specialized divisions backed by financing, technical service, and spare parts.
- Ownership category
- akta.pro rank
AGROTEC industry classification
Industry- Product category
- Agricultural and Commercial Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Seed & Trait Distribution (Dealer Networks) (AFABAJAD)
Keywords
Where AGROTEC is headquartered
LocationHeadquarters
- HQ city
- Hustopece
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
AGROTEC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Machinery Sales: Primary revenue from sales of agricultural, commercial, personal vehicles, and construction machinery through dealership model. Represents the core business activity.
- Financial Services: Financing solutions for business customers including leasing, loans, and insurance products tied to machinery purchases.
- After-Sales Service and Spare Parts: Technical maintenance, repairs, and spare parts supply for all product categories, ensuring ongoing revenue from installed customer base.
- Vehicle Rental/Leasing: Commercial vehicle rental services and leasing options for IVECO and Fiat Professional vehicles.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
AGROTEC product offering
Product offeringCore offering
AGROTEC is a multi-brand machinery and vehicle dealership group operating across the Czech Republic, Slovakia, and Hungary. It distributes agricultural machinery (Case Steyr, New Holland), commercial vehicles (IVECO, Fiat Professional), passenger vehicles (DR Automobiles, Škoda, KIA), and construction and municipal equipment (CASE CE). The company complements equipment sales with integrated financial services, technical support, spare parts, and a service point network under specialized divisions such as Agrotec Auto, Agrotec Trucks, Eagrotec, Agri CS, and Agrotec Plus.
Product overview
AGROTEC Group operates as a diversified machinery and vehicle distribution conglomerate with multiple specialized divisions. The portfolio spans agricultural machinery (Case Steyr, New Holland, Vitibot, Braud brands via Eagrotec), commercial vehicles (IVECO and Fiat Professional via Agrotec Trucks), passenger vehicles (DR Automobiles, Škoda, KIA via Agrotec Auto), and construction/municipal equipment (CASE CE via Agrotec Plus). These product lines are supported by complementary services including Financial Services, Technical Services, spare parts, and AGROTEC Point service locations. The company represents 40 brands and generates approximately 13 billion CZK in annual revenue with over 1,065 employees.
Differentiator
Problem solved
Functional benefit
Brands
- Agrotec Auto: Division specializing in personal vehicles including DR Automobiles, Škoda, and KIA brands, along with financial services and vehicle servicing.
- Agrotec Trucks
- Eagrotec
- Agri CS
- Agrotec Plus
- Promotruck
- Financial Services
- Smart Solution
- Technical Services
- AGROTEC Point
Products and services
- Agricultural Machinery (Case Steyr)
Companies that use AGROTEC
Customer profileSegments5 records
Ideal customer profiles5 records
AGROTEC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AGROTEC partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- DR AutomobilescoreOfficial importer of DR Automobiles vehicles in Czech Republic and Slovakia. AGROTEC serves as the exclusive distribution partner for DR Automobiles brand in these markets.
- Case Steyr (CNH Industrial)coreAuthorized dealer for Case Steyr agricultural machinery in Czech Republic. Represents one of the leading agricultural equipment brands globally.
- New Holland Agriculture (CNH Industrial)coreAuthorized dealer for New Holland agricultural machinery. Products include tractors, harvesters, and precision farming solutions.
- IVECOcoreLargest IVECO dealer in the region. AGROTEC is the primary commercial vehicle distribution partner for IVECO trucks in Czech Republic.
- Fiat ProfessionalcoreAuthorized dealer for Fiat Professional light commercial vehicles. Part of the commercial vehicle division (Agrotec Trucks).
- CASE Construction EquipmentcoreAuthorized dealer for CASE CE construction equipment through Agrotec Plus division. Covers excavators, loaders, and other construction machinery.
- AGROFERTcoreAGROTEC a.s. is a member of the AGROFERT conglomerate, managed by AGROFERT a.s. headquartered in Prague. AGROFERT is one of the largest agricultural and food processing groups in Central Europe.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
AGROTEC competitors and assessment
Company assessmentDirect peers
- Emil Frey Group: Swiss-headquartered multi-brand automotive distributor and retailer with operations across Europe including Central Europe. Comparable to Agrotec Auto and Agrotec Trucks in distributing multiple vehicle brands with attached service, parts, and financing operations.
- Kramp Group: Netherlands-based European supplier of agricultural parts, accessories, and technical services to dealers and contractors. Directly comparable to AGROTEC's spare parts, service, and multi-brand distribution model across European agricultural markets.
- BayWa AG: German diversified distributor with agriculture, construction equipment, and energy businesses. Closely comparable to AGROTEC as a multi-brand equipment distributor serving farmers, contractors, and commercial customers across multiple Central European markets with integrated services.
- Hagebau Handelgesellschaft: German building materials and construction trade distribution cooperative operating a multi-brand dealer-style network across Central Europe. Comparable to AGROTEC's construction equipment and municipal division in serving contractors and municipalities through a network model.
- Reesink B.V. Dutch multi-brand equipment distributor serving agriculture, turf/grounds care, and construction markets across the Benelux and beyond. Mirrors AGROTEC's model of distributing third-party OEM brands (Kubota, Toro, etc.) with attached service and parts operations.
- Granit Parts: European multi-brand agricultural and forestry parts distributor with a broad cross-OEM catalog. Comparable as a wholesale distribution platform aggregating parts and consumables across many equipment brands, much like AGROTEC's spare parts division.
Broad incumbents
- Inchcape PLC: Global multi-brand automotive distributor representing OEMs across multiple regions. Operates a similar distribution model to AGROTEC's vehicle divisions but at vastly greater international scale and focused solely on passenger and commercial vehicles rather than diversified machinery.
- AGCO Corporation: Global agricultural machinery OEM (Massey Ferguson, Fendt, Valtra) with extensive independent dealer networks across Europe. Comparable indirectly to AGROTEC as the parent of two of AGROTEC's represented brands (Case Steyr and New Holland are CNH, while AGCO competes for the same farmer customers).
- CLAAS KGaA mbH: German family-owned global agricultural machinery manufacturer (harvesters, tractors). Comparable as a competing European agricultural equipment brand whose distribution partly relies on dealer networks similar to AGROTEC's Eagrotec division.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AGROTEC social profiles
Digital presenceAGROTEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGROTEC leadership team
Management profileNumber of profiles
AGROTEC subsidiaries and ownership
Company hierarchySubsidiaries5 records
AGROTEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGROTEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGROTEC
What does AGROTEC do?
AGROTEC is a multi-brand machinery and vehicle dealership group operating across the Czech Republic, Slovakia, and Hungary. It distributes agricultural machinery (Case Steyr, New Holland), commercial vehicles (IVECO, Fiat Professional), passenger vehicles (DR Automobiles, Škoda, KIA), and construction and municipal equipment (CASE CE). The company complements equipment sales with integrated financial services, technical support, spare parts, and a service point network under specialized divisions such as Agrotec Auto, Agrotec Trucks, Eagrotec, Agri CS, and Agrotec Plus.
Is AGROTEC a public or private company?
AGROTEC is a private company. It is classified as corporate owned and is currently operating.
When was AGROTEC founded?
AGROTEC was founded in 1990. It employs 1,001 to 5,000 people.
Where is AGROTEC based?
AGROTEC is headquartered in Hustopece, Czechia, in the Europe region.
How does AGROTEC make money?
Four revenue lines are on record. Machinery Sales are the primary driver. The others are financial Services, after-Sales Service and Spare Parts and vehicle Rental/Leasing.
Who are AGROTEC's main competitors?
Direct peers on record are Emil Frey Group, Kramp Group, BayWa AG, Hagebau Handelgesellschaft, Reesink B.V. and Granit Parts. Broad incumbents are Inchcape PLC, AGCO Corporation and CLAAS KGaA mbH.
Does AGROTEC have an API?
No public API is recorded for AGROTEC.
What industry is AGROTEC in?
AGROTEC's product category is Agricultural and Commercial Equipment Dealership. Its primary akta.pro industry code is AFABAJAD, Seed & Trait Distribution (Dealer Networks). Its NAICS code is 423820 and its SIC code is 3523.