Micet Brewing Equipment
Micet Brewing Equipment is a Jinan, China-based private OEM that designs and manufactures CE-certified stainless steel turnkey brewery, distillery, kombucha, winery and beverage packaging systems for commercial and craft customers in 68-100+ countries.
- Company typePrivate
- Founded2003
- HeadquartersJinan, China
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Micet Brewing Equipment does
Micet Brewing Equipment, operating as Shandong Micet Group Industrial Equipment Co., Ltd., is a Jinan, China-based private manufacturer of CE-certified stainless steel (SUS304/SUS316L) brewery, distillery, kombucha, winery and beverage packaging equipment. Founded circa 2003, the company runs a 10,000+ m² certified manufacturing facility and claims to have supplied turnkey equipment to more than 1,000 breweries across 68-100+ countries. Its catalog spans brewhouse systems (200L to 1,000L+), fermentation and bright tanks (500L to 10,000L), pot/column/hybrid stills (200L-300L), wine fermentation tanks, kombucha lines, glycol chillers, CIP cleaning systems, PID/PLC control cabinets, and packaging lines (bottle, can, keg).
The business model is B2B project sales of capital equipment, primarily one-time purchases priced on a quote basis, with a hybrid new-and-used offering that allows customers to combine refurbished brewhouses and tanks with new controls, valves and utilities at advertised savings of 40-70% versus all-new systems. Revenue streams include brewery equipment, turnkey brewery solutions (layout planning, P&ID, equipment matching, installation guidance and training), distillery equipment, used/refurbished equipment, and after-sales technical support and spare parts. Go-to-market is direct, via website quote requests, email ([email protected]), WhatsApp (+86 18615260186) and enterprise field sales targeting commercial breweries, brewpubs, craft distilleries, wineries, kombucha producers and beverage startups, with a 13-language website supporting inbound demand across Europe, Asia and the Americas.
The company is privately held with no disclosed external investors, no subsidiaries and no public listing. Key risks include dependence on a single Jinan facility, exposure to global stainless steel input costs, FX and shipping volatility for an export-heavy mix, competitive pressure from both Western premium OEMs and lower-cost Chinese peers, and an inconsistent self-reported operating history (15 vs 22 years) that suggests uneven disclosure discipline.
Micet Brewing Equipment firmographics
Firmographics- Name
- Micet Brewing Equipment
- Legal name
- Shandong Micet Group Industrial Equipment Co., Ltd.
- Website
- https://micetbrewing.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Micet Brewing Equipment is a Jinan, China-based private OEM that designs and manufactures CE-certified stainless steel turnkey brewery, distillery, kombucha, winery and beverage packaging systems for commercial and craft customers in 68-100+ countries.
- Ownership category
- akta.pro rank
Micet Brewing Equipment industry classification
Industry- Product category
- Brewery Equipment Manufacturing
- NAICS
- Breweries (31212)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industries
- Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)
Keywords
Where Micet Brewing Equipment is headquartered
LocationHeadquarters
- HQ city
- Jinan
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Micet Brewing Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Brewery Equipment Sales: Sale of new, used, and refurbished brewery equipment including brewhouse systems, fermentation tanks, bright tanks, glycol cooling systems, CIP systems, and packaging equipment.
- Turnkey Brewery Solutions: Complete turnkey brewery solutions including brewery layout planning, P&ID process flow, equipment matching, electrical and piping diagrams, CE documentation support, installation guidance, operation training, and maintenance planning.
- Distillery Equipment Sales: Sale of distillery equipment including pot stills, column stills, hybrid stills, condensers, and complete distillation systems for whiskey, brandy, gin, vodka, and rum production.
- Used/Refurbished Equipment Sales: Sale of inspected, cleaned, and tested used brewery equipment at 25-70% cost savings compared to new equipment, including brewhouses, fermentation tanks, and auxiliary equipment.
- Technical Support & After-Sales Service: Long-term technical service, installation guidance, remote support, and spare parts service for breweries in 68+ countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used/Refurbished Equipment |
| Unit Pricing | Pay-as-you-go | Exhibition/Clearance Equipment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Micet Brewing Equipment product offering
Product offeringCore offering
Micet designs, manufactures, and refurbishes stainless steel turnkey brewery, distillery, kombucha, and winery equipment for commercial beverage producers worldwide. Its portfolio spans brewhouse systems, fermentation and bright tanks, distillation stills, wine fermenters, kombucha processing lines, packaging equipment, and auxiliary systems (CIP, glycol chillers, controls, pumps), offered as new, used/refurbished, or hybrid configurations with layout planning, installation guidance, and long-term technical support.
Product overview
Micet Brewing Equipment is a physical goods manufacturer offering turnkey brewery, distillery, kombucha, and winery equipment solutions. The product portfolio includes new, used, and refurbished brewhouse systems (500L to 1000L+ capacities), fermentation tanks (500L to 10000L), distillery equipment (200L to 300L stills with pot/column/hybrid configurations), wine fermentation tanks, kombucha brewing systems, and packaging equipment (bottle/canning/keg lines). The company also provides auxiliary equipment including glycol chillers, CIP cleaning systems, PID control systems, and malt mills. Products are available as individual units or complete turnkey solutions with installation support. A hybrid new-and-used approach allows customers to combine refurbished core systems with new PLC controls, valves, and utilities for cost-effective investments.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Brewery Equipment Refurbished brewhouse systems, tanks, controls, and support equipment for complete turnkey brewery projects, available in new, used, and refurbished configurations ranging from 2–10 bbl compact setups. Targeted at commercial breweries, brewpubs, and beverage startups seeking cost-effective brewery build-outs.
- Used Fermentation Tank Cost-effective refurbished fermenters in sizes from 500L to 6,000L (3–5 bbl, 10 bbl, 20 bbl, 40 bbl, 2T/4T/6T variants) with full CIP cleaning, jacketed insulation, glycol cooling, and pressure testing for brewing, conditioning, and temperature-controlled fermentation. Used fermentation tanks save 25–45% versus new.
- Kombucha Brewing Equipment Kombucha fermenting and processing tanks for tea fermentation and continuous brewing, including fermenters, brite tanks, sugar dissolving systems, yeast brinks, and pumps. A 200L kombucha brewing system variant is available for small commercial and pilot facilities, with used kombucha equipment offering 30–60% savings versus new.
- Distillery Equipment Turnkey distillation solutions including pot stills, column stills, and hybrid stills for whiskey, brandy, rum, gin, and vodka production, with process design and installation support. Available in 200L (TP2 copper inner pot with SUS304 outer shell, 4 bubble trays, dephlegmator, condenser, optional gin basket) and 300L compact configurations in stainless/copper options.
- Wine Fermentation Tank Stainless steel winery fermentation tanks for commercial cellars, with SUS304/SUS316L construction, glycol cooling, CIP-ready design, and configurable accessories for red wine, white wine, and fruit wine production. Available in capacities up to 10,000L, including a 3,000L variant with 60° conical bottom, glycol jackets on cylinder and cone, 80mm PU insulation, and PT100 temperature monitoring.
- Beverage Equipment Equipment for non-alcoholic and alcoholic beverages, including brewing, fermenting, and processing systems for a range of beverage production applications beyond beer, spirits, kombucha, and wine.
- Packaging Equipment Beer packaging solutions including bottle packaging lines, can packaging lines, keg filling and cleaning systems, and plastic bottle filling/capping/sealing integrated systems for brewery end-of-line operations.
- Auxiliary Equipment Supporting equipment for complete brewery operations, including CIP cleaning systems, glycol chillers, pumps, heat exchangers, malt mills, and PID/PLC control systems, sold as standalone units alongside brewhouse and fermentation packages.
- 500L Brewhouse (Exhibition Demo Clearance) 500L mash and boil brewhouse package with stainless steel vessels, sanitary piping, pumps, heat exchanger, and basic control, sold at cost-price clearance from trade-show exhibition demos. Includes standard factory QC and pre-shipment testing, offered on a limited first-come-first-served basis.
Quantifiable outcome
- Save 40-70% on used/refurbished equipment compared to new systems
- +2 more outcomes
Companies that use Micet Brewing Equipment
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
Micet Brewing Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Micet Brewing Equipment partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Micet Brewing Equipment competitors and assessment
Company assessmentDirect peers
- Spike Brewing: US-based craft brewery equipment manufacturer offering brewhouses, fermenters, and brewing accessories. Highly comparable to Micet's craft brewery focus, although serving primarily the North American market with a new-equipment rather than hybrid new/used model.
- Blichmann Engineering: US manufacturer of home and pro-grade brewing equipment, including fermenters, kettles, and brewing accessories. Comparable to Micet in stainless steel vessel manufacturing for beverage production, though focused on smaller-scale North American customers.
- Ss Brewtech: US craft brewing equipment manufacturer specializing in conical fermenters, unitanks, and brewhouse systems. Comparable to Micet in core fermenter design, stainless steel fabrication, and serving the craft brewery segment, though predominantly new-equipment sales in the Americas.
- Premier Stainless Systems: US-based custom stainless steel tank manufacturer for the craft brewing industry, producing fermenters, brite tanks, and process vessels. Closely comparable to Micet's stainless steel vessel manufacturing capabilities and brewery customer base.
- Tiantai: Tiantai is a China-based manufacturer of brewery, distillery, and beverage equipment, offering turnkey systems for craft producers worldwide. Directly comparable to Micet in product scope, target customer (small-to-mid commercial beverage producers), and export-led business model.
- Pro Brewing Systems: US craft brewery equipment manufacturer offering brewhouses, fermenters, and turnkey brewery solutions. Directly comparable to Micet in targeting small-to-mid commercial craft breweries with bundled equipment packages.
- Portland Kettle Works: US-based manufacturer of commercial brewing equipment including brewhouses, fermenters, and brite tanks for craft and regional breweries. Directly comparable to Micet's core brewery equipment portfolio and turnkey project delivery approach.
Broad incumbents
- GEA Group: German multinational supplying process technology and components for the beverage industry, including brewing, dairy, and liquid food processing equipment. Comparable to Micet in brewery process equipment, though focused on large industrial brewers rather than the craft segment.
- Krones AG: German global leader in beverage packaging and processing equipment, including brewery turnkey lines. Comparable to Micet in brewery equipment and turnkey delivery, but focused on large industrial brewers and packaging-line automation rather than craft-scale vessels.
- Alfa Laval: Global Swedish multinational supplying heat transfer, separation, and fluid handling equipment, including brewing and beverage processing systems. Comparable to Micet in stainless steel process equipment for breweries, though serving much larger industrial customers and operating at significantly greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Micet Brewing Equipment social profiles
Digital presenceMicet Brewing Equipment compliance and trust
Trust signalCompliance1 record
Micet Brewing Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micet Brewing Equipment leadership team
Management profileNumber of profiles
Micet Brewing Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micet Brewing Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micet Brewing Equipment
What does Micet Brewing Equipment do?
Micet designs, manufactures, and refurbishes stainless steel turnkey brewery, distillery, kombucha, and winery equipment for commercial beverage producers worldwide. Its portfolio spans brewhouse systems, fermentation and bright tanks, distillation stills, wine fermenters, kombucha processing lines, packaging equipment, and auxiliary systems (CIP, glycol chillers, controls, pumps), offered as new, used/refurbished, or hybrid configurations with layout planning, installation guidance, and long-term technical support.
Is Micet Brewing Equipment a public or private company?
Micet Brewing Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Micet Brewing Equipment founded?
Micet Brewing Equipment was founded in 2003.
Where is Micet Brewing Equipment based?
Micet Brewing Equipment is headquartered in Jinan, China, in the Asia region.
How does Micet Brewing Equipment make money?
Five revenue lines are on record. Brewery Equipment Sales are the primary driver. The others are turnkey Brewery Solutions, distillery Equipment Sales, used/Refurbished Equipment Sales and technical Support & After-Sales Service.
Who are Micet Brewing Equipment's main competitors?
Direct peers on record are Spike Brewing, Blichmann Engineering, Ss Brewtech, Premier Stainless Systems, Tiantai, Pro Brewing Systems and Portland Kettle Works. Broad incumbents are GEA Group, Krones AG and Alfa Laval.
Does Micet Brewing Equipment have an API?
No public API is recorded for Micet Brewing Equipment.
What industry is Micet Brewing Equipment in?
Micet Brewing Equipment's product category is Brewery Equipment Manufacturing. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of AFAFABAO, Non-Alcoholic Beverage Bottling/Canning & Packaging Operations. Its NAICS code is 31212 and its SIC code is 2080.