Verde Nutrition Co

What Verde Nutrition Co does

Verde Nutrition Co is an Australian telehealth-first nutrition practice headquartered in Redfern, New South Wales, providing one-on-one consultations with Accredited Practising Dietitians delivered via video nationally, supplemented by two in-person clinic locations in Sydney (Redfern Physiotherapy and Sports Medicine) and Albury (482 McAuley St). The company was founded in 2022 by Chloe McLeod, an Accredited Practising Dietitian and Advanced Sports Dietitian with 12+ years of experience, and on January 1, 2024 integrated into the Guardian Exercise Rehabilitation group while retaining McLeod as operational lead. Its core product is specialist-matched telehealth consultations (45-minute initial assessments; 30- or 45-minute reviews) priced on a pay-as-you-go basis, paired with individualised meal plans delivered by email, a catalog of 12 condition-specific nutrition eBooks priced between $15 and $25, and corporate wellbeing services for employer clients.

The underlying technology stack is light: a self-serve online booking interface for matching patients to dietitians by specialisation, a dedicated referral form for GPs and health professionals, and PayPal as the disclosed third-party payment processor. The platform does not expose an API, SDK, or mobile app, and operates under compliance with the Australian Privacy Act 1988 and the NSW Health Records and Information Privacy Act 2002 to handle personal health information. Customer acquisition is driven primarily by content marketing through the Verde blog and organic social channels (Instagram, Facebook, LinkedIn), supported by email newsletter capture, with referral pathways flowing from GPs, private health insurers, Medicare (via care/management plans), and the Department of Veterans Affairs.

The revenue model combines per-session professional services income from telehealth and in-person consultations, one-time eBook license sales, and bespoke corporate wellbeing contracts; billing is pay-as-you-go rather than subscription-based despite one source labelling the consultation tier as "subscription." The customer base is distributed across individual consumers with specific health concerns (IBS, gut health, fertility, disordered eating, skin conditions, autoimmune disease, sports nutrition, weight management), GP-referred patients, and corporate employers. With headcount in the 1-10 band, no disclosed external funding, and no reported revenue, the business operates as a founder-led boutique allied-health practice whose near-term economics hinge on consultant utilisation, eBook catalog sell-through, and cross-referral volume from the Guardian Exercise Rehabilitation parent.

Name

Verde Nutrition Co

Legal name

Verde Nutrition Co Pty Ltd

Website

https://verdenutrition.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Verde Nutrition Co is an Australian telehealth dietitian practice that delivers specialist-matched video consultations, individualised meal plans, and a catalog of 12 condition-specific nutrition eBooks to individual consumers, GP-referred patients, and corporate wellbeing clients across Australia.

Ownership category

akta.pro rank

Product category

Telehealth Dietitian and Nutrition Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Gut Health & Digestive Nutrition (IBS, GERD, Elimination Diets) (HSADAFAH)

akta.pro secondary industries

Food Allergy/Intolerance & Specialized Diets (Gluten-Free, Low-FODMAP, etc.) (HSADAFAI), Prenatal, Postpartum & Fertility Nutrition (HSADAFAK)

Keywords

• Telehealth nutrition
• Dietitian consultations
• Corporate wellness
• Nutrition eBooks
• Meal planning services

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Telehealth Dietitian Consultations: Individual consultations with Accredited Practicing Dietitians delivered via telehealth video calls. Initial consultations are 45 minutes, with review consultations available at 30 or 45 minutes.
2. eBook Sales: Digital nutrition guide eBooks sold as one-time purchases. Products include specialised guides on gut health, FODMAP, fertility, pregnancy, cholesterol, osteoarthritis, body fat loss, plant diversity, mental health, post-partum nutrition, and runners gut. Prices range from $15 to $25 per eBook.
3. Dietary Plans: Individualised meal plans and specialised nutritional advice delivered via email following consultation.
4. Corporate Wellbeing Services: Nutrition and wellbeing programs offered to businesses for employee health.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Verde Nutrition Co provides telehealth and in-person nutrition consultations delivered by Accredited Practising Dietitians across Australia, with personalised dietary assessments, individualised meal plans, and condition-specific advice (e.g., gut health, fertility, pregnancy, sports nutrition). The company also sells standalone digital eBooks and operates a Corporate Wellbeing Services line targeting employer clients.

Product overview

Verde Nutrition Co is a telehealth nutrition service provider offering a platform of dietitian services and digital products. The core offering consists of telehealth consultations with Accredited Practicing Dietitians, providing individualised nutrition assessments, dietary plans, and ongoing support. The product portfolio includes 12 eBooks covering specialized nutrition topics including Gut Health, Low FODMAP diets, Cholesterol management, Pregnancy/Post-Partum nutrition, Fertility, Mental Health, Plant Diversity, Body-Fat Loss, Osteoarthritis, and Sports Nutrition (Runner's Gut). Consultations are available via telehealth nationally across Australia, with in-person options at two clinic locations. The company joined Guardian Exercise Rehabilitation in January 2024, expanding service reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Telehealth Dietitian Consultation
• In-Person Dietitian Consultation Face-to-face nutrition consultation with an Accredited Practising Dietitian at the Redfern clinic, including personalised dietary assessment and advice for local individual clients.
• Individualised Dietary Plan Personalised meal plan developed by an Accredited Practising Dietitian for individual clients, typically delivered as part of a consultation engagement.
• Corporate Wellbeing Services
• Gut Health eBook Digital eBook providing dietitian-authored guidance on gut health, sold as a one-time purchase to individual consumers.
• Fertility Nutrition eBook Digital eBook providing dietitian-authored guidance on nutrition for fertility, sold as a one-time purchase to individual consumers.
• Pregnancy Nutrition eBook Digital eBook providing dietitian-authored guidance on nutrition during pregnancy, sold as a one-time purchase to individual consumers.
• Runner's Gut eBook Digital eBook providing dietitian-authored guidance on managing gut health for runners and endurance athletes, sold as a one-time purchase.
• Sports Nutrition eBook Digital eBook providing dietitian-authored guidance on sports nutrition, sold as a one-time purchase to individual consumers.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Guardian Exercise RehabilitationcoreStrategic or Co-development Partner · 1 January 2024On January 1st 2024, Verde Nutrition Co joined the Guardian Exercise Rehabilitation group. This partnership expands their service reach and enables connection to a healthier life for more people across Australia. The company continues to operate under the direction of Founder Chloe McLeod.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• MyFitnessPal: Mass-market nutrition tracking and content platform. Overlaps Verde's wellness and weight-management use cases at the consumer-tools layer but lacks specialist dietitian consultations.
• Noom: Large-scale digital weight-management and behaviour-change platform with optional human coaching. Overlaps Verde's body-fat-loss, weight-management, and nutrition-coaching offerings but at vastly greater scale and with a broader consumer-tech orientation.

Direct peers

• Juniper: Australia-based telehealth weight-management and women's health platform offering clinician-led consultations plus digital content and at-home treatments. Directly comparable as a digitally-native Australian telehealth nutrition/clinic hybrid competing for the same paying patient.
• Nourish: US-based telehealth dietitian platform matching patients with registered dietitians by specialty and accepting insurance. Closely comparable business model — insurance-aware telehealth dietitian matching with specialist routing.
• Eucalyptus: Australian telehealth platform operating multiple specialist vertical brands (weight management, men's and women's health) with employed clinicians and a content-driven brand model. Highly comparable in telehealth delivery, multi-condition scoping, and Australian reimbursement-aware positioning.

Emerging players

• PlateJoy: Personalized meal-planning and nutrition-coaching service. Overlaps Verde's individualized dietary plan deliverable and nutrition-coaching positioning, with similar telehealth-friendly digital delivery.
• HealthifyMe: AI- and coach-assisted nutrition and fitness platform with dietitian-led plans. Comparable in coach-led personalized nutrition, plan delivery, and digital-plus-human hybrid model.
• Foodsmart: Telehealth nutrition counseling and personalized meal-planning platform offered via employers and health plans. Comparable in pairing dietitian consultations with individualized plans and pursuing a corporate/B2B2C channel.
• ZOE: Personalized nutrition platform combining gut-microbiome testing with clinician-supported dietary guidance. Comparable in the gut-health, evidence-based nutrition and personalized plan positioning that Verde emphasizes across its eBook and consultation offering.

Others

• Dietitian Connection: Australia-focused dietitian professional network and content platform. Comparable as a dietitian ecosystem player in the same Australian market, though positioned as an industry/community resource rather than a clinical service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/verdenutritionco
• LinkedInlinkedin.com/company/verdenutritionco
• Instagraminstagram.com/verdenutritionco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verde Nutrition Co