Whole Measure Coaching, Intentional Churches

What Whole Measure Coaching, Intentional Churches does

Intentional Churches, formerly known as Whole Measure Coaching, is a Las Vegas-based company that provides operating systems, software, and coaching services to Christian churches and church leadership teams in the United States. The company's flagship offering is Radical Alignment, a three-part operating system comprising OneTeam, OneChurch, and OneBoard, designed to align church staff, congregations, and governing boards around a unified mission and execution cadence. The company complements this framework with ChurchOS, a software platform currently in a three-year installation journey with over 600 churches, alongside a portfolio of training programs, workshops, and published resources.

The business generates revenue through a diversified mix of paid workshops ($299 per church), Activator Training ($3,900 per person), subscription-style cohorts (College Campus Ministry Cohort at $1,000 per person annually, Executive Leader Cohort), an annual ICCON conference, consulting engagements, and books. The company reports having worked with over 1,000 churches and trained more than 300 Activators. Co-founders Doug Parks (CEO) and Bart Rendel (CSO) anchor the firm's domain credibility through their combined 35+ years of executive pastoral experience at Canyon Ridge Christian Church, Crossroads Christian Church, and Central Christian Church. Distribution is pastor-led and referral-driven, supported by an advisory board that includes leadership from large multi-site churches such as Saddleback Church.

The company operates with 11-50 employees and is founder-owned, with no external funding rounds disclosed in the available source material. Strategic emphasis appears to be on broadening the product stack (new cohorts, podcast distribution, conference ecosystem) and deepening ChurchOS adoption across the installed base rather than on aggressive market consolidation or AI-led differentiation.

Name

Whole Measure Coaching, Intentional Churches

Legal name

Intentional Churches

Website

https://intentionalchurches.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Intentional Churches (formerly Whole Measure Coaching) provides the Radical Alignment operating system, ChurchOS software, and coaching services to Christian churches and their leadership teams across the United States.

Ownership category

akta.pro rank

Product category

Church Consulting and Leadership Training

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Church consulting services
• Church leadership training
• Ministry alignment coaching
• Church operating system
• Church planter training

Headquarters

HQ city

North Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Alignment Workshop: One-day in-person workshop ($299 per church) or four-week online workshop via live Zoom. Delivered regionally and nationally with participant workbooks and IC facilitator included.
2. Activator Training: Three-day in-person comprehensive experiential training at $3,900 per person. Includes training manual, meals, Activator dinner, and 6-month access to RA Activator Resources and community. Travel and accommodations not included.
3. College Campus Ministry Leader Cohort: Year-long cohort program at $1,000 per person. Includes in-person gatherings, monthly Zoom calls, toolkit, workbook, and peer community access.
4. IC Conference (ICCON): Annual in-person conference for church leaders, hosted at partner churches (e.g., Northside Christian Church, New Albany, IN). Revenue from attendee registration fees.
5. ChurchOS / Radical Alignment Consulting Engagements: Deep consulting engagements with church teams implementing the Radical Alignment system. Includes coaching, Lap experiences, and ongoing support. Pricing not publicly disclosed.
6. Books and Resources: The organization has published books including 'Intentional Churches' (Harper Collins / Thomas Nelson / Leadership Network) and 'Radical Alignment' by Bart Rendel and Doug Parks. Two complimentary copies included with Alignment Workshop registration.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Intentional Churches provides the Radical Alignment church operating system (ChurchOS) — a three-layer framework (OneTeam, OneChurch, OneBoard) that aligns church leadership, governance, and congregation around the Great Commission. Deliverables include in-person and online Alignment Workshops, three-day Activator Training, year-long Executive Leader and College Campus Ministry cohorts, ICCON annual conference, consulting engagements, and books. The organization serves churches of all sizes and trains internal church champions to own and propagate the system.

Product overview

Intentional Churches offers Radical Alignment, an operating system for churches comprising three interconnected layers: OneTeam (leadership alignment), OneChurch (congregational alignment), and OneBoard (governance alignment). Supporting these core modules are entry-point programs including the Alignment Workshop (available in-person and online formats), Activator Training (three-day intensive), and cohort programs for Executive Leaders and College Campus Ministry Leaders. The company also produces the Enhance Leadership Today Podcast as a content resource. All offerings are designed to help churches align every layer around reaching people who don't know Jesus through the Great Commission.

Differentiator

Problem solved

Functional benefit

Products and services

• Radical Alignment (ChurchOS) A three-layer church operating system (OneTeam, OneChurch, OneBoard) that aligns leadership, board, and congregation around the Great Commission. Sold to churches as consulting engagements and implemented through workshops, training, and Activator cohorts.
• Alignment Workshop A one-day in-person workshop or four-week online workshop that gives church leadership teams shared language, clear mission focus, and immediately usable tools around the Radical Alignment framework.
• Activator Training A three-day in-person training experience that equips church leaders to become Radical Alignment Activators who can lead the alignment system at their own church and sustain the work internally.
• College Campus Ministry Leader Cohort A year-long cohort for college campus ministers combining the 10 Disciplines curriculum with two in-person gatherings, monthly Zoom calls, an Intentional Campus Minister Toolkit, workbook, and peer community access.
• Executive Leader Cohort A cohort program built specifically for executive leaders combining personal leadership development with church alignment work through the Radical Alignment framework.
• ICCON (Intentional Churches Conference) An annual in-person conference for church leaders featuring peer learning, worship, and practical training for church alignment; hosted at major church venues across the United States.
• Books and Published Resources Published books 'Intentional Churches' and 'Radical Alignment' by co-founders Doug Parks and Bart Rendel, distributed via retail (Harper Collins) and the website store, and bundled with workshop registrations.

Quantifiable outcome

• Over 800 people baptized at Pathway Church over three years of Radical Alignment implementation.
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered minor.

• Northside Christian Church (New Albany, IN)minorStrategic or Co-development Partner · 5 May 2027Northside Christian Church hosts the annual Intentional Churches Conference (ICCON) on May 5-6, 2027 in New Albany, IN. It serves as the venue partner for the organization's flagship annual gathering of church leaders.
• Kingsway Christian Church (Indianapolis, IN)minorStrategic or Co-development Partner · 2 June 2026Kingsway Christian Church hosts OneTeam Activator Training in Indianapolis, IN on June 2-4, 2026. As a host church, it provides the physical space and contributes to the collaborative training environment.
• West Shore Free Church (Mechanicsburg, PA)minorStrategic or Co-development Partner · 24 March 2026West Shore Free Church serves as the host venue for OneTeam Activator Training in Mechanicsburg, PA on March 24-26, 2026. The church provides the training facility and creates a peer learning environment alongside other attending church teams.
• Paterson CenterminorStrategic or Co-development PartnerThe 'Four Helpful Lists' framework used in the Alignment Workshop is used by permission of Paterson Center. This is a content licensing arrangement for a proprietary evaluation tool.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Unstuck Group: The Unstuck Group is a church consulting firm founded by Tony Morgan that helps churches navigate strategic plateaus and growth barriers. It is directly comparable to Intentional Churches as both target Christian congregations with structured consulting frameworks for alignment, clarity, and discipleship outcomes.
• Outreach, Inc. Outreach, Inc. is one of the largest providers of church communications, media, and consulting resources serving tens of thousands of US churches. Comparable to Intentional Churches as a multi-product vendor serving church operational and strategic needs at scale.
• Church Fuel: Church Fuel provides monthly coaching, training, and resources for pastors and church leaders focused on church growth and leadership development. It directly competes with Intentional Churches' cohort programs and workshop offerings for the same pastor/executive buyer segment.
• Generis: Generis is a stewardship and generosity consulting firm that partners with churches and faith-based nonprofits on strategic generosity initiatives. Comparable to Intentional Churches as a coaching/consulting organization serving church leadership with structured engagement programs.
• Vanderbloemen Search Group: Vanderbloemen is a leading executive search and consulting firm that serves churches and faith-based organizations with staffing, organizational health, and team alignment services. Comparable to Intentional Churches in serving the same buyer (senior pastors and executive teams) with adjacent alignment-focused offerings.
• Auxano: Auxano is a church consulting and coaching firm founded by Will Mancini that provides vision clarity and ministry planning services to pastors and church leadership teams. It directly competes with Intentional Churches in the church operating-system / alignment methodology category.
• Leadership Network: Leadership Network is a church leadership development organization (now part of Christianity Today) that convenes and resources innovative church leaders. It co-published the founders' book and serves as a peer content/network organization serving the same senior pastor audience.
• Percept Group: Percept Group is a church consulting firm that helps church leadership teams develop strategic clarity and operational alignment. It is directly comparable to Intentional Churches in delivering structured alignment engagements for pastors and executive teams.

Broad incumbents

• Christianity Today: Christianity Today is a major evangelical media and publishing organization that produces content, books, conferences, and resources for church leaders. It is a broader incumbent serving the same audience with overlapping content and authority-building assets, including the Leadership Network partnership that published IC's book.

Emerging players

• Carey Nieuwhof: Carey Nieuwhof is a church leadership author, podcaster, and conference host serving thousands of pastors globally. Comparable to Intentional Churches' podcast/content strategy and ICCON conference as a content-led authority play targeting senior pastors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@IntentionalChurches
• Facebookfacebook.com/intentionalchurches
• LinkedInlinkedin.com/company/intentional-churches

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whole Measure Coaching, Intentional Churches