Vatic

What Vatic does

Vatic is a US-based dynamic pricing management platform purpose-built for performing arts organizations and ticketed events. The company operates a sales-led enterprise model targeting orchestras, regional theatres, opera companies, ballet, Broadway touring productions, comedy clubs, festivals, and performing arts centers across North America (US, Canada) and the UK/Ireland.

The platform is built around two core subscription products. Vatic Classic (starting at $16,000 per year) provides daily professional analyst oversight of pricing decisions, with one-on-one client support. Vatic Control (starting at $17,600 per year) provides a client portal that lets venue staff edit pricing directions themselves while Vatic handles daily oversight. Add-on professional services include Venue Rescale Analysis ($3,500), Starting Price Analysis ($2,500), and Subscription Price Analysis ($2,500). Underlying the products is a dynamic pricing engine that ingests demand signals and pushes automated price updates directly into clients' ticketing systems, with human analyst review serving as the principal quality control layer.

Vatic monetizes primarily through annual subscriptions priced by seats-under-contract (venue capacity multiplied by number of performances), with volume discounts that lower per-seat pricing as scale grows. The company distributes exclusively via direct enterprise sales backed by fully automated integrations to the four dominant performing arts ticketing platforms — Tessitura (where Vatic is a Preferred Provider), PatronManager, Spektrix, and AudienceView — which both create switching costs and function as referral channels. Implementation runs roughly eight weeks. The company is headquartered in Dallas, Texas, is privately held, and discloses no founder, ownership, or headcount information.

Name

Vatic

Legal name

Vatic

Website

https://vatic.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Vatic is a Dallas-based SaaS platform that provides dynamic pricing management and daily analyst oversight to performing arts organizations, integrating directly with major ticketing systems like Tessitura, PatronManager, Spektrix, and AudienceView via annual subscriptions.

Ownership category

akta.pro rank

Product category

Performing Arts Revenue Management Software

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF)

akta.pro secondary industries

Forecasting, Demand Sensing & Inventory Optimization for RM (THALAOAK), Revenue Management & Dynamic Pricing (THALACAE)

Keywords

• Dynamic pricing software
• Performing arts ticketing
• Revenue management platform
• Subscription pricing analytics
• Event ticketing automation

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Pricing - Vatic Classic: Daily professional analysis of pricing with professional analyst oversight, daily monitoring, and one-on-one support. Starting at $16K per year based on venue capacity and number of performances.
2. Subscription Pricing - Vatic Control: Daily client oversight with client portal access allowing clients to edit pricing directions. Starting at $17.6K per year.
3. Venue Rescale Service: One-time venue capacity analysis service to establish pricing foundation at $3,500
4. Starting Price Analysis: Analysis service for initial pricing setup at $2,500
5. Subscription Price Analysis: Analysis service for subscription pricing strategy at $2,500

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Vatic operates a dynamic pricing management platform for performing arts and ticketed events that automatically adjusts ticket prices based on demand. It is delivered through two core subscription products (Vatic Classic with dedicated professional analyst support and Vatic Control with client-led self-service via a portal), complemented by fixed-fee analysis services (Venue Rescale, Starting Price Analysis, Subscription Price Analysis). The platform integrates directly with major arts ticketing systems (Tessitura, PatronManager, Spektrix, AudienceView) and combines automated price updates with daily human analyst review.

Product overview

Vatic is a dynamic pricing management platform for performing arts and ticketed events. The company offers two core products: Vatic Classic (professional analyst-led daily pricing management at $16K+) and Vatic Control (client self-service pricing oversight at $17.6K+). Both core products include daily pricing analysis, with Vatic Classic providing dedicated professional analyst support and Vatic Control giving clients a portal to edit pricing directions independently. Additional paid services include venue rescale analysis ($3,500), starting price analysis ($2,500), and subscription price analysis ($2,500). The platform integrates with major ticketing systems including Tessitura, PatronManager, Spektrix, and AudienceView.

Differentiator

Problem solved

Functional benefit

Brands

• Vatic Classic: Daily professional analysis of pricing with professional analyst, daily monitoring, one-on-one support, starting at $16K.
• Vatic Control

Products and services

• Vatic Classic Subscription dynamic pricing service for performing arts organizations that includes daily professional analyst oversight, daily price monitoring, and one-on-one support, starting at $16,000 per year based on seats under contract.
• Vatic Control Subscription dynamic pricing service with daily client oversight and access to a self-service client portal where clients can edit pricing directions and monitor performance, starting at $17,600 per year.
• Venue Rescale One-time venue capacity analysis service that establishes the pricing foundation for Vatic's daily pricing management, priced at $3,500.
• Starting Price Analysis One-time professional analysis service for initial single-ticket pricing setup, priced at $2,500.
• Subscription Price Analysis One-time professional analysis service for subscription pricing strategy, priced at $2,500.

Quantifiable outcome

• 23% average increase in single ticket revenue year over year for Vatic clients
• +2 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Tessitura NetworkcoreTechnology or IntegrationFully automated integration with Tessitura ticketing and CRM system. Vatic is a Tessitura Preferred Provider with access to the Tessitura API for deep integration.
• PatronManagercoreTechnology or IntegrationFully automated integration with PatronManager, the ticketing application built on Salesforce. Partnership enables seamless data flow between platforms.
• SpektrixcoreTechnology or IntegrationFully automated integration with Spektrix ticketing, marketing and fundraising solution for arts and culture organizations.
• AudienceViewcoreTechnology or IntegrationFully automated integration with AudienceView ticketing platform for performing arts organizations.
• Opera AmericaminorGTM or Marketing PartnerPartnership with Opera America organization shown in partner logos section.
• TLCC (Tessitura Learning & Leadership Community)minorGTM or Marketing PartnerPartnership with Tessitura's community and events program shown in partner logos section.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IDeaS Revenue Solutions: Long-established SAS revenue management vendor primarily serving hotels but extending into live entertainment; a broad incumbent with pricing optimization overlap and significantly more scale than Vatic.
• PROS: Publicly traded provider of pricing and revenue optimization software with broad enterprise reach; overlaps with Vatic's dynamic pricing engine category but targets multiple industries beyond performing arts.
• Eventbrite: Large ticketing and event management platform with pricing tools for live events; overlaps with Vatic's customer profile (live event organizers) but is consumer-facing rather than arts-specialized.

Others

• Tessitura Network: Strategic integration partner — not a competitor — but the dominant CRM/ticketing platform for performing arts. Their move to launch native pricing features would be a direct threat to Vatic.
• Spektrix: Ticketing, marketing, and fundraising platform for arts and culture organizations; a current integration partner for Vatic, but also a potential adjacent competitor given overlapping customer base.
• PatronManager: Salesforce-native ticketing and CRM platform for arts organizations; a current integration partner but, like Tessitura, a potential competitor if it expands into pricing intelligence.
• AudienceView: Ticketing platform partner that sells to performing arts organizations — an integration partner but also a potential competitor if they build an in-house dynamic pricing module.

Emerging players

• Atom Tickets: Mobile-first ticketing platform with embedded pricing/promotion tools for movie and live event exhibitors; partial overlap in live event ticketing and pricing intelligence.

Direct peers

• Digonex: Direct competitor — Digonex provides dynamic pricing services specifically for arts, entertainment, and cultural organizations, mirroring Vatic's core vertical specialization and customer base.
• Duetto: Direct competitor in revenue management technology for hospitality and live events; provides Open Pricing and demand forecasting for hotels and adjacent live entertainment, overlapping with Vatic's dynamic pricing focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vatic-dynamicpricing
• Facebookfacebook.com/vatic.dynamicpricing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vatic