Underwraps
Underwraps is a UK-headquartered live entertainment production company, founded in 1996, delivering choreographed production shows, family entertainment, and corporate events for global enterprise clients including Google, Barclays, HSBC, Mercedes, Mattel and Global Village Dubai.
- Company typePrivate
- Founded1996
- HeadquartersDoncaster, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Underwraps does
Underwraps is a UK-headquartered live entertainment production company founded in 1996 by Ruth Trantor, who continues to lead the firm as Founder and Director. The company operates from Reading with a London presence (notably a Stratford workshop for puppets, masks and props) and delivers three core service lines: Production Shows (storytelling-driven, choreographed live performances with full artistic direction, costume design, scenic design and original soundtracks), Family Entertainment (interactive theatre, puppetry and live shows for children and families), and Corporate Events (award ceremonies, product launches, corporate parties and brand activations). The underlying technology is fundamentally human-creative services — choreography, costume design, original music composition (in-house via composer Robin Scott), puppet/mask fabrication, flying/rigging consultancy, and special effects — coordinated into turnkey production shows delivered on-site at client venues globally.
The business operates as a project-based professional services firm with quote-driven, bespoke pricing and no published rate cards; revenue is generated per engagement rather than through recurring subscriptions. Distribution is direct-to-enterprise: Underwraps sells through field outreach, event-industry networks, and client referrals, with on-site delivery at venues worldwide including London's O2 Arena, Global Village Dubai (where it has held a multi-year costume and production contract), a naval aircraft carrier in the South China Sea, and other international locations. The named client portfolio spans banking and financial services (Barclays, HSBC, ING), technology (Google), automotive (Mercedes, Renault Trucks), aviation (Emirates), FMCG (Mars, PepsiCo), pharma (GlaxoSmithKline), sports (England Rugby), family entertainment venues (Butlins, Nickelodeon, Mattel), and direct sales (Forever Living), with many relationships described as long-tenured. The company is privately held, founder-owned, with no disclosed external institutional investment, no parent entity, and no public revenue or headcount figures.
Underwraps firmographics
Firmographics- Name
- Underwraps
- Legal name
- Underwraps
- Website
- https://underwraps.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Underwraps is a UK-headquartered live entertainment production company, founded in 1996, delivering choreographed production shows, family entertainment, and corporate events for global enterprise clients including Google, Barclays, HSBC, Mercedes, Mattel and Global Village Dubai.
- Ownership category
- akta.pro rank
Underwraps industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Performing Arts Companies (7111), Other Performing Arts Companies (711190), Musical Groups and Artists (71113), Dance Companies (711120), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro industry
- Event Stagehands & Production Support Crew
Keywords
Where Underwraps is headquartered
LocationHeadquarters
- HQ city
- Doncaster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Underwraps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Event Production Services: Project-based fees for production shows, family entertainment, and corporate events. Services include artistic direction, choreography, costume design, scenic design, soundtrack creation, and video content. Revenue is generated through custom project engagements rather than recurring subscriptions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Underwraps product offering
Product offeringCore offering
Underwraps is a live entertainment production company that choreographs and delivers production shows, family entertainment attractions, and corporate events for global brands and entertainment venues. Each engagement combines storytelling, choreography, costume design, scenic design, original soundtrack creation, and visual production, executed end-to-end by an in-house creative team. Services are sold on a project basis to corporate clients, theme parks, arenas, and family entertainment operators.
Product overview
Underwraps is a live entertainment company offering three core service areas: Production Shows (spectacular narrative-led productions with choreography, costume design, scenic design, and soundtrack creation), Family Entertainment (interactive theatre, puppetry, and live shows for children and families), and Corporate Events (award ceremonies, product launches, and brand activations). The company combines world-class performers, imaginative storytelling, stunning costumes, original music, and spectacular visual design to deliver comprehensive live entertainment experiences. Founded in 1996, Underwraps operates from the UK and serves clients worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Production Shows Creative, immersive, and expertly delivered production shows combining storytelling, choreography, and live performance to create unforgettable audience experiences. Services include artistic direction, choreography and casting, costume design, scenic design, soundtrack creation, and video content, delivered for entertainment venues and global brands.
- Family Entertainment Engaging family entertainment that delights children and adults alike through interactive theatre, live shows, street entertainment, puppetry, and workshops designed to inspire wonder and create magical memories for audiences of all ages. Targeted at family-oriented venues, holiday parks, and branded-IP attractions.
- Corporate Events Creative corporate events, brand activations, and live experiences including award ceremonies, product launches, corporate parties, and brand campaigns designed to connect brands with audiences through creativity, innovation, and flawless execution. Delivered for large enterprises across banking, technology, automotive, FMCG, aviation, pharma, and direct sales.
Companies that use Underwraps
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Underwraps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Underwraps partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Underwraps competitors and assessment
Company assessmentBroad incumbents
- George P. Johnson Experience Marketing: Large experiential agency focused on live events, conferences, and brand experiences for global brands. Comparable to Underwraps in event production and brand activation work, though GPJ typically operates at higher budget tiers and multi-region scale.
- Jack Morton Worldwide: Global experiential marketing agency producing brand experiences, events, and sponsorships for major enterprises. Comparable to Underwraps as a direct competitor for enterprise-level live event production budgets, though operating at significantly larger scale with a wider service portfolio.
- MKG: Experiential marketing agency building brand experiences, events, and storytelling-driven activations. Comparable to Underwraps in delivering creative live corporate events for enterprise clients, with a broader integrated offering spanning digital and PR.
- Sparks: Global experiential agency delivering large-scale live events, brand activations, and pop-up experiences. Comparable to Underwraps in the corporate live event space, with greater geographic reach and measurement capabilities.
Regional players
- MCM: UK-based event management agency serving corporate clients with conferences, incentives, and brand experiences. Comparable to Underwraps in providing creative corporate events in the UK/Europe, though with a more travel/venue-management focus.
Direct peers
- Velocity: Full-service live event production company delivering corporate events, conferences, and brand activations. Comparable to Underwraps in the events space with a similar project-based professional services model.
- Hawthorn: UK-based creative agency producing live events, brand experiences, and communications for global enterprises. Closely comparable to Underwraps given the UK origin, focus on corporate events and brand activations, and shared enterprise client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Underwraps social profiles
Digital presenceUnderwraps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Underwraps leadership team
Management profileNumber of profiles
Profiles9 records
Underwraps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Underwraps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Underwraps
What does Underwraps do?
Underwraps is a live entertainment production company that choreographs and delivers production shows, family entertainment attractions, and corporate events for global brands and entertainment venues. Each engagement combines storytelling, choreography, costume design, scenic design, original soundtrack creation, and visual production, executed end-to-end by an in-house creative team. Services are sold on a project basis to corporate clients, theme parks, arenas, and family entertainment operators.
Is Underwraps a public or private company?
Underwraps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Underwraps founded?
Underwraps was founded in 1996. It employs 11 to 50 people.
Where is Underwraps based?
Underwraps is headquartered in Doncaster, United Kingdom, in the Europe region.
How does Underwraps make money?
One revenue line is on record: event Production Services.
Who are Underwraps's main competitors?
Broad incumbents on record are George P. Johnson Experience Marketing, Jack Morton Worldwide, MKG and Sparks. MCM is listed as a regional player. Direct peers are Velocity and Hawthorn.
Does Underwraps have an API?
No public API is recorded for Underwraps.
What industry is Underwraps in?
Underwraps's product category is Live Event Production Services. Its primary akta.pro industry code is HSACAEAJ, Event Stagehands & Production Support Crew. Its NAICS code is 7111 and its SIC code is 7990.