What connect2learning does

Connect2Learning is a privately held, founder-owned educational publishing and professional learning company established in 1993 and headquartered in Courtenay, British Columbia, Canada. The company develops and distributes books, eBooks, and online courses focused on classroom assessment for learning — a formative assessment approach centered on its proprietary '7 Actions of Assessment for Learning' framework developed by founder Dr. Anne Davies, PhD. Its content portfolio comprises approximately 21 book/eBook titles (including French-language editions) spanning assessment, grading, reporting, feedback, self-assessment, rubrics, criteria, and instructional leadership, plus roughly 20 online courses targeted at K-12 teachers, school and district leaders, parents, and post-secondary education students.

The company operates a self-hosted learning management system at courses.connect2learning.com for course delivery, with video content streamed via Vimeo's embedded player and payment processing handled by Stripe and PayPal. The marketing website is built on WordPress and supports a free newsletter, the 'Ask Anne About Assessment' blog column, and direct e-commerce checkout. Print book distribution is outsourced to the University of Toronto Press (UTP) online bookstore. There is no disclosed use of AI, no mobile app, and no enterprise API integrations.

Connect2Learning runs a product-led, self-serve go-to-market with transparent, publicly listed pricing. Courses are priced as annual subscriptions, with most individual K-12 courses at $39/year, the Parents course at $19/year, the University Edition bundle at $99/year, and the Leaders' Roundtable premium bundle at $199/year; eBooks are sold as one-time purchases between $24.95 and $46.95. The customer base is composed of individual educators and small institutional buyers purchasing directly through the website, with no disclosed enterprise contracts. The company has no external funding, no parent organization, and remains independently operated under its founder.

Name

connect2learning

Legal name

Connect2Learning

Website

https://connect2learning.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Connect2Learning is a founder-owned Canadian educational publisher that produces assessment-focused books, eBooks, and online professional learning courses for K-12 teachers, school leaders, parents, and post-secondary students. Pricing is low, distribution is self-serve with print handled by UTP.

Ownership category

akta.pro rank

Product category

Teacher Professional Development

NAICS

Educational Support Services (61171), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731), Services-Prepackaged Software (7372)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Classroom assessment resources
• Teacher professional development
• K-12 educator training
• Formative assessment courses
• Educational publishing books

Headquarters

HQ city

Courtenay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Online Course Subscriptions: Annual access subscriptions to online professional development courses. Customers pay a yearly fee for access to course materials including video lessons, readings, classroom footage, and resources. Most individual courses are priced at $39/year. The Leaders' Roundtable course is $199 and the University Edition bundle is $99/year. The Parents course is $19/year.
2. eBook Sales: One-time purchase of digital ebooks available for immediate download. eBook prices range from $24.95 to $46.95. French-language editions are also available.
3. Print Book Distribution: Print books are distributed through University of Toronto Press (UTP) online bookstore. Customers purchase physical copies through utpdistribution.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Connect2Learning sells books, eBooks, and online professional development courses focused on assessment for learning (formative classroom assessment) for K-12 educators, school and district leaders, post-secondary education students, and parents. The company delivers its content through its own website, a hosted learning management system, and a print distribution partnership with University of Toronto Press, with courses priced annually and bundled for institutional and leader audiences.

Product overview

Connect2Learning is an educational publishing and professional learning company offering books, eBooks, and online courses focused on classroom assessment for learning. The company was established in 1993 and provides resources for K-12 educators, school leaders, and parents. The product portfolio includes 21 book/eBook titles covering assessment topics (grading, reporting, feedback, self-assessment, rubrics, criteria, professional development) and 20 online courses ranging from $19 to $199 per year. The books include English titles such as Making Classroom Assessment Work, Leading the Way to Assessment for Learning, Transforming Schools and Systems Using Assessment, and specialized titles for elementary and high school settings, plus French translations of core titles. The online courses cover 7 Actions of Assessment for Learning (engagement, beginning with end, samples, evidence, criteria, feedback, goals), leadership courses, university edition, parent courses, and the Leaders' Roundtable premium package.

Differentiator

Problem solved

Functional benefit

Products and services

• Making Classroom Assessment Work – 4th Edition Best-selling book by Dr. Anne Davies guiding educators on quality classroom assessment, covering foundations, learning destinations, describing success, evidence of learning, involving students, and communicating about learning; 4th edition includes updated bibliography and technology references.
• Leading the Way to Assessment for Learning: A Practical Guide Book for school administrators, district leaders, and superintendents supporting educators and students in the assessment process, describing indicators of successful assessment practice and ways of supporting teachers.
• Transforming Schools and Systems Using Assessment: A Practical Guide Book showing how school administrators, district personnel, and superintendents have implemented a new system of learning for all using assessment for learning; companion to Leading the Way.
• A Fresh Look at Grading and Reporting in High Schools Step-by-step guide for effective standards-based grading and reporting for high school educators with examples from biology, mathematics, arts, history, social studies, IB, English, and geography.
• Quality Assessment in High Schools: Accounts From Teachers Collection of practical classroom assessment ideas from 15 educators in Canada and the US, for teachers, teacher-leaders, principals, and district administrators.
• Grading, Reporting, and Professional Judgment in Elementary Classrooms Focuses on essential components of grading, reporting, and professional judgment for elementary classrooms including preparing for learning, engaging students, and reporting to others.
• Making Physical Education Instruction and Assessment Work Practical guide for applying assessment principles to teaching physical education, covering learning destinations, collecting evidence, quality descriptions, and feedback.
• Making Writing Instruction Work Links assessment principles with writing instruction for K-8 educators, showing how to identify learning destinations, collect evidence, show quality, give feedback, and involve students in self-assessment.
• Conferencing and Reporting – 2nd Edition Provides practical ways for teachers to involve students in assessment by having them collect evidence and communicate learning proof to others, including Student-Teacher and Student-Parent-Teacher Conferences.
• Collecting Evidence and Portfolios: Engaging Students in Pedagogical Documentation Explains how to authentically involve students in collecting evidence of their learning through portfolios and pedagogical documentation, including five portfolio structures.
• Self-Assessment and Goal Setting – 2nd Edition Focuses on helping students learn self-monitoring and self-regulation through practical ideas for self-assessment, goal setting, and providing proof of learning.
• Setting and Using Criteria – 2nd Edition Provides practical ways to help teachers increase student engagement by involving students in co-constructing criteria using a four-step process and using criteria for assessment.
• 7 Actions of Assessment for Learning: Accounts from Elementary Classrooms Collection of elementary educator accounts describing experiences related to 7 key actions: clear learning destination, samples for quality, co-construction of criteria, feedback cycles, collecting evidence, setting goals, and communicating learning.
• Lesson Study: Powerful Assessment and Professional Practice Account of how a school staff built professional development on assessment for learning through lesson study structure.
• Residency: Powerful Assessment and Professional Practice Describes how a school district implemented a common progress report and shifted assessment pedagogy across their entire system using a residency model.
• Protocols for Professional Learning Conversations: Cultivating the Art and Discipline Offers protocols to help teams work productively on collegial conversations focused on improving student learning.
• Instructional Talk Throughs: Powerful Assessment and Professional Practice Describes approach to instructional leadership and professional learning using assessment for learning as content and process.
• When Students Fail to Learn Provides protocols for building trust and shared skills for analyzing, interpreting, and acting on student assessment data when students do not learn.
• French Translation Books French translations of core assessment books for French-speaking educators.
• The Leaders' Roundtable Premium online course exploring six key modules on leadership in assessment including feedback, professional development, evidence, moving from resistance, and nurturing resilience; $199 enrollment includes access to 19+ online courses.
• Leading the Way to Classroom Assessment for Learning: The University Edition Complete course for post-secondary students including full text of Making Classroom Assessment Work 4th Ed plus 12 modules on classroom assessment, priced at $99/year.
• Building an Assessment Plan Course Step-by-step directions for building comprehensive assessment plans with templates for evaluating, grading, and reporting for K-12 educators.
• Assessment for Leadership Course Based on longitudinal research showing three actions successful leaders employ: taking action beyond words, evaluating what they value, and using feedback loops.
• Evaluation and Reporting Course Shares six principles of evaluation with practical examples for evaluating and reporting learning, customizable for JK-7 or 7-12.
• A Fresh Look at Grading and Reporting in High Schools Course Supports secondary colleagues in standards-based instruction, assessment, and reporting; designed for K-12.
• Grading, Reporting, and Professional Judgment in Elementary Classrooms Course Four-module course supporting system, school, and teacher leaders to assist elementary colleagues in assessment, grading, and reporting.
• Parents: Understanding Teaching and Assessment in These Times Course helping parents understand teaching and assessment practices for increasing student achievement, covering 9 topics in video format; priced at $19/year.
• 12 Quick Fixes: Teaching and Assessment in These Times Course with 12 areas of focus for re-examining teaching and assessment in hybrid/blended, remote/online, or in-person K-12 environments; designed to be completed in 10-15 minute increments.
• Engagement and Ownership Course Focuses on assessment that leads to engagement and ownership, addressing why learning is unlikely without student engagement regardless of teacher effort; for K-12.
• Beginning with the End in Mind Course Focuses on unpacking learning outcomes, standards, and competencies, and expressing what needs to be learned in learner-friendly language; K-12.
• Using Samples for Quality and Success Course Focuses on using samples to help students deeply understand what quality looks like.
• Planning for Reliable and Valid Evidence Course Focuses on planning to gather reliable and valid evidence through triangulation from multiple sources (observations, conversations, products) over time.
• Co-constructing Criteria for Success Course Focuses on co-constructing and using criteria with learners so shared understanding of quality emerges; K-12.
• Success Through Powerful Feedback Course Focuses on ways to give specific and descriptive feedback without marks or grades to move learning forward.
• Instructional Rubrics for Learning Course Focuses on using rubrics that positively impact learning for both instructional and evaluative purposes.
• Self- and Peer Assessment Course Focuses on engaging learners in self- and peer assessment using their understanding of quality to close the gap between where they are and where they need to be.
• Goal Setting that Energizes Learning Course Focuses on goal setting as one of 7 Actions of Assessment for Learning rather than an isolated event, enabling realistic, practical goal setting for K-12.
• Collecting Evidence of Learning Course Focuses on involving students in collecting evidence of their learning to increase validity and provide differentiation opportunities.
• Communicating Evidence of Learning Course Focuses on ways students can communicate evidence of learning to teachers, peers, families, and others.

Quantifiable outcome

• The 7 Actions of Assessment for Learning framework provides a structured approach: 1) Clear learning destination, 2) Samples to understand quality, 3) Co-construction of criteria, 4) Feedback cycles, 5) Collect evidence to prove learning, 6) Set goals for next steps, 7) Communicate learning

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• University of Toronto Press (UTP) DistributioncoreChannel Partner/ Reseller/ DistributorUTP serves as the primary distribution channel for Connect2Learning's print book inventory. Print books are available for purchase through UTP's online bookstore at utpdistribution.com. This partnership enables physical distribution of books that complement the company's digital offerings.
• Stripe PaymentssupportingTechnology or IntegrationStripe handles online credit card processing for ebook and course purchases on connect2learning.com. Secure third-party payment processing.
• PayPalsupportingTechnology or IntegrationPayPal handles online payment processing for ebook and course purchases as an alternative to credit card payments through Stripe.
• VimeosupportingTechnology or IntegrationVideo content for online courses is streamed through Vimeo's embeddable video player. Vimeo uses first-party cookies essential to the video player experience. No third-party analytics or advertising cookies.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Heinemann Publishing: Heinemann publishes professional books and PD resources for K-12 educators with a strong focus on literacy, writing instruction, and assessment practices. Comparable as a teacher-facing publisher combining practitioner-authored books with professional learning services.
• Marzano Resources: Marzano Resources offers K-12 books, online courses, workshops, and coaching tied to Robert Marzano's frameworks. Comparable as a thought-leader-anchored K-12 PD publisher with books, courses, and assessment-focused content.
• Stenhouse Publishers: Stenhouse publishes practitioner-focused K-12 books and PD resources on literacy, assessment, and instruction. Comparable as an independent publisher of K-12 PD books authored by practicing educators, sold direct and through educational distributors.
• Solution Tree: Solution Tree is a K-12 professional development publisher offering books, videos, conferences, and online courses on assessment, instruction, and school leadership. Directly comparable as a PD content publisher serving educators and administrators with research-based resources.
• ASCD: ASCD is a nonprofit educator association providing books, online courses, webinars, and conferences on curriculum, instruction, and assessment. Comparable as a multi-format PD content provider targeting K-12 teachers and leaders with an established content library.
• Corwin (SAGE Publishing): Corwin is a major educational publisher (now part of SAGE) producing K-12 professional books, online PD courses, and coaching services for teachers and leaders. Closely comparable in offering books plus online learning content for educators on assessment and instructional practice.

Emerging players

• EdTechTeam: EdTechTeam provides K-12 PD through workshops, coaching, and online courses focused on educational technology integration. Partial overlap as a PD provider serving teachers and leaders with online and in-person learning options.

Broad incumbents

• Learning Forward: Learning Forward is the leading professional association for K-12 PD, offering standards, conferences, publications, and online learning for educators and leaders. A broader incumbent focused on the PD infrastructure rather than specific content.
• Coursera for Teacher Development: Coursera hosts university-partnered online courses for teacher professional development, including assessment and instructional practice. Comparable as an online PD course platform, but operates at broader scale with university and corporate partnerships.
• Edutopia (George Lucas Educational Foundation): Edutopia is a free online publication and content platform providing K-12 PD articles, videos, and resources on assessment, instruction, and school culture. Comparable channel and audience, but free content rather than paid courses/books.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/connect2learning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about connect2learning