Age-friendly Business International

What Age-friendly Business International does

Age-Friendly Business International (operating as Age-Friendly Business Academy / AFB) is a Canadian education, certification, and membership company founded in 2003 and headquartered in Surrey, British Columbia. The company's purpose is to train professionals and businesses to serve the age 50+ demographic, built around the Certified Professional Consultant on Aging (CPCA) designation — a 24-module program covering the health, social, financial, and legal dimensions of aging — and the Age-Friendly Business (AFB) Alliance, a tiered business membership program whose members earn the Age-Friendly Business Certificate after completing a 90-minute Foundation Course. The underlying technology stack is a conventional learning-management and marketing-automation implementation (Infusionsoft / Keap order forms, a member portal at members.agefriendlybusinessacademy.com, and an international directory), with no public API, SDK, or AI/ML components disclosed.

The business model is a mix of one-time certification fees and recurring membership subscriptions. The CPCA designation is priced at $1,195 one-time (with 6- and 12-month installment plans), the AFB Alliance runs $300-$750 per year depending on employee count, individual professional modules are sold at $47 each across 45+ modules, and specialty bundles (Leadership Series at $270; Aging and The Law Series at $360) are sold as standalone purchases. A defining structural feature is that Continuing Education credits are pre-approved by six Canadian regulatory bodies — IIROC, CFP, ADVOCIS, MFDA, Provincial Insurance Councils, and La Chambre — which converts the CPCA from a marketing credential into a compliance tool for financial advisors, insurance agents, and Quebec-based financial professionals.

Go-to-market is sales-led and community-led: prospects are acquired through organic content (the 'Maturity Matters' blog and social channels — Facebook, X, Instagram, LinkedIn, Pinterest), email newsletters, and case-study-driven conversion, with enrollment processed through the website. The primary customers are individual professionals in regulated industries (financial advisors, insurance agents, estate planners, healthcare, and legal professionals) and SMB/mid-market organizations seeking to certify staff. Distribution is exclusively digital direct-to-consumer, with no resellers or third-party channels, and pricing supports multiple payment plans to reduce entry friction. A complimentary mini-series course and 'Friends of Age-Friendly Business' free membership serve as a freemium lead-generation funnel into paid tiers.

Name

Age-friendly Business International

Legal name

Age-Friendly Business Academy

Website

https://agefriendlybusiness.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Age-Friendly Business International is a Canadian education and certification platform founded in 2003 that trains professionals and SMBs to serve the age 50+ demographic through the CPCA designation, the AFB Alliance membership, and CE-approved course bundles.

Ownership category

akta.pro rank

Product category

Professional Education and Certification

NAICS

Professional and Management Development Training (611430), Business Associations (813910)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAAAEAD

Professional & Applied Skills Noncredit Certificates (Non-licensure)

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

SECONDARYEDANAIAE

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL)

Education/Tutoring & Test Preparation/Professional Certification & Licensure Exam Prep

SECONDARYEDAAALAM

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Aging services certification
• Professional development courses
• Continuing education programs
• Senior services training
• Age-friendly business training

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Certification and Designation Fees: Revenue from the CPCA (Certified Professional Consultant on Aging) designation program, offered as a one-time payment ($1,195) or installment plans (6 monthly payments of $207.50 or 12 monthly payments of $105.83). The CPCA program includes the foundation course, 24 professional modules, marketing tool kit, branded client newsletter, and coaching access.
2. Business Membership and Alliance Fees: Annual membership fees for the International Age-Friendly Business Alliance, with tiered pricing based on company size: 1–5 employees ($300), 6–10 employees ($550), 11–15 employees ($750). Includes the Foundation Course, Leadership Series, branded client newsletter, and AFB Client Resources.
3. Specialty Course Bundles and Individual Modules: Revenue from standalone specialty series — Leadership Series ($270) and Aging and The Law Series ($360) — as well as individual professional modules priced at $47 each. Over 45 individual CE credits available for purchase separately.
4. Marketing Tools and Client Resources: Members gain access to a library of over 80 branded client resources and marketing tools (media kits, prospecting tools, newsletters, scripted presentations, direct mail pieces) as part of their membership. Non-member access or additional marketing resources may represent incremental revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Age-Friendly Business International sells a professional designation and business certification program that trains individuals and organizations to serve the age 50+ demographic. The core is the CPCA (Certified Professional Consultant on Aging) 24-module designation carrying 30+ continuing education credits, paired with the International Age-Friendly Business Alliance membership, which grants a business certificate after staff complete a 90-minute Foundation Course. Supplementary paid offerings include a 10-part Leadership Series, a 12-part Aging and The Law Series, individual professional modules, marketing toolkits, branded client newsletters, coaching, and a searchable member directory.

Product overview

Age-Friendly Business International operates an education and certification platform focused on training professionals and businesses to serve the age 50+ demographic. The portfolio consists of two core offerings: the CPCA Designation (Certified Professional Consultant on Aging) which is a 24-module professional certification program with over 30 CE credits, and the Age-Friendly Business Alliance Membership which provides a 90-minute Foundation Course leading to business certification. These are supplemented by specialty course bundles including the Leadership Series (10 sessions on personal/professional development and community impact) and the Aging and The Law Series (12 sessions on legal considerations for serving older clients). Members also access over 40 individual professional modules for standalone CE credits, a library of 80+ customizable client resources covering topics like fall prevention and fraud awareness, marketing toolkits with prospecting tools and branded newsletters, and individual/group coaching services. The complimentary Mini-Series provides free introductory access, and all certified members are listed in the International Directory.

Differentiator

Problem solved

Functional benefit

Brands

• Certified Professional Consultant on Aging (CPCA): Professional designation for individuals who complete the 24-module course covering health, social, financial, and legal aspects of aging.
• Age-Friendly Business Alliance
• Leadership Series
• Aging and The Law Series

Products and services

• Certified Professional Consultant on Aging (CPCA) Designation
• Age-Friendly Business Alliance Membership
• Leadership Series
• Aging and The Law Series
• Individual Professional Modules
• Individual and Group Coaching

Quantifiable outcome

• A major Canadian bank district achieved a 4.3% increase in age 55+ customers and a 13% increase in purchases per customer within one year of completing the AFB Foundation Course with all staff.
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered foundational and core.

• World Health Organization (WHO) Age-Friendly Cities InitiativefoundationalStrategic or Co-development PartnerAge-Friendly Business was inspired by the World Health Organization's endorsed 'Age-Friendly Cities' initiative. The company builds upon this WHO framework by extending age-friendly principles from city infrastructure to business and professional service delivery, specifically targeting the commercial interaction experience for the age 50+ demographic.
• IIROC (Investment Industry Regulatory Organization of Canada)coreOthersIIROC approves Age-Friendly Business continuing education credits for the CPCA designation, Aging and The Law Series (10.5 CE), and individual modules. This regulatory approval enables financial advisors and investment professionals to use AFB courses to fulfill their annual CE requirements.
• CFP (Financial Planners Standards Council)coreOthersCFP approves Age-Friendly Business CE credits for the CPCA designation program, allowing certified financial planners to count AFB modules toward their continuing education obligations.
• ADVOCIS (The Financial Advisors Association of Canada)coreOthersADVOCIS approves Age-Friendly Business CE credits — 12 CE for the Aging and The Law Series — enabling members of this major financial advisors association to fulfill CE requirements with aging-specific content.
• MFDA (Mutual Fund Dealers Association of Canada)coreOthersThe MFDA approves Age-Friendly Business CE credits for its CPCA designation and module offerings, allowing mutual fund dealers and their representatives to use AFB content for compliance purposes.
• Provincial Insurance Councils (Canada)coreOthersProvincial Insurance Councils across Canada approve Age-Friendly Business CE credits, enabling insurance professionals in all provinces to use CPCA modules for their licensing continuing education requirements.
• La Chambre de la sécurité financière (Quebec)coreOthersLa Chambre de la sécurité financière (the Chamber of Financial Security in Quebec) approves Age-Friendly Business CE credits, enabling Quebec-based financial professionals to use CPCA content for their mandatory continuing education.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Council on Aging (NCOA): U.S. nonprofit providing professional resources, training, and certification programs related to aging services. Comparable audience of aging-focused professionals and overlapping offering of training, resources, and credentialing.
• Age-u-cate Training Institute: U.S.-based training and certification company focused on aging services and elder care workforce development. Directly comparable as another niche operator offering structured training/certification programs targeting professionals serving older adults.
• Gerontological Society of America (GSA): Academic and professional society offering credentialing, continuing education, and publications for researchers and practitioners in aging. Comparable in combining CE/training delivery with professional credentialing for the aging field.
• Advocis (The Financial Advisors Association of Canada): Major Canadian financial advisor association offering its own CE-approved training, designations, and member resources. Comparable in serving the same regulated financial advisor audience in Canada and competing for the same CE-driven training wallet.
• American Society on Aging (ASA): Professional membership organization for practitioners serving older adults, offering credentialing, training, conferences, and publications in aging. Highly comparable target market (aging professionals) with overlapping training and credentialing offerings.

Regional players

• Senior Helpers: U.S.-headquartered senior home care franchise providing caregiver training and certification. Comparable in training professionals to serve older adults, but focused on caregiving delivery rather than professional consulting services.

Emerging players

• ElderCounsel: Membership organization for attorneys practicing in elder law, offering training, resources, and certification. Comparable as a niche credentialing/training provider for professionals serving older clients in a regulated discipline.

Broad incumbents

• Coursera: Large online education platform offering professional certificates and CE-eligible courses across many verticals, including aging and healthcare. Comparable in delivering online credentials, but broader and without regulatory-CE specialization in the aging niche.
• AARP: Massive U.S. aging-focused membership organization offering training, resources, and thought leadership on serving 50+ consumers. Comparable audience and content areas, but at vastly larger scale and without the same regulatory-CE specialization.
• LinkedIn Learning: Major professional development platform offering broad online courses including aging-related and financial-services content. Overlaps as a competitor for professional training wallet share, but does not specialize in aging or hold CE approvals for Canadian regulators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AgeFriendlyBiz
• Facebookfacebook.com/agefriendlybusinessacademy
• LinkedInlinkedin.com/company/age-friendly-business
• Instagraminstagram.com/agefriendlybiz
• Pinterestpinterest.ca/agefriendlybiz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age-friendly Business International