Alchemy Works

What Alchemy Works does

Alchemy Works is a privately held, coastal-California retail, gallery, and event-space concept founded in 2016 that curates and sells design-forward home goods, jewelry, apparel and accessories, and vintage items from independent and artisan brands. The company operates four physical retail locations — Lido Marina in Newport Beach, the Arts District in Los Angeles, Yountville in Napa Valley, and a fifth store in Carmel-by-the-Sea scheduled to open in August 2026 — and distributes the same assortment nationally through a Shopify-powered e-commerce storefront with a $100 free-shipping threshold and a flat $10 shipping fee below that. Its assortment spans roughly thirty independent brand partners across four categories (Tina Frey, Flamingo Estate, Clare V, Lizzie Fortunato, Apiece Apart, Gabriela Artigas, and others), and the company actively pursues shop-in-shop partnerships, exemplified by an embedded Doen boutique at the Newport Beach location.

The business model is direct-to-consumer retail: revenue is generated through one-time sales of curated third-party branded merchandise at fixed retail prices in physical stores and online, with no subscription, licensing, marketplace, or wholesale revenue streams disclosed. Pricing is unit-based, the shipping policy is uniform domestically (free over $100, $10 flat otherwise; 3-day processing, 5–8 day delivery), and the return policy is 10 days standard with a holiday extension to 30 days for December 2025 purchases. Customer acquisition runs through on-site email newsletter signups, organic social, and earned media (features in Vogue, Hypebeast, Condé Nast Traveler, Mashable, Esquire, LA Times, Cool Hunting, and The Manual), and the target customer is affluent coastal-California design-conscious consumers interested in experiential retail and curated independent-brand assortments rather than mainstream e-commerce.

Underlying technology is minimal and entirely third-party: Shopify provides the e-commerce storefront, point-of-sale ("POS — Powered by Shopify" is in the site footer), payment processing, order management, and customer account infrastructure; hCaptcha handles bot protection; no proprietary technology, APIs, SDKs, MCP integrations, or AI/ML modalities are disclosed. Headcount is in the 11–50 range, there are no funding rounds, no parent company, no subsidiaries, no M&A activity, and the company is owned and operated independently with no disclosed institutional investors. The strategic posture is steady unit growth (Carmel addition, possible Playa Vista expansion via Free Market) combined with brand-curation depth and editorial positioning, with no signals of capital-driven scaling, technology platform development, or vertical integration.

Name

Alchemy Works

Legal name

Alchemy Works

Website

https://alchemyworks.us

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Alchemy Works is a privately held coastal-California retail, gallery, and event concept founded in 2016 that curates and sells design-forward home goods, jewelry, apparel, and vintage items from independent brands across four physical stores in Newport Beach, Los Angeles Arts District, Yountville, and an August 2026 Carmel opening, plus a Shopify e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Revenue generated from physical retail store locations selling curated home goods, jewelry, apparel, and vintage items to consumers. Products are sold at fixed retail prices across 4 operational locations in California.
2. E-commerce Sales: Online sales through Shopify-powered storefront with free domestic shipping on orders over $100 and standard $10 shipping for smaller orders. All orders processed within 3 business days with 5-8 day delivery window.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alchemy Works operates a coastal California retail, gallery, and event space concept that curates and sells home goods, jewelry, apparel, vintage items, and gifts from independent, design-forward brands. The company sells through physical retail stores in Newport Beach (Lido Marina Village), the Los Angeles Arts District, Napa/Yountville, and a forthcoming Carmel location, alongside a Shopify-powered e-commerce storefront. The Carmel store is scheduled to open in August 2026, extending the brand's physical footprint to four California destinations.

Product overview

Alchemy Works is a coastal California retail, gallery, and event space concept offering a curated selection of lifestyle products across four main categories: home goods, apparel and accessories, jewelry, and vintage items. The company operates physical retail stores in Newport Beach, Los Angeles Arts District, and Yountville (Napa Valley), with a new Carmel location opening in 2026. Products are available through both in-store shopping and the Shopify-powered e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Curated home goods
• Artisan jewelry
• Contemporary apparel and accessories
• Vintage goods
• Curated gifts
• Shopify e-commerce storefront
• In-store gallery and event programming

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting Alchemy Works' online storefront. Provides online store infrastructure, payment processing through PCI-DSS compliant payment gateways, order management, and customer data storage.
• DoenminorStrategic or Co-development PartnerShop-in-shop arrangement at the Newport Beach location featuring Doen brand products within the Alchemy Works retail space.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anthropologie: Multi-category lifestyle retailer selling curated home decor, apparel, jewelry, and accessories with gallery-style stores, in-store events, and premium real estate in coastal markets — a direct comparable for Alchemy Works' category mix and experiential positioning.
• Goop: Curated luxury lifestyle brand combining gallery-style retail stores with events and a multi-category assortment spanning home, fashion, jewelry, and wellness. Closely aligned with Alchemy Works' experiential retail concept and California presence (Goop has stores in LA).
• Need Supply Co. Curated multi-brand retailer offering apparel, accessories, home goods, and lifestyle products with editorial presentation. Closely mirrors Alchemy Works on curatorial model, indie-brand focus, and design-conscious target customer.
• Jenni Kayne: California-based curated lifestyle brand with retail stores in coastal California locations (including Newport Beach) offering apparel, home goods, and accessories to design-conscious consumers. Closely mirrors Alchemy Works' geographic and customer profile.
• Lisa Says Gah: California-based multi-brand retailer curating design-forward independent apparel and lifestyle labels, with brick-and-mortar stores and an e-commerce channel targeting the same coastal, design-conscious consumer as Alchemy Works.
• ABC Carpet & Home: Iconic multi-floor gallery-style retail concept offering a curated assortment of rugs, furniture, home goods, jewelry, and gifts with strong editorial positioning. Directly comparable to Alchemy Works on experiential retail format and curated home/lifestyle mix.
• Fred Segal: Iconic Los Angeles curated multi-brand retail concept with a strong coastal California heritage and reputation for design-forward independent brands. Direct comparable to Alchemy Works on LA-based experiential retail positioning and curated assortment.

Broad incumbents

• Ssense: Curated luxury multi-brand retailer offering designer apparel, accessories, and lifestyle goods with strong editorial positioning and global e-commerce reach. Comparable on curated luxury positioning though SSENSE operates at significantly larger scale and primarily online.
• Liberty of London: Iconic destination department store offering a curated assortment of fashion, home goods, beauty, and gifts in an experiential retail environment. Shares Alchemy Works' curated-lifestyle positioning, though at much larger scale and in a different geography.
• Urban Outfitters: Large multi-category lifestyle retailer offering a broad assortment of apparel, home goods, accessories, and beauty across physical and digital channels. Overlaps with Alchemy Works on category mix but operates at much larger scale and broader price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alchemyworksshop
• LinkedInlinkedin.com/company/alchemy-works

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alchemy Works