NFT.Storage
NFT.Storage provides decentralized, long-term preservation for off-chain NFT data via IPFS and Filecoin with an on-chain endowment funding perpetual storage. It serves NFT creators, marketplaces, and platforms across 28+ blockchains through a self-serve API and paid per-GB model.
- Company typePrivate
- Founded2021
- HeadquartersUnited States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NFT.Storage does
NFT.Storage provides decentralized, long-term storage for off-chain NFT data using IPFS content addressing backed by the Filecoin Network. The platform was founded in April 2021 by Protocol Labs and is now operated by PL Filecoin Impact Fund LLC (Delaware) under a public-good operating model. Its flagship product, NFT.Storage Archive, charges a one-time fee of $2.99-$4.99 per GB and uses an on-chain endowment built on the Filecoin Ethereum Virtual Machine (FEVM) to automatically fund replication, renewal, and repair of stored data across multiple Filecoin storage providers. Supporting products include the NFT Token Checker (a verification tool for marketplaces and wallets), the NFT.Storage Gateway (a cached CID-based retrieval layer), and a Concierge Service for enterprise backup. The platform supports 28+ blockchain networks including Ethereum, Solana, Tezos, Arbitrum, Base, and Sui.
The platform reaches 165,000+ users with 136.1 million cumulative uploads and 704 TB of data stored, and reports 100% uptime over the prior 90 days. Named ecosystem participants include OpenSea, Rarible, Magic Eden, Zora, and Foundation, alongside referral partnerships with Pinata and Lighthouse. The Classic Uploader that offered free storage was decommissioned for new uploads on June 30, 2024, completing the pivot to a paid preservation model. In April 2025, stewardship moved from Protocol Labs to PL Filecoin Impact Fund.
NFT.Storage generates revenue from one-time storage fees, four tiers of community memberships (Bronze $5K, Silver $20K, Gold $50K, Platinum $100K annually), referral fees from Pinata and Lighthouse, donations in crypto and fiat, and grants such as Filecoin RetroPGF. Distribution is product-led via a self-serve web application and RESTful API across 28+ blockchains, supplemented by community-led engagement, content marketing, and conference presence at Token2049 Singapore, Solana Breakpoint, and Consensus 2024. Headcount is 1-10 employees, consistent with a lean, capital-efficient public-good operation rather than a venture-backed scale-up.
NFT.Storage firmographics
Firmographics- Name
- NFT.Storage
- Legal name
- PL Filecoin Impact Fund LLC
- Website
- https://nft.storage
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NFT.Storage provides decentralized, long-term preservation for off-chain NFT data via IPFS and Filecoin with an on-chain endowment funding perpetual storage. It serves NFT creators, marketplaces, and platforms across 28+ blockchains through a self-serve API and paid per-GB model.
- Ownership category
- akta.pro rank
NFT.Storage industry classification
Industry- Product category
- Decentralized Cloud Storage
- NAICS
- Computer Storage Device Manufacturing (334112)
- SIC
- Computer Storage Devices (3572)
- akta.pro primary industry
- NFT Storage & Media Delivery (IPFS/Arweave pinning, media optimization, DRM-like gating) (FSAPAFAI)
- akta.pro secondary industry
- NFT Infrastructure APIs & Indexing (NFT data APIs, indexing, search, analytics) (FSAPAFAE)
Keywords
Where NFT.Storage is headquartered
LocationHeadquarters
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NFT.Storage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- One-Time Storage Fees: One-time fee per GB of data stored. Users purchase storage credits upfront, with the fee covering long-term Filecoin storage costs. Data is preserved indefinitely through endowment-funded renewals. No recurring subscription required for storage.
- Community Memberships: Corporate membership tiers providing community access, working group participation, and influence over product direction. Bronze ($5k/year), Silver ($20k/year), Gold ($50k/year), Platinum ($100k/year). Revenue supports operations and public good mission.
- Donations: Direct financial contributions from community members and supporters. Accepts both crypto (FIL, ERC20) and fiat payments. Donations support ongoing development and maintenance of public goods infrastructure.
- Referral Fees: Percentage of spending from users who sign up to Pinata and Lighthouse through NFT.Storage referral links. Referral fees from hot storage partner transactions provide ongoing revenue while directing users to complementary services.
- Filecoin RetroPGF: Retroactive public goods funding from Filecoin ecosystem. Received 1,744 FIL (~$10,620) from first Filecoin RetroPGF round in April-May 2024. Represents non-dilutive grant-style funding for public good contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | NFT Storage - $2.99 per GB one-time fee |
| Subscription | Annual | Bronze Community Membership - $5,000/year |
| Subscription | Annual | Silver Community Membership - $20,000/year |
| Subscription | Annual | Gold Community Membership - $50,000/year |
| Subscription | Annual | Platinum Community Membership - $100,000/year |
| Subscription | Annual | Concierge Service - Custom pricing |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
NFT.Storage product offering
Product offeringCore offering
NFT.Storage provides a decentralized, long-term storage service for the off-chain data (images, metadata, media) backing NFTs. Customers upload content-addressed CIDs via web app or HTTP API; NFT.Storage stores the data on the Filecoin Network via IPFS and uses FEVM smart-contract endowments to automate replication, deal renewal, and repair so the data remains retrievable indefinitely for a one-time per-GB fee.
Product overview
NFT.Storage is a public good platform offering long-term, decentralized NFT data preservation. The flagship product is NFT.Storage Archive (paid, one-time fee per GB), which stores off-chain NFT data on Filecoin with an on-chain endowment ensuring perpetual storage. Supporting products include the NFT Token Checker (verification tool for marketplaces/wallets), the NFT.Storage Gateway (CID-based HTTP retrieval), and legacy offerings (Classic Uploader and Pinning API, both decommissioned for new uploads). A Concierge Service provides premium hands-on backup assistance. The platform supports 28 blockchain networks including Ethereum, Solana, Arbitrum, Base, Tezos, and more.
Differentiator
Problem solved
Functional benefit
Brands
- NFT.Storage Classic: Original free storage product launched in April 2021, no longer accepting new uploads as of June 30, 2024. Data remains accessible via gateway and Filecoin network.
- NFT.Storage Flagship Product
- NFT.Storage Archive
- NFT Token Checker
Products and services
- NFT.Storage Archive
Quantifiable outcome
- 704 TB of NFT data stored with 136.1 million uploads
- +3 more outcomes
Companies that use NFT.Storage
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
NFT.Storage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
NFT.Storage partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Pob StudiocoreStrategic partnership to preserve KnownOrigin NFTs facing platform shutdown. Pob Studio's Preserve Initiative combines with NFT.Storage's decentralized storage to create scalable solution for NFT metadata preservation. Joint open letter to community requesting assistance locating custodians of critical private keys for contract updates.
- PinatacoreReferral partnership for hot IPFS storage. NFT.Storage directs users to Pinata for immediate retrieval needs, earning referral fees from user spending. Pinata offers 50% off first month (code NFTSTORAGE50) for NFT.Storage users. Partnership supports NFT.Storage public goods mission through referral revenue while providing users with hot storage redundancy.
- LighthousecoreReferral partnership for hot storage with one-time payment model. NFT.Storage earns referral fees from Lighthouse signups and first storage purchases. Lighthouse offers 30-day free trial for NFT.Storage users. Complementary to NFT.Storage's perpetual Filecoin storage.
- RARI FoundationminorBronze-tier community member supporting NFT.Storage ecosystem. RARI Chain supported on platform alongside other blockchain networks. Represents corporate membership engagement model.
- FilOzminorCo-founded by Molly Mackinlay (Protocol Labs). Featured in community AMA discussing data preservation importance and Filecoin ecosystem collaboration. Represents ecosystem partner for public goods messaging.
- OpenSeaminorFeatured as minting platform recommendation for IPFS onboarding. OpenSea supports IPFS natively for NFT metadata storage. Trusted by NFT.Storage as indicated by customer logos on homepage.
- FoundationminorNFT minting platform recommended for easiest IPFS onboarding. Foundation supports IPFS for metadata storage. Included in minting service recommendations for creators.
- ZoraminorNFT minting platform with native IPFS support. Listed as recommended minting service for easiest IPFS onboarding path. Part of strategic platform ecosystem for NFT storage adoption.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
NFT.Storage competitors and assessment
Company assessmentBroad incumbents
- Sia: Sia is a decentralized storage blockchain network offering affordable cloud storage via smart contracts. It serves similar developer audiences seeking decentralized storage alternatives, though with less NFT-specific tooling.
- IPFS: IPFS is the content-addressing protocol layer NFT.Storage relies on for content addressing and retrieval. While not a direct competitor, it is the foundational infrastructure layer that NFT.Storage leverages alongside Filecoin.
- Filecoin: Filecoin is the decentralized storage network that underpins NFT.Storage's persistence layer. It is a foundational incumbent whose economics, storage provider ecosystem, and FEVM smart contracts directly determine NFT.Storage's product capabilities and cost structure.
- Storj: Storj is a decentralized cloud storage provider offering S3-compatible storage with cryptographic sharding. It competes for the broader decentralized storage market but does not specialize in NFT-specific use cases like NFT.Storage does.
- Arweave: Arweave is the leading permanent-storage blockchain network and a primary alternative to Filecoin for NFT data preservation. It competes for the same NFT-storage narrative with a one-time-fee endowment model analogous to NFT.Storage's approach.
Emerging players
- Crust Network: Crust Network is a decentralized storage network built on Substrate that provides IPFS-compatible storage with on-chain storage incentives. It targets similar NFT and Web3 storage use cases as NFT.Storage but with smaller scale and ecosystem reach.
Direct peers
- Lighthouse: Lighthouse is a perpetual-storage IPFS/Filecoin pinning service offering one-time payment storage. It is a direct competitor to NFT.Storage and also a referral partner, targeting the same NFT creator audience with similar decentralized storage economics.
- Web3.Storage: Web3.Storage is the predecessor/sibling service from Protocol Labs providing Filecoin-backed storage for general Web3 data. It shares NFT.Storage's IPFS+Filecoin architecture and target developer audience, differing mainly in focus on general Web3 vs. NFT-specific preservation.
- Pinata: Pinata is a leading IPFS pinning and file management service that NFT.Storage partners with via referral and competes with for hot storage of NFT data. Both serve NFT creators and marketplaces with decentralized storage infrastructure built on IPFS.
- Filebase: Filebase is an IPFS pinning service and S3-compatible storage gateway built on multiple decentralized storage networks including Filecoin. It directly competes with NFT.Storage for NFT and Web3 developer customers needing decentralized storage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NFT.Storage social profiles
Digital presenceNFT.Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
NFT.Storage leadership team
Management profileNumber of profiles
Profiles1 record
NFT.Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NFT.Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NFT.Storage
What does NFT.Storage do?
NFT.Storage provides a decentralized, long-term storage service for the off-chain data (images, metadata, media) backing NFTs. Customers upload content-addressed CIDs via web app or HTTP API; NFT.Storage stores the data on the Filecoin Network via IPFS and uses FEVM smart-contract endowments to automate replication, deal renewal, and repair so the data remains retrievable indefinitely for a one-time per-GB fee.
Is NFT.Storage a public or private company?
NFT.Storage is a private company. It is classified as corporate owned and is currently operating.
When was NFT.Storage founded?
NFT.Storage was founded in 2021. It employs 1 to 10 people.
Where is NFT.Storage based?
NFT.Storage is headquartered in United States, in the North America region.
How does NFT.Storage make money?
Five revenue lines are on record. One-Time Storage Fees are the primary driver. The others are community Memberships, donations, referral Fees and filecoin RetroPGF.
Who are NFT.Storage's main competitors?
Broad incumbents on record are Sia, IPFS, Filecoin, Storj and Arweave. Crust Network is listed as an emerging player. Direct peers are Lighthouse, Web3.Storage, Pinata and Filebase.
Does NFT.Storage have an API?
Yes. RESTful HTTP API for creating NFT collections, uploading tokens via CSV/JSON, viewing collections and tokens, managing API keys, checking user balance and deal status, and retrying or deleting failed pinning operations. Supports EVM chains, Solana, Sui, MultiversX, and Cardano. Authentication via API key (Bearer token). CSV format requirements vary by network (tokenID/cid for most, tokenAddress/cid for Solana, objectID/cid for Sui). Pagination via lastKey parameter (500 tokens per page). Developer documentation is at app.nft.storage/v1/docs/intro.
What industry is NFT.Storage in?
NFT.Storage's product category is Decentralized Cloud Storage. Its primary akta.pro industry code is FSAPAFAI, NFT Storage & Media Delivery (IPFS/Arweave pinning, media optimization, DRM-like gating), with a secondary code of FSAPAFAE, NFT Infrastructure APIs & Indexing (NFT data APIs, indexing, search, analytics). Its NAICS code is 334112 and its SIC code is 3572.