RARI Foundation
RARI Foundation governs the Rarible ecosystem—a multichain NFT commerce platform comprising Rarible.com marketplace, Rarible API for developers, and RARI Chain (Arbitrum Orbit L2 with node-level embedded royalties). It serves NFT creators, collectors, developers, and 40+ enterprise brands via B2B licensing and white-label marketplace technology.
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What RARI Foundation does
RARI Foundation is the decentralized governance organization behind the Rarible ecosystem, established in 2021 and operating through the legal entity Rarible, Inc. (USA). It governs the Rarible Protocol (an open-source, decentralized NFT infrastructure supporting ERC-20, ERC-721, and ERC-1155 standards), RARI Chain (a creator-centric Arbitrum Orbit L2 blockchain with NFT royalties enforced at the node level), the $RARI governance token (25M total supply, 40% in DAO treasury), and ecosystem initiatives including the Rarible Creator Fund. The $RARI token enables on-chain governance over protocol upgrades and treasury allocations via Tally, with 21 proposals and approximately 878K RARI votes cast to date.
The ecosystem operates a multi-pronged business model. Rarible.com serves as a consumer-facing multichain NFT marketplace spanning Ethereum, Base, HyperEVM, LightLink, Somnia, RARI Chain, Camp Network, and Arena-Z. Rarible X provides white-label marketplace technology, powering 100% of Eclipse's Scope marketplace ($7M+ GMV to date). B2B software licensing extends to 40+ global brands including Mattel, McFarlane Toys, and Lamborghini. Revenue streams include protocol trading fees (partially redistributed to traders via the Rarible Rewards Program), B2B licensing royalties, and RARI Chain sequencer revenue that funds the Creator Fund. Distribution occurs through self-serve channels (Rarible.com, Tally governance, RARI Chain), CEX/DEX liquidity (KuCoin, Camelot), and OEM/white-label partnerships.
The organization runs lean, with approximately 15 leaders across Rarible and RARI Foundation combined, of which two core team members are based in Lisbon, Portugal. Key leadership includes Heads of Operations and Governance, Strategy, and Marketing, plus a Community Lead. The DAO treasury stands at $4,905,875 (3,789,712 $RARI), community presence includes 109,600 X followers and 5,149 Discord members, and governance is supported by an active Delegate Launchpad program. The foundation reports to no parent entity and operates as a jointly controlled DAO across its ecosystem components.
RARI Foundation firmographics
Firmographics- Name
- RARI Foundation
- Legal name
- Rarible, Inc.
- Website
- https://rari.foundation
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RARI Foundation governs the Rarible ecosystem—a multichain NFT commerce platform comprising Rarible.com marketplace, Rarible API for developers, and RARI Chain (Arbitrum Orbit L2 with node-level embedded royalties). It serves NFT creators, collectors, developers, and 40+ enterprise brands via B2B licensing and white-label marketplace technology.
- Ownership category
- akta.pro rank
RARI Foundation industry classification
Industry- Product category
- NFT Marketplace & Blockchain Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (5331), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199), Patent Owners & Lessors (6794)
- akta.pro primary industry
- Royalties, Rights & Revenue Management (on-chain royalties, splits, licensing, enforcement) (FSAPAFAC)
- akta.pro secondary industries
- NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
RARI Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Protocol Fees: Rarible Protocol collects fees on NFT trades across all supported chains. Fees are generated from primary sales and secondary market trading, with a portion redistributed to active traders through the rewards program and remainder flowing to the DAO treasury.
- B2B Software Licensing: Rarible licenses its white-label NFT marketplace software to over 40 global brands, including Mattel and McFarlane Toys. This B2B model provides recurring licensing revenue and reduces dependence on trading fee volatility.
- RARI Chain Sequencer Revenue: RARI Chain sequencer revenue funds the Creator Fund, which supports projects and creators in the Rarible ecosystem. Revenue from node operations flows back to the DAO treasury for governance allocation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Creator Fund Grants: $2.5K-$20K per recipient |
| Other | One time/ perpetual license | Ecosystem Grants: 10K $RARI per developer |
| Other | Multi-year contract | Staking Rewards Pool: 50K $RARI over 3 seasons |
| Other | Pay-as-you-go | Eclipse Creator Fund: $600K+ in marketplace fees |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
RARI Foundation product offering
Product offeringCore offering
RARI Foundation governs a multichain NFT and onchain commerce ecosystem that includes the consumer-facing Rarible.com marketplace, the open-source Rarible Protocol/API for developer integrations, and the RARI Chain creator-centric L2 blockchain with node-level royalty enforcement. The $RARI token powers DAO governance, staking rewards, and a fee-funded marketplace rewards program, while white-label technology is licensed to 40+ brands and other chains.
Product overview
RARI Foundation is the decentralized organization governing the Rarible ecosystem — a multichain NFT and onchain commerce platform composed of several interconnected products. The core of the ecosystem is the Rarible Protocol, an open-source decentralized infrastructure (accessible via the Rarible API at rarible.org) that enables developers to build NFT marketplaces and applications. On top of this, Rarible.com serves as the consumer-facing multichain NFT marketplace supporting Ethereum, Base, HyperEVM, LightLink, Somnia, RARI Chain, Camp Network, and Arena-Z. RARI Chain is the ecosystem's creator-centric blockchain built on Arbitrum Orbit with embedded royalties on the node level, governed by RARI DAO. The $RARI token is the native governance token of the ecosystem, enabling holders to participate in on-chain governance and — through the RARI Staking mechanism — delegate voting power and earn yield. The ecosystem also includes the Rarible Rewards Program, which redistributes marketplace fees to active traders, and the Rarible Creator Fund, which provides $2.5K–$20K grants to established creators. Governance and staking operate via Tally, while the Superboard platform manages quest-based incentive campaigns. Ecosystem Grants support developers building on the Rarible Protocol.
Differentiator
Problem solved
Functional benefit
Products and services
- Rarible.com Marketplace
Quantifiable outcome
- 444.8 ETH trading volume, $11M TVS on RARI Chain from single PFP drop
- +4 more outcomes
Companies that use RARI Foundation
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
RARI Foundation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
RARI Foundation partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Espresso SystemscoreComposables PFP drop by Espresso Systems on RARI Chain achieved 444.8 ETH trading volume and $11M TVS. RARI Foundation acquired PFP #384 for community raffle. Partnership demonstrates cross-chain NFT capabilities and decentralized technology integration.
- Espresso SystemscoreRARI Chain integrated with Espresso Network's confirmation layer for instantaneous block finality in seconds (vs minutes), enhanced security through decentralized BFT confirmations, and faster intent-based bridging. Espresso's decentralized proof-of-stake model aligns with RARI Chain's vision for secure, equitable blockchain ecosystem.
- Camelot DEXcoreCamelot DEX is the native decentralized exchange on RARI Chain/Arbitrum ecosystem. RARI Chain tutorial guides users through swapping and providing liquidity on Camelot. DeFi Days quests included Camelot activities with $11K prize pool for top 20 users.
- EclipsemajorRarible X powers 100% of Eclipse's Scope NFT marketplace (100% market share). Eclipse generated $7M+ GMV and $40M TVL since November 2024 launch. After School Club raised 388 ETH on Eclipse.
- SheFimajorSheFi partnered with RARI for DeFi Days: 8-week event showcasing DeFi projects on RARI Chain. SheFi curated online and offline DeFi workshops in Lisbon, New York (ALLSHIPS Creator House), and Bangkok. RARI Foundation sponsored SheFi Summit as an 80% female team resonating with SheFi's mission.
- Refraction DAOmajorPartnered on DeFi art contest during DeFi Days to grow awareness and offer earning opportunities for creators. Refraction exhibited TEN by RARI x Refraction at Devcon Bangkok, showcasing winning works from the RARI DeFi Studio Art Contest.
- The HUGminorPartner for DeFi Days: an 8-week event showcasing diverse DeFi projects on RARI Chain with over $75,000 in total rewards.
- Codex Projects (Aniko Berman & Justin Gilanyi)minorCuration team for DeFi Days workshops, helping curate and review DeFi projects participating in the event.
- ArbitrumcoreRARI Chain built on Arbitrum Orbit tech stack. DeFi Days collaborated with Arbitrum team for quest activities. Arbitrum bridge required for proper token standard when bridging $RARI to RARI Chain.
- HyperlanemajorHyperlane integration on Eclipse (September 19, 2024) enables cross-chain messaging, combining Solana liquidity with Ethereum security. Powers Eclipse's rise to $40M TVL.
- McFarlane ToysmajorB2B licensing of Rarible Protocol NFT marketplace software. McFarlane Toys is among the 40+ global brands licensing Rarible's white-label technology.
- MattelmajorB2B licensing of Rarible Protocol NFT marketplace software. Mattel is among the 40+ global brands licensing Rarible's white-label technology.
- LamborghinimajorRarible collaborated with Lamborghini on NFT marketplace initiatives, demonstrating business development capabilities with luxury automotive brands.
- SuperboardmajorQuest platform partner for staking and bridging activities. DeFi Days quests hosted on Superboard with leaderboard tracking. Top 20 users share $11K prize pool from Camelot quests.
- TEN by RARIcoreTEN by RARI artists made history as first to drop on RARI Chain Mainnet (January 2024). Each of ten drops available for 24 hours, some exceeding 10K mints. TEN by RARI x Refraction exhibit held at Devcon Bangkok.
- TallycoreGovernance platform for RARI DAO v2 staking, delegation, and voting. RARI Staking deployed on Tally with intuitive staking flow and rewards tracking.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
RARI Foundation competitors and assessment
Company assessmentDirect peers
- Magic Eden: Multichain NFT marketplace originally focused on Solana and now expanding to Bitcoin, Ethereum, and other L2s. Directly comparable as a multichain NFT marketplace and protocol infrastructure provider.
- SuperRare: Curated NFT art marketplace with on-chain royalties and a governance token. Comparable as a creator-focused NFT marketplace with strong emphasis on royalty enforcement.
- Foundation: Curated NFT marketplace for digital art with auction-based primary sales. Directly comparable as a consumer NFT marketplace targeting creators and collectors on Ethereum.
- Blur: Professional-trader focused NFT marketplace and aggregator with native token incentives. Competes with Rarible.com for high-volume NFT traders and rewards-driven liquidity.
- OpenSea: The largest consumer-facing NFT marketplace supporting multiple chains with royalty enforcement and a token (SEA). Directly competes with Rarible.com for NFT creator and collector activity, and overlaps in royalty and marketplace infrastructure.
- Zora: Open-source NFT protocol and creator-focused marketplace with on-chain royalties and a creator coin model. Closely comparable in mission, open-source protocol positioning, and creator-centric royalty design.
- LooksRare: Community-governed NFT marketplace with native LOOKS token and trader rewards. Comparable as a token-incentivized NFT marketplace competing for collector and creator activity.
Broad incumbents
- Immutable: L2-focused NFT and gaming infrastructure provider with its own zkEVM chain, marketplace SDKs, and institutional brand partnerships. Comparable as NFT infrastructure and white-label marketplace technology aimed at enterprise and gaming studios.
Emerging players
- NFTPort: NFT infrastructure API and SDK provider offering multichain minting, marketplace, and data services to developers and brands. Comparable as B2B NFT infrastructure enabling white-label marketplace and minting experiences.
- Crossmint: Enterprise NFT infrastructure platform with APIs for wallet, minting, checkout, and marketplace enablement. Comparable as B2B white-label NFT rails serving enterprise brands launching digital collectibles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RARI Foundation social profiles
Digital presenceRARI Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
RARI Foundation leadership team
Management profileNumber of profiles
Profiles4 records
RARI Foundation subsidiaries and ownership
Company hierarchySubsidiaries8 records
RARI Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RARI Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RARI Foundation
What does RARI Foundation do?
RARI Foundation governs a multichain NFT and onchain commerce ecosystem that includes the consumer-facing Rarible.com marketplace, the open-source Rarible Protocol/API for developer integrations, and the RARI Chain creator-centric L2 blockchain with node-level royalty enforcement. The $RARI token powers DAO governance, staking rewards, and a fee-funded marketplace rewards program, while white-label technology is licensed to 40+ brands and other chains.
Is RARI Foundation a public or private company?
RARI Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RARI Foundation founded?
RARI Foundation was founded in 2021. It employs 1 to 10 people.
How does RARI Foundation make money?
Three revenue lines are on record. Protocol Fees are the primary driver. The others are B2B Software Licensing and RARI Chain Sequencer Revenue.
Who are RARI Foundation's main competitors?
Direct peers on record are Magic Eden, SuperRare, Foundation, Blur, OpenSea, Zora and LooksRare. Immutable is listed as a broad incumbent. Emerging players are NFTPort and Crossmint.
Does RARI Foundation have an API?
Yes. The Rarible Protocol is an open-source, decentralized infrastructure designed to facilitate the creation, management, and transfer of NFTs on blockchain networks. It provides developers and platforms with tools and standards to build NFT marketplaces and related applications. The protocol supports features such as customizable NFT standards, royalty management, and multi-chain interoperability. Developers can access the Rarible API at rarible.org for building on the protocol. Developer documentation is at rarible.org.
What industry is RARI Foundation in?
RARI Foundation's product category is NFT Marketplace & Blockchain Infrastructure. Its primary akta.pro industry code is FSAPAFAC, Royalties, Rights & Revenue Management (on-chain royalties, splits, licensing, enforcement), with a secondary code of FSAPAFAJ, NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails). Its NAICS code is 522320 and its SIC code is 6200.