What Velar Group does

Velar Group is a residential real estate team operating under the Keller Williams Realty Sonoran Living franchise in Phoenix, Arizona. The firm provides traditional brokerage services — buyer representation, seller representation, home valuation, and luxury marketing — for residential transactions across the Phoenix metropolitan area, including Chandler, Gilbert, Scottsdale, Queen Creek, and Scottsdale, with statewide property listing coverage across Arizona counties. The team is anchored by named agents Aaron Hawkins and Monica Mora, with additional agents such as Brandon Thacker listed on the platform. The offering is positioned as a full-service residential practice, including financing assistance, cash purchase options, and assumable loan guidance for buyers.

The underlying technology stack is a Brivity-powered IDX website that delivers property search, virtual open house registration, home value estimates, and lead capture forms. There is no proprietary technology, app, API, or AI capability; the platform is a standard brokerage SaaS deployment. Go-to-market is sales-led via licensed agents leveraging the Keller Williams franchise brand, with marketing driven primarily by the IDX site, virtual open house events, and word-of-mouth referrals as evidenced by posted client testimonials.

The revenue model is transaction-based commission on residential closings, with rates not publicly disclosed and negotiated case-by-case. The customer base is entirely SMB/individual home buyers and sellers, with no enterprise or institutional clients. The firm is privately owned, bootstrapped, and appears to be individually operated by the principal agent rather than funded by external investors.

Name

Velar Group

Legal name

Aaron Hawkins | Keller Williams Realty Sonoran Living

Website

https://velarhomes.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Velar Group is a residential real estate team under Keller Williams Realty Sonoran Living in Phoenix, Arizona, providing buyer and seller representation, home valuation, and luxury marketing services across the Phoenix metro area.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Luxury property marketing
• Home valuation

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property transactions. Agents represent buyers and sellers in the Phoenix, Arizona metropolitan area including Chandler, Gilbert, Scottsdale, Queen Creek, and surrounding communities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Velar Group operates a residential real estate brokerage team in the Phoenix, Arizona metropolitan area under the Keller Williams Realty Sonoran Living franchise. The team provides buyer representation, seller representation, home valuation, luxury marketing for high-value properties, financing and cash purchase assistance, and an IDX-powered property search portal across Arizona.

Product overview

Velar Group is a real estate team operating under Keller Williams Realty Sonoran Living, offering a comprehensive suite of residential and commercial real estate services. The core offering consists of buying and selling services, home valuation tools, and specialized marketing for luxury properties. The company leverages Brivity's IDX platform for property search functionality, enabling clients to access listings across Arizona cities including Phoenix, Chandler, Gilbert, Scottsdale, and Queen Creek. Services include financing assistance, cash options for buyers, and assumable loan support.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services
• Real Estate Selling Services
• Home Value Estimator
• Luxury Marketing Services
• Cash Options
• Financing Assistance
• Property Listings Search

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams Realty Sonoran LivingprimaryChannel Partner/ Reseller/ DistributorOperates as a real estate team under the Keller Williams Realty franchise brand, utilizing their branding, training, tools, and MLS access to serve residential buyers and sellers in Arizona.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compass: National tech-enabled brokerage with a strong team/agent model and active operations in Phoenix. Comparable as a competing brokerage targeting the same residential buyers and sellers with a commission-based model.
• RE/MAX: Global franchise brokerage with significant Phoenix metro presence and team-based operations. Comparable as a competing franchise-affiliated residential brokerage serving the same buyer/seller base.
• Coldwell Banker Realty: National traditional brokerage with a large Phoenix-area agent network and team-based operating units. Comparable as a competing commission-based brokerage with similar luxury and residential segments.

Direct peers

• HomeSmart: Arizona-headquartered brokerage with a strong team/agent model across the Phoenix metro. Direct competitor for residential agents and listings in the same Chandler/Gilbert/Scottsdale submarkets Velar serves.
• Redfin: Tech-enabled residential brokerage serving Phoenix metro buyers and sellers with a commission-based model. Competes for the same client base with a digital-first platform similar to Velar's Brivity-powered site.
• Realty ONE Group: Modern, team-friendly brokerage with a significant presence in Phoenix. Competes for residential agents and offers a similar commission model with team-based structures.
• eXp Realty: Cloud-based brokerage that recruits agents and teams nationally, including in Phoenix. Operates on a similar commission-revenue model with team-based agent groupings, directly competing for agent talent and listings.

Others

• Zillow Group: Leading real estate search portal that drives consumer lead flow Velar relies on. Adjacent rather than directly competing, but Zillow's Premier Agent and Zillow Offers initiatives directly affect agent lead economics in Phoenix.

Regional players

• West USA Realty: Regional Arizona-headquartered brokerage with deep Phoenix metro presence. Comparable as a competing commission-based brokerage serving the same residential buyer/seller audience in Arizona.

Emerging players

• Homie: Tech-enabled, lower-fee residential brokerage operating in Phoenix and other Western US metros. Competes on price and digital experience for the same residential buyer/seller segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/velarhomes
• LinkedInlinkedin.com/company/velar-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velar Group