The Olive Branch of Hope

What The Olive Branch of Hope does

The Olive Branch of Hope (TOBOH) is a Canadian nonprofit organization founded in 2001 by breast cancer survivors Leila Springer and Winsome Johnson to support women of African ancestry facing breast cancer. The legal entity, The Olive Branch of Hope Cancer Support Services, is registered in Ontario and headquartered at 845 Wilson Ave #103, North York, operating primarily in the Greater Toronto Area with national outreach. The organization delivers a single integrated service portfolio centered on Breast Cancer Support Services, which encompasses in-person support groups, quarterly educational seminars on health and nutrition, faith-based support rooted in African diaspora traditions, a TOBOH Ambassadors program, and advocacy for improved breast cancer care. It complements programming with research partnerships (notably with Dr. Juliet Daniel at McMaster University on triple-negative breast cancer in women of African ancestry) and a network of healthcare and community partners including Women's College Hospital, Mount Sinai Hospital, Black Health Alliance, and Black Physicians of Ontario. Customer/program segments include women of African-Caribbean heritage with breast cancer (primary), healthcare institutions and medical partners, and breast cancer survivors.

The organization has no proprietary technology platform. It operates through a WordPress-based website (www.theolivebranch.ca), social media channels (Facebook, Instagram, Twitter/X, YouTube), an email newsletter, and in-person community programming. A 2024 launch of a global e-commerce gift store (selling branded merchandise priced $20-$45, including t-shirts, mugs, and stainless steel water bottles with worldwide shipping) added a direct-to-consumer commercial channel alongside the existing CanadaHelps.org donation portal. There are no disclosed APIs, SDKs, or AI/ML capabilities.

The revenue model is donation-dependent with a small merchandise sales complement. Funding flows from individual donations processed through CanadaHelps.org, corporate sponsorships (Daiichi Sankyo, Gilead Sciences, Hologic, Novartis), and gift store merchandise proceeds, all directed to fund breast cancer support, education, advocacy, and research programs. Pricing is unit-based for merchandise; donation amounts are not publicly disclosed. The organization is volunteer-driven and governed by a Board of Directors with no disclosed paid headcount. Corporate sponsors and community partners constitute the principal external funding and program-delivery relationships.

Name

The Olive Branch of Hope

Legal name

The Olive Branch of Hope Cancer Support Services

Website

https://theolivebranch.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Olive Branch of Hope is a volunteer-driven Canadian nonprofit, founded in 2001, that provides culturally grounded breast cancer support, education, and advocacy for women of African ancestry, primarily in the Greater Toronto Area, funded by donations, corporate sponsorships, and merchandise sales.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Support Services

NAICS

Voluntary Health Organizations (813212), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

akta.pro secondary industry

Global Health Advocacy, Policy & Rights Organizations (HLAJAKAO)

Keywords

• Breast cancer support
• Cancer patient advocacy
• Community health support
• Faith based wellness
• Health equity education

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Accepts charitable donations through CanadaHelps.org portal. Donations fund cancer research and support programs for women with cancer.
2. Gift Store Merchandise Sales: Sells branded merchandise including t-shirts, mugs, and water bottles. Proceeds fund culturally grounded breast health programs, providing women with access to education, early screening, and life-affirming support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Olive Branch of Hope is a nonprofit organization that delivers breast cancer support services to women of African ancestry, including culturally specific support groups, quarterly educational seminars on health and nutrition, faith-based support, and a TOBOH Ambassadors advocacy program. It also operates a branded online gift store (t-shirts, mugs, water bottles) whose proceeds fund the organization's breast health programs, free screenings, education, and community support services.

Product overview

The Olive Branch of Hope is a non-profit breast cancer support organization offering a single, integrated service portfolio centered on culturally grounded support services for women of African ancestry. The core offering is Breast Cancer Support Services, which encompasses support groups, educational seminars, faith-based support, and ambassador programs. The organization also operates a Gift Store selling branded merchandise (t-shirts, mugs, water bottles) to fund its programs. Additionally, the organization partners with academic institutions for research initiatives focused on triple-negative breast cancer disparities. All offerings are unified by the mission to provide culturally specific resources and advocacy for breast cancer awareness and early detection.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Cancer Support Services An integrated, free breast cancer support program for women of African ancestry, providing a safe and confidential environment to share experiences, including support groups, quarterly educational seminars on health and nutrition, faith-based support rooted in the traditions of the African diaspora, advocacy, and the TOBOH Ambassadors community program; offered at no cost to patients and families.
• Gift Store Merchandise

Quantifiable outcome

• Up to 84.3% of women in African-Caribbean regions diagnosed at latest stages (III-IV) of breast cancer - highlighting the critical need for early detection support
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• Daiichi SankyominorOthersPharmaceutical company listed as a sponsor. Supports The Olive Branch of Hope's mission to support Black women with breast cancer.
• Gilead SciencesminorOthersPharmaceutical company listed as a sponsor. Supports the organization's breast cancer awareness and support programs.
• HologicminorOthersMedical technology company listed as a sponsor. Supports women's health initiatives.
• NovartisminorOthersPharmaceutical company listed as a sponsor. Supports breast cancer awareness and research efforts.
• Women's College Hospital - Every Breast CountscoreStrategic or Co-development PartnerCore community partner in the Every Breast Counts program focused on breast cancer care for women. Joint outreach and patient support initiatives.
• McMaster University - Dr. Juliet DanielcoreStrategic or Co-development PartnerResearch partnership with Dr. Juliet Daniel's laboratory focused on triple negative breast cancers (TNBC) most prevalent in women of African ancestry. Organizes 'Think Beyond Love Pink' Breast Cancer Awareness workshops for women of African ancestry in the GTA.
• Mount Sinai HospitalcoreStrategic or Co-development PartnerHealthcare partner providing breast cancer care and support services. Dr. Andrea Covelli serves as surgical oncologist advisor.
• Black Health AlliancecoreStrategic or Co-development PartnerCommunity organization working to advocate for those marginalized by anti-Black racism. Partnership focused on health equity for Black communities.
• BPAO (Black Physicians of Ontario)coreStrategic or Co-development PartnerCommunity partner supporting health initiatives for Black communities in Ontario.
• DCHC (Durham Community Health Centre)minorStrategic or Co-development PartnerCommunity health centre partner providing outreach and support services in the Durham region.
• Taibu CHC (Community Health Centre)minorStrategic or Co-development PartnerCommunity health centre partner serving diverse communities with culturally appropriate care.
• Scarborough Health Network (SHN)minorStrategic or Co-development PartnerHealthcare network partner providing cancer care and support services in Scarborough.
• Lakeridge HealthminorStrategic or Co-development PartnerHealthcare partner providing cancer services in the Durham region.
• North Park Women's CentreminorStrategic or Co-development PartnerWomen's centre partner supporting community outreach and support programs.
• Roots Community ServicesminorStrategic or Co-development PartnerCommunity services organization partner supporting health initiatives.
• Help a Girl Out (HAGO)minorStrategic or Co-development PartnerYouth empowerment organization partner supporting awareness initiatives.
• The Congress of Black Women - Brampton ChapterminorStrategic or Co-development PartnerCommunity organization partner providing support for women of African descent.
• The Walnut FoundationminorStrategic or Co-development PartnerMen's health cancer organization partner supporting cancer awareness initiatives.
• Fleek Keeks BeautyminorGTM or Marketing PartnerBeauty brand community partner supporting women's health initiatives.
• Energy Shack Juice BarminorGTM or Marketing PartnerLocal business community partner supporting wellness initiatives.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Sisters Network Inc. US-based African American breast cancer survivorship organization founded in 1994. The closest direct analog to TOBOH in mission (Black women's breast cancer support), structure (survivor-led, community-based), and program mix (support groups, education, advocacy).
• African Women's Cancer Awareness Association: US-based non-profit focused on cancer awareness and support for African immigrant and African American women. Highly comparable mission overlap with TOBOH's African ancestry focus and grassroots education/support model.
• Black Women's Health Imperative: US national organization dedicated to Black women's health and wellness. Comparable in culturally specific health-equity advocacy, partnership-driven model, and focus on healthcare disparities affecting Black women including cancer.
• Rethink Breast Cancer: Canadian breast cancer charity focused on younger women and equity-deserving populations. Directly comparable as a Canada-based breast cancer nonprofit with a younger/underserved audience orientation and modern digital engagement model.
• Tigerlily Foundation: Young women's breast cancer foundation with significant programming for women of color. Comparable in mission alignment (culturally competent support, disparities focus), advocacy for Black and underserved women, and pharma/health-system partnership model.
• Touch, The Black Breast Cancer Alliance: US non-profit focused exclusively on Black breast cancer with a strong emphasis on patient navigation, clinical trial access, and TNBC awareness. Directly comparable to TOBOH in niche focus, advocacy posture, and partnership-driven operating model.

Broad incumbents

• Susan G. Komen: The largest breast cancer organization in the world. Comparable as the dominant breast cancer nonprofit brand; represents the broad incumbent against which culturally-specific players like TOBOH differentiate.
• Canadian Cancer Society: Canada's largest national cancer charity. Comparable as a breast-cancer-relevant incumbent but operates broadly across all cancer types and demographics; competes for the same donor and corporate-sponsor dollars in Canada.

Others

• Black Health Alliance: Canadian organization working to improve health and well-being of Black communities through advocacy, policy, and research. Listed as a current TOBOH community partner; comparable in health-equity mission for Black Canadians though broader than cancer alone.

Regional players

• Willow Breast & Hereditary Cancer Support: Canadian breast and hereditary cancer support organization. Comparable as a fellow Canada-based breast cancer support nonprofit with similar service offerings (peer support, education, navigation); complements rather than directly competes with TOBOH's culturally specific focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OliveBranchHope
• YouTubeyoutube.com/@theolivebranchofhope
• Facebookfacebook.com/theolivebranchofhope
• Instagraminstagram.com/theolivebranchofhope
• LinkedInlinkedin.com/company/the-olive-branch-of-hope

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Olive Branch of Hope