Berry's Paint, Hardware & Flooring
Berry's Paint, Hardware & Flooring is a family-owned, two-store home improvement retailer in Homestead and Key Largo, Florida, selling paint, hardware, flooring, outdoor power equipment, and hurricane supplies while offering equipment repair and flooring installation services to local homeowners, contractors, and lawn-care professionals.
- Company typePrivate
- Founded1973
- HeadquartersHomestead, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Berry's Paint, Hardware & Flooring does
Berry's Paint, Hardware & Flooring is a privately-held, locally-owned home improvement retailer founded in 1973 and headquartered in Homestead, Florida, with a second retail location in Key Largo. The company operates a brick-and-mortar direct-to-consumer model, selling premium paints (Benjamin Moore, Richards Paint), automotive paint (Wanda), hardware tools, lawn and outdoor power equipment (STIHL, Gravely, Hustler, Toro, Kawasaki), flooring materials (Mohawk, Shaw, MSI) with professional installation, hurricane preparation supplies, and window treatments, while also providing factory-trained equipment repair services through its Mower Center. Customer segments include local homeowners and DIY consumers (primary), lawn-care professionals and landscaping service providers (primary), local contractors (secondary), and Florida residents preparing for hurricane season (secondary).
The business operates with 11–50 employees across two physical storefronts in the South Florida market and monetizes through unit-priced retail transactions, professional services (flooring installation, mower repair), and third-party-financed equipment purchases (Yard Card, including promotional 0% APR offers). Its competitive position rests on authorized-dealer relationships with multiple premium brands, multi-category one-stop convenience, factory-certified technical staff, and 50 years of community presence. The technology layer is limited to a standard informational e-commerce-style website (GoDaddy/Powered-by platform); the company does not disclose proprietary technology, software platforms, AI/ML capabilities, or data assets. There is no disclosed external ownership, no private equity or venture capital backing, and no public listing.
Berry's Paint, Hardware & Flooring firmographics
Firmographics- Name
- Berry's Paint, Hardware & Flooring
- Legal name
- Berry's Paint Hardware & Flooring
- Website
- https://berryspaint.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Berry's Paint, Hardware & Flooring is a family-owned, two-store home improvement retailer in Homestead and Key Largo, Florida, selling paint, hardware, flooring, outdoor power equipment, and hurricane supplies while offering equipment repair and flooring installation services to local homeowners, contractors, and lawn-care professionals.
- Ownership category
- akta.pro rank
Berry's Paint, Hardware & Flooring industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Home Centers (444110), Paint and Wallpaper Retailers (44412), Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)
- akta.pro secondary industries
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where Berry's Paint, Hardware & Flooring is headquartered
LocationHeadquarters
- HQ city
- Homestead
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Berry's Paint, Hardware & Flooring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Hardware Sales: Physical retail sales of hardware tools, hand tools, power tools, fasteners, and general hardware supplies. Customers purchase in-store at both Homestead and Key Largo locations.
- Paint and Supplies Sales: Sales of interior paint, exterior paint, ceiling paint, automotive paint, paint brushes, rollers, sprayers, and painting accessories. Products include Benjamin Moore, Richards Paint, Wanda Automotive Paint, and Graco paint products.
- Outdoor Power Equipment Sales: Sales of lawn mowers, outdoor power equipment, chainsaws, blowers, and related equipment from brands including STIHL, Gravely, Hustler, Toro, and Kawasaki engines.
- Flooring Sales and Installation Services: Sales of flooring materials including hardwood, luxury vinyl, carpet, laminate, and tile. The company also provides professional installation services and free estimates for flooring projects.
- Equipment Repair and Service: Berry's Mower Center provides repair and maintenance services for mowers, outdoor power equipment, pressure washers, and spray equipment. Includes parts sales and factory-trained technician services.
- Financing Services: Special financing offers including 0% APR for 36 months for Hustler equipment (with approved credit) and Yard Card finance application for equipment purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Monthly In-Store Specials |
| Unit Pricing | Pay-as-you-go | Toro Mower Pricing |
| Other | Pay-as-you-go | Special Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Berry's Paint, Hardware & Flooring product offering
Product offeringCore offering
Berry's Paint, Hardware & Flooring operates two brick-and-mortar home improvement retail stores in South Florida, selling interior and exterior paints (including Benjamin Moore and Richards Paint brands), hardware tools and supplies, flooring materials (hardwood, luxury vinyl, carpet, laminate, tile, and countertops), outdoor power equipment (mowers, chainsaws, blowers), automotive paint, and hurricane preparedness supplies. The company also provides equipment repair and maintenance services through factory-trained technicians, professional flooring installation with free estimates, and quote-based sales for larger equipment purchases.
Product overview
Berry's Paint, Hardware & Flooring is a locally-owned home improvement retail store operating since 1973 with two locations in Homestead and Key Largo, Florida. The company offers a diverse product portfolio centered around paint and coatings (Benjamin Moore Paints, Richards Paint, automotive paints), hardware tools and supplies, outdoor power equipment (Gravely and Toro mowers, STIHL tools, Kawasaki engines), flooring materials (hardwood, vinyl, carpet, laminate, tile, and countertops), and seasonal hurricane supplies. The business provides related services including mower repairs, parts, and professional equipment maintenance through their Mower Center. This is a single-location retail model rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Benjamin Moore Paints Premium quality interior and exterior paints including Aura, Regal Select, Ben, Advance, ceiling paints, primers, stains, and specialty coatings for residential and commercial applications. Sold through the Homestead and Key Largo stores with staff-assisted color selection.
- Richards Paint Premium quality acrylic latex house paints including Rich Classic, ceiling paints, metal primers, stain blockers, concrete stains, deck coatings, and traffic paints for residential and exterior applications.
- Automotive Paint Wanda Automotive Paint complete compact car refinish system with extensive color formulations and automotive touch-up spray cans, plus Metalux Premium Automotive Refinish using polyester resin technology with OEM color-matching pigments.
- Paint Supplies Paint brushes, rollers, drop cloths, painter's tape, caulk guns, applicators, roller covers, power painting equipment, Graco paint sprayers, and painting accessories.
- Hardware Tools Power tools and accessories, hand tools, fasteners, lawn and garden tools, electrical supplies, plumbing, heating and cooling, housewares, pet and wild bird supplies, farm and ranch, automotive, and outdoor/patio living products.
- Gravely Mowers Residential and commercial zero-turn mowers including ZT-X, ZT-XL, ZT-HD, Pro-Turn series (100, 200, 300, 500, 600, Z, ZX), Pro-STANCE, Compact Pro, and electric Pro-Turn EV models.
- Toro Mowers Residential and commercial mowers including TimeCutter Max, Titan Max, Z Master series, TurfMaster, and homeowner walk-behind mowers featuring Briggs & Stratton, Kawasaki, and Kohler engines.
- Kawasaki Engines Commercial and residential small lawn mower engines for walk-behinds, zero turns, and turf equipment, plus genuine Kawasaki parts.
- Mower Repairs, Parts & Service Expert service and repairs for mowers, outdoor power equipment, pressure washers, and spray equipment performed by factory-trained technicians for STIHL, Gravely, Hustler, and Toro brands, including parts sales.
- Flooring and Countertops Hardwood, luxury vinyl, carpet, laminate, and tile flooring options from brands like Mohawk, Shaw, and MSI, plus luxury countertops in quartz, granite, quartzite, travertine, and marble. Includes professional flooring installation services and free estimates.
- Hurricane Supplies Hurricane preparation supplies including water, hardware, fasteners, safety equipment, rain gear, flashlights, lanterns, batteries, coolers, grills, ladders, tarps, extension cords, generators, gas cans, chainsaws, and blowers.
Companies that use Berry's Paint, Hardware & Flooring
Customer profileSegments4 records
Ideal customer profiles3 records
Berry's Paint, Hardware & Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Berry's Paint, Hardware & Flooring partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Benjamin MoorecoreAuthorized Benjamin Moore Retailer. Berry's carries a large selection of Benjamin Moore paints including Aura, Regal Select, and other product lines. Both Homestead and Key Largo locations carry Benjamin Moore products. The company has professionally-trained staff to assist with color selection and product recommendations.
- STIHLcoreAuthorized STIHL Dealer offering STIHL outdoor power equipment. Both stores are authorized dealers. STIHL products include chainsaws, blowers, pole pruners, and other outdoor power tools. The company's technicians are factory-trained by STIHL.
- KawasakicoreKawasaki Authorized Dealer offering Kawasaki small engines for lawn mowers and outdoor power equipment. Berry's provides expert information, small engine service, and sales of Kawasaki powered equipment, genuine parts and products. Kawasaki engines are featured in many of the mower models sold.
- GravelycoreAuthorized Gravely Dealer in Homestead, Florida. Berry's offers both residential and commercial Gravely mowers including Pro-Turn series and electric Pro-Turn EV models. Special financing offers available for Gravely equipment. Berry's technicians are factory-trained by Gravely.
- TorocoreAuthorized Toro dealer offering residential and commercial mowers including TimeCutter, Titan Max, and Z Master series. Company participates in Toro summer sales events with special pricing. Berry's technicians are factory-trained by Toro.
- HustlercoreAuthorized Hustler dealer offering Raptor 42 and other Hustler mowers. Special financing offers including 0% APR for 36 months with approved credit. Current sale price on Hustler Raptor 42 is $3,800.
- GracominorBerry's carries Graco paint sprayers and products at both Homestead and Key Largo locations. Products include Finex air spray guns and related accessories.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Berry's Paint, Hardware & Flooring competitors and assessment
Company assessmentBroad incumbents
- Lowe's: National home improvement chain offering paint, flooring, hardware, and outdoor equipment with both DIY and pro customer focus. Direct overlap with Berry's product categories and the primary big-box competitive threat in the region.
- Tractor Supply Co. Rural-lifestyle retailer selling outdoor power equipment, tools, hardware, and seasonal supplies including hurricane and storm prep items. Comparable assortment overlap, particularly in mowers, STIHL/Toro products, and emergency supplies.
- Sherwin-Williams: Major paint manufacturer and retailer operating company-owned paint stores across the U.S. Overlaps with Berry's paint category but as a vertically integrated supplier/retailer rather than an independent dealer.
- Menards: Midwest-based home improvement chain offering building materials, flooring, paint, and outdoor equipment at competitive prices. Competes with Berry's in categories like paint, flooring, and hardware, though concentrated geographically in the central U.S.
- Home Depot: Largest U.S. home improvement specialty retailer carrying paint, flooring, tools, outdoor power equipment, and hurricane supplies at scale. Competes with Berry's across virtually every category but lacks the local-owner service positioning.
Direct peers
- True Value: Hardware retailer cooperative serving independent local stores with paint, tools, lawn and garden, and home improvement assortments. Closely comparable to Berry's dealer-network model and product mix across hardware, paint, and outdoor equipment.
- Do it Best: Member-owned hardware and lumber cooperative supplying independent home improvement stores with paint, hardware, and building materials. Comparable to Berry's as an independent local retailer leveraging a shared brand and supplier network across similar categories.
- Ace Hardware: Cooperative of independent hardware stores selling paint, tools, and home improvement supplies with strong local service orientation. Directly comparable business model to Berry's as a locally-owned multi-category home improvement retailer carrying third-party premium brands.
Others
- Yard Card (Cox Enterprises): Third-party consumer financing provider specializing in outdoor power equipment and home improvement purchases. Already a Berry's financing partner; relevant peer as an ecosystem enabler for the same equipment sales category.
Regional players
- Coastal Hardware & Rental: Independent Florida Keys and South Florida hardware retailers serving coastal homeowner and contractor segments with hurricane supplies, paint, and marine-adjacent products. Comparable regional positioning and customer base to Berry's Homestead and Key Largo locations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Berry's Paint, Hardware & Flooring social profiles
Digital presenceBerry's Paint, Hardware & Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berry's Paint, Hardware & Flooring leadership team
Management profileNumber of profiles
Berry's Paint, Hardware & Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berry's Paint, Hardware & Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berry's Paint, Hardware & Flooring
What does Berry's Paint, Hardware & Flooring do?
Berry's Paint, Hardware & Flooring operates two brick-and-mortar home improvement retail stores in South Florida, selling interior and exterior paints (including Benjamin Moore and Richards Paint brands), hardware tools and supplies, flooring materials (hardwood, luxury vinyl, carpet, laminate, tile, and countertops), outdoor power equipment (mowers, chainsaws, blowers), automotive paint, and hurricane preparedness supplies. The company also provides equipment repair and maintenance services through factory-trained technicians, professional flooring installation with free estimates, and quote-based sales for larger equipment purchases.
Is Berry's Paint, Hardware & Flooring a public or private company?
Berry's Paint, Hardware & Flooring is a private company. It is classified as family owned and is currently operating.
When was Berry's Paint, Hardware & Flooring founded?
Berry's Paint, Hardware & Flooring was founded in 1973. It employs 11 to 50 people.
Where is Berry's Paint, Hardware & Flooring based?
Berry's Paint, Hardware & Flooring is headquartered in Homestead, United States, in the North America region.
How does Berry's Paint, Hardware & Flooring make money?
Six revenue lines are on record. Retail Hardware Sales are the primary driver. The others are paint and Supplies Sales, outdoor Power Equipment Sales, flooring Sales and Installation Services, equipment Repair and Service and financing Services.
Who are Berry's Paint, Hardware & Flooring's main competitors?
Broad incumbents on record are Lowe's, Tractor Supply Co., Sherwin-Williams, Menards and Home Depot. Direct peers are True Value, Do it Best and Ace Hardware. Yard Card (Cox Enterprises) is listed as an others. Coastal Hardware & Rental is listed as a regional player.
Does Berry's Paint, Hardware & Flooring have an API?
No public API is recorded for Berry's Paint, Hardware & Flooring.
What industry is Berry's Paint, Hardware & Flooring in?
Berry's Paint, Hardware & Flooring's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAF, Paint, Stain & Finishes Retail (Coatings, Sundries), with a secondary code of CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 444110 and its SIC code is 5200.