Action For Humanity
Action For Humanity is a UK-registered humanitarian charity founded in 2011 delivering emergency relief and long-term development across 15+ countries, serving refugees, conflict-affected families, and vulnerable populations with food, water, shelter, prosthetics, medical care, and livelihoods support.
- Company typePrivate
- Founded2011
- HeadquartersSalford, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Action For Humanity does
Action For Humanity is a UK-registered humanitarian charity (Charity No. 1154881, Scotland No. SC053307) founded in 2011 and headquartered in Salford, Manchester. It operates as a non-governmental organization delivering both emergency relief and long-term development programming in more than 15 countries, primarily across the Middle East and South Asia, with active operations in Syria, Palestine, Yemen, Lebanon, Pakistan, Afghanistan, Sudan, Jordan, Iraq, Bangladesh, and the United Kingdom. Its service portfolio is unusually broad for a mid-sized NGO and spans emergency food and water distribution, solar-powered community water wells, prosthetic limb fitting and rehabilitation, cataract surgery and medical missions, shelter construction and rehabilitation (Hope Camps in Gaza, Massa Village in Syria), orphan sponsorship, education reconstruction, livelihoods restoration (fisheries, beekeeping, poultry, small business), and cash-for-shelter community-led rehabilitation. Field delivery is conducted through direct in-country teams rather than purely through partner intermediaries, with active operational teams inside Gaza coordinating with the Ministry of Health and the Ministry of Social Development. The organization holds HQAI certification against the Core Humanitarian Standard and is a member of the CHS Alliance, Bond, and a listed ICRC partner.
The organization's revenue model is donation-funded rather than commercial. Income is generated through (a) individual donations to appeals and projects with unit-level pricing tied to outcomes (£100 food parcel, £250 water, £2,700 shelter); (b) Shariah-compliant religious giving programs (Zakat ul-Fitr at £7/person, Qurbani at £120–£379 per share, Sadaqah, Fidya, Kaffarah) tied to the Islamic calendar; (c) peer-to-peer adventure fundraising events (K2 Base Camp, Kilimanjaro, Machu Picchu treks with registration fees of £299–£2,500 and fundraising targets of £1,000–£5,000); and (d) corporate and institutional grants, including pooled humanitarian funds such as the Syria Humanitarian Fund. The go-to-market is event-driven and community-led: donors are acquired through challenge events, Ramadan and Eid campaigns, digital outreach via the website and email, and peer-to-peer pages on LaunchGood. Cumulatively, the organization reports reaching more than 16 million beneficiaries since 2011.
Distinctive operational technology includes solar-powered water wells with elevated storage tanks and night lighting (seven installed in South Punjab), a 2022 photovoltaic solar system in Gaza serving approximately 12,000 people on one of the only grid-independent water systems in the territory, phased cash-for-shelter rehabilitation that places household decision-making at the centre, and a community oversight committee model for water point sustainability. Since the organization was founded in 2011 as a private nonprofit, it has no parent company, no external equity ownership, and no public listing; its headcount is between 1,001 and 5,000 and it reports having supported over 16 million beneficiaries across the 15+ countries of operation.
Action For Humanity firmographics
Firmographics- Name
- Action For Humanity
- Legal name
- Action For Humanity
- Website
- https://actionforhumanity.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Action For Humanity is a UK-registered humanitarian charity founded in 2011 delivering emergency relief and long-term development across 15+ countries, serving refugees, conflict-affected families, and vulnerable populations with food, water, shelter, prosthetics, medical care, and livelihoods support.
- Ownership category
- akta.pro rank
Action For Humanity industry classification
Industry- Product category
- Humanitarian Aid and International Development
- NAICS
- Emergency and Other Relief Services (624230), Emergency and Other Relief Services (62423), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)
- akta.pro secondary industries
- Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK), Medical Missions & Global Health NGOs (BPAGACAI)
Keywords
Where Action For Humanity is headquartered
LocationHeadquarters
- HQ city
- Salford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Action For Humanity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Donations and Charitable Giving: Action For Humanity raises funds primarily through individual donations made via its website. Donors contribute to specific projects, appeals, or general funds. The organization also mobilizes Islamic religious giving (Zakat ul-Fitr at £7/person, Qurbani at £120-£379 per animal share, Sadaqah, Fidya, Kaffarah), which represents a significant seasonal revenue driver tied to the Islamic calendar.
- Fundraising Challenge Events: Registration fees for challenge events (K2 Base Camp Trek, Kilimanjaro, Machu Picchu Trek) serve as both engagement tools and revenue streams. Participants pay registration fees (£299-£2,500) and commit to fundraising targets (£1,000-£5,000), with the charity option enabling lower upfront costs in exchange for higher fundraising commitments.
- Corporate and Institutional Grants: Action For Humanity receives funding from institutional donors including pooled funds such as the Syria Humanitarian Fund and potentially other humanitarian financing mechanisms. The organization participates in consortium arrangements (e.g., CHS Alliance, HQAI certification, Bond membership) that are typical of grant-receiving NGOs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | Emergency and humanitarian aid donations — Gaza and general appeals |
| Unit Pricing | One-time (Dhul Hijjah) | Qurbani (Eid al-Adha sacrificial meat distribution) |
| Unit Pricing | One-time (Ramadan) | Zakat ul-Fitr (obligatory end-of-Ramadan charity) |
| Unit Pricing | One-time | Machu Picchu Trek 2026 — registration options |
| Unit Pricing | One-time | Kilimanjaro Trek 2026 — registration options |
| Unit Pricing | One-time | K2 Base Camp Trek 2026 — registration options |
| Unit Pricing | One-time | Syria home rehabilitation donations |
| Unit Pricing | One-time | Syria Homes — phase pricing |
| Unit Pricing | One-time | Gaza Hope Camps — shelter donations |
| Unit Pricing | One-time | Pakistan Smart Housing and water donations |
| Unit Pricing | One-time | UK refugee support packs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Action For Humanity product offering
Product offeringCore offering
Action For Humanity is a UK-registered humanitarian charity that delivers emergency aid (food, water, shelter, healthcare) and long-term development programs including prosthetics, cataract surgeries, livelihoods restoration, education reconstruction, and orphan sponsorship across 15+ countries of conflict and crisis. It also operates Islamic religious giving programs (Zakat, Qurbani, Sadaqah, Fidya, Kaffarah) and adventure fundraising challenges to engage individual donors globally.
Product overview
Action For Humanity is a UK-registered humanitarian charity (registration number 1154881) operating as a non-profit aid organization, not a technology company. The organization offers a diverse portfolio of humanitarian programs organized by sector: Emergency Appeals for crisis response, Food Projects including hot meals and food parcels, Water Projects with solar wells and clean water delivery, Health Projects with medical aid and prosthetics, Shelter Programs including Hope Camps and home rehabilitation, Education reconstruction in Syria, Orphan Sponsorship, Religious Giving programs (Zakat, Qurbani, Sadaqah), Strive Challenge fundraising adventures, and Livelihood restoration projects. These services are delivered directly through field operations rather than through a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Orphan Sponsorship Recurring sponsorship program supporting orphaned children with care, education, and family-based support to keep children with guardians.
- Strive Challenges Adventure fundraising treks including K2 Base Camp, Kilimanjaro, and Machu Picchu expeditions for humanitarian causes, with registration fees from £250 to £2,500 and optional charity fundraising commitments of £1,000 to £5,000.
- Zakat ul-Fitr Obligatory end-of-Ramadan Islamic charity at £7 per household member representing 2.5-3kg of staple food, distributed to vulnerable families.
- Qurbani (Eid al-Adha Sacrificial Distribution) Shariah-compliant sacrificial meat distribution during Eid al-Adha with country-specific pricing (£120-£379 per share), sourcing animals, performing Dhabihah slaughter, and distributing meat within 3 days.
- Machu Picchu Trek 2026 Registration for the Machu Picchu Trek 2026 adventure fundraising challenge with self-funded option at £1,295, charity option 2 (£299 registration + £3,500 fundraising target), or charity option 3 (£799 registration + £1,000 fundraising target). Flights not included.
- Kilimanjaro Trek 2026 Registration for the Kilimanjaro Trek 2026 with self-funded full payment of £2,000, self-fund deposit option (£250 initial then balance due one month later), charity option 1 at £600+£4,000 fundraising, or charity option 2 at £999+£2,250 fundraising. Flights and transport not included.
- K2 Base Camp Trek 2026 21-day high-altitude K2 Base Camp expedition with self-funded registration at £2,500 or charity option 2 at £750 registration + £5,000 fundraising target; expedition dates 16 July - 7 August 2026.
- Zakat Calculator Online Zakat calculation tool helping Muslims determine their Zakat obligation based on assets and liabilities.
- Hope Camps (Gaza) Displacement shelter program in Gaza providing safe shelter, WASH facilities, electricity, water tanks, and communal child spaces for displaced families (£1,350 half shelter, £1,500 full shelter, £8,100 three shelters).
- Syria Homes Housing Rehabilitation Phase 3 housing construction project building 500 homes each with kitchen, sleeping area, separate living space, plus a school, primary health centre, and place of worship in Massa Village, al-Baab district, Northwest Syria. Pricing: £5,000 rehomes 1 family; £10,000 rehomes 2 families.
- Sadaqah (Voluntary Charity) Voluntary Islamic charity program for ongoing humanitarian projects without specific timing requirements.
- Fidya (Compensation for Missed Fasting) Compensation giving program for Muslims who missed or broke fasts during Ramadan, distributed to crisis-affected communities.
- Kaffarah (Expiation) Islamic expiation program for deliberate broken oaths or missed fasts, distributed to vulnerable communities.
Quantifiable outcome
- 891,597 people in Gaza reached with food, water, shelter, healthcare, and education (cumulative)
- +10 more outcomes
Companies that use Action For Humanity
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles3 records
Action For Humanity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Action For Humanity partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Ashton Hiking ClubcoreAshton Hiking Club collaborates with Action For Humanity on the K2 Base Camp Trek 2026 expedition, providing UK expedition leadership for the 21-day high-altitude trek to K2 Base Camp. Shazad Hussain, founder of Ashton Hiking Club, leads UK participants alongside local Pakistani mountain guides. The partnership enables challenge event delivery and participant safety for one of the world's most demanding treks.
- Humanitarian Relief Foundation – Switzerland (FSH)coreHumanitarian Relief Foundation – Switzerland (FSH) partnered with Action For Humanity on the Hygiene Kits in Gaza project (August–October 2025), delivering emergency hygiene kits to 250 displaced families (~1,500 people) across the Gaza Strip. FSH provided funding and partnership oversight while AFH managed implementation, local procurement, volunteer assembly, and community distribution.
- DCA (Danish Refugee Council)coreDCA (Danish Refugee Council) partnered with Action For Humanity on the Women's Livelihoods in Lebanon project (June–August 2025), supporting 26 Syrian families in Beqaa with poultry farming units and rent assistance, and 25 Palestinian families in Saida with rental support and small business start-up kits. The partnership combined AFH's programmatic capacity with DCA's expertise in refugee protection and livelihoods.
- WASH Cluster (Gaza)coreAction For Humanity coordinates with the WASH Cluster (Water, Sanitation and Hygiene Cluster) and local stakeholders in Gaza to target shelters with the highest water needs, guarantee water quality through daily testing, and align distribution with humanitarian cluster standards (6 litres per person per day for drinking and cooking).
- Yemen Local Authorities and Fishery ClusterscoreThe HARBOUR Yemen Fisheries project builds strong partnerships with local authorities and fishery clusters in Sana'a and Hudaydah for access and coordination. Surveys and focus groups conducted with local authorities to identify exact needs and costs. Fishery clusters support beneficiary identification and market linkage for the 300 fishermen supported.
- V4E (Vision for Enhancement) – Pakistan Eye Care ProgrammeminorThe Cataract Surgeries Initiative II (CSI-2) in Pakistan engages local partners and links activities to V4E's ongoing paediatric eye care program. Local healthcare staff trained to ensure long-term impact beyond the project timeframe.
- Ministry of Health (West Bank)coreJoint WASH and infrastructure assessments conducted with the Ministry of Health in Jenin and Tubas governorates. Solar energy systems and underground water tanks installed at key health facilities in coordination with ministry priorities for sustainable, climate-resilient healthcare infrastructure.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Action For Humanity competitors and assessment
Company assessmentDirect peers
- Human Appeal: UK-based Muslim humanitarian charity delivering emergency relief and development programs across Syria, Palestine, Yemen, Pakistan, and other crisis zones, with a similarly strong Zakat/Qurbani-driven fundraising model and Salford/Manchester roots.
- Al-Khair Foundation: UK-based Muslim humanitarian charity delivering emergency relief, food parcels, Qurbani, and Zakat programs in crisis-affected countries including Syria, Palestine, Yemen, and Pakistan. Operates on a near-identical faith-rooted charitable-giving model.
- Islamic Relief Worldwide: UK-headquartered international Muslim humanitarian NGO operating in overlapping geographies (Gaza, Syria, Yemen, Pakistan, Afghanistan) with comparable emergency response, WASH, food security, and Zakat/Qurbani programs. Closest direct peer given near-identical faith-rooted giving model and operating footprint.
- Penny Appeal (Penny Appeal International): UK-headquartered Muslim humanitarian charity providing emergency relief, food, water, shelter, orphan sponsorship, and Qurbani distributions across similar geographies. Direct peer on fundraising model, beneficiary profile, and service scope.
- Muslim Aid: UK-registered Muslim international NGO delivering emergency relief, food security, WASH, orphan sponsorship, and Qurbani programs in overlapping geographies (Syria, Palestine, Yemen, Pakistan, Bangladesh). Highly comparable in fundraising model and service portfolio.
Broad incumbents
- Médecins Sans Frontières (MSF): Large international medical humanitarian organization operating in many of the same conflict zones (Gaza, Syria, Yemen) with overlapping medical-mission, prosthetics, and emergency-care programs. Comparable in operational geographies and emergency-response methodology.
- Save the Children: Major international NGO delivering child-focused emergency response, health, education, and livelihoods programs in overlapping geographies (Syria, Yemen, Gaza, Pakistan, Afghanistan). Comparable in emergency appeal structure and education/orphan programming.
- International Committee of the Red Cross (ICRC): The world's largest impartial humanitarian organization, present in essentially all of Action For Humanity's operating geographies and a named partner. Comparable in conflict-zone operations, shelter/water/health programming, and institutional donor access.
- Mercy Corps: Large global humanitarian organization active in many of the same conflict and fragile-state contexts with comparable WASH, food security, cash-for-recovery, and livelihoods programming. Overlaps with Action For Humanity's Syria, Yemen, and Gaza operations.
Others
- UNHCR (UN Refugee Agency): UN agency mandated to lead refugee response globally and a key convener of the Syria, Palestine, and Yemen humanitarian clusters. While not a direct fundraising competitor, it is the principal coordinating body and source of pooled funds (e.g., Syria Humanitarian Fund) that Action For Humanity draws on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Action For Humanity social profiles
Digital presenceAction For Humanity compliance and trust
Trust signalCompliance3 records
Action For Humanity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action For Humanity leadership team
Management profileNumber of profiles
Profiles3 records
Action For Humanity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action For Humanity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action For Humanity
What does Action For Humanity do?
Action For Humanity is a UK-registered humanitarian charity that delivers emergency aid (food, water, shelter, healthcare) and long-term development programs including prosthetics, cataract surgeries, livelihoods restoration, education reconstruction, and orphan sponsorship across 15+ countries of conflict and crisis. It also operates Islamic religious giving programs (Zakat, Qurbani, Sadaqah, Fidya, Kaffarah) and adventure fundraising challenges to engage individual donors globally.
Is Action For Humanity a public or private company?
Action For Humanity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Action For Humanity founded?
Action For Humanity was founded in 2011. It employs 1,001 to 5,000 people.
Where is Action For Humanity based?
Action For Humanity is headquartered in Salford, United Kingdom, in the Europe region.
How does Action For Humanity make money?
Three revenue lines are on record. Individual Donations and Charitable Giving is the primary driver. The others are fundraising Challenge Events and corporate and Institutional Grants.
Who are Action For Humanity's main competitors?
Direct peers on record are Human Appeal, Al-Khair Foundation, Islamic Relief Worldwide, Penny Appeal (Penny Appeal International) and Muslim Aid. Broad incumbents are Médecins Sans Frontières (MSF), Save the Children, International Committee of the Red Cross (ICRC) and Mercy Corps. UNHCR (UN Refugee Agency) is listed as an others.
Does Action For Humanity have an API?
No public API is recorded for Action For Humanity.
What industry is Action For Humanity in?
Action For Humanity's product category is Humanitarian Aid and International Development. Its primary akta.pro industry code is BPAGAAAH, Refugee, IDP & Migration Humanitarian Assistance, with a secondary code of HLAJAKAE, Humanitarian Health & Emergency Medical Relief NGOs. Its NAICS code is 624230 and its SIC code is 8300.