MyFitnessCoach

What MyFitnessCoach does

MyFitnessCoach is a privately held, AI-driven mobile fitness and wellness application founded in 2022 and launched in February 2023 by father-son co-founders Zeeshan Zakaria and Zaid Zakaria, headquartered in Sharjah, UAE. The app consolidates nutrition tracking, workout planning, wearable integration, and wellness monitoring into a single consumer-facing platform available globally on iOS and Android. Its core product modules include AI Food Scanner (computer vision-based food identification and macro calculation), AI-powered diet planning, a 1.5M+ verified foods database with barcode scanning, 1,200+ recipes, 500+ workouts, custom workout builder, weight management tracking, intermittent fasting tracking, heart rate and HRV monitoring, and social community features including monthly step challenges with leaderboards.

The platform's technical architecture integrates eight major wearable and fitness ecosystems (Fitbit, Garmin, Apple HealthKit, Polar, Whoop, Withings, Strava, MapMyFitness) into a unified health dashboard, with Premium subscribers receiving unlimited device connections and access to AI-powered HRV analysis calculating metrics including RMSSD, SDNN, pNN50, and stress scores. The company operates a freemium business model: a free tier provides limited access to core tracking features, while a Premium subscription (billed monthly, bi-annually, or annually exclusively through Apple App Store and Google Play) unlocks personalized AI-driven plans, advanced analytics, and full wearable integration. Growth is driven by product-led and community-led motions including content marketing via blog and newsletter, organic social media presence across five major platforms, and in-app community features designed to drive virality and retention.

The company has 11-50 employees, no disclosed institutional funding, and is bootstrapped via founder capital. Recent strategic activity in Q1 2026 includes four major product launches (AI Food Scanner, Wearable Sync with HRV Analysis, Weight Management Tracking, Monthly Steps Challenges) and eight wearable integration partnerships, signaling an aggressive product expansion phase despite limited disclosed financial scale.

Name

MyFitnessCoach

Legal name

The My Fitness Coach LLC

Website

https://myfitnesscoach.fit

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

MyFitnessCoach is an AI-driven mobile fitness and wellness app offering food scanning, personalized diet plans, wearable integration, and community features to individual fitness consumers globally via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Mobile App

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Weight Loss & Body Transformation Training (HSADAAAC), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• AI fitness coaching
• Nutrition tracking apps
• Workout planning software
• Wearable health integration
• Personalized diet planning

Headquarters

HQ city

Shariqah

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: MyFitnessCoach operates a freemium model with a free version offering limited access to core fitness features and a paid Premium version unlocking full access to personalized plans, advanced analytics, and wearable integration. Subscriptions are billed monthly, bi-annually, or annually through Apple App Store and Google Play.
2. Freemium Access: Free tier provides limited access to core fitness features including basic activity tracking, food logging, and community features. Premium features require paid subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MyFitnessCoach is an AI-driven all-in-one fitness mobile application that delivers personalized workout programs, AI-generated diet plans, computer-vision-based food logging, and wearable-integrated health tracking. The app combines AI food scanning, HRV-based wellness insights, and a social fitness community into a single iOS and Android platform offered via a freemium model with paid Premium subscriptions.

Product overview

MyFitnessCoach is an AI-driven all-in-one fitness platform offered as a unified mobile application (available on iOS and Android). The platform integrates multiple product modules including AI-powered food scanning and logging (AI Food Scanner, AI Food Logging, Barcode Scanner), personalized nutrition planning (AI Diet Plans, Macro Coach, My Macro Mate), fitness tracking (Wearable Sync, Fitness Tracking, Heart Rate Monitoring), workout management (Focused Workouts, Workout Builder), social engagement (Fitness Community, Monthly Steps Challenges), and wellness monitoring (Weight Measurement, Intermittent Fasting, Badges & Achievements). The platform offers both free tier with core features and premium subscription unlocking unlimited device connections and advanced AI analytics. It positions itself as an intelligent fitness partner combining AI, expert coaching, and social features.

Differentiator

Problem solved

Functional benefit

Products and services

• MyFitnessCoach Mobile App

Quantifiable outcome

• 1,100+ users participating in monthly challenges

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• FitbitcoreTechnology or Integration · 8 March 2026Integration partnership enabling MyFitnessCoach users to sync Fitbit fitness tracker data including heart rate, activity, and sleep metrics into the unified health tracking dashboard.
• GarmincoreTechnology or Integration · 8 March 2026Integration partnership allowing MyFitnessCoach to connect with Garmin devices for seamless activity and health data synchronization.
• Apple HealthKitcoreTechnology or Integration · 8 March 2026Integration with Apple HealthKit enabling data sharing between MyFitnessCoach and Apple Health ecosystem for comprehensive health tracking.
• PolarcoreTechnology or Integration · 8 March 2026Wearable integration partnership with Polar devices allowing HRV data, activity metrics, and workout tracking synchronization.
• WhoopcoreTechnology or Integration · 8 March 2026Integration partnership with Whoop fitness tracker enabling strain, recovery, and HRV data synchronization for enhanced wellness insights.
• WithingscoreTechnology or Integration · 8 March 2026Partnership with Withings enabling sync of body metrics, weight tracking, and activity data from Withings smart scales and devices.
• StravacoreTechnology or Integration · 8 March 2026Integration with Strava fitness platform allowing users to sync running, cycling, and other activities between platforms.
• MapMyFitnesscoreTechnology or Integration · 8 March 2026Integration with MapMyFitness platform enabling activity tracking sync and expanded workout logging capabilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Noom: Noom is a subscription weight-loss and behavior-change app combining AI coaching, food logging, and personalized diet plans — directly comparable to MyFitnessCoach's AI diet plans, weight management tracking, and nutrition coaching modules, and a key competitor for the weight-loss subscriber segment.
• Strava: Strava is the leading consumer fitness social network for runners, cyclists, and athletes with activity tracking, segments, and a social feed — directly overlapping MyFitnessCoach's community, leaderboards, fitness tracking, and activity-recording features for the same engaged fitness enthusiast persona.
• MyFitnessPal: MyFitnessPal is the dominant consumer nutrition tracking app with barcode scanning, food database, and macro tracking — directly comparable to MyFitnessCoach's food logging, macro coach, and barcode scanner features, and the most obvious head-to-head competitor for food/nutrition users.
• Lose It!: Lose It! is a consumer calorie-counting and weight-loss app with barcode scanning, food database, and goal-based tracking — directly competing with MyFitnessCoach's food logging, macro tracking, and weight management features for calorie-conscious users.
• Cronometer: Cronometer is a nutrition tracking app focused on micronutrient completeness and detailed food database quality — overlapping MyFitnessCoach's macro/nutrient tracking and 1.5M+ foods database, and competing for the more analytically minded nutrition user.

Broad incumbents

• Samsung Health: Samsung Health is a pre-installed health and fitness platform on Samsung Galaxy devices covering steps, heart rate, workouts, sleep, and food tracking — a broad incumbent with significant default distribution advantage that competes across nearly all of MyFitnessCoach's feature surface.
• Apple Fitness+: Apple Fitness+ is Apple's subscription workout and wellness service integrated into the Apple Health ecosystem — competing with MyFitnessCoach's workout and wellness modules but locked inside Apple's walled garden, making it a structural competitor for iOS users.
• Fitbit (Google): Fitbit, now owned by Google, is a major consumer wearable + health platform offering step tracking, heart rate, sleep, workouts, and a premium subscription — competing with MyFitnessCoach's wearable-sync value proposition while also being an integration partner, creating a coopetitive dynamic.

Emerging players

• Garmin Connect: Garmin Connect is Garmin's first-party fitness and health app for its wearable lineup, offering activity tracking, heart rate, sleep, and wellness metrics — overlapping with MyFitnessCoach's wearable-sync features while also serving as an integration partner for Garmin device owners.
• Whoop: Whoop is a subscription wearable + app focused on HRV, strain, recovery, and sleep — a wearable-side player whose HRV and stress analytics intersect directly with MyFitnessCoach's wearable-sync HRV analysis feature, and whose data MyFitnessCoach already integrates with.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mfc_app
• YouTubeyoutube.com/@myfitnesscoachapp?si=R_6Tzs1dM0RIMDXF
• Facebookfacebook.com/myfitnesscoachapp
• Instagraminstagram.com/myfitnesscoachofficial
• TikToktiktok.com/@myfitnesscoachofficial
• LinkedInlinkedin.com/company/myfitnesscoachofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyFitnessCoach