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White Flag

Full company profile

uuid00rsurh

Namestring
White Flag
Websiteurl
whiteflag.org
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNashville, United States
HQ citystring
Nashville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
christian home decor, linen decorative flags, religious wall art, faith-based gifts, scripture home accessories
Industry2 codes
1Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats)
CodeCRAIACAIPrimaryYes
2Seasonal, Holiday & Party Home Décor Retail
CodeCRAIACADPrimaryNo
NAICS code1 code
  • Gift, Novelty, and Souvenir Retailers459420
SIC code1 code
  • Retail-Misc General Merchandise Stores5399
Product category
Religious Home Decor
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Flag Sales
TypeOne Time License
Description

The company generates revenue through the direct sale of linen flags in two product lines: Standard Flags (35 in x 23 in) and Gallery Flags (17 in x 21 in). All flags are made from 100% linen material. Sales are processed through their Shopify e-commerce storefront.

whiteflag.org
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Marketing or Sales, Operations, Personnel
Pricing details2 tiers
1Standard Flags - 100% Linen, 35 in x 23 in
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Price not publicly disclosed on the main website; purchases processed through Shopify storefront.

whiteflag.org
2Gallery Flags - 100% Linen, 17 in x 21 in
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Price not publicly disclosed on the main website; purchases processed through Shopify storefront.

whiteflag.org
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

White Flag designs and sells 100% linen scripture-inspired flags intended as Christian home decor and intentional faith-based conversation starters. The company offers two distinct product lines: Standard Flags (35x23 inches) and Gallery Flags (17x21 inches), sold direct-to-consumer through its Shopify-powered online storefront.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

White Flag offers a focused product line of religious Christian flags designed as 'conversation starters' about faith. The portfolio consists of two distinct flag products: Standard Flags (100% Linen, 35 in x 23 in) and GALLERY Flags (100% Linen, 17 in x 21 in). Both products are sold through the company's Shopify storefront.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Peers8 records
1P. Graham Dunn
TypeDirect peer
Description

Manufacturer of Christian-themed wood signs, plaques, and home decor sold through Christian bookstores and online. Comparable faith-based home decor positioning with overlapping Christian gift-shop distribution.

2DEMDACO
TypeDirect peer
Description

Faith-based home decor and gift brand that designs, manufactures, and sells inspirational/Christian-themed home goods through wholesale and DTC. Highly comparable mission-driven product mix and customer base to White Flag.

3Heartfelt
TypeDirect peer
Description

Faith-based home decor and gifts brand selling scripture-inspired decorative items through its own site. Closely aligned mission, design language, and customer persona to White Flag.

4Christian Art Gifts
TypeDirect peer
Description

Online specialty retailer of Christian gifts, scripture-based wall art, and faith-inspired home decor. Direct overlap with White Flag's scripture-themed flag products and target customer.

5Etsy (Christian/religious decor sellers)
TypeOthers
Description

Marketplace hosting many small makers of scripture flags and Christian home decor. Not a direct competitor but the primary channel where similar niche handmade products are discovered and purchased, affecting White Flag's customer acquisition.

6Sullivans
TypeBroad incumbent
Description

Established wholesale home decor brand producing decorative wall art, signs, and farmhouse-style pieces including faith-themed lines. Competes indirectly for shelf space and shopper attention in the same Christian/inspirational decor niche.

7Flags of Valor
TypeDirect peer
Description

Patriotic and faith-themed flag and home decor brand selling decorative flags online. Comparable product format (decorative flags) and e-commerce DTC go-to-market to White Flag.

8Hobby Lobby
TypeBroad incumbent
Description

Large national craft and home decor retailer with an extensive Christian/faith-based home decor assortment including flags and wall art. Competes with White Flag for the same customer's faith-decor dollars but across a much broader catalog.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

White Flag

Religious Home Decorwhiteflag.org

White Flag firmographics

Firmographics
Name
White Flag
Website
https://whiteflag.org
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

White Flag industry classification

Industry
Product category
Religious Home Decor
NAICS
Gift, Novelty, and Souvenir Retailers (459420)
SIC
Retail-Misc General Merchandise Stores (5399)
akta.pro primary industry
Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)
akta.pro secondary industry
Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

  • Christian home decor
  • Linen decorative flags
  • Religious wall art
  • Faith-based gifts
  • Scripture home accessories

Where White Flag is headquartered

Location

Headquarters

HQ city
Nashville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

White Flag business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

  1. Flag Sales: The company generates revenue through the direct sale of linen flags in two product lines: Standard Flags (35 in x 23 in) and Gallery Flags (17 in x 21 in). All flags are made from 100% linen material. Sales are processed through their Shopify e-commerce storefront.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard Flags - 100% Linen, 35 in x 23 in
Unit PricingPay-as-you-goGallery Flags - 100% Linen, 17 in x 21 in

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

White Flag product offering

Product offering

Core offering

White Flag designs and sells 100% linen scripture-inspired flags intended as Christian home decor and intentional faith-based conversation starters. The company offers two distinct product lines: Standard Flags (35x23 inches) and Gallery Flags (17x21 inches), sold direct-to-consumer through its Shopify-powered online storefront.

Product overview

White Flag offers a focused product line of religious Christian flags designed as 'conversation starters' about faith. The portfolio consists of two distinct flag products: Standard Flags (100% Linen, 35 in x 23 in) and GALLERY Flags (100% Linen, 17 in x 21 in). Both products are sold through the company's Shopify storefront.

Differentiator

Problem solved

Functional benefit

Companies that use White Flag

Customer profile

Segments1 record

Ideal customer profiles1 record

White Flag technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

White Flag partnerships and signals

Strategic signal

Recent moves4 records

White Flag competitors and assessment

Company assessment

Direct peers

  • P. Graham Dunn: Manufacturer of Christian-themed wood signs, plaques, and home decor sold through Christian bookstores and online. Comparable faith-based home decor positioning with overlapping Christian gift-shop distribution.
  • DEMDACO: Faith-based home decor and gift brand that designs, manufactures, and sells inspirational/Christian-themed home goods through wholesale and DTC. Highly comparable mission-driven product mix and customer base to White Flag.
  • Heartfelt: Faith-based home decor and gifts brand selling scripture-inspired decorative items through its own site. Closely aligned mission, design language, and customer persona to White Flag.
  • Christian Art Gifts: Online specialty retailer of Christian gifts, scripture-based wall art, and faith-inspired home decor. Direct overlap with White Flag's scripture-themed flag products and target customer.
  • Flags of Valor: Patriotic and faith-themed flag and home decor brand selling decorative flags online. Comparable product format (decorative flags) and e-commerce DTC go-to-market to White Flag.

Others

  • Etsy (Christian/religious decor sellers): Marketplace hosting many small makers of scripture flags and Christian home decor. Not a direct competitor but the primary channel where similar niche handmade products are discovered and purchased, affecting White Flag's customer acquisition.

Broad incumbents

  • Sullivans: Established wholesale home decor brand producing decorative wall art, signs, and farmhouse-style pieces including faith-themed lines. Competes indirectly for shelf space and shopper attention in the same Christian/inspirational decor niche.
  • Hobby Lobby: Large national craft and home decor retailer with an extensive Christian/faith-based home decor assortment including flags and wall art. Competes with White Flag for the same customer's faith-decor dollars but across a much broader catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

White Flag social profiles

Digital presence

White Flag financial estimates

Financial estimate

Revenue estimate

Valuation estimate

White Flag leadership team

Management profile

Number of profiles

Profiles1 record

White Flag funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

White Flag M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Flag

What does White Flag do?

White Flag designs and sells 100% linen scripture-inspired flags intended as Christian home decor and intentional faith-based conversation starters. The company offers two distinct product lines: Standard Flags (35x23 inches) and Gallery Flags (17x21 inches), sold direct-to-consumer through its Shopify-powered online storefront.

Is White Flag a public or private company?

White Flag is a private company. It is classified as unknown and is currently operating.

When was White Flag founded?

White Flag was founded in 2017. It employs 1 to 10 people.

Where is White Flag based?

White Flag is headquartered in Nashville, United States, in the North America region.

How does White Flag make money?

One revenue line is on record: flag Sales.

Who are White Flag's main competitors?

Direct peers on record are P. Graham Dunn, DEMDACO, Heartfelt, Christian Art Gifts and Flags of Valor. Etsy (Christian/religious decor sellers) is listed as an others. Broad incumbents are Sullivans and Hobby Lobby.

Does White Flag have an API?

No public API is recorded for White Flag.

What industry is White Flag in?

White Flag's product category is Religious Home Decor. Its primary akta.pro industry code is CRAIACAI, Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats), with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 459420 and its SIC code is 5399.

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