Veterans Radio

What Veterans Radio does

Veterans Radio is a 501(c)(3) nonprofit organization headquartered in Ann Arbor, Michigan, that produces weekly veteran-focused radio programming and podcasts. Founded in 2003 by Vietnam War veteran Dale Throneberry, the organization distributes content across AM/FM radio stations (WAAM 1600am and WDTK 1400am in Michigan), online streaming, and major podcast platforms including Apple Podcasts, Spotify, YouTube, RSS.com, and Amazon Music. Its programming portfolio includes the flagship weekly show, Medal of Honor recipient interviews, a monthly Veterans Benefits Hour with expert panelists, War Dogs archival content, and Music for Veterans segments.

The organization serves U.S. veterans, active-duty military personnel, military families, and patriotic citizens, with a content remit that covers veteran stories, military history, VA benefits education, and contemporary military and veterans affairs topics. Its core technology is a conventional broadcast and podcasting pipeline with no documented AI, APIs, or proprietary software components; content reaches listeners nationwide at essentially zero marginal distribution cost. The business model is donation- and sponsorship-driven, with a formalized $100-per-segment Salute & Honor sponsorship product, a Bloomerang-powered donation portal, and a Veteran-Owned Business of the Month promotional segment. The organization is part of the NVBDC Military & Veteran Organization (MVO) Task Force as of February 2026.

Name

Veterans Radio

Legal name

Veterans Radio America

Website

https://veteransradio.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Veterans Radio is a 501(c)(3) nonprofit founded in 2003 that produces weekly veteran-focused radio programming and podcasts for U.S. veterans, military families, and patriotic listeners, distributed across AM/FM radio, online streaming, and major podcast platforms nationwide.

Ownership category

akta.pro rank

Product category

Veteran-focused Nonprofit Media Broadcasting

akta.pro industry

PRIMARYMPAIAEAG

Talk/News/Sports Radio Networks & Syndication

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIAEAA

Commercial Terrestrial Radio Broadcasting (AM/FM)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIADAJ

Radio Streaming & Catch-Up Audio Platforms

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast Platforms

Keywords

• Veteran media
• Nonprofit broadcasting
• Radio programming
• Podcast production
• Veteran advocacy

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: As a 501(c)(3) non-profit organization, Veterans Radio relies on donations from listeners and supporters. The organization operates a donations portal through Bloomerang CRM and accepts check donations payable to Veterans Radio America. Donors can contribute to specific initiatives like the Salute & Honor Medal of Honor reading segments.
2. Sponsorships: Veterans Radio maintains a sponsors program where businesses and organizations sponsor the broadcast. The organization also highlights veteran-owned businesses through segments like 'Veteran-Owned Business of the Month' featured during programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Veterans Radio produces and distributes a weekly veteran-focused radio program and podcast series, featuring Medal of Honor recipient interviews, veterans benefits Q&A sessions, and military history storytelling. Programming airs on AM/FM stations in Michigan and is syndicated across online streaming and major podcast platforms (Apple Podcasts, Spotify, YouTube, Amazon Music, RSS.com), reaching listeners nationwide for more than two decades.

Product overview

Veterans Radio operates as a nonprofit media organization producing weekly radio programming and podcasts for America's Veteran community. The core offering is the Veterans Radio main program, distributed across AM/FM radio, online streaming, and podcast platforms nationwide for over two decades. The portfolio includes specialized sub-products: Medal of Honor Interviews featuring recipient stories, the Monthly Veterans Benefits Hour providing VA benefits Q&A with expert panelists, the Salute & Honor segment offering sponsored Medal of Honor readings for nonprofit sponsors, War Dogs Archive covering military working dog stories, and Music for Veterans programming. All content is produced by Veterans Radio America, a 501(c)(3) nonprofit organization based in Ann Arbor, Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterans Radio Main Program Weekly veteran-focused radio program and podcast distributed across AM/FM radio, online streaming, and major podcast platforms, reaching listeners nationwide with veteran stories, interviews, and benefits information. Produced by Veterans Radio America, a 501(c)(3) nonprofit organization.
• Medal of Honor Interviews Special interview series featuring Medal of Honor recipients sharing their stories of service and valor, distributed through the Veterans Radio program and podcast channels.
• Monthly Veterans Benefits Hour Monthly live Q&A program connecting veterans with expert panelists on VA benefits, healthcare, and available resources.
• Salute & Honor Segment

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NVBDC (National Veteran Business Development Council)coreStrategic or Co-development Partner · 20 February 2026Veterans Radio joined NVBDC's Military & Veteran Organization (MVO) Task Force in February 2026. The partnership aims to expand access to veteran-focused media, education, and information resources nationwide. NVBDC recognized Veterans Radio as Media Partner of the Year in 2024 for its commitment to veteran engagement and accurate reporting.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• NPR: Major U.S. public radio network offering news, talk, and informational programming with member-station support. Comparable as a large-scale nonprofit talk/news radio broadcaster that competes for listener donations and corporate underwriters, though it serves a general rather than veteran-specific audience.
• iHeartMedia: Largest U.S. radio broadcaster operating hundreds of AM/FM stations and the iHeartRadio streaming/podcast platform. Comparable as a multi-platform audio broadcaster distributing talk programming across terrestrial and digital channels, though focused on commercial mass-market formats.
• Salem Communications: Commercial radio broadcaster specializing in talk, news, and faith-based formats on AM/FM stations nationwide. Comparable as an AM talk-radio operator that shares the same terrestrial broadcast model and talk/news format focus as Veterans Radio, though at significantly greater scale.

Direct peers

• Military.com: Large veteran and military online media platform providing news, benefits information, and community resources. Comparable as a veteran-issues media brand that, like Veterans Radio, educates audiences on VA benefits and amplifies service-member stories.
• Task & Purpose: Digital media outlet serving active-duty service members, veterans, and their families with news, opinion, and lifestyle content. Comparable as a veteran/military-focused media brand competing for the same audience attention and advertising/donor dollars.
• We Are The Mighty: Military storytelling and media brand producing original video, articles, and podcasts about service members and veterans. Comparable as a veteran-focused media organization that competes for audience engagement and brand sponsorship in the same niche.
• Veteran Crowd Network: Veteran-focused podcast network producing veteran entrepreneurship and service-member stories on multiple podcast platforms. Comparable to Veterans Radio as a direct competitor in the niche of audio/podcast content produced specifically for the veteran and military community.

Emerging players

• The American Legion: Major U.S. veterans service organization producing media (magazine, podcasts, broadcasts) and benefits education for its membership. Comparable as a veteran-organization-led media outlet that similarly addresses veteran benefits and storytelling, and overlaps with Veterans Radio's NVBDC partner ecosystem.

Others

• Veterans of Foreign Wars (VFW): National veterans service organization providing benefits assistance, community programming, and media to its members. Comparable as an adjacent veteran-support organization rather than a media peer - VFW produces member media but its core mission is advocacy and benefits support.
• Wounded Warrior Project: Large nonprofit serving post-9/11 wounded veterans with programs, mental-health support, and public awareness campaigns. Comparable as an adjacent veteran-services nonprofit that competes for veteran-cause donor dollars and could partner with Veterans Radio on content and storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/veteransradio
• YouTubeyoutube.com/@veteransradio
• Facebookfacebook.com/VeteransRadio
• LinkedInlinkedin.com/company/veterans-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterans Radio