Mustangs, Etc.
- Company typePrivate
- Founded1976
- HeadquartersVan Nuys, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Mustangs, Etc. firmographics
Firmographics- Name
- Mustangs, Etc.
- Legal name
- Mustangs, Etc.
- Website
- https://mustangsetc.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mustangs, Etc. industry classification
Industry- Product category
- Classic Auto Parts Retail & Restoration
- NAICS
- Automotive Parts and Accessories Retailers (441330)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industry
- Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)
Keywords
Where Mustangs, Etc. is headquartered
LocationHeadquarters
- HQ city
- Van Nuys
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mustangs, Etc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Aftermarket Auto Parts Sales: Retail sales of classic Ford Mustang and vintage Ford replacement parts, accessories, and specialty items through e-commerce platform. Products include OEM parts, American-made reproductions (some using original Ford tooling), and their own line of hard-to-find reproduction parts.
- Vintage Performance Restorations: Full-service restoration services for classic Mustangs and vintage Fords, offered as a complementary service to parts sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Parts Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mustangs, Etc. product offering
Product offeringCore offering
Mustangs, Etc. is a classic Ford Mustang parts retailer and restoration shop founded in 1976 and based in Van Nuys, California. It sells OEM, reproduction, and remanufactured parts across virtually every vehicle system, and operates a full restoration service through its subsidiary Vintage Performance Restorations. The business also markets exclusive proprietary product lines such as the Hi-Po Manual Choke Conversion Kit.
Product overview
Mustangs, Etc. is a one-stop e-commerce platform for classic Ford Mustang parts and restoration services, operating since 1976. The company offers a comprehensive catalog spanning multiple product categories including accessories, chassis components, drivetrain parts, electrical systems, exterior/body parts, interior components, and weatherstripping. Their inventory features OEM parts, American-made reproductions (including items made with original Ford tooling), and their own line of hard-to-find reproduction parts. Beyond parts sales, the company also provides professional restoration services through Vintage Performance Restorations. They specialize in parts for 1964-1973 Mustangs but also carry parts for other classic Ford vehicles including Bronco, Falcon, Fairlane, Thunderbird, and select GM vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- Vintage Performance Restorations: Restoration services division of Mustangs, Etc. offering professional restoration work for classic Mustangs and vintage Fords.
Products and services
- Classic Ford Mustang Parts Retail sale of OEM, reproduction, and remanufactured replacement parts for classic Ford Mustangs and other vintage Fords, covering accessories, body, brakes, chassis, drivetrain, electrical, engine, exhaust, fuel, heating/cooling, interior, lighting, sheet metal, suspension, and trim categories. Sold to individual enthusiasts and professional restorers via e-commerce and phone orders.
- Hi-Po Manual Choke Conversion Kit
Companies that use Mustangs, Etc.
Customer profileSegments1 record
Ideal customer profiles2 records
Mustangs, Etc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mustangs, Etc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Mustangs, Etc. competitors and assessment
Company assessmentDirect peers
- Mustangs Plus: Long-standing classic Mustang parts retailer and restoration shop based in California, offering reproduction parts and restoration services. Closely comparable hybrid model combining parts retail with professional restoration.
- National Parts Depot: Largest dedicated classic Ford Mustang and Ford truck parts retailer in the U.S., offering reproduction and OEM-style parts for 1964-1973 Mustangs and other vintage Fords. Direct competitor with substantially broader catalog and multi-warehouse fulfillment.
- CJ Pony Parts: Major online retailer specializing in Mustang parts and accessories spanning classic (1964-1973) and modern (1979-present) models. Competes head-to-head with Mustangs, Etc. in the classic Mustang segment but operates at significantly larger scale.
- Year One: Established classic car restoration parts supplier covering GM, Ford, and Mopar muscle cars including classic Mustangs. Competes directly in reproduction parts and restoration accessories with similar enthusiast-customer focus.
- Mustangs Unlimited: Classic Mustang parts retailer offering reproduction and NOS parts across multiple model years. Direct competitor in the classic Ford Mustang parts category with similar customer segments.
- Late Model Restoration: Online Mustang parts retailer specializing in 2005-present models with extensive catalog, fitment tools, and installation videos. Adjacent peer serving the broader Mustang parts market with a more digital-native operation.
Broad incumbents
- Classic Industries: Large-scale restoration parts retailer serving multiple classic American brands (Camaro, Chevelle, Mustang, etc.) with catalog, paint, and interior systems. Broader portfolio than Mustangs, Etc., but overlapping classic Mustang coverage.
- Gateway Classic Cars: Classic and collector car consignment/dealership network with showrooms across the U.S., offering sales, trade, and restoration services. Comparable classic-car services business model but at much larger scale and broader vehicle mix.
- Summit Racing Equipment: Largest U.S. mail-order/online automotive aftermarket retailer offering parts for classic and modern vehicles. Broader portfolio than Mustangs, Etc., but overlapping classic Ford/Mustang aftermarket coverage.
Emerging players
- Bronco Graveyard: Specialty vintage Ford Bronco parts retailer and salvage yard offering new, used, and reproduction parts for 1966-1996 Broncos. Comparable niche specialist in vintage Ford with online storefront model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mustangs, Etc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mustangs, Etc. leadership team
Management profileNumber of profiles
Mustangs, Etc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mustangs, Etc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mustangs, Etc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mustangs, Etc.
What does Mustangs, Etc. do?
Mustangs, Etc. is a classic Ford Mustang parts retailer and restoration shop founded in 1976 and based in Van Nuys, California. It sells OEM, reproduction, and remanufactured parts across virtually every vehicle system, and operates a full restoration service through its subsidiary Vintage Performance Restorations. The business also markets exclusive proprietary product lines such as the Hi-Po Manual Choke Conversion Kit.
Is Mustangs, Etc. a public or private company?
Mustangs, Etc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mustangs, Etc. founded?
Mustangs, Etc. was founded in 1976. It employs 1 to 10 people.
Where is Mustangs, Etc. based?
Mustangs, Etc. is headquartered in Van Nuys, United States, in the North America region.
How does Mustangs, Etc. make money?
Two revenue lines are on record. Aftermarket Auto Parts Sales are the primary driver. The others are vintage Performance Restorations.
Who are Mustangs, Etc.'s main competitors?
Direct peers on record are Mustangs Plus, National Parts Depot, CJ Pony Parts, Year One, Mustangs Unlimited and Late Model Restoration. Broad incumbents are Classic Industries, Gateway Classic Cars and Summit Racing Equipment. Bronco Graveyard is listed as an emerging player.
Does Mustangs, Etc. have an API?
No public API is recorded for Mustangs, Etc..
What industry is Mustangs, Etc. in?
Mustangs, Etc.'s product category is Classic Auto Parts Retail & Restoration. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAOANAF, Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables). Its NAICS code is 441330 and its SIC code is 7500.