4 Design
4 Design, LLC is a Wisconsin-based, founder-owned commercial interior design and FF&E consultancy founded in 2012, serving senior living, multi-family, hospitality, office, religious, and education clients across the United States.
- Company typePrivate
- Founded2012
- HeadquartersGermantown, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 4 Design does
4 Design, LLC is a privately held, founder-owned interior design consultancy founded in 2012 by Lissa Rolenc, an ASID- and IIDA-certified designer with over 25 years of experience. The firm is headquartered in Menomonee Falls, Wisconsin, and operates with a small team (1-10 employees). It provides commercial interior design and FF&E (Furniture, Fixtures & Equipment) services across six primary verticals: senior living, multi-family residential, hospitality, office, religious/worship, and education, plus a secondary residential offering. Service scope spans the full project lifecycle — consultations, design concepts, design development, space planning, construction documents, FF&E procurement, on-site installation oversight, marketing boards, and accessorizing — typically delivered through direct enterprise engagement via phone, email, and website inquiries.
The company generates revenue through project-based professional services fees, with pricing quoted per engagement rather than through published rate cards. Its go-to-market is enterprise field sales: working shoulder-to-shoulder with architects, contractors, and owners, responding to RFPs, and integrating into commercial construction timelines from early planning through installation. The firm has executed projects across 48 US states from its single Wisconsin office, signaling a travel-intensive delivery model rather than branch expansion. Marketing is content-led via the company website, a blog covering senior living and commercial construction topics, and visual portfolio posts on YouTube, Instagram, LinkedIn, Facebook, and Pinterest.
The underlying technology is conventional: standard design software and FF&E vendor coordination rather than any proprietary platform. There are no disclosed APIs, software products, AI/ML capabilities, patents, trademarks, certifications, or external funding. The firm is bootstrapped, has no parent company or subsidiaries, and is not a participant in any disclosed partnerships, M&A activity, or regulatory actions. Notable disclosed engagements include repeat work for Phoenix Senior Living (The Pearl at Watkins Center, Retreat at Carolina Bay, Retreat at Berryville) and Howard Commons Apartments managed by Alliance Management, indicating that senior living and multi-family operators are core repeat customers.
4 Design firmographics
Firmographics- Name
- 4 Design
- Legal name
- 4 Design, LLC
- Website
- https://4designinteriors.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 4 Design, LLC is a Wisconsin-based, founder-owned commercial interior design and FF&E consultancy founded in 2012, serving senior living, multi-family, hospitality, office, religious, and education clients across the United States.
- Ownership category
- akta.pro rank
4 Design industry classification
Industry- Product category
- Commercial Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where 4 Design is headquartered
LocationHeadquarters
- HQ city
- Germantown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
4 Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Interior Design Services: Revenue generated from providing interior design consultancy services including design development, space planning, construction documents, design concepts, and accessorizing. Services are project-based and typically integrated into commercial construction timelines.
- FF&E Procurement & Installation: Furniture, Fixtures & Equipment procurement and installation services. The firm sources and coordinates vendors for items including furniture, lighting, and decorative elements, with on-site installation by their designers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
4 Design product offering
Product offeringCore offering
4 Design provides commercial interior design consultancy and FF&E procurement and installation services. The firm delivers full project lifecycle support from concept through installation, including consultations, space planning, design development, construction documents, FF&E sourcing, vendor management, and on-site installation oversight. Engagements are project-based, integrated into commercial construction timelines, and delivered across senior living, multi-family, hospitality, office, religious/worship, and education sectors.
Product overview
4 Design, LLC is an interior design firm offering comprehensive interior design services across multiple industry verticals including Senior Living, Multi-Family, Hospitality, Office, Religious/Worship, and Education sectors. The company's service portfolio includes Consultations, Design Development, Procurement, Design Concepts, Construction Documents, FF&E Installations, Space Planning, Marketing Boards, and Accessorizing. The firm specializes in creating immersive environments for commercial construction projects, collaborating with architects, contractors, and partners to craft spaces that serve their clients' operational goals and brand identity. Founded in 2012, the company has completed projects across 48 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Living Design Services Specialized interior design for senior living communities including dining rooms, cafes and bistros, living rooms, lobbies and reception, pubs and game areas, therapy/fitness/spa spaces, residential units, and specialty areas. Designed to support well-being, dignity, and connection for older adults across assisted living, memory care, and independent living facilities.
- Multi-Family Design Services Interior design for multi-family residential developments including apartment complexes and mixed-use properties, with focus on creating attractive, functional common spaces and amenity areas that enhance resident experience and property value.
- Office Design Services Commercial office interior design creating productive, inspiring work environments that support company culture and employee well-being for workplace buildouts and renovations.
- Hospitality Design Services Interior design for hospitality venues including restaurants, lounges, recreational spaces, and entertainment venues, balancing memorable guest experience with operational efficiency.
- Religious/Worship Design Services Interior design for religious facilities and places of worship, creating contemplative, welcoming environments for congregational gathering and spiritual practice.
- Education Design Services Interior design for educational institutions and learning environments that support concentration, learning activities, and educational programming.
Companies that use 4 Design
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
4 Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
4 Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
4 Design competitors and assessment
Company assessmentBroad incumbents
- CR Architecture + Design: Larger full-service architecture and design firm with established senior living, multi-family, and hospitality practices. Competes for overlapping RFPs with broader service portfolio and greater scale.
- Image Architecture and Design: Established architecture and interior design firm with senior living, healthcare, and hospitality portfolios. Broader incumbent competing on the same commercial RFPs.
Direct peers
- Thoma-Holec Design: Boutique interior design firm with deep senior living concentration offering design, FF&E, and project management services. Directly comparable niche and engagement model.
- Ware Malcolm (formerly Sterling): Boutique interior design practice serving senior living, multifamily, and hospitality with procurement services. Comparable in vertical mix and B2B services model.
- Studio Five Design: Multi-sector interior design firm serving senior living, multi-family, and hospitality with FF&E procurement. Comparable in scale and multi-vertical strategy.
- JBI Interiors: Interior design firm focused on senior living, healthcare, and multifamily projects with full-service FF&E coordination. Highly comparable to 4 Design in service offering and target verticals.
- Element Design Group: Interior design consultancy focused on healthcare, senior living, and hospitality projects with FF&E specification and procurement services. Overlaps directly on senior living buyer base.
- Boxhill Interiors: Interior design firm serving senior living and multi-family housing developers with FF&E services. Comparable consultancy model targeting similar operator and developer buyers.
- SFJones Design: Specializes in senior living and healthcare interior design with procurement and installation services. Same B2B consultancy model targeting the same senior living operator buyer.
Regional players
- Pure Style Design: Boutique interior design studio serving commercial clients including multifamily and senior living in regional markets. Similar small-firm operating model with comparable service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
4 Design social profiles
Digital presence4 Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
4 Design leadership team
Management profileNumber of profiles
Profiles4 records
4 Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4 Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4 Design
What does 4 Design do?
4 Design provides commercial interior design consultancy and FF&E procurement and installation services. The firm delivers full project lifecycle support from concept through installation, including consultations, space planning, design development, construction documents, FF&E sourcing, vendor management, and on-site installation oversight. Engagements are project-based, integrated into commercial construction timelines, and delivered across senior living, multi-family, hospitality, office, religious/worship, and education sectors.
Is 4 Design a public or private company?
4 Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 4 Design founded?
4 Design was founded in 2012. It employs 1 to 10 people.
Where is 4 Design based?
4 Design is headquartered in Germantown, United States, in the North America region.
How does 4 Design make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are FF&E Procurement & Installation.
Who are 4 Design's main competitors?
Broad incumbents on record are CR Architecture + Design and Image Architecture and Design. Direct peers are Thoma-Holec Design, Ware Malcolm (formerly Sterling), Studio Five Design, JBI Interiors, Element Design Group, Boxhill Interiors and SFJones Design. Pure Style Design is listed as a regional player.
Does 4 Design have an API?
No public API is recorded for 4 Design.
What industry is 4 Design in?
4 Design's product category is Commercial Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.