Cafe Deco Group

Name

Cafe Deco Group

Legal name

Cafe Deco Group

Website

https://cafedecogroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Multi-brand restaurant and bar operations

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Caterers (722320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industries

Ethnic & Regional Cuisine Restaurants (THAFACAD), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Multi-brand restaurant operations
• Asian cuisine restaurants
• Restaurant franchise operations
• Banquet and event catering
• Loyalty program dining

Headquarters

HQ city

Wong Tai Sin

HQ country

Hong Kong SAR China

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from food and beverage sales at owned restaurant outlets across multiple brands and cuisines
2. Banquet and Event Services: Catering services for private events, weddings, and corporate functions at venues like WATERMARK and Pier 7 Cafe & Bar
3. Franchise Fees: Franchise revenue from overseas operators using Cafe Deco Group brands
4. CDG$ Loyalty Program: Points-based loyalty currency redeemable for dining vouchers, with membership tiers offering various privileges

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cafe Deco Group operates a diversified multi-brand restaurant portfolio of 40+ restaurants, bars, and cafes across Hong Kong and Sydney, offering dine-in, takeaway, banquet, and private event services under 20+ cuisine-led brand concepts including Japanese, Vietnamese, Thai, Korean, Taiwanese, Italian, and Western. The group monetizes through owned outlets, franchise/licensing arrangements, B2B meat and seafood distribution via Food Square, and a tiered loyalty program (CDG Privilege) that drives repeat visits across all brands.

Product overview

Cafe Deco Group operates as a diversified restaurant group managing over 40 restaurants and bars across Hong Kong and Sydney. The portfolio spans 20+ distinct restaurant brands offering Vietnamese, Thai, Korean, Japanese, Italian, Western, and Taiwanese cuisines. Key brands include: AIRSIDE Cafe and Patisserie (contemporary dining), ANJU Modern Korean, Bamboo Thai, Bistro Hoi An (Vietnamese), CAFE DECO PIZZERIA (Italian), Chatime (bubble tea), Chef's Cuts (custom meat dining), Duan Chun Zhen (Taiwanese beef noodles), Kyoto Katsugyu (Japanese gyukatsu), nana's green tea (Japanese matcha café), PARKSIDE@NINA, Pier 7 Cafe & Bar, Smokehouse Bar & Grill, Stormies, Takeroku Ramen, tonic (cocktail bar), Uogashi Nihonichi (Japanese sushi), and WATERMARK (harbourside). The group also operates Food Square, a B2B meat and seafood distribution company, with retail brands Chef's Cuts and Chef's Market launched in 2021. A loyalty program called CDG Privilege (offered via mobile app) provides membership tiers with dining rewards across all outlets.

Differentiator

Problem solved

Functional benefit

Brands

• pho.dle.bar: Contemporary Vietnamese dining place combining pho, noodles and bar with special drinks
• CDG Privilege

Products and services

• AIRSIDE Cafe Contemporary dining retreat at AIRSIDE Kai Tak serving Asian specialties, Western dishes, afternoon tea sets, and set dinner menus with modern décor. Targets shoppers and diners visiting the AIRSIDE commercial hub.
• AIRSIDE Patisserie Pâtisserie at AIRSIDE Kai Tak offering sweet sensations and contemporary desserts. Targets dessert and café patrons in the Kai Tak shopping hub.
• ANJU Modern Korean Modern Korean restaurant at ELEMENTS featuring Korean fried chicken, beer combos, and homemade-infused soju flights. Targets diners seeking contemporary Korean cuisine in a casual mall setting.
• Bamboo Thai Thai restaurant chain with vibrant Mekong Delta-inspired menus located at Langham Place, Tuen Mun Town Plaza, Nina Mall, and THE SOUTHSIDE. Targets diners seeking authentic Thai cuisine in Hong Kong malls.
• Bistro Hoi An Contemporary Vietnamese restaurant combining authentic cuisine with innovation, featuring Vietnamese coffee in partnership with Hoi An Roastery. Locations at Gold Coast Piazza and ELEMENTS. Targets diners seeking modern Vietnamese fare.
• CAFE DECO PIZZERIA Italian pizzeria serving Western delicacies with seasonal ingredients and specialty drinks at ELEMENTS and The Wai. Targets diners seeking casual Italian fare and summer seasonal menus.
• CAFE SYDNEY Australian dining destination at a prominent landmark in Sydney. Targets diners in Sydney seeking landmark Western dining.
• Chatime Global bubble tea brand offering milk tea, fruit teas, and seasonal specials at MOKO, Nina Mall, and THE SOUTHSIDE under franchise. Targets bubble tea and casual beverage consumers in Hong Kong.
• Chef's Cuts Meat-focused restaurant where customers pick and customize their preferred meat cuts, cooked to preference. Locations at AIRSIDE, Central Market, Gold Coast, and THE SOUTHSIDE. Targets diners seeking customizable premium meat experiences.
• Duan Chun Zhen Renowned Taiwanese beef noodle specialist from Hsinchu offering authentic beef noodles and cold noodle dishes at ELEMENTS, MOKO, Nina Mall, THE SOUTHSIDE, and Wong Chuk Hang. Targets diners seeking authentic Taiwanese noodles.
• Kyoto Katsugyu Japan's renowned fried steak cutlet (gyukatsu) specialist offering authentic Japanese flavors and chilled udon at AIRSIDE. Targets diners seeking Japanese fried steak specialties.
• Matjeom Korean restaurant brand located at Central Market. Targets diners seeking Korean cuisine in Central Market.
• nana's green tea Japan's number one matcha café brand offering matcha beverages, nama chocolate, Japanese toast, and tea-infused desserts at AIRSIDE and THE SOUTHSIDE. Targets diners and shoppers seeking Japanese matcha café experiences.
• PARKSIDE@NINA Contemporary dining destination at Nina Hotel Causeway Bay offering à la carte menus, afternoon tea sets, and views of Nina Park. Targets hotel guests and shoppers visiting Causeway Bay.
• Pier 7 Cafe & Bar Mediterranean-inspired casual waterside dining at Central Pier 7 Star Ferry with lunch buffets, happy hour specials, and harbour views. Targets diners and tourists at the Central harbourfront.
• Smokehouse Bar & Grill American smokehouse featuring slow-smoked premium beef cuts, massive sharing platters, and weekly drink specials at Langham Place. Targets diners seeking American BBQ and group sharing experiences.
• Stormies All-day dining restaurant at ELEMENTS and Central Market offering lunch sets and happy hour specials. Targets casual diners and shoppers in Central and Kowloon malls.
• Takeroku Ramen Japan's popular ramen institution offering signature ramen crafted with meat, seafood, and vegetables alongside authentic Japanese side dishes at Central Market and Wan Chai. Targets diners seeking authentic Japanese ramen.
• tonic Cocktail bar at Langham Place offering signature cocktails, wine, Prosecco, and bottled beers with weekday happy hour specials. Targets patrons seeking cocktails and after-work drinks in Mong Kok.
• Uogashi Nihonichi Japanese fresh fish specialist offering authentic standing Edo mae sushi experience with house-infused fruit whiskeys at AIRSIDE and Central Market. Targets diners seeking authentic standing sushi bar experiences.
• WATERMARK Waterside dining destination at Pier 7 Star Ferry Central offering coastal cuisine, Harbour Bliss Afternoon Tea, weekend brunches, and wedding venues with harbour views. Targets diners, event bookers, and wedding clients.
• CDG Privilege Loyalty Program Multi-tiered membership program with Red Card (free), Gold Card (HK$1,000 dining credits), and Platinum Card (HK$1,500 dining credits) tiers offering progressive benefits including year-round discounts, birthday rewards, exclusive tasting events, and CDG$ point accumulation redeemable across 40+ group outlets. Targets frequent diners seeking cross-brand loyalty rewards.
• E-shop Online Ordering Platform Online ordering platform for takeaway and delivery across Cafe Deco Group brands. Targets consumers seeking home delivery and pickup of food and beverages.
• Food Square B2B Meat and Seafood Distribution
• Banquet and Event Services Catering and venue hire services for private events, weddings, and corporate functions at venues including WATERMARK, Pier 7 Cafe & Bar, and other group locations. Targets corporate event planners, wedding clients, and group bookers.

Quantifiable outcome

• 40+ restaurant and bar locations across Hong Kong and Sydney

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Hoi An RoasteryminorStrategic or Co-development Partner · 28 January 2026Bistro Hoi An partnered with Hoi An Roastery to bring authentic Vietnamese coffee culture to Hong Kong. The partnership features 100% Robusta beans exclusively available at Bistro Hoi An, including the Gold Coast and ELEMENTS locations.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fairwood: Hong Kong-listed fast casual restaurant chain. Comparable to Cafe Deco Group in HK-based casual dining format, multi-location strategy, and customer overlap in mass-market dining segments.
• Maxim's Caterers: Hong Kong's largest home-grown multi-brand restaurant, bakery, and catering group. Directly comparable to Cafe Deco Group in multi-brand casual dining, extensive HK outlet footprint, and catering/event services operating model.
• Café de Coral Holdings: Hong Kong-listed fast casual and casual dining chain operating hundreds of outlets across multiple brands. Comparable to Cafe Deco Group in HK casual dining focus, multi-brand portfolio, and high-volume quick-service restaurant operations.
• Tsui Wah Holdings: Hong Kong-listed casual dining cha chaan teng-style chain. Comparable to Cafe Deco Group in HK casual dining operating model, multi-location footprint, and exposure to local consumer and tourist footfall.

Emerging players

• Lettuce Entertain You Enterprises: Private US multi-concept restaurant group operating 60+ brands across varied cuisines. Comparable to Cafe Deco Group in privately-held multi-brand restaurant company structure, broad cuisine portfolio, and event/catering capability.
• The ONE Group Hospitality: US hospitality group operating upscale casual dining and lounge brands (STK, Benihana). Comparable to Cafe Deco Group in operating multiple distinctive restaurant concepts and leveraging a multi-brand growth strategy in premium dining segments.

Broad incumbents

• Darden Restaurants: US-listed multi-brand full-service restaurant group (Olive Garden, LongHorn Steakhouse, Capital Grille). Comparable to Cafe Deco Group in multi-brand operating model and brand portfolio management discipline across diverse cuisines.
• Bloomin' Brands: Multi-brand casual dining restaurant operator (Outback Steakhouse, Carrabba's, Bonefish Grill). Comparable to Cafe Deco Group in multi-brand casual dining portfolio structure and consumer positioning, though primarily US-focused.
• Yum China Holdings: Public multi-brand restaurant operator (KFC, Pizza Hut, Taco Bell) in Greater China. Comparable to Cafe Deco Group in multi-brand strategy, franchise model, and Chinese-speaking market operating expertise, but at vastly larger scale.
• Restaurant Brands International: Global multi-brand quick-service restaurant operator (Burger King, Tim Hortons, Popeyes, Firehouse Subs). Comparable to Cafe Deco Group in multi-brand portfolio and franchise-led growth model, though focused on QSR rather than casual dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cafedecogroup
• Facebookfacebook.com/watermarkatpier7
• LinkedInlinkedin.com/company/cafe-deco

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafe Deco Group