What 916 Gaming does

916 Gaming is a private, US-based iCasino game studio that designs, develops, and licenses online casino games to operators and platform providers globally. The studio's commercial portfolio spans slot titles (NASCAR Victory Lane, Lu's Lucky Bao, Party Animals, Lot'O Luck, Purrfect Fortune, Cherry Blossom Riches, Diamond Hands), crash games, scratch cards, electronic instant lottery (E-Instant) products including a Team USA Olympic title, and table games. Its go-to-market is B2B, distributing games through direct partnerships with enterprise operators such as BetMGM and Entain, through the Pariplay Ignite aggregation platform, and via the EQL Games platform for lottery-channel deployment.

The studio's underlying technology is a proprietary HTML5 Game Client framework that handles game state, presentation, animations, and real-time server communication across its slot titles. Its signature gameplay mechanic, Cash-On-Reels, is built into multiple games and supports simultaneous triggering of multiple feature types, with disclosed hit frequencies up to 47.1% and maximum multipliers up to 16,403x. The platform supports multiple regulated jurisdictions, with active certifications in New Jersey (NJDGE), the United Kingdom (UKGC), Malta (MGA), Gibraltar, and Illinois (DCI).

916 Gaming operates a licensing/royalty revenue model, monetizing its game portfolio through revenue-share or licensing arrangements with operators and platform partners rather than direct consumer play. The senior team consists of Co-Founder and CEO Steven Astrachan (formerly VP of Marketing at Fubo Gaming), Co-Founder and COO John Goehrke (formerly BD/Strategy at Fubo Gaming and first employee at Vigtory), and CTO Chad La Guardia (formerly Lead Game Designer at Aristocrat with 20+ gaming patents). The company is headquartered in Chicago and was recognized at the 2024 SBC North America First Pitch competition.

Name

916 Gaming

Legal name

916 Gaming

Website

https://916gaming.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

916 Gaming is a US-based iCasino game studio that designs and licenses online casino games (slots, crash, scratch cards, E-Instants, table games) to global casino operators and aggregation platforms such as BetMGM, Entain, Pariplay, and EQL Games.

Ownership category

akta.pro rank

Product category

iGaming Software

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino games
• IGaming content
• Slot game development
• HTML5 gaming platform
• Casino game studio

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Licensing to Casino Operators: 916 Gaming builds online casino games licensed to operators across the globe. The company generates revenue by licensing its game portfolio to casino operators and platform providers through B2B relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

916 Gaming is a B2B iCasino game studio that designs, develops, and licenses online casino game content—including branded slot games, crash games, scratch cards, e-instants, and table games—to regulated casino operators and platform providers worldwide. The studio's titles are built on a proprietary HTML5 Game Client Framework that powers real-time game state, animations, and server communication, and are certified across multiple regulated jurisdictions (NJDGE, UKGC, MGA, Gibraltar).

Product overview

916 Gaming is an iCasino game studio that builds online casino games for operators across the globe. The company offers a portfolio of game products including Slots, Crash Games, Scratch Cards, E-Instants, and Table Games. Key branded titles include NASCAR Victory Lane (a NASCAR-licensed racing-themed slot), Party Animals (a disco-themed slot), Lu's Lucky Bao (Asian-themed slot with Mystery Stacks and Free Games), Lot'O Luck (Irish-themed Hold N' Spin slot), Purrfect Fortune (Asian/Kitty-themed Hold N' Spin slot), Cherry Blossom Riches, and Team USA Olympic E-Instant. The company also develops an HTML5 Game Client framework that serves as the foundational platform powering their slot titles with game state management, animations, and real-time server communication.

Differentiator

Problem solved

Functional benefit

Brands

• NASCAR Victory Lane: Casino slot game featuring NASCAR racing theme with Cash-On-Reels features, 5 reels, 50 paylines, 95.06% RTP.
• Lu's Lucky Bao
• Party Animals
• Lot'O Luck
• Purrfect Fortune
• Cherry Blossom Riches
• Team USA
• Diamond Hands

Products and services

• NASCAR Victory Lane Branded NASCAR-themed slot game with 5 reels, 50 paylines, and seven Cash-On-Reels features that can be triggered simultaneously, designed for distribution to regulated iCasino operators under the NASCAR licensing partnership.
• Lu's Lucky Bao Asian-themed slot game with 243 ways to win featuring Jackpots, Free Games, and Mystery Stacks mechanics; 96% RTP, low volatility, max multiplier 486x, max bet $120. Targeted at iCasino operators seeking differentiated Asian-themed content.
• Party Animals Club/disco-themed slot game with 5 reels, 50 paylines, and seven Cash-On-Reels features; max multiplier 16,403x, max bet $25, 95% RTP. Designed for iCasino operators looking for high-volatility, high-max-win themed content.
• Purrfect Fortune Asian/Kitty-themed Hold N' Spin slot with 5x3 reels, 50 lines, Free Spins and Hold & Spin mechanics; 92-94% RTP, high volatility, hit frequency 24%, max multiplier 1000x, min bet $0.20, max bet $250. Certified across NJDGE, UKGC, MGA, and Gibraltar for distribution to regulated operators.
• Cherry Blossom Riches Slot game with an Asian cherry blossom theme, available as a demo via the EQL Games platform and targeted at lottery and casino operators through 916 Gaming's deployment partnerships.
• Team USA Olympic E-Instant Olympic-themed electronic instant lottery game featuring Team USA branding, distributed to lottery operators through 916 Gaming's platform partners such as DCI.

Quantifiable outcome

• Hit frequency up to 47.1%
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• NASCARcoreStrategic or Co-development Partner · 1 January 2024Strategic partnership with NASCAR to develop branded casino game content including NASCAR Victory Lane title and Olympic E-Instant games. This is a flagship brand partnership bringing major sports IP to the iCasino market.
• PariplaycoreChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution partnership with Pariplay, a leading game aggregation platform. The partnership gives 916 Gaming access to Pariplay's network of operator customers through their Ignite platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hacksaw Gaming: B2B iGaming studio focused on differentiated slot mechanics and instant-win games, with a comparable growth-stage profile and similar distribution strategy through aggregators and direct operator deals.
• ELK Studios: Independent Swedish slot studio producing a focused catalog of feature-rich online games for operator distribution — comparable in size, product scope, and B2B go-to-market approach to 916 Gaming.
• Pragmatic Play: One of the largest multi-product iGaming content providers, producing high-volume slot and live casino games distributed through operators and aggregators globally — directly comparable as a B2B slot studio competing for the same operator shelf-space as 916 Gaming.
• Relax Gaming: iGaming content and aggregation platform provider producing proprietary slots and powering third-party distribution — directly comparable to 916 Gaming on the slot-studio side and partially on the aggregator/distribution side.
• Play'n GO: Established B2B slot studio producing a high-volume catalog of differentiated online casino games distributed to tier-1 operators worldwide — directly comparable to 916 Gaming's slot-publishing business model targeting the same operator buyers.
• Push Gaming: B2B slot studio focused on premium, mechanic-driven online casino games distributed to tier-1 operators — closely comparable to 916 Gaming's positioning as a differentiated, content-quality-focused slot publisher.
• Nolimit City: Independent online slot studio known for high-volatility, mechanic-driven games distributed to operators globally — comparable to 916 Gaming in product positioning (mechanic-first slots) and B2B distribution model.
• Thunderkick: Independent online slot studio with a curated catalog of graphically distinctive games distributed to regulated operators — directly comparable as a similarly-sized, design-focused B2B slot publisher.

Broad incumbents

• Light & Wonder: Large diversified gaming content provider (formerly Scientific Games) producing online slots, table games, and platform technology including the former SG Digital / OpenGaming stack — comparable as a broad incumbent spanning slot content and iGaming platforms.
• Evolution (NetEnt): Global iGaming content incumbent following its NetEnt acquisition, producing online slots, live casino, and other categories at scale. Comparable as a slot publisher with broadly similar distribution and operator relationships, though materially larger and more diversified.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/916-gaming

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 916 Gaming