AgileLAB

What AgileLAB does

AgileLAB GmbH is a German private consulting and training firm headquartered in Kerpen that delivers agile transformation services and accredited certification courses to enterprise and individual customers. The company offers two interlocking service lines: bespoke corporate engagements (agile transformation, SAFe implementation, OKR implementation, AI transformation, executive coaching, strategy workshops, team extension, and maturity assessments) and a public catalog of 40+ accredited training programs delivered under partnerships with ICAgile, Scaled Agile, the OKR Consortium, Kanban University, Management 3.0, and Scrum.org. Proprietary intellectual property centers on training curricula, a three-level Portfolio/Program/Team decision-making model, a POD-based organizational structure, and a recently added AI-Native training portfolio aligned with the Scaled Agile AI-Native framework. AgileLAB is not a software product company; its technology layer is methodology and curriculum, delivered by a distributed team of 40+ practitioner-consultants based in the UK, Germany, Poland, the Netherlands, and the USA.

The business operates a dual go-to-market: a Calendly-driven enterprise sales motion with a four-stage consultation-to-implementation funnel, and a self-serve public training calendar with Eventbrite enrollment, supplemented by gated case studies and a monthly newsletter. Revenue is generated through professional-services fees (quote-based, multi-month corporate engagements) and per-participant course fees, with bundle passes offering up to ~17% savings and periodic promotional discounts of 10-30%. Named customers include Deutsche Bank, Halliburton, HM Government, A1 Telekom, Atotech, Dash Core, and Apalon. The company is founder-led by Vladimir Gorshunov and managed by Managing Director Nastassia Krupiankova, with no disclosed external funding or institutional investors.

Name

AgileLAB

Legal name

AgileLAB GmbH

Website

https://agilelab.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agile Transformation Consulting

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

akta.pro secondary industries

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ), Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Agile transformation consulting
• SAFe implementation training
• OKR consulting services
• Agile coaching certification
• Enterprise agile training

Headquarters

HQ city

Kerpen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Corporate Consulting and Transformation Services: AgileLAB provides bespoke agile transformation, AI transformation, SAFe implementation, OKR implementation, and other consulting engagements to corporate clients. Services include dedicated agile coaches, team extension, executive coaching, and strategy workshops. Pricing is quote-based and contractually negotiated for each engagement.
2. Training and Certification Programs: The company offers a portfolio of 40+ accredited training courses including ICAgile certifications (ICP-ATF, ICP-ACC, ICP-ENT, ICP-CAT, ICP-APM, etc.), Scaled Agile (SAFe), OKR Consortium, Kanban University, Management 3.0, and Scrum.org programs. Training is offered as individual courses, bootcamps, and bundle passes. Revenue is earned through course fees charged per participant or per bundle.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

AgileLAB provides agile transformation consulting, ICAgile and SAFe-accredited training, and certification programs for enterprises. The company delivers bespoke consulting engagements covering Agile Transformation, AI Transformation, SAFe Implementation, and OKR Implementation, supplemented by a portfolio of 40+ accredited training courses spanning AI-Native programs, ICAgile tracks, OKR Consortium certifications, Kanban, Scrum.org, and Management 3.0. Services include dedicated agile coaches, team extension, executive coaching, strategy workshops, and agile maturity assessment.

Product overview

AgileLAB is a German-based consulting and training company offering a broad portfolio of agile transformation, training, and certification services. The company provides consulting services including Agile Transformation, AI Transformation, SAFe Implementation, OKR Implementation, and various specialized consulting offerings such as Strategy Workshops, Agile Maturity Assessment, and Executive Coaching. Their training portfolio spans multiple certification tracks including ICAgile programs (Agile Fundamentals, Business Agility Foundations, Agile Coaching, Enterprise Agile Coaching, and specialized tracks for HR, Finance, Marketing, Testing), OKR Consortium certifications, Scaled Agile/SAFe courses, Kanban University, Management 3.0, and Scrum.org. They offer bundled programs like the Agile Coaching Bootcamp, Enterprise Agile Coaching Bootcamp, and AI-Native Bootcamp. The company operates as a unified service offering where consulting and training complement each other, serving over 100 corporate customers across 50+ countries with a team of 40+ international professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Native Foundations Foundational training program that establishes a shared AI mindset and language for participants, aligned with the Scaled Agile AI-Native framework. Designed for leaders and teams seeking to systematically unlock business value from AI.
• AI-Native Change Agent Training program focused on enabling execution and cross-functional adoption of AI-native practices within organizations.
• Leading the AI-Native Organization Strategic training for leaders to drive strategic alignment and investment clarity when building an AI-native organization.
• ICP-APM with AI Agile Project and Delivery Management certification program incorporating AI components.
• Agile Transformation Comprehensive consulting service to help organizations transition to agile methodologies and ways of working.
• AI Transformation Consulting service to help organizations systematically unlock business value from AI.
• SAFe Implementation Implementation of Scaled Agile Framework (SAFe) for enterprise-scale organizations.
• OKR Implementation Implementation of Objectives and Key Results (OKR) methodology for goal-setting and alignment.
• Team Extension Services Service providing dedicated agile coaches and professionals to augment client teams.
• Product Transformation Consulting service focused on transforming product development approaches and practices.
• Executive Coaching & Strategy Coaching and strategic consulting for executive leadership.
• Strategy Workshop Facilitated workshop for strategic planning, including SWOT/TOWS analysis, OKRs integration, and hypothesis development.
• Agile Maturity Assessment Assessment service to determine organizational readiness and starting point for agile transformation.
• Agile Portfolio Management Consulting service for managing portfolios using agile principles.
• Corporate Learning Programs Customized corporate learning programs embedding agile mindset into organizational culture.
• Agile Mentoring Mentoring service for individuals and teams undergoing agile transformation.
• Software Engineering Consulting Technical consulting for software engineering practices and improvements.
• ESG Consulting Consulting for Environmental, Social, and Governance considerations in transformation.
• Maturity Model Service to help organizations select and implement maturity models for tracking agile progress.
• Product Approach Methodology focused on 'for Who' first mindset, prioritizing customer discovery and MVP-based value delivery.
• Value Streams Identification Service to identify and map value creation flows and cross-functional groups in organizations.
• Agile Leadership and Individual Support Coaching, mentoring, and tracking support for leaders and individuals in transformation.
• Team Topologies Workshop Workshop on organizing business and technology teams using the Team Topologies approach for fast flow.
• Transformation Success Criteria Service to develop measurable metrics and indicators for tracking transformation progress.
• ICAgile Training Programs Portfolio of ICAgile-accredited training programs including Agile Fundamentals, Business Agility Foundations, Agile Coaching, Agile Team Facilitation, Enterprise Agile Coaching, Coaching Agile Transformations, Agile Product Management, Delivery at Scale, and specialized tracks in HR, Finance, Marketing, Testing, and more.
• OKR Consortium Programs OKR Practitioner, OKR Coach, and OKR Executive certification programs through the OKR Consortium.
• Expert Transformation Program Comprehensive expert-level transformation training program developed by AgileLAB.
• Coaching Conversations Micro-Credential Micro-credential program focused on coaching conversation skills.
• Agile Coaching Bootcamp Comprehensive bootcamp combining ICP-ATF (Agile Team Facilitation) and ICP-ACC (Certified Agile Coaching) certifications.
• Mega Bundle Pass Comprehensive bundle including ICP-ATF, ICP-ACC, ICP-ENT, and ICP-CAT certifications.
• Enterprise Agile Coaching Bootcamp Bootcamp combining ICP-ENT (Enterprise Agile Coaching) and ICP-CAT (Coaching Agile Transformations) certifications.
• Agile Foundations Pass Bundle combining ICP (Agile Fundamentals) and ICP-BAF (Business Agility Foundations) certifications.
• Agile Delivery Management Bundle Bundle combining ICP-APM (Agile Project and Delivery Management) and ICP-DAS (Delivery at Scale) certifications.
• Agile Leadership & Org Design Bootcamp Bundle combining ICP-LEA (Leading with Agility) and ICP-ORG (Adaptive Org Design) certifications.
• Digital Leader Program Program designed to develop digital leadership capabilities in participants.
• Playbook – New Methodology Development of organizational playbooks documenting new methodologies as normative documents.

Quantifiable outcome

• 97% customer satisfaction rate across 100+ corporate customers and 30+ transformations
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• ICAgile (International Consortium for Agile)coreStrategic or Co-development PartnerAgileLAB is an ICAgile member organization and authorized training partner, and co-author of accreditation criteria for several ICAgile learning tracks. The company delivers the full ICAgile curriculum including all agile coaching, team facilitation, enterprise, and domain-specific tracks (HR, Finance, Marketing, Testing).
• Scaled Agile Inc.coreStrategic or Co-development PartnerAgileLAB is a Scaled Agile Bronze Partner authorized to deliver SAFe training courses and implement the Scaled Agile Framework for enterprise clients. The company also offers the Scaled Agile AI-Native framework training program.
• OKR ConsortiumcoreStrategic or Co-development PartnerAgileLAB is an authorized training partner for OKR Consortium certifications including OKR Practitioner, OKR Coach, and OKR Executive programs.
• Kanban UniversitysecondaryStrategic or Co-development PartnerAgileLAB is an authorized training partner for Kanban University, delivering Kanban method training and certification programs.
• Management 3.0secondaryStrategic or Co-development PartnerAgileLAB is an authorized partner for Management 3.0 training programs, teaching agile management practices and leadership.
• Scrum.orgsecondaryStrategic or Co-development PartnerAgileLAB is a Professional Scrum Trainer (PST) network member offering Scrum.org certification preparation and training.

Scale indicators7 records

Expansion highlights5 records

Direct peers

• LeSS.works: Large-scale Scrum (LeSS) training and certification organization. Comparable as a small, practitioner-led scaled-agile training provider with global course delivery.
• AxisAgile (AxisAgile Human Capital): EMEA-based agile coaching, training and transformation consultancy. Comparable in offering SAFe/ICAgile certifications combined with agile coaching engagements for enterprise clients.
• cPrime: US-headquartered full-service agile consultancy and one of the largest Scaled Agile Gold Partners. Directly comparable offering set: SAFe/ICAgile training combined with enterprise transformation consulting.
• AgileSparks: Israel-based agile transformation and SAFe training consultancy. Comparable boutique scale, multi-framework training catalog and enterprise transformation focus.
• agile42: Berlin-based agile coaching, training and SAFe consulting firm. Closely comparable to AgileLAB in geographic focus (DACH), training portfolio (ICAgile, SAFe) and boutique consulting model.
• SoftEd: New Zealand-origin, EMEA-expanded SAFe and agile training partner. Comparable mix of accredited training (SAFe, ICAgile) and enterprise consulting across multiple regions.

Others

• ICAgile: International Consortium for Agile. AgileLAB is a member organization and authorized training partner (and co-author of accreditation criteria). Functions as an ecosystem body whose standards and certifications underpin much of AgileLAB's curriculum.
• Scaled Agile, Inc. Framework owner of SAFe and the new AI-Native framework. AgileLAB is a Bronze Partner that delivers SAFe and AI-Native training; Scaled Agile itself is not a direct competitor but defines the curriculum and economics AgileLAB depends on.

Emerging players

• KnowledgeHut: Global agile and Scrum certification provider with open-enrollment courses (CSM, PSM, SAFe). Comparable on individual practitioner training but lighter on bespoke enterprise transformation consulting.

Broad incumbents

• International Institute for Learning (IIL): Established US-based corporate training company offering a broad portfolio that includes agile, SAFe, project management and leadership programs. Overlaps AgileLAB on agile/SAFe training but operates at much larger scale across many other disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@theagilelab
• Facebookfacebook.com/agilelab.de
• LinkedInlinkedin.com/company/agilelab-de
• Instagraminstagram.com/agilelab.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgileLAB