Appreciate Plus Co.

What Appreciate Plus Co. does

Appreciate Plus Co. (株式会社APPRECIATE PLUS) is a Japan-domiciled, privately held services company founded in 2022 that operates a regional "garbage mansion" and dirty-room cleanup franchise under the consumer brand 迅速片付け屋 (Jinsoku Katazukeya, also referenced as ゴミ屋敷片付け屋). The company is headquartered in Arakawa-ku, Tokyo, with a branch office in Yokohama, Kanagawa, and serves all seven prefectures of the Kanto region (Tokyo, Kanagawa, Saitama, Chiba, Gunma, Tochigi, Ibaraki; islands excluded). Its primary service is professional junk removal and hoarding cleanup for individual homeowners, supplemented by unused-item collection, pest extermination and special cleaning, estate and pre-death cleanup (including ritual burning arrangements), and post-cleanup house cleaning and minor renovation. The underlying "technology" is operational methodology rather than software: trained field crews applying specialized techniques for sorting, odor elimination, hazardous-material handling, pest coordination, and deep cleaning, delivered through both standard room-size packages and custom unlimited-loading plans.

The business is strictly project-based and direct-to-consumer. Pricing follows a transparent unit-pricing ladder by room size — 1K from ¥15,000 (1–2 hours), 1LDK ¥38,000 (2–3 hours), 2LDK ¥42,000 (3–5 hours), 3LDK ¥140,000 (4–6 hours), 4LDK ¥165,000 (5–7 hours), plus a consultative unlimited-loading plan — with free on-site estimates and a stated no-hidden-fees policy, and add-ons such as pest control, deodorization, and recycling-appliance disposal billed separately. Differentiation rests on regulatory licensing (industrial waste collection and transport permit, second-hand goods dealer license), Estate Liquidation Specialist (遺品整理士) certified personnel, female staff on request, privacy-conscious service (unmarked vehicles, non-uniformed staff option), and same-day response marketed as fast as 30 minutes. Customer acquisition is consumer-focused: a comprehensive website (katazukeya.co.jp) with case studies and blog content targeting concerns such as inability to afford cleanup and the impact of trash houses on children, local SEO/Google Maps presence per prefecture, 24/7 phone/LINE/email intake, and a referral channel pulling demand from real estate firms, property managers, and local government offices. The company also operates an affiliated unused-item collection brand at appreciateplus.com, where recovered valuables can be purchased and resold under its secondhand goods license, partially offsetting customer cleanup costs.

Ownership is founder/management-led with Representative Director Yaguchi Daiji (矢口 大司); no external institutional investors, parent company, or M&A activity is disclosed. Service-area expansion to the broader Kanto region from the Tokyo headquarters is the only documented structural move, and certifications on both the company and individual personnel are the principal regulatory assets supporting the licensed-versus-unlicensed positioning in a fragmented category.

Name

Appreciate Plus Co.

Legal name

株式会社APPRECIATE PLUS

Website

https://katazukeya.co.jp

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Junk Removal and Property Cleanup Services

NAICS

Waste Collection (56211), Janitorial Services (561720)

SIC

Refuse Systems (4953)

akta.pro primary industry

Demolition Debris & Light Tear-Out Cleanouts (HSAKALAN)

akta.pro secondary industries

Junk Removal & Disposal Coordination (HSAFAFAH), Post-Construction & Final Clean Services (BPABABAD)

Keywords

• Junk removal services
• Garbage house cleanup
• Estate cleanout services
• Hoarder house cleaning
• Waste collection services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Junk/Estate Cleaning Services: One-time project-based services for cleaning hoarder houses, dirty rooms, and estate cleanouts. Pricing is based on room size, estimated work hours, and staff count. Additional services include odor elimination, pest control, and minor repairs billed separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Appreciate Plus Co. operates the 迅速片付け屋 (Quick Cleanup Helper) brand, providing on-site professional cleanup of garbage houses (ゴミ屋敷) and dirty rooms (汚部屋) across Japan's Kanto region. Services bundle sorting, collection, disposal, valuation of unwanted items, pest extermination, deodorization, and post-cleaning restoration into project-based jobs priced by room size. The company also operates an adjacent unused-item collection service that purchases and resells valuable items to offset cleaning costs.

Product overview

迅速片付け屋 (Jinnsoku Katazukeya / Quick Cleanup Helper) is a unified service platform operated by 株式会社APPRECIATE PLUS, offering garbage house cleanup, dirty room cleaning, and unused item collection as the core offering. The service is structured around room-size pricing tiers (1K through 4LDK, starting from ¥15,000) and a volume-based 乗せ放題プラン (Unlimited Loading Plan), all bundled with sorting, collection, disposal, valuation, and post-cleaning. Add-on modules cover pest extermination, special deodorization, estate/生前整理, and house cleaning/reformation. The company operates exclusively in the Kanto region of Japan (Tokyo, Kanagawa, Saitama, Chiba, Gunma, Tochigi, Ibaraki) with same-day response capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Garbage House Cleanup Service (ゴミ屋敷の片付け) Professional cleanup service targeting severely cluttered homes (ゴミ屋敷) where residents cannot declutter on their own. The service covers sorting, collection, disposal, valuation, and post-cleaning, and handles severe cases involving decomposed food waste, pest infestations, and strong odors, with same-day response capability. Priced from ¥15,000 for a 1K residence.
• Dirty Room Cleanup Service (汚部屋の片付け) Specialized cleanup for dirty and cluttered rooms suffering from rot, pests, and odor, bundling pest extermination, deodorization, and optional wall/floor replacement to restore the space.
• Unused Item Collection Service (不用品回収) Collection and valuation of unwanted household items, with the option for the company to purchase valuable goods to offset the cost of a cleanup job. Can be booked independently from full-property cleanup.
• Pest Extermination and Special Cleaning Service (害虫獣駆除・特殊清掃) Pest and vermin extermination, deodorization, and special cleaning for properties with biohazards, decomposition odors, and sanitation issues. Offered in conjunction with cleanup or booked separately.
• Estate and Pre-Move Cleanup Service (遺品整理・生前整理) Sensitive estate settlement (遺品整理) and pre-planned decluttering (生前整理) services, delivered by 遺品整理士 (Estate Liquidation Specialist) certified personnel and including arrangements with priests for ritual burning (送り火).
• House Cleaning and Renovation Service (ハウスクリーニング・リフォーム)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 不用品回収セブン (Seven): Tokyo-based junk removal operator with comparable Kanto coverage, room-based pricing, and 24/7 phone/online intake. Directly competes for the same residential and landlord customer segments.
• ゴミ屋敷バスター七福神: Japan-based specialty operator focused specifically on ゴミ屋敷 cleanup and 汚部屋 services. Closely comparable in core service offering and same-day response positioning.
• クリーンライフ (Clean Life): One of Japan's largest junk removal and ゴミ屋敷 cleanup chains with nationwide coverage. Direct competitor offering comparable room-based pricing, online booking, and 24-hour response. Closest scale and category match to Appreciate Plus.
• 片付け110番 (Katazuke 110-ban): National junk removal marketplace/lead-generation service operating across all 47 prefectures. Comparable in product offering (garbage house cleanup, estate cleanouts, unused item collection) and direct-to-consumer GTM.
• 遺品整理プログレス (Estate Liquidation Progress): Specialized estate cleanout operator in Japan with certified 遺品整理士 staff. Comparable in the estate/生前整理 service line, which Appreciate Plus offers as an add-on module.
• 不用品回収アース (Earth Unused Item Collection): Tokyo-based junk removal operator with Kanto region presence, offering garbage house, dirty room cleanup, and estate services. Closely comparable in geography, pricing structure, and service mix.
• クリーンキューブ (Clean Cube): Japan-based junk removal and household cleanout operator with Kanto-area presence. Comparable in service mix, transparent room-based pricing, and consumer-friendly marketing.

Regional players

• 遺品整理の天国社: Japan-based estate cleanout specialist serving Kansai and other regions. Comparable in estate/生前整理 services but primarily a regional player in western Japan rather than Kanto.

Broad incumbents

• 1-800-GOT-JUNK?: North America's largest junk removal franchise, offering residential and commercial cleanout services. Comparable in business model (volume-based pricing, scheduled pickup, licensed waste handling) and category definition, though serving a different geography.

Emerging players

• 片付けレンジャー (Katazuke Ranger): Japan-based garbage house and dirty room cleanup specialist with Kanto-area operations. Comparable niche focus on ゴミ屋敷/汚部屋 services with similar room-based pricing and same-day response positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/katazukesha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appreciate Plus Co.