Farmer D

What Farmer D does

Farmer D & Co. is a privately held boutique advisory, planning, and design practice that guides the strategic development of regenerative farms, agrihoods, and land-based communities for landowners, developers, institutions, hospitality operators, and municipal governments. Founded by Daron 'Farmer D' Joffe in the early 2000s (with the Serenbe Farms origin in 2002), the firm is widely credited as a pioneer of the agrihood movement and has worked on some of the most recognized conservation-based community projects in the United States, including Serenbe Farms, Coastal Roots Farm, Fox Point Farms, Bread & Butter Farm, and the City of Chattahoochee Hills. The practice employs approximately 8–12 named collaborators across landscape design, farm systems, business strategy, ecological design, village planning, and creative direction, and is based in Decatur/Palmetto, Georgia.

The firm's core service methodology is the Discover–Design–Develop framework, a three-phase advisory approach that takes clients from opportunity/risk assessment and visioning through master planning, design, and implementation support. Its proprietary planning capabilities span regenerative farm design, agrihood master planning, village conservation community frameworks, farm-to-table hospitality design, and municipal zoning strategy. The firm also publishes the book 'Citizen Farmers' (Abrams, 2014), co-authored the Urban Land Institute's 'Agrihoods: Cultivating Best Practices,' and produces the Citizen Farmers Podcast and the 'From Shared Ground' Substack newsletter.

Revenue is generated through bespoke professional services contracts (advisory, planning, and design fees), speaking engagements by the founder, and ancillary content revenue from book sales and podcasting. Pricing is not publicly disclosed and engagements are quote-based, scoped to project phase, complexity, and scale. The go-to-market motion is sales-led, relationship-driven, and anchored by founder-led thought leadership and inbound inquiries via the firm's website. The firm operates as a horizontally segmented practice across five primary customer types: landowners and families, developers and planners, institutions and nonprofits, hospitality and retreats, and cities and counties.

Name

Farmer D

Legal name

Farmer D & Co.

Website

https://farmerd.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmer D & Co. is a boutique advisory, planning, and design practice that guides regenerative farms, agrihoods, and land-based community projects for landowners, developers, institutions, hospitality operators, and municipal governments using a Discover–Design–Develop framework.

Ownership category

akta.pro rank

Product category

Agricultural and Land Planning Consulting

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Capital Projects & Farm Expansion Advisory (Feasibility, Site Planning, ROI) (AFACAJAN)

akta.pro secondary industries

Succession, Governance & Ownership Transition Advisory (AFACAJAO), Crop Rotation & Whole-Farm Cropping Systems Design (AFACABAJ)

Keywords

• Regenerative farm design
• Agrihood master planning
• Land stewardship consulting
• Conservation community development
• Farm-to-table hospitality design

Headquarters

HQ city

Palmetto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advisory & Consulting Services: Farmer D & Co. provides fee-based advisory, planning, and design services to landowners, developers, institutions, and government entities. Engagement is bespoke and structured around the Discover–Design–Develop framework. Revenue is generated through professional services contracts, likely billed on a project or hourly basis.
2. Speaking Engagements: Founder Daron 'Farmer D' Joffe is regularly invited to speak at conferences, panels, workshops, and lunch-and-learn sessions for private and public sector audiences. Speaking fees represent an additional revenue stream.
3. Content & Publications Revenue: The firm publishes books (e.g., 'Citizen Farmers: The Biodynamic Way to Grow Healthy Food, Build Thriving Communities, and Give Back to the Earth') and hosts podcasts (Citizen Farmers Podcast) that may generate book sales and podcast-related revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Farmer D & Co. is a boutique advisory, planning, and design practice that guides the strategic development of regenerative farms, agrihoods, and farm-centered communities for landowners, developers, institutions, and municipalities. Engagements are delivered through a phased Discover-Design-Develop methodology spanning opportunity assessment, master planning, design, build-out, and early operations support. Complementary offerings include founder speaking engagements, a podcast, a Substack newsletter, and the published book 'Citizen Farmers.'

Product overview

Farmer D & Co. is a service-based advisory, planning, and design practice—not a software product company. The company offers a structured Discover–Design–Develop service methodology for regenerative farm and agrihood projects, delivered as consulting engagements rather than standalone products. Complementary offerings include speaking engagements by founder Daron Joffe, the Citizen Farmers Podcast, the Substack newsletter 'From Shared Ground,' and the published book 'Citizen Farmers.' All offerings are advisory and educational in nature, focused on strategic guidance, land planning, and community design rather than software, APIs, or technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Advisory Services Advisory and consulting services for landowners, developers, institutions, and organizations seeking guidance on regenerative farm planning, land stewardship, agrihood development, and conservation-based community design.
• Land Planning and Design Services Integrated plans and designs for working farms, landscapes, agrihoods, and community master plans that balance financial, operational, and ecological priorities.
• Project Implementation Support Build-out, implementation, and early operations support including infrastructure development, hiring, onboarding, and management guidance for land-based projects.
• Speaking Engagements Speaking services by founder Daron 'Farmer D' Joffe at conferences, panels, workshops, and lunch-and-learn sessions covering agrihoods, regenerative farms, land stewardship, and community development topics.
• Citizen Farmers (Book)

Quantifiable outcome

• Serenbe Farms: 25-acre certified organic farm established on previously exhausted Georgia red clay, serving as anchor for an internationally recognized conservation community.
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sasaki Associates: International planning, urban design, landscape architecture, and architecture firm active in master planning, conservation, and sustainable development. Comparable to Farmer D on large-scale master planning and conservation-based frameworks, with substantially greater scale and integrated service offerings.
• OLIN: Landscape architecture, urban design, and planning studio working on parks, cultural institutions, and master-planned developments. Comparable in integrating ecological design with placemaking for institutions and developers, but as part of a much broader design portfolio.
• SWA Group: International landscape architecture, planning, and urban design firm with a strong portfolio in ecological restoration and large-scale master-planned communities. A broader incumbent whose environmental and master-planning practice overlaps with Farmer D's conservation-based community design work but at much larger scale.
• AECOM: Global infrastructure consulting and design firm with significant practice areas in environmental planning, landscape architecture, and community development. A broad incumbent whose master-planning, environmental, and community-development capabilities overlap with Farmer D's conservation-based planning work at vastly larger scale and geographic reach.

Direct peers

• Holistic Management International: Nonprofit that teaches and consults on regenerative land management, holistic planned grazing, and land stewardship decision-making. Comparable to Farmer D in offering advisory, education, and thought leadership around regenerative land-use practices for landowners and farm operators.
• Andropogon Associates: Ecological landscape architecture and planning firm focused on regenerative design, native landscapes, and ecologically integrated site planning. Comparable to Farmer D in applying ecological and regenerative principles across the design and planning of working landscapes and built environments.
• Bio-Logical Capital: Real-asset investment and advisory firm that designs, finances, and operates regenerative agriculture and land restoration projects at scale. Directly comparable to Farmer D in applying regenerative frameworks to land development, though with an investment/operating capital model layered on top of advisory services.

Emerging players

• Kiss the Ground: Nonprofit advocacy, media, and education organization focused on regenerative agriculture and soil health. Comparable to Farmer D in driving demand for regenerative farming practices, with overlap in thought leadership and ecosystem education, though operating as advocacy/media rather than advisory services.
• Regenified: Regenerative agriculture certification, consulting, and education company that helps producers, brands, and landowners adopt verified regenerative practices. Comparable in the regenerative agriculture advisory and education space, with a more standardized certification-led model.
• Perennial: Regenerative agriculture company building tools, capital, and partnerships to support adoption of regenerative practices across the food system. An emerging player in the regenerative agriculture ecosystem with adjacent ambitions around land-use and rural community outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubepodcasts.apple.com/us/podcast/the-agtivist-a-citizen-farmers-podcast-by-farmer-d/id1515561931
• Xx.com/FarmerDOrganics
• Facebookfacebook.com/farmerdconsulting
• LinkedInlinkedin.com/company/farmer-d-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmer D