What Quivia does

Quivia (legal entity: LA CARRASCA DEL MAR S.L.) is a Spanish family-owned citrus producer and direct-to-consumer e-commerce operator headquartered in Torrevieja, Alicante. The Quivia brand was launched in January 2020, building on four generations of family agricultural expertise dating to 1896, and the business currently manages 164 hectares of citrus farmland distributed across 7 farms in 4 municipalities of the Comunidad Valenciana region (Orihuela, Callosa de Segura, Elche, and Granja de Rocamora). The product portfolio spans five citrus categories — oranges, mandarins, lemons, limes, and grapefruits — including specialty protected varieties such as Leanri (licensed by CVVP) and Dekopon mandarins, plus mixed premium boxes sold in 4.5kg and 9kg formats at price points ranging from €7.61 to €41.60 per box.

The underlying production platform combines vertically integrated farming with sustainability-focused infrastructure: over 580 solar panels generate more than 80% of on-site energy, precision irrigation and ozone water-treatment systems are deployed across all farms, and biological pest control is used in place of chemical pesticides. Certifications include Global GAP, GRASP, and CAECV (ecological/organic) for La Carrasca farm. The commercial model is dual-channel: direct-to-consumer sales via the quivia.es online store with Peninsula-wide 24–48 hour delivery and same-day harvest shipping, complemented since August 2023 by a wholesale presence at stalls 101 and 103 of the Mercalicante market in Alicante, which serves professional buyers and food-service customers. The headcount is reported at 1–10 employees, reflecting a small, family-controlled operation with no disclosed external institutional investors or parent company.

Name

Quivia

Legal name

LA CARRASCA DEL MAR S.L.

Website

https://quivia.es

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Quivia is a Spanish family-owned citrus producer selling premium fresh citrus boxes (oranges, mandarins, lemons, limes, grapefruit) directly to consumers via quivia.es and to professional buyers through Mercalicante wholesale stalls, operating 164 hectares of sustainable farmland in Comunidad Valenciana.

Ownership category

akta.pro rank

Product category

Citrus Fruits

NAICS

Citrus (except Orange) Groves (111320), Orange Groves (11131), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Retailers (44523)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)

akta.pro secondary industries

Citrus Packing Houses (AFAOAGAB), Fresh Fruit Wholesale (AFAIACAA), Fresh Produce Distribution (CRAOABAB)

Keywords

• Citrus fruits
• Fresh produce
• Fruit boxes
• Citrus farming
• Organic agriculture

Headquarters

HQ city

Torrevieja

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Fruit Sales: Quivia sells citrus fruit boxes directly to consumers through their online store at quivia.es. Products include single-variety boxes and mixed citrus boxes ranging from 4.5kg to 9kg. The company harvests fruit on the same day orders are shipped, emphasizing freshness and quality. Delivery is available across the Spanish Peninsula.
2. Wholesale Fruit Sales at Mercalicante: Since August 2023, Quivia operates stall 101 and 103 at Mercalicante wholesale market in Alicante, selling directly to professional buyers and other businesses. They work with multiple farmers to source seasonal products for wholesale distribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Quivia produces and sells premium fresh citrus fruits — oranges, mandarins, lemons, limes, and grapefruits — including protected specialty varieties such as CVVP-certified Leanri and Dekopon mandarins, Cara Cara red oranges, Pink Lemon, Lima Bears, and Kumquat. The company harvests, packs, and distributes standardized 4.5kg and 9kg boxes of single-variety and mixed citrus assortments directly to consumers through its online store (quivia.es) with Peninsula-wide delivery, and to professional buyers at its Mercalicante wholesale market stalls in Alicante.

Product overview

Quivia is a direct-to-consumer citrus e-commerce platform selling fresh fruit boxes and individual citrus products sourced from company-owned farms. The core offering consists of five main citrus categories: Oranges (Naranja), Mandarins (Mandarina), Lemons (Limon), Limes (Lima), and Grapefruits (Pomelo), each with multiple premium varieties. The product portfolio includes specialty varieties like the premium Leanri mandarin (CVVP-certified), Dekopon (Japanese sumo citrus), Cara Cara red oranges, and Kumquat. Quivia also offers mixed citrus boxes combining multiple varieties (such as Naranja y Mandarina Premium, Naranja Mandarina y Limon, and specialty boxes featuring Pink Lemon, Lima Bears, Lima Dulce and Kumquat). Products are available in standardized box sizes (4.5kg and 9kg) and ship fresh, harvested same-day. The company operates from 164 hectares of company-owned farms in the Comunidad Valenciana region of Spain, with sustainability focus including solar energy and organic farming practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Naranja para Mesa y Zumo (Table and Juice Orange) Versatile orange varieties suitable for both fresh consumption and juicing, with firm, vibrant flesh and abundant aromatic juice. Sold in 4.5kg and 9kg boxes for direct online consumers across the Spanish Peninsula.
• Mandarina Premium Leanri Premium CVVP-certified Leanri mandarin variety — a mutation of Clementina and Murcott — with reddish-orange color, excellent peelability, and crunchy flesh. Sold in 4.5kg (€9.43) and 9kg (€18.31) boxes to direct consumers.
• Mandarina Dekopon Japanese-origin Dekopon (also known as Sumo or Shiranui) mandarin characterized by large size (~350g per fruit), easy peelability, exceptionally sweet flavor, and seedless flesh. Priced at €41.60 per 4.5kg box.
• Naranja Roja Cara Cara Red-fleshed Cara Cara navel orange variety known for its sweet taste and low acidity. Sold in 4.5kg (€7.61) and 9kg (€14.79) boxes for direct online consumers.
• Naranja y Mandarina Premium Mix Box Premium mixed box combining oranges and Leanri mandarins. Available in 4.5kg (€8.68) and 9kg (€17.11) sizes.
• Naranja, Mandarina y Limón Mix Box Mixed citrus box containing 1.5kg oranges, 1.5kg Leanri mandarins, and 1.5kg lemons. Available in 4.5kg and 9kg sizes at €8.54-€16.83.
• Pink Lemon, Lima Bears, Lima Dulce and Kumquat Specialty Box Specialty mixed box featuring Pink Lemon (Tiger Pink Lemon), Lima Bears, Lima Dulce, and Kumquat varieties. Available in 4.5kg (€17.32) and 9kg (€34.37) sizes.
• Orange Variety Lineup (Navelina, Navel Summer Powell, Navel Summer Chislett, Navel Cara Cara, Navel Witkrans, Midknight, Kumquat, Orangekuat) Eight orange varieties including standard Navelina, late-season summer navels, the red-fleshed Cara Cara, and specialty Kumquat and Orangekuat, all Global GAP certified and sold as fresh citrus fruit boxes.
• Mandarin Variety Lineup (Clemenlola, Orogrande, Leanri, Dekopon) Mandarin varieties including the early Clemenlola, mid-season Orogrande, and premium specialty offerings Leanri (CVVP-certified) and Dekopon. Global GAP certified.
• Lemon Variety Lineup (Pink Lemon, Limón Fino 49, Limón Verna 51) Lemon varieties including Pink Lemon (Tiger Pink Lemon) and standard Limón Fino 49 and Limón Verna 51, available with Global GAP or CAECV ecological certification.
• Lime Variety Lineup (Lima Bears, Lima Dulce, Limequat) Lime varieties including Lima Bears (Global GAP certified), Lima Dulce, and Limequat.
• Grapefruit Variety Lineup (Star Ruby, Jackson) Grapefruit varieties including Star Ruby (red pulp, minimal seeds, Global GAP certified) and Jackson.

Quantifiable outcome

• More than 80% of energy consumption produced on-site through solar panels, targeting 100% by 2030
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fruyteli: Spain-based DTC online fruit box company selling seasonal fruit baskets to consumers. Closely comparable DTC, box-based, fresh-fruit delivery business model; smaller and less citrus-specialised than Quivia but competes for the same online premium-fruit-buyer segment.
• Naranjas del Carmen: Spanish family-run DTC citrus brand selling directly from its own orchards to consumers via online fruit boxes across Spain and Europe. Highly comparable business model: own farms, online ordering, freshness-led messaging, and premium positioning — direct head-to-head competitor.

Broad incumbents

• SanLucar: Major premium fruit brand (citrus, berries, stonefruit) with Spanish/German roots and global DTC and retail distribution. Comparable premium positioning, sustainability credentials, and multi-country reach, but at vastly larger scale across multiple fruit categories.
• Wonderful Citrus: Vertically integrated US citrus grower/packer (Halos mandarins, Wonderful mandarins, lemons, limes) with strong DTC brand marketing. Comparable premium mandarin/orange focus and own-farm-to-brand model, but at industrial scale and global retail reach.
• Sun Pacific: US-based grower/packer of mandarins (Cuties), oranges, and table grapes with vertically integrated farming and packaging. Comparable specialty citrus brand marketing and own-farm-to-retail supply chain, at meaningfully larger scale.
• Limoneira: US-listed citrus grower and packer operating large-scale lemon, orange, and specialty citrus operations with vertically integrated farming, packing houses, and global sales. Comparable own-farming and packhouse model; broader scale and public-company financial profile.
• Giumarra Companies: US-based fresh produce grower, packer, and distributor with a strong citrus category presence. Comparable vertically integrated citrus supply chain; broader in produce categories and primarily B2B/wholesale rather than DTC.
• Sunkist Growers: Long-established US citrus cooperative marketing oranges, mandarins, lemons, and grapefruit globally. Comparable citrus-only focus and certification-driven retail positioning; vastly larger grower base and brand footprint than Quivia.

Others

• Dole plc: Global fresh produce leader operating across citrus, bananas, berries, and vegetables with international sourcing and distribution. Indirect comparator given its breadth and scale; relevant as a benchmark for global citrus sourcing and certification standards.

Regional players

• Trops: Spanish fruit-and-vegetable cooperative based in Málaga/Valencia producing mangoes, avocados, and citrus. Comparable Spanish-origin, grower-owned structure and wholesale market participation, though broader in fruit category than Quivia's citrus-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ0Tp-ev80QyIYlkc9aVVvw
• Facebookfacebook.com/QuiviaFruits
• LinkedInlinkedin.com/company/quivia
• Instagraminstagram.com/quiviafruits

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quivia