Discover Wine

What Discover Wine does

Discover Wine Online is a US-based, consumer-facing wine travel and discovery platform that aggregates winery data, regional planning content, tasting discounts, trip-planning tools, and personal wine cellar management into a single web and mobile product. The core technical offering is an interactive map built on Leaflet.js covering 2,700+ wineries across six major US wine regions (Napa Valley, Sonoma County, Paso Robles, Willamette Valley, Finger Lakes, and Walla Walla), with filtering for discounts, reservations, and business type, alongside smart routing through Google Maps, reservation booking via Tock, and CSV/GPX/ICS export. The product is delivered as a self-serve platform with iOS and Android apps that add wine label scanning for cellar cataloging. A generative-AI itinerary feature, branded AI Trip Planning, processes user text inputs to produce trip recommendations and is available only on paid tiers.

The business operates a freemium, product-led growth model. A free account permits basic browsing; the Gold tier at $9.95 for 3 months adds advanced trip planning, CSV export, mobile access, and AI trip planning; the Platinum tier at $23.95 for 12 months adds premium support, cellar management with 100 free label scans, and higher trip and stop caps, supported by a PLATINUM30 promo code. Supplemental revenue is generated via affiliate commissions from Amazon Associates on wine gear pages, Wine.com via Linksynergy, and Wine Country Gift Baskets. Distribution is direct-to-consumer through the website and mobile stores, supported by SEO-optimized regional content marketing and a presence on Facebook, Instagram, LinkedIn, and YouTube.

The company is privately held, headquartered in Dallas, with 1-10 employees, no disclosed funding rounds, no institutional backing, and no revenue disclosures. Customer-facing teams (support, sales) operate via discoverwine.online email addresses. The management team is not publicly disclosed, and the company is operated by the "Discover Wine Online team" per its About page, indicating founder-led, small-team ownership. No patents, regulatory actions, M&A, or leadership changes are recorded.

Name

Discover Wine

Legal name

Discover Wine Online

Website

https://discoverwine.online

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Discover Wine Online is a US wine travel platform combining an interactive map of 2,700+ wineries, trip planning, AI itinerary generation, tasting discount discovery, and personal cellar management for individual wine travelers and collectors.

Ownership category

akta.pro rank

Product category

Wine Travel Planning Software

NAICS

Tour Operators (561520)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine travel platform
• Winery discovery
• Trip planning software
• Wine cellar tracking
• Tasting discounts

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Revenue (Gold): Gold tier subscription at $9.95 for 3 months offering 2 trips, 40 stops, advanced trip planning, priority support, CSV export, mobile app access, and AI trip planning
2. Subscription Revenue (Platinum): Platinum tier subscription at $23.95 for 12 months offering 10 trips, 200 stops, premium support, and cellar management with 100 free label scans. Available with promo code PLATINUM30 for 3 months free.
3. Affiliate Commission - Amazon: Earns commissions from qualifying purchases through Amazon Associate links on wine gear pages
4. Affiliate Commission - Wine.com: Earns commissions through Linksynergy affiliate links for Wine.com wine purchases
5. Affiliate Commission - Wine Country Gift Baskets: Earns commissions through affiliate links for wine country gift basket purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Discover Wine Online operates a wine travel and discovery platform that combines an interactive winery map covering 2,700+ US wineries with trip planning tools, a personal wine cellar tracking app with label scanning, AI-powered itinerary generation, and an aggregated directory of 230+ wineries participating in tasting discount programs across Napa, Sonoma, Paso Robles, Willamette Valley, Finger Lakes, and Walla Walla. The platform is delivered as a web application and native iOS/Android apps on a freemium model with Gold ($9.95/3 months) and Platinum ($23.95/12 months) subscription tiers.

Product overview

Discover Wine Online is a wine travel and discovery platform built as a unified web and mobile application. The core offering consists of an Interactive Winery Map combined with Trip Planning tools, a Wine Cellar Tracking App, Wine Tasting Discounts information, and Wine Country Planning Guides. The platform also features AI Trip Planning (a generative AI itinerary builder available on Gold and Platinum tiers), a Mobile App for iOS and Android with label scanning, and Wine Gear product guides. The platform operates on a tiered subscription model with Silver (free basic access), Gold ($9.95/3 months), and Platinum ($23.95/12 months with promo code) plans. The product integrates with Tock for reservation booking and Google Maps for smart routing navigation.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Winery Map

Quantifiable outcome

• Access to 2,700+ wineries
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Priority Wine PasscoreGTM or Marketing PartnerPriority Wine Pass is a discount program featured on Discover Wine that offers waived tastings and credits at partner wineries in Napa and Sonoma. The platform promotes this pass and integrates it into discount filtering. Commission referred via affiliate link.
• Napa Vine PassminorGTM or Marketing PartnerNapa Vine Pass program with participating wineries listed in Discover Wine's discount section for Napa Valley.
• Rutherford Wine PassminorGTM or Marketing PartnerRutherford corridor wine pass program featured in Napa discount listings.
• Sonoma County Tasting PassminorGTM or Marketing PartnerSonoma County Tasting Pass featured in Discover Wine's Sonoma discount section with partner wineries listed.
• Finger Lakes Wine & Travel CardminorGTM or Marketing PartnerFinger Lakes Wine & Travel Card featured in the Finger Lakes section with participating wineries listed.
• Heart of Willamette PassportminorGTM or Marketing PartnerHeart of Willamette Passport featured in Willamette Valley discount listings with participating wineries.
• TockcoreTechnology or IntegrationTock reservation system integration allows users to make reservations at wineries directly through the Discover Wine platform.
• StripecoreTechnology or IntegrationStripe processes subscription payments. Discover Wine does not store full card details.
• Google MapscoreTechnology or IntegrationGoogle Maps integration provides turn-by-turn directions and smart routing between winery stops in trip planning.
• Amazon (Amazon Associate)minorGTM or Marketing PartnerAmazon Associate affiliate program earns commissions from qualifying purchases on wine gear product pages.
• Wine.comminorGTM or Marketing PartnerWine.com affiliate partnership via Linksynergy for wine purchase referrals and commissions.
• Wine Country Gift BasketsminorGTM or Marketing PartnerAffiliate partnership with Wine Country Gift Baskets for commission on gift basket sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Tock: Reservation and experiences platform integrated into Discover Wine for winery bookings. Adjacent as a critical technology/integration partner and broader experience-booking competitor.
• Priority Wine Pass: Discount aggregator program for winery tastings, featured as a partner on Discover Wine. Closely thematically linked through discount discovery and partnership referrals.

Direct peers

• Wine Folly: Major wine education and travel content platform with regional planning guides. Comparable to Discover Wine's editorial planning guide library and wine learning resources.
• Vivino: Largest global wine scanning and cellar-tracking app with a community-driven ratings layer. Most directly comparable on cellar tracking and label scanning, and overlaps on winery information and ratings.
• Delectable: Wine discovery and ratings app with label scanning and community reviews. Comparable to Discover Wine on wine discovery, label scanning, and tasting-note workflows.
• Winetraveler: Wine country travel planning site featuring regional guides, winery listings, and trip tools. Closely comparable to Discover Wine's interactive map and trip-planning offering.
• CellarTracker: Long-standing wine cellar management platform popular among collectors. Directly comparable on cellar tracking, tasting notes, and inventory management features.
• WineryHopper: Wine tour planning app that helps users discover and visit wineries with itinerary support. Direct overlap on trip-planning, region coverage, and consumer wine travel use cases.

Broad incumbents

• Wine-Searcher: Established global wine search and price-comparison platform with extensive winery and tasting-room listings. Broader and more commerce-oriented, but overlaps significantly on winery discovery.

Emerging players

• Snooth: Wine discovery and marketplace with reviews, recommendations, and purchasing. Comparable on discovery and consumer reviews, though more commerce-driven than Discover Wine's travel focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@discoverwine.online
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/discoverwine-online
• Instagraminstagram.com/discoverwine.online

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Wine