Alterno Agency

What Alterno Agency does

Alterno Agency, legally Alterno Group, LLC, is a privately held digital advertising and marketing agency founded in 2009 and headquartered in Caguas, Puerto Rico. The firm operates with 11-50 employees and delivers a full-service portfolio of nine core offerings: advertising strategy, web development and e-commerce, branding and creative design, social media content and management, digital advertising across META, Google, YouTube, LinkedIn, and Spotify, retargeting with AI-driven automation, email marketing, audiovisual production (video, animation, podcasts), and strategic marketing consulting. Its technology stack spans standard web frameworks (HTML, CSS, JavaScript, PHP, Laravel, React, Angular) and CMS/ecommerce platforms (WordPress, Shopify, Drupal), with AI capabilities applied to generative content, process automation, optimization, and predictive analytics rather than proprietary model development.

The company serves a horizontal mix of clients across multiple verticals including food and beverage (Ferrero's Nutella, Tic Tac, and Crunch; Goya), manufacturing (3M, OPTI), education (Universidad Politécnica de Puerto Rico), insurance (PRMD), financial services (Mortgage Bankers Association of Puerto Rico), healthcare/beauty (Aba Depilación Láser), aviation (Puerto Rico FBO), and market research (PMR). Its primary geographic focus is Puerto Rico, with selective international engagements.

Alterno generates revenue through professional services delivered as project-based engagements and ongoing retainers, with pricing set via custom proposals (no public rate cards). New clients are acquired through direct outreach, a website proposal request form, blog-led content marketing, and social proof from named enterprise logos. The firm has no disclosed funding rounds, parent company, or M&A activity, indicating purely organic growth since founding. Strategic alliances with traditional media providers (billboards, radio, TV, PR) extend the offering into omnichannel campaign execution.

Name

Alterno Agency

Legal name

Alterno Group, LLC

Website

https://alternoagency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Alterno Agency is a Puerto Rico-based, privately held digital advertising and marketing agency offering nine integrated services—from web development and branding to AI-augmented retargeting and audiovisual production—for SMEs, professional organizations, and enterprise brands across multiple verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Digital advertising agency
• Web development services
• Social media management
• Branding and creative design

Headquarters

HQ city

Caguas

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Advertising and Marketing Services: Professional services revenue from advertising strategy, web development, branding and design, social media management, digital advertising campaigns, retargeting and automation, email marketing, audiovisual production, and strategic consulting. Services are delivered as project-based engagements and ongoing retainer arrangements for campaign management and digital marketing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alterno Agency is a full-service digital advertising and marketing agency that delivers advertising strategy, web development (websites, landing pages, e-commerce, microsites), branding and creative design, social media content management, paid media campaigns across META, Google, YouTube, LinkedIn, and Spotify, AI-driven retargeting and automation, email marketing, audiovisual production, and strategic marketing consulting for brands in Puerto Rico and international markets.

Product overview

Alterno Agency is a digital advertising and marketing agency offering an integrated ecosystem of digital services. Their portfolio consists of nine core service offerings: Advertising Strategy, Web Development (websites, e-commerce, landing pages, microsites), Branding and Creative Design, Social Media Content Management, Digital Advertising across major platforms (META, Google, YouTube, LinkedIn, Spotify), Retargeting with AI-powered Automation, Email Marketing, Audiovisual Production (video, animation, podcasts), and Marketing Consulting. These services work together as a comprehensive digital marketing ecosystem combining creativity, technology, data, and AI to help brands grow in the digital environment. The agency operates as a full-service digital marketing provider rather than a SaaS platform with modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Strategy (Estrategia Publicitaria) Digital advertising strategy services including market analysis, campaign planning, and creative direction from brief to execution, tailored for brands seeking to connect with target audiences in Puerto Rico and beyond.
• Web Development and Interactive (Desarrollo Web / Interactivo) Design and development of websites, landing pages, microsites, e-commerce stores, and custom web platforms with SEO optimization, CRM integration, traffic analysis, and conversion-focused development for brands and organizations.
• Branding and Creative Design (Branding y Diseño Creativo) Visual brand development including logo design, visual identities, graphic systems, packaging, presentations, advertisements, and digital content creation for brands across digital and traditional channels.
• Content and Social Media Management (Contenido y Redes Sociales) Social media content creation and management including monthly calendars, creative designs, copywriting, campaigns, community management, influencer strategies, and viral campaign execution for client brands.
• Digital Advertising and Media (Publicidad Digital y Medios) Digital ad campaign planning, execution, and optimization across META, Google, YouTube, LinkedIn, and Spotify, plus integration with traditional media such as billboards, radio, TV, and PR through strategic alliances.
• Retargeting, Automation and AI Retargeting campaigns combined with intelligent automation and AI for personalized ad delivery, audience targeting, content generation, data analysis, and 24/7 campaign optimization across digital platforms.
• Email Marketing Email campaign creation including strategy, design, copywriting, automation, and performance analysis to engage customers, promote products, launch offers, and drive conversions for client brands.
• Audiovisual Production (Producción Audiovisual) Video, animation, reels, podcasts, and advertisement production for social media, web, presentations, internal content, and full advertising campaigns for client brands.
• Marketing Consulting (Consultoría y Mercadeo) Strategic consulting including data-driven decision making, marketing plans, digital surveys, product launches, brand repositioning, audience growth strategies, and PR collaboration for brands and organizations.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

One partnership is on record.

• Traditional Media Partners (Billboards, Radio, TV, PR)minorStrategic or Co-development PartnerAlterno Agency has strategic alliances with traditional media providers including billboards, radio, TV, and public relations experts to complement their digital advertising services. These partnerships allow the agency to integrate traditional media channels into comprehensive marketing campaigns alongside digital strategies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DDB Latina Puerto Rico: DDB's Puerto Rico office is a direct competitor delivering creative advertising, digital marketing, and brand campaign work for clients targeting Caribbean and Latin American consumers.
• Ogilvy Puerto Rico: Ogilvy's Puerto Rico presence is a direct competitor providing integrated advertising, creative, branding, and digital marketing services to local and multinational brands in the same regional market.
• Publicis Puerto Rico: Publicis' Puerto Rico operations compete directly with Alterno by offering integrated advertising, digital, and brand services to enterprise clients seeking Caribbean market expertise.
• BBDO Puerto Rico: BBDO's Puerto Rico office is a direct competitor offering creative advertising and integrated marketing communications services to brands operating in the same territory as Alterno.
• McCann Worldgroup Puerto Rico: McCann's Puerto Rico office is a direct competitor offering full-service advertising, brand strategy, and digital marketing services to enterprise brands in the same geographic market as Alterno Agency.

Broad incumbents

• R/GA: R/GA is a global experience and digital agency that competes with Alterno for integrated digital marketing, technology-enabled creative, and brand experience engagements from enterprise brands.
• VMLY&R: VMLY&R is a global advertising agency that competes with Alterno for integrated digital marketing, brand experience, and creative services work from large enterprise clients in CPG and adjacent verticals.
• Dentsu Creative: Dentsu Creative is a global digital creative network that competes with Alterno for integrated digital advertising, content, and brand experience engagements from multinational clients operating in or entering the Caribbean.
• 72andSunny: 72andSunny is a global creative agency that competes with Alterno for high-profile integrated advertising, brand, and digital campaign work targeting comparable enterprise clients in the CPG and consumer space.
• Wieden+Kennedy: Wieden+Kennedy is a global independent creative agency that competes with Alterno for high-profile brand campaigns and integrated advertising engagements from enterprise clients seeking differentiated creative work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alternoagency
• Facebookfacebook.com/AlternoAgency
• LinkedInlinkedin.com/company/alternoagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alterno Agency