ps:dreizehn

What ps:dreizehn does

ps:dreizehn GmbH is a specialized Shopware 6 e-commerce agency headquartered in Limbach-Oberfrohna, Saxony, operating as part of the FINZEL&SCHUCK Firmengruppe. The firm designs, implements, and maintains online shops on the Shopware 6 platform for DACH-region clients spanning beverage (Radeberger, Vita Cola, Ur-Krostitzer), energy (eins energie), food (Naturata), retail (Schneider Gruppe), and sports (NINERS Academy) verticals. Service offerings span full Shopware 6 builds, recurring maintenance and support retainers, production photography, AI-assisted product imagery, and a newer KI-Entwicklung line covering generative AI for product copy, SEO metadata, translations, and image generation, with human review prior to publication.

The business model is a hybrid of project-based implementation fees and recurring maintenance/support contracts, supported by a Shopware Bronze Partner channel position and a founder-led sales motion. The leadership team — CEO Alexander Schuck and CTO Lars Hamann (formerly of Dr. Oetker and Radeberger, with approximately 100 Shopware shop launches credited) — anchors technical credibility, while integration with FINZEL&SCHUCK's production photography and fulfillment capabilities enables a bundled commerce-plus-logistics proposition that standalone Shopware partners cannot easily replicate. The firm is sub-10 employees, has no disclosed funding, and monetizes primarily through DACH mid-market and selective enterprise engagements rather than high-volume SMB.

Name

ps:dreizehn

Legal name

ps:dreizehn GmbH

Website

https://psdreizehn.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ps:dreizehn GmbH is a Shopware 6 e-commerce agency in Saxony, Germany, part of the FINZEL&SCHUCK Firmengruppe, building and maintaining online shops for DACH mid-market and enterprise brands with bundled AI content, photography, and fulfillment services.

Ownership category

akta.pro rank

Headquarters

HQ city

Limbach-oberfrohna

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shopware Development & Implementation Projects: Project-based fees for developing custom Shopware 6 online shops, themes, plugins, and front-end development. Scope ranges from compact shops (weeks) to complex projects (months). Pricing is transparent and scope-dependent.
2. Shopware Maintenance & Support Contracts: Ongoing retainer-style arrangements for shop updates, security patches, backups, monitoring, and performance optimization. Flexible packages scaled to shop complexity. Can be structured as fixed packages or per-incident/contingency.
3. SEO Services: Technical and structural SEO services including site audits, meta-data optimization (including AI-assisted bulk filling), Core Web Vitals optimization. Free meta-data audit offered as lead generation for paid SEO implementation.
4. Marketing & Campaign Services: Conversion optimization, newsletter/email automation, seasonal campaigns, and tracking setup — often bundled with development or as standalone retainers.
5. Shopware Wartungspakete: Maintenance packages covering regular updates, security patches, backups, and performance care. Tailored to shop scope — from basic (updates + backups) to comprehensive (performance + care).
6. Shopware Support: Flexible support available as per-incident work or via fixed contingency packages. Covers bug fixes, urgent issues, and operational adjustments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ps:dreizehn GmbH is a specialized Shopware 6 agency that builds, designs, migrates, and maintains custom online shops for B2B and B2C clients across the DACH region. The company delivers end-to-end e-commerce services including individual Shopware 6 theme and plugin development, AI-assisted content and metadata generation, B2B commerce features, SEO, marketing, hosting advisory, and ongoing support. As the digital arm of the FINZEL&SCHUCK Firmengruppe, it also offers integrated fulfillment, warehousing, and production services through sister companies.

Product overview

ps:dreizehn is a Shopware 6 specialized agency offering a comprehensive portfolio of e-commerce services. The core offering centers on Shopware Entwicklung (custom Shopware 6 development) complemented by specialized modules: Shopware KI-Entwicklung (AI-powered automation), Shopware B2B (B2B commerce features), Shopware Migration (platform transitions), Shopware Wartung (ongoing maintenance), and Shopware Support (technical support). Supporting services include Shopware SEO (search optimization), Shopware Marketing (conversion and campaigns), Onlineshop Konzepte (strategy), Onlineshop Layouts (design), Corporate Design (branding), Content Design (content creation), Produktfotografie (product photography), Individuelle Landingpages (campaign pages), and Onlineshop Fulfillment (logistics). The entire portfolio is built exclusively on Shopware 6 as the e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopware Entwicklung Individual Shopware 6 shop development with custom themes, plugins, and extensions built on Twig, SCSS, and JavaScript, focused on clean, maintainable code, performance optimization, and scalable architecture for B2B and B2C companies.
• Shopware KI-Entwicklung AI-powered automation for Shopware shops including automated product descriptions, SEO metadata generation, alt-text, translations, and data management via API-connected language models, with human review workflows before publishing.
• Shopware B2B Shopware 6 B2B e-commerce solutions featuring customer-specific pricing, tiered pricing structures, approval workflows, multi-user accounts per company, and ERP/integration connectivity via standard interfaces for manufacturers, wholesalers, and suppliers.
• Shopware Migration Migration services to Shopware 6 from Shopware 5, Magento, WooCommerce, and other platforms, including complete data transfer (products, categories, customers, orders) with SEO-preserving 301 redirects and staging environment testing before go-live.
• Shopware Wartung Ongoing maintenance services including regular Shopware and plugin updates, security patches, automated backups, monitoring, and performance optimization delivered via flexible retainer packages scaled to shop complexity.
• Shopware Support Technical support with dedicated contacts, short response times, and fast issue resolution for Shopware 6 shops, including error troubleshooting, bug fixing, and operational adjustments delivered per incident or via fixed contingency packages.
• Shopware SEO Technical and structural SEO services including clean URL structure, structured data, Core Web Vitals optimization, load time optimization, product/category SEO, and AI-assisted bulk metadata generation, with a free meta-data audit offered as lead generation.
• Shopware Marketing Conversion optimization, newsletter and email marketing automation, seasonal campaigns, and tracking and analytics setup aimed at converting visitors to buyers and turning one-time buyers into repeat customers.
• Onlineshop Konzepte E-commerce strategy and planning including target audience analysis, shop structure and navigation design, user journey optimization, and feature and function planning as the foundation for successful online shops.
• Onlineshop Layouts Custom shop design services creating unique, brand-reflecting layouts with conversion-focused design, responsive mobile experience, and design system components for consistent extensibility.
• Corporate Design Brand identity development including logo, color palette, typography, and style guides for consistent brand representation across all channels from business cards to online shops.
• Content Design Content structuring, AI-automated product text generation, visual presentation, and clean Shopware implementation for efficient content management across large product catalogs.
• Produktfotografie Professional product photography and AI-generated product images for online shops, including clean cutouts, lifestyle and staging shots, and AI image variants for variants, backgrounds, and scenes where traditional photography would be costly.
• Individuelle Landingpages Custom landing page development for campaigns, promotions, and functional form/registration pages with automated logic, focused on conversion optimization with single-goal design and automated background processes.
• Onlineshop Fulfillment Complete fulfillment services including warehousing, shipping logistics, procurement, production, and customer service delivered through the FINZEL&SCHUCK corporate group, particularly strong for merchandising, promotional items, and textiles.

Quantifiable outcome

• SEO meta-data for thousands of products filled in a fraction of the time of manual work — with human quality control before publishing
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Shopware AGcoreTechnology or Integrationps:dreizehn holds Shopware Bronze Partner status, indicating certified expertise in Shopware 6 development. As a partner, they have access to Shopware resources, certification pathways, and partner support programs. The partnership is central to the company's service offering — all development is based on Shopware 6.
• FINZEL&SCHUCK Firmengruppe (Parent Network)coreStrategic or Co-development Partnerps:dreizehn is the digital division of the FINZEL&SCHUCK Firmengruppe. The group includes: Finzel & Schuck GmbH (fulfillment, warehousing, logistics, customer service, data management), HSP Henry Schuck Textil GmbH & Co. KG (textile and promotional product procurement), and FINZEL+SCHUCK Produktions GmbH & Co. KG / FSP (in-house production of textiles and promotional items). This network enables 'shop + fulfillment from one source' — a unique integrated offering.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sitewards: German Shopware partner agency focused on Shopware 6 development and customization with engineering-heavy positioning. Direct competitor for mid-market Shopware mandates in Germany.
• Techagil: German Shopware-focused agency offering design, development, and SEO services on Shopware 6. Comparable mid-market positioning and service portfolio.
• Netz98: One of the largest German Shopware agencies (Shopware Gold Partner), offering similar full-service Shopware 6 development, migration, hosting, and B2B features. Most directly comparable peer given identical platform focus and overlapping DACH target market.
• Limesode: DACH-based Shopware partner specializing in Shopware development, hosting, and B2B commerce. Comparable scale and Shopware-exclusive focus.
• mnd GmbH: Shopware partner agency offering Shopware 6 development, B2B shop features, and maintenance. Directly comparable in scope and target market to ps:dreizehn.
• Netlutions: German Shopware partner agency offering Shopware development and integration services. Comparable scale and Shopware-exclusive positioning for SMB/mid-market.

Broad incumbents

• Brandung: Established German digital agency offering Shopware and other platform implementations, design, and marketing services. Overlaps on Shopware agency services but serves larger enterprise clients across DACH.
• Diva-e: Large German end-to-end digital agency with active Shopware practice alongside broader e-commerce, commerce consulting, and custom development. Competes for mid-market Shopware mandates but at much larger scale and broader portfolio.

Emerging players

• Avency: DACH digital agency with Shopware practice and adjacent experience on other commerce platforms. Comparable niche scope, slightly broader platform mix.

Regional players

• ideenplant AG: Saxony-region digital and e-commerce agency with adjacent services across web and commerce platforms. Comparable regional positioning in Mitteldeutschland rather than direct Shopware-only specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/psdreizehn
• LinkedInlinkedin.com/company/psdreizehn
• Instagraminstagram.com/ps.dreizehn

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ps:dreizehn