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Bhima Jewellers

Full company profile

uuid00rwbse

Namestring
Bhima Jewellers
Legal namestring
Bhima Jewellers
Websiteurl
bhima.com
Company typeenum
Private
Founded yearint
1926
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersKochi, India
HQ citystring
Kochi
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Keyword5 values
gold jewellery retail, diamond jewellery, precious metals trading, bridal jewellery collections, gold bullion sales
Industry3 codes
1Fine Jewelry Retail (Precious Metals & Gemstones)
CodeCRAKAGAAPrimaryYes
2Diamond Jewelry
CodeCRAKAAAAPrimaryNo
3Religious & Cultural Fine Jewelry
CodeCRAKAAAHPrimaryNo
NAICS code2 codes
  • Jewelry Retailers45831
  • Jewelry Retailers458310
SIC code1 code
  • Retail-Jewelry Stores5944
Product category
Jewellery Retail
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Gold and jewelry retail
TypeTransaction Fee
Description

Bhima Jewellers generates revenue through the sale of gold jewelry, including traditional and contemporary designs. The company serves wedding consumers and general jewelry purchasers, with demand influenced by seasonal wedding seasons and cultural gold purchasing traditions.

economictimes.indiatimes.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Operations, Marketing or Sales, Personnel
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Bhima Jewellers is a traditional jewellery retailer selling gold, diamond, silver, platinum, and gemstone jewellery, along with bullion bars and savings schemes. The company operates physical retail storefronts across South India, with primary presence in Karnataka, Andhra Pradesh, and Tamil Nadu, serving consumers seeking hallmarked jewellery for weddings, festivals, and personal adornment.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Bhima Jewellers is a traditional gold jewellery brand with over 100 years of heritage, operating primarily in Karnataka, Andhra Pradesh, and Tamil Nadu. The company offers gold jewellery and related products, with recent efforts to appeal to new generations of consumers while maintaining traditional craftsmanship values.

Product and service6 records
1Gold Jewellery
CategoryGold Jewellery
2Diamond Jewellery
CategoryDiamond Jewellery
3Silver, Platinum, and Gemstone Jewellery
CategoryOther Precious Jewellery
4Bridal Jewellery Collection
CategoryBridal Jewellery
5Bullion Bars
CategoryBullion and Investment Metals
6Jewellery Savings Schemes
CategorySavings Schemes
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
1Janhvi Kapoor
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-07-01
Description

Actor Janhvi Kapoor serves as brand ambassador for Bhima Jewellers. The partnership leverages Kapoor's South Indian heritage and pan-India appeal to help Bhima expand its reach beyond traditional strongholds in Karnataka, Andhra Pradesh, and Tamil Nadu, appealing to a new generation of consumers while maintaining heritage values.

2The Times of India
Strategic tierCoreTypeGTM or Marketing Partner
Description

Bhima Jewellers serves as presenting sponsor for The Times of India's Happy Streets community initiative across multiple Bengaluru neighborhoods. The partnership positions Bhima as a community-engaged brand through crowd quizzes, giveaways, and lucky draws at community events featuring fitness, wellness, and entertainment activities.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Joyalukkas
TypeDirect peer
Description

Kerala-based jewelry retailer with national and international store footprint, offering gold, diamond, and precious stone jewelry. Highly comparable to Bhima in product offering and South Indian heritage branding.

2GRT Jewellers
TypeRegional player
Description

South India-focused jewelry chain headquartered in Chennai with strong Tamil Nadu and AP presence. Directly competes with Bhima in overlapping regional markets.

3Senco Gold and Diamonds
TypeDirect peer
Description

East India-focused jewelry retailer expanding nationally with comparable gold and diamond jewelry offering. Comparable in scale and product mix to Bhima.

4PNG Jewellers
TypeRegional player
Description

Maharashtra-based jewelry chain with growing South Indian presence. Comparable traditional gold and diamond jewelry retailer.

5CaratLane (Titan subsidiary)
TypeEmerging player
Description

Online-first jewelry brand targeting younger Indian consumers with diamond and gold jewelry. Represents the digital channel Bhima lacks and an emerging competitive threat as consumer behavior shifts online.

6Jos Alukkas
TypeDirect peer
Description

Kerala-headquartered jewelry retailer with multi-state Indian presence and similar gold jewelry focus. Direct competitor in the South Indian market.

7PC Jeweller
TypeDirect peer
Description

Listed Indian jewelry retailer with national footprint focused on gold and diamond jewelry. Competes in similar customer segments to Bhima.

8Malabar Gold & Diamonds
TypeDirect peer
Description

Kerala-headquartered gold jewelry retailer with strong South Indian presence, multi-country operations, and similar product mix across gold, diamond, and platinum. The closest like-for-like competitor to Bhima given overlapping regional base and customer segment.

9Kalyan Jewellers
TypeDirect peer
Description

Publicly listed Indian jewelry chain with stores across India, Middle East, and beyond. Comparable in product categories (gold, diamond, platinum) and increasingly competing with Bhima in South Indian markets.

10Tanishq (Titan Company)
TypeBroad incumbent
Description

India's largest organized jewelry brand owned by Titan Company (Tata Group). Competes broadly across gold, diamond, and platinum jewelry with national footprint and significantly larger marketing and supply-chain scale than Bhima.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Bhima Jewellers

Jewellery Retailbhima.com

Bhima Jewellers firmographics

Firmographics
Name
Bhima Jewellers
Legal name
Bhima Jewellers
Website
https://bhima.com
Company type
Private
Founded year
1926
Operating status
Operating
Headcount range
501–1,000 employees
Ownership category
akta.pro rank

Bhima Jewellers industry classification

Industry
Product category
Jewellery Retail
NAICS
Jewelry Retailers (45831), Jewelry Retailers (458310)
SIC
Retail-Jewelry Stores (5944)
akta.pro primary industry
Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
akta.pro secondary industries
Diamond Jewelry (CRAKAAAA), Religious & Cultural Fine Jewelry (CRAKAAAH)

Keywords

  • Gold jewellery retail
  • Diamond jewellery
  • Precious metals trading
  • Bridal jewellery collections
  • Gold bullion sales

Where Bhima Jewellers is headquartered

Location

Headquarters

HQ city
Kochi
HQ country
India
HQ region
Asia

Markets served

Bhima Jewellers business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

  1. Gold and jewelry retail: Bhima Jewellers generates revenue through the sale of gold jewelry, including traditional and contemporary designs. The company serves wedding consumers and general jewelry purchasers, with demand influenced by seasonal wedding seasons and cultural gold purchasing traditions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Bhima Jewellers product offering

Product offering

Core offering

Bhima Jewellers is a traditional jewellery retailer selling gold, diamond, silver, platinum, and gemstone jewellery, along with bullion bars and savings schemes. The company operates physical retail storefronts across South India, with primary presence in Karnataka, Andhra Pradesh, and Tamil Nadu, serving consumers seeking hallmarked jewellery for weddings, festivals, and personal adornment.

Product overview

Bhima Jewellers is a traditional gold jewellery brand with over 100 years of heritage, operating primarily in Karnataka, Andhra Pradesh, and Tamil Nadu. The company offers gold jewellery and related products, with recent efforts to appeal to new generations of consumers while maintaining traditional craftsmanship values.

Differentiator

Problem solved

Functional benefit

Products and services

  • Gold Jewellery
  • Diamond Jewellery
  • Silver, Platinum, and Gemstone Jewellery
  • Bridal Jewellery Collection
  • Bullion Bars
  • Jewellery Savings Schemes

Companies that use Bhima Jewellers

Customer profile

Segments3 records

Ideal customer profiles2 records

Bhima Jewellers technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Bhima Jewellers partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • Janhvi KapoorcoreGTM or Marketing Partner · 1 July 2026Actor Janhvi Kapoor serves as brand ambassador for Bhima Jewellers. The partnership leverages Kapoor's South Indian heritage and pan-India appeal to help Bhima expand its reach beyond traditional strongholds in Karnataka, Andhra Pradesh, and Tamil Nadu, appealing to a new generation of consumers while maintaining heritage values.
  • The Times of IndiacoreGTM or Marketing PartnerBhima Jewellers serves as presenting sponsor for The Times of India's Happy Streets community initiative across multiple Bengaluru neighborhoods. The partnership positions Bhima as a community-engaged brand through crowd quizzes, giveaways, and lucky draws at community events featuring fitness, wellness, and entertainment activities.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Bhima Jewellers competitors and assessment

Company assessment

Direct peers

  • Joyalukkas: Kerala-based jewelry retailer with national and international store footprint, offering gold, diamond, and precious stone jewelry. Highly comparable to Bhima in product offering and South Indian heritage branding.
  • Senco Gold and Diamonds: East India-focused jewelry retailer expanding nationally with comparable gold and diamond jewelry offering. Comparable in scale and product mix to Bhima.
  • Jos Alukkas: Kerala-headquartered jewelry retailer with multi-state Indian presence and similar gold jewelry focus. Direct competitor in the South Indian market.
  • PC Jeweller: Listed Indian jewelry retailer with national footprint focused on gold and diamond jewelry. Competes in similar customer segments to Bhima.
  • Malabar Gold & Diamonds: Kerala-headquartered gold jewelry retailer with strong South Indian presence, multi-country operations, and similar product mix across gold, diamond, and platinum. The closest like-for-like competitor to Bhima given overlapping regional base and customer segment.
  • Kalyan Jewellers: Publicly listed Indian jewelry chain with stores across India, Middle East, and beyond. Comparable in product categories (gold, diamond, platinum) and increasingly competing with Bhima in South Indian markets.

Regional players

  • GRT Jewellers: South India-focused jewelry chain headquartered in Chennai with strong Tamil Nadu and AP presence. Directly competes with Bhima in overlapping regional markets.
  • PNG Jewellers: Maharashtra-based jewelry chain with growing South Indian presence. Comparable traditional gold and diamond jewelry retailer.

Emerging players

  • CaratLane (Titan subsidiary): Online-first jewelry brand targeting younger Indian consumers with diamond and gold jewelry. Represents the digital channel Bhima lacks and an emerging competitive threat as consumer behavior shifts online.

Broad incumbents

  • Tanishq (Titan Company): India's largest organized jewelry brand owned by Titan Company (Tata Group). Competes broadly across gold, diamond, and platinum jewelry with national footprint and significantly larger marketing and supply-chain scale than Bhima.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Bhima Jewellers social profiles

Digital presence

Bhima Jewellers financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bhima Jewellers leadership team

Management profile

Number of profiles

Bhima Jewellers funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bhima Jewellers M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bhima Jewellers

What does Bhima Jewellers do?

Bhima Jewellers is a traditional jewellery retailer selling gold, diamond, silver, platinum, and gemstone jewellery, along with bullion bars and savings schemes. The company operates physical retail storefronts across South India, with primary presence in Karnataka, Andhra Pradesh, and Tamil Nadu, serving consumers seeking hallmarked jewellery for weddings, festivals, and personal adornment.

Is Bhima Jewellers a public or private company?

Bhima Jewellers is a private company. It is classified as family owned and is currently operating.

When was Bhima Jewellers founded?

Bhima Jewellers was founded in 1926. It employs 501 to 1,000 people.

Where is Bhima Jewellers based?

Bhima Jewellers is headquartered in Kochi, India, in the Asia region.

How does Bhima Jewellers make money?

One revenue line is on record: gold and jewelry retail.

Who are Bhima Jewellers's main competitors?

Direct peers on record are Joyalukkas, Senco Gold and Diamonds, Jos Alukkas, PC Jeweller, Malabar Gold & Diamonds and Kalyan Jewellers. Regional players are GRT Jewellers and PNG Jewellers. CaratLane (Titan subsidiary) is listed as an emerging player. Tanishq (Titan Company) is listed as a broad incumbent.

Does Bhima Jewellers have an API?

No public API is recorded for Bhima Jewellers.

What industry is Bhima Jewellers in?

Bhima Jewellers's product category is Jewellery Retail. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAKAAAA, Diamond Jewelry. Its NAICS code is 45831 and its SIC code is 5944.

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Live signals
The Times of IndiaFitness, music and art bring Brookefield to life | Bengaluru News - The Times of IndiaThe Times of India held another edition of its 'Happy Streets' community event in Brookefield near Bagmane Neon Gate 1 in Bengaluru's Whitefield area on Sunday, transforming a busy stretch into a vehicle-free public space. The event featured fitness sessions, musical performances, dance activities, art workshops, and children's activities organized by various groups including Heartfulness, Step Nation, Swinglers Dance Inc, and Q-Shala, with Bhima Jewellers as the presenting sponsor. The initiative aims to reclaim public roads as shared spaces for recreation, learning, and neighbourhood interaction across generations.www.passionateinmarketing.comBhima Jewellers Names Janhvi Kapoor Brand AmbassadorBhima Jewellers announced actor Janhvi Kapoor as its brand ambassador in July 2026, marking a strategic move to strengthen the jeweller's connection with consumers across India. The partnership leverages Kapoor's South Indian heritage and pan-India appeal to help Bhima expand its reach beyond its traditional strongholds in Karnataka, Andhra Pradesh, and Tamil Nadu. Through the collaboration, the 100-year-old jewellery brand aims to appeal to a new generation of consumers while maintaining its heritage values and traditional craftsmanship.The Times of IndiaHappy Streets to brighten up Koramangala on June 7 | Bengaluru News - The Times of IndiaHappy Streets, an event organized by The Times of India, is returning to Koramangala in Bengaluru on June 7 (Sunday) from 6:30am to 9:30am near Veera Yodhara Vana Park. The event will transform the area into an open neighbourhood space featuring activities including meditation, yoga, fitness dance, music, singing training, and CPR awareness. Partner organizations including Reclaim Constitution, Prashree Art, and Postcrossing Welfare Society of India will operate interactive zones, with Bhima Jewellers presenting the event.The Times of India70% drop in gold demand: Import duty hike from 6% to 15% rattles buyers - The Times of IndiaGold demand in India has dropped by nearly 70% after the government doubled the import duty on gold from 6% to 15% with effect from May 13, 2026, with industry estimates showing demand fell to approximately 7.5 tonnes in the fortnight ending May 27 compared with nearly 25 tonnes during the same period last year. The effective tax burden on gold, including GST, has risen to 18.45% from 9.18%, compounded by rising fuel and food prices linked to the Iran conflict, which has further weakened consumer sentiment. Retailers including Joyalukkas and Bhima Jewellery have reported significant declines in purchases, with consumers shifting towards lighter and lower-carat jewellery while also selling old gold for cash.The Times of IndiaGold demand drops 70% after sharp duty hike in India - The Economic TimesGold demand in India dropped approximately 70% following the government's decision to more than double the import duty on gold to 15% from 6%, effective May 13, 2026, with demand falling to about 7.5 tonnes in the fortnight ended May 27 from around 25 tonnes a year earlier. The India Bullion & Jewellers Association reported that the unorganised trade sector, comprising 65% of gold trade, has been worst hit, while jewellers including Joyalukkas and Bhima Jewellery indicated demand declines exceeding 35% and a shift toward lighter jewellery. Industry executives noted that smaller retailers appear most vulnerable as the effective tax burden on gold, including GST, has risen to 18.45% from 9.18%.The Times of IndiaJP Nagar to wake up to lively SundayThe Times of India is bringing its Happy Streets community event to JP Nagar in Bengaluru this Sunday, featuring activities such as mandala art sessions, quizzing, postcard writing, and children's craft activities near Adarsh Rhythm Apartments, Panduranga Nagar. The event, presented by Bhima Jewellers, aims to encourage creativity, civic awareness, and community participation with streets filled with music, art, and fitness activities. Entry to the event is free.The Times of IndiaHappy Streets debuts at JP Nagar in Bengaluru this SundayThe Times of India is launching its 'Happy Streets' community initiative in JP Nagar, Bengaluru this Sunday (May 17), converting Panduranga Nagar near Adarsh Rhythm Apartments into a traffic-free zone featuring fitness activities, music, dance performances, and cultural events. The free-entry event will include meditation by Heartfulness, yoga sessions, dance performances by various studios, musical acts, martial arts presentations, and classical arts, with presenting sponsor Bhima Jewellers engaging visitors through crowd quizzes and a lucky draw.The Times of IndiaDuty hike may bring out more old gold into market - The Economic TimesIndia's high import duty on gold is expected to reduce volume demand by 10-15% and push old gold from households back into the market as consumers leverage high prices to unlock idle holdings estimated at 25,000 tonnes. Industry executives suggest promoting lower carat jewellery (14K, 9K) could reduce imports by 20-30%, while discouraging gold bar and coin investments could cut imports by another 20-30%, helping address the country's current account deficit. Executives from Bhima Jewellers, India Bullion & Jewellers Association, and Jos Alukkas warn that smuggling and gold loans against jewellery will likely rise following the duty increase, with around 50% of major retailers' sales now occurring through old gold exchanges.The Times of IndiaInteractive activities draw crowds on lively Sunday at Bengaluru Happy StreetsBengaluru's Bhartiya City hosted the second consecutive Happy Streets community event, presented by The Times of India and Bhima Jewellers, drawing local residents for a day of interactive activities. The event featured diverse programming including yoga and meditation sessions, Mandala art therapy, karate demonstrations, and various dance and music performances organized by multiple community partners. A Postcrossing Welfare Society of India stall also promoted postcard writing and philately among attendees.The Times of IndiaHappy Streets returns in Bengaluru this SundayThe Times of India's community initiative 'Happy Streets' is returning to Bengaluru at Bhartiya City this Sunday, offering a traffic-free morning event from 6:30am to 9:30am with activities including yoga, fitness sessions, dance performances, and musical acts. The event features local vendors and studios providing various activities, with Bhima Jewellers serving as presenting partners and hosting a lucky draw. This is a recurring community wellness initiative that brings together residents for fitness and entertainment in a public space.