Agraforum
- Company typePrivate
- Founded2007
- HeadquartersAshburton, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Agraforum firmographics
Firmographics- Name
- Agraforum
- Legal name
- Agraforum NZ Limited
- Website
- https://agraforum.co.nz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Agraforum industry classification
Industry- Product category
- Agricultural Inputs (Soil and Plant Health)
- NAICS
- Soil Preparation, Planting, and Cultivating (115112), Farm Supplies Merchant Wholesalers (42491)
- SIC
- Agricultural Chemicals (2870), Agricultural Services (700)
- akta.pro primary industry
- Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)
- akta.pro secondary industries
- Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH), Mineral Soil Amendments (Lime, Gypsum, Rock Phosphate, Sulfur, Trace Minerals) (AFABAKAF), Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH)
Keywords
Where Agraforum is headquartered
LocationHeadquarters
- HQ city
- Ashburton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Agraforum business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Product Sales: Sale of agricultural products including soil conditioners, biological nitrogen fixation products, plant biostimulants, micronutrients, and animal health products to dairy, crop, and orchard farmers in New Zealand. Products sold with full service package including consultation, application, and monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BioN application at 100g/ha with water carrier |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Agraforum product offering
Product offeringCore offering
Agraforum develops, distributes, and applies a portfolio of soil and plant health agricultural inputs in New Zealand—centered on ionised calcium soil conditioners, patented biological nitrogen fixation products, plant biostimulants, micronutrients, and on-farm animal health treatments. Products are sold directly to dairy, crop, and orchard farmers bundled with soil testing, agronomic analysis, product recommendation, on-farm application, and ongoing monitoring services. The portfolio is positioned as a science-rooted alternative to conventional synthetic fertilisers, particularly urea.
Product overview
Agraforum is an agricultural inputs company offering a portfolio of 13 soil and plant health products for dairy farms, crop farms, and orchards. The product range centers on ionized calcium products (EnviroCal, GSR Calcium) for soil structure correction and compaction remediation, biological nitrogen fixation technology (BioN, Bio CATALYST) for reducing synthetic fertilizer dependence, plant biostimulants and growth agents (ComCat, Peptonic, Crop Candy, ReSTORE), mineral supplements (ZumSil, MSR, AnnGro), and animal health products (Ergo Calf Shed Spray, ECO Flush). The products work together as a system: calcium products correct soil physics and structure, biological products address soil biology, and the various growth agents and mineral supplements optimize plant chemistry. The company, founded in 2007 by Managing Director Allan Piercy, positions its offerings as alternatives or supplements to conventional fertilizers and chemicals.
Differentiator
Problem solved
Functional benefit
Products and services
- EnviroCal Ionised calcium soil amendment that improves soil structure, reduces compaction, and enhances plant metabolism. Made from food-grade calcium sources via a proprietary manufacturing process that isolates calcium molecules for immediate effectiveness. Sold to New Zealand farmers.
- Agraforum BioN Biological nitrogen fixation product using patented EL-I Tech™ microbes that capture atmospheric nitrogen and convert it to plant-available forms. Delivers up to 80 kg N/ha in 8 weeks as a urea alternative that does not count toward the New Zealand 190 kg N/ha nitrogen cap. Sold to New Zealand dairy, crop, and orchard farmers.
- ComCat Natural plant extract biostimulant that activates growth and defence mechanisms, increases genetic message communication within plants, and enhances natural resistance to disease and pests. BioGro Organic registered in New Zealand. Sold to farmers seeking organic-approved biostimulant support.
- ZumSil 24% solution of monosilicic acid, the only silicon-containing molecule plants can uptake. Unlocks phosphate and other minerals in soil, improves root penetration, forms protective epidermal layers, and enhances photosynthesis. Sold to crop and orchard growers.
- Peptonic Concentrated mineral solution combining ReSTORE and Crop Candy that triggers natural defence and growth enzymes, activates the APC5C enzyme to improve photosynthesis and plant metabolism, and minimises stress during flowering. Sold to crop and orchard growers.
- ReSTORE Micronutrient supplement containing boron, copper, molybdenum, manganese, iron, and zinc plus amino acids. Activates the AP5C synthase enzyme to stimulate optimal plant growth and improve yield quality. Sold to crop and orchard growers.
- Crop Candy Plant-derived flowering aid that optimises amino acid levels and minimises stress during fruit development, providing a combination of metabolites and L-amino acids for enhanced flowering and fruit set. Sold to crop and orchard growers.
- Ergo Calf Shed Spray High-pressure biological spray for calf pens and sheds that reduces ammonia, improves respiratory health, decreases calf mortality, and eliminates flies without requiring livestock removal. Sold to New Zealand dairy farmers.
- ECO Flush Pond and effluent treatment product that improves pond health, reduces solids, breaks down crusts, and reduces harmful pathogens (E. coli, Campylobacter, Salmonella) and pond smell. Sold to New Zealand dairy farmers managing effluent systems.
- GSR Calcium 98% pure ionised calcium product that reintroduces oxygen to soil and restores microbiology, replacing weaker minerals in soil colloids to remediate degraded soil and improve structure. Sold to New Zealand farmers.
- MSR (Micronized Soft Rock Phosphate) Micronized Soft Rock Phosphate (0-21-0) derived from fossilized organic material containing 21% available phosphate and over 70 trace minerals. Agraforum is the sole distributor outside the USA and Canada, and the product is approved for organic use. Sold to New Zealand crop and dairy farmers.
- AnnGro Liquid uptake enhancer developed by South African scientists using fatty acid 'sponges' suspended in water. Enables direct application of minerals and nutrients to plant cells by disguising elements to pass through cell membranes. Sold to crop and orchard growers.
- Bio CATALYST Biological fertiliser using an El-I Tech proprietary blend of bacteria to mobilise phosphorus and potassium stored in soil. Phosphatase-producing bacteria make P and K plant-available while other bacteria stimulate photosynthesis to feed them. Sold to New Zealand farmers.
Quantifiable outcome
- BioN produces 10% more cumulative dry matter than urea (17,173 vs 15,666 kg DM/ha)
- +4 more outcomes
Companies that use Agraforum
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Agraforum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Agraforum partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and supporting.
- Custom Chemistry / Gerhard VermaakcoreCustom Chemistry, led by Gerhard Vermaak, developed the patented EL-I Tech biological nitrogen fixation technology used in Agraforum BioN. Vermaak is a South African soil biologist who pioneered the technology. Agraforum holds exclusive rights to distribute BioN in New Zealand.
- FizzyPopminorNew Zealand-based digital agency providing website development and support services for Agraforum's online presence.
- Dr. Gordon RajendramcoreRespected New Zealand soil scientist providing scientific oversight for Agraforum BioN trial methodology and interpretation. Ensures results are independent, agronomically sound, and statistically meaningful.
- Canterbury Feed Assessment LtdsupportingIndependent laboratory providing dry matter percentage analysis for Agraforum's pasture trial programme, ensuring objective measurement of trial results.
Scale indicators5 records
Expansion highlights5 records
Agraforum competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Agraforum social profiles
Digital presenceAgraforum compliance and trust
Trust signalCompliance2 records
Agraforum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agraforum leadership team
Management profileNumber of profiles
Profiles5 records
Agraforum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agraforum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agraforum
What does Agraforum do?
Agraforum develops, distributes, and applies a portfolio of soil and plant health agricultural inputs in New Zealand—centered on ionised calcium soil conditioners, patented biological nitrogen fixation products, plant biostimulants, micronutrients, and on-farm animal health treatments. Products are sold directly to dairy, crop, and orchard farmers bundled with soil testing, agronomic analysis, product recommendation, on-farm application, and ongoing monitoring services. The portfolio is positioned as a science-rooted alternative to conventional synthetic fertilisers, particularly urea.
Is Agraforum a public or private company?
Agraforum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agraforum founded?
Agraforum was founded in 2007. It employs 1 to 10 people.
Where is Agraforum based?
Agraforum is headquartered in Ashburton, Australia, in the Oceania region.
How does Agraforum make money?
One revenue line is on record: agricultural Product Sales.
Does Agraforum have an API?
No public API is recorded for Agraforum.
What industry is Agraforum in?
Agraforum's product category is Agricultural Inputs (Soil and Plant Health). Its primary akta.pro industry code is AFABAKAJ, Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts), with a secondary code of IMAEAEAH, Soil Amendments & Conditioners (Lime/Gypsum/Humates). Its NAICS code is 115112 and its SIC code is 2870.