FizzyPop
- Company typePrivate
- Founded2022
- HeadquartersNapier, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
FizzyPop firmographics
Firmographics- Name
- FizzyPop
- Legal name
- FizzyPop Ltd
- Website
- https://fizzypop.nz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
FizzyPop industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where FizzyPop is headquartered
LocationHeadquarters
- HQ city
- Napier
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
FizzyPop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing SEO, paid search (PPC), display advertising, social media marketing, YouTube/video advertising, email marketing, website design/development, conversion rate optimization, digital transformation, and website hosting services. Revenue is generated through service fees for ongoing marketing campaigns, project-based website work, and retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quote-based pricing for digital marketing services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
FizzyPop product offering
Product offeringCore offering
FizzyPop is a Hawke's Bay-based digital marketing agency that plans, executes, and measures multi-channel digital marketing campaigns for businesses across New Zealand and Australia. Its core offering combines SEO, paid search, display, social, video, email, and existing customer marketing with website design, development, hosting, and conversion rate optimization under a single data-driven strategy tied to forecast business outcomes.
Product overview
FizzyPop is a digital marketing agency based in Hawke's Bay, New Zealand, offering a comprehensive suite of services organized around the digital marketing funnel from awareness through conversion. The core portfolio spans search engine optimization, paid search advertising (Google Ads), display/programmatic advertising, YouTube and video advertising, social media marketing, email marketing and automation, existing customer marketing (ECM/CRM), website design and development, conversion rate optimization, fast website hosting, digital transformation consulting, and strategic planning. The agency operates as a Google Partner Agency with accreditations in Google Search, Display, Video, and Shopping Advertising. Additionally, FizzyPop provides three free marketing tools: an SEO Audit Tool for website health checks, a Google Pixel Width Checker for optimizing search snippets, and a QR Code Generator with UTM Builder for campaign tracking. The agency develops websites on multiple platforms including WordPress, Shopify, Squarespace, and Webflow, and uses various CRM systems (HubSpot, SharpSpring, Salesforce) for customer relationship management. Their approach emphasizes data-driven decision making, econometric modelling, forecasting, and multi-channel campaign integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimisation (SEO) Specialist SEO services including technical SEO audits, on-site content optimization, link building, Google Business Profile management, and local SEO to improve organic search rankings and drive relevant traffic to client websites.
- Paid Search (PPC / Google Ads) Pay-per-click advertising management across Google Ads including search campaigns, Performance Max, Google Shopping, remarketing, geotargeting, and traditional media accountability through econometric modelling.
- Display Advertising (Banner Ads) Programmatic display advertising with animated HTML5/AMP banner creative, targeting by location, demographics, context, placement, and audience type, with retargeting capabilities and A/B testing.
- YouTube & Video Advertising Digital video advertising on YouTube with transparent reach and frequency forecasting, programmatic video buying, demographic and geographic targeting, and campaign creative development.
- Social Media Marketing Social media advertising and organic social media marketing across Facebook, Instagram, TikTok, Snapchat, and LinkedIn with algorithmic targeting, audience mirroring, retargeting, and cross-platform creative development.
- Existing Customer Marketing (ECM) Customer relationship marketing including CRM solutions, database building and segmentation, regulatory compliance (GDPR/CPRA), and endorsement, testimonial, and review generation programs.
- Email Marketing & Marketing Automation Email campaign design, development, and delivery with focus on deliverability, subject line optimization, responsive HTML design, A/B testing, and analytics reporting.
- Website Design Responsive website design with SEO consideration, UX focus, Core Web Vitals optimization, and integration with real user tracking tools. The design process includes discovery, concept design, and production design phases.
- Website Development Website development on WordPress, Shopify, Squarespace, and Webflow platforms with focus on speed, performance, best practice standards, lead generation, e-commerce functionality, and ongoing optimization.
- Conversion Rate Optimisation (CRO) CRO services using session monitoring, scroll maps, heat maps, user recordings, quantitative data analysis, and A/B testing to improve website conversion rates from existing traffic.
- Fast Website Hosting NZ and Australia-focused website hosting with New Zealand and Australian data centers, CDN integration, Core Web Vitals optimization (LCP, FID, CLS), hourly backups, automatic updates, SSL certification, and 24/7 monitoring.
- Digital Transformation System integration and digital transformation consulting including IoT solutions, automated systems, process automation, and connecting disparate digital systems to drive efficiencies.
- Digital Marketing Strategy Multi-channel digital marketing strategy development with econometric modelling, campaign forecasting, channel optimization, and actionable reporting, covering setting objectives, insights development, strategic recommendations, execution, and evaluation.
- Free SEO Audit Tool Free online tool providing instant website health checks including title tags, meta descriptions, heading structure, page load speed, image alt text, internal links, content depth, XML sitemap, SSL/HTTPS, canonical tags, and mobile viewport analysis.
- Google Pixel Width Checker Free tool to check pixel width of page titles and meta descriptions to preview how they appear in Google search results, helping optimize snippets for proper display across devices.
- QR Code Generator & UTM Builder Free tool for creating trackable campaign URLs with UTM parameters and generating corresponding QR codes for use in print, social media, email marketing, and signage.
Quantifiable outcome
- 93.9% of New Zealanders can be reached using YouTube advertising
- +2 more outcomes
Companies that use FizzyPop
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
FizzyPop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability1 record
Feature7 records
FizzyPop partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, primary, secondary and supporting.
- GooglecoreFizzyPop is an accredited Google Partner Agency with specific certifications in Google Search Advertising, Google Display Advertising, Google Video Advertising, and Google Shopping Ads. This partnership provides clients with best-in-class knowledge, savings on ad-spend, improved performance compared to competitors, and best-in-class access to Google resources and new developments. The partnership is central to their PPC and digital advertising services.
- WordPressprimaryPrimary website platform used for client website design and development. FizzyPop develops websites on WordPress as one of their main CMS options.
- ShopifyprimaryOfficial Shopify Partner for e-commerce website development. Used for building online stores and e-commerce functionality for client websites.
- SquarespaceprimaryCircle Gold Partner status with Squarespace. Used for building websites on the Squarespace platform, particularly for lead generation and brand websites.
- WebflowsecondaryWebsite platform option for custom builds with tailored functionality, integrations, and performance considerations.
- SharpSpringsupportingCRM/email marketing platform used for Existing Customer Marketing strategies, marketing automation, and customer relationship management solutions.
- HubSpotsupportingCRM platform offered as part of CRM solutions for clients requiring customer relationship management and marketing automation capabilities.
- SalesForcesupportingEnterprise CRM solution offered to clients with sophisticated ECM requirements and complex customer relationship management needs.
- CDN (Content Delivery Network)supportingGlobal CDN partner integrated with their fast website hosting service to ensure lightning-quick media delivery and optimized page load speeds for NZ/AU audiences.
- Microsoft ClaritysupportingReal-time user tracking tool used for CRO services, providing scroll maps, heat maps, and session recordings to understand user behavior on websites.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
FizzyPop competitors and assessment
Company assessmentDirect peers
- Studio Hawk: Australia-based digital agency specializing in SEO services for SMB and enterprise clients. Comparable to FizzyPop on SEO-led services, ANZ region focus, and mid-market positioning.
- Supple Digital: New Zealand-based digital agency offering SEO, paid media, web design, and analytics services to SMBs. Directly comparable on geography, service mix and target customer segment.
- First Page: Trans-Tasman digital marketing agency offering SEO, PPC, social, and content services. Closely comparable service portfolio and ANZ market footprint to FizzyPop.
- King Kong: Australian full-service digital marketing agency offering SEO, paid search, social and web services to SMB and mid-market clients. Highly comparable in size, service mix and growth-stage positioning to FizzyPop across the Tasman.
- Pure SEO: Australian SEO-focused digital agency offering search-engine marketing, content, and analytics services. Comparable on core service mix and ANZ region focus to FizzyPop.
Broad incumbents
- Dentsu: Global advertising and marketing services holding company with full-service digital capabilities across ANZ. Overlaps FizzyPop's service mix but operates at vastly greater scale and across a much wider portfolio.
- WPP: Global advertising and communications services holding company with significant ANZ presence through agencies such as Ogilvy and Wunderman Thompson. Comparable category (advertising/communications services) but at holding-company scale.
- Publicis Groupe: Global marketing and communications holding company operating in ANZ through agencies including Digitas and Leo Burnett. Comparable category to FizzyPop but at significantly larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FizzyPop social profiles
Digital presenceFizzyPop financial estimates
Financial estimateRevenue estimate
Valuation estimate
FizzyPop leadership team
Management profileNumber of profiles
Profiles11 records
FizzyPop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FizzyPop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FizzyPop
What does FizzyPop do?
FizzyPop is a Hawke's Bay-based digital marketing agency that plans, executes, and measures multi-channel digital marketing campaigns for businesses across New Zealand and Australia. Its core offering combines SEO, paid search, display, social, video, email, and existing customer marketing with website design, development, hosting, and conversion rate optimization under a single data-driven strategy tied to forecast business outcomes.
Is FizzyPop a public or private company?
FizzyPop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FizzyPop founded?
FizzyPop was founded in 2022. It employs 1 to 10 people.
Where is FizzyPop based?
FizzyPop is headquartered in Napier, New Zealand, in the Oceania region.
How does FizzyPop make money?
One revenue line is on record: digital Marketing Services.
Who are FizzyPop's main competitors?
Direct peers on record are Studio Hawk, Supple Digital, First Page, King Kong and Pure SEO. Broad incumbents are Dentsu, WPP and Publicis Groupe.
Does FizzyPop have an API?
No public API is recorded for FizzyPop.
What industry is FizzyPop in?
FizzyPop's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 54181 and its SIC code is 7311.