Uni_Verse
Uni_Verse is an Amsterdam-based hybrid digital creation studio producing 3D animation, AR/VR, VFX, and AI-driven visual content for enterprise brands including Tommy Hilfiger, PepsiCo, Tony's Chocolonely, Netflix, and Adidas, complemented by its own RGBXYZ digital art festival.
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Uni_Verse does
Uni_Verse (legal entity UNI-VERSE B.V.) is a privately held, Amsterdam-based hybrid digital creation studio founded in 2019 with 1-10 employees. The studio produces custom 3D animation, VFX, AR/VR experiences, AI-driven installations, and digital campaigns for enterprise brands and advertising agencies. Its underlying technology stack spans industry-standard tools (Houdini, Maya, Blender, real-time engines) integrated with generative AI services including CLIP Interrogator, ChatGPT, and the Stable Diffusion API. Notable products include the Recursive Reflections interactive AI installation (2023), the Clouded VR experience distributed on Steam (2022), and the Tony Chocolonely AI Wrapper Generator, a publicly hosted tool that generates personalized chocolate bar wrapper designs for lead generation.
The studio's revenue model is professional services and project-based work, with quote-based pricing determined by project scope, complexity, and client requirements. Go-to-market is enterprise field sales supported by a portfolio-driven website, organic social presence, and the annual RGBXYZ digital art festival, which the studio founded in 2021 to build community and convert artistic R&D into commercial pipeline. The customer base is concentrated among global enterprise brands — Tommy Hilfiger/PVH Europe, PepsiCo, Tony's Chocolonely, Netflix, Adidas, Disney, Amazon Prime, Adobe, VanMoof, Raleigh Accell Group, Ray-Ban, Red Bull, Formula 1, and Stedelijk Museum among them — with select repeat engagements such as Tommy Hilfiger's multi-year puffer and archive footwear campaigns.
Uni_Verse is founder-managed with no disclosed institutional investors, funding rounds, or M&A activity. It distinguishes itself through a hybrid model that balances commercial creative delivery with artistic R&D via its S-LAB research stream and the RGBXYZ festival, alongside an explicit commitment to experimenting with emerging technologies. Operating geographies are Europe/EMA-focused, though direct project engagements are described as globally scoped.
Uni_Verse firmographics
Firmographics- Name
- Uni_Verse
- Legal name
- UNI-VERSE B.V.
- Website
- https://universestudio.xyz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Uni_Verse is an Amsterdam-based hybrid digital creation studio producing 3D animation, AR/VR, VFX, and AI-driven visual content for enterprise brands including Tommy Hilfiger, PepsiCo, Tony's Chocolonely, Netflix, and Adidas, complemented by its own RGBXYZ digital art festival.
- Ownership category
- akta.pro rank
Uni_Verse industry classification
Industry- Product category
- Digital Creative Production Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Uni_Verse is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Uni_Verse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Creative Services and Project-Based Work: Uni_Verse generates revenue through custom creative projects for enterprise clients, including 3D animation, VFX, AR/VR experiences, AI installations, and digital campaigns. Projects are commissioned by major brands for specific deliverables.
- Interactive Installations: Revenue from designing and producing interactive art installations for exhibitions, events, and retail environments.
- Artistic/Cultural Projects: Internal R&D and artistic projects including their own RGBXYZ digital art festival and S-LAB explorations, which help build reputation and attract commercial work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Uni_Verse product offering
Product offeringCore offering
Uni_Verse is a hybrid digital creation studio that produces 3D animation, VFX, AR/VR experiences, and AI-driven visuals for enterprise brands and cultural institutions. The studio delivers end-to-end creative services spanning concept, production, and final delivery, with in-house expertise in Houdini, Maya, Blender, and emerging AI technologies, alongside experimental projects such as interactive installations and a digital arts festival.
Product overview
Uni_Verse is a hybrid digital creation studio with roots in 3D, animation, post-production, and content creation. The company operates two main service lines: commercial creative work (3D/VFX, CGI, digital fashion, and motion graphics for clients like Tommy Hilfiger, Pepsi, Raleigh, and Tony Chocolonely) and artistic projects (S-LAB personal research, RGBXYZ digital arts festival). Key products include the AI Wrapper Generator tool for Tony Chocolonely, the Recursive Reflections interactive AI installation, and Clouded VR experience. The studio also organizes the annual RGBXYZ digital art festival and conducts internal R&D through S-LAB projects using Houdini and other emerging technologies.
Differentiator
Problem solved
Functional benefit
Brands
- RGBXYZ: Annual Amsterdam-based digital arts festival focused on providing a platform for groundbreaking contemporary art including animation, projection mapping, augmented reality, virtual reality, AI art, and interactive installations.
Products and services
- Commercial 3D/VFX Services End-to-end 3D animation, VFX, CGI, and motion graphics services delivered to enterprise brands for product visualization, digital fashion, brand campaigns, and product launches.
- AI Wrapper Generator AI-powered tool that transforms user inputs into personalized chocolate bar wrapper designs with real-time 3D rendering of generated wrappers, built for Tony's Chocolonely.
- Recursive Reflections Interactive art installation that uses multiple machine learning models where an AI entity observes user sketches, interprets them through descriptive text, and generates new visual representations in a recursive dialogue.
- Clouded VR Interactive virtual reality experience offering satirical commentary on the relationship between people and virtual worlds through personal devices, released on Steam.
- RGBXYZ Digital Arts Festival Annual Amsterdam-based digital arts festival organized by Uni_Verse providing a platform for contemporary digital art including animation, AR, VR, AI art, and interactive installations.
- S-LAB Design research initiative exploring new techniques and technologies through personal Houdini experiments and R&D projects.
Quantifiable outcome
- Successfully delivered projects for major global brands including Tommy Hilfiger, PepsiCo, Netflix, and Adidas
Companies that use Uni_Verse
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
Uni_Verse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature3 records
Uni_Verse partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Felix MeritisminorPartnered with Felix Meritis for The Messyverse exhibition during Amsterdam Fashion Week. Felix Meritis provided the exhibition venue and co-curated the festival exploring digital identity and self-expression.
- Morgan CatalinaminorCo-curated The Messyverse exhibition with Morgan Catalina at Felix Meritis. Morgan Catalina served as lead curator for the digital fashion exhibition.
- Vincent BooncoreCollaborated with Vincent Boon on Clouded VR interactive virtual reality experience. Vincent Boon provided the original creative concept for the satirical VR commentary on our relationship with virtual worlds.
- AntfoodcoreCollaborated with Antfood for the entire sonic world built around Clouded VR experience. Antfood provided complete audio/sound design for the interactive VR project.
- Baast StudiocoreCollaborated with Baast Studio on development of the Recursive Reflections AI installation. Baast contributed to the software development that enables the machine learning interaction loop between users and AI systems.
- Tony's ChocolonelycoreTony's Chocolonely commissioned the AI Wrapper Generator tool for personalized chocolate wrapper design. The tool integrates with Tony's website to generate leads and inspire partnerships. UNI_VERSE collaborated closely with Tony's design and IT teams.
- Whale ASMminorCollaborated with @whale.asmterdam on Wish project for VFX work on Y2K-themed advertising campaign.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Uni_Verse competitors and assessment
Company assessmentDirect peers
- Buck: Boutique creative studio producing 3D animation, design, and VFX for global brands. Closely comparable to Uni_Verse in offering (3D/VFX for brand campaigns), scale, and target market (enterprise marketing teams).
- Nexus Studios: Independent creative studio combining animation, interactive, and immersive work for global brands and agencies. Comparable offering and positioning to Uni_Verse across 3D, animation, AR/VR, and experiential installations.
- Giant Ant: Boutique animation and design studio producing commercial content for brands. Comparable to Uni_Verse in service mix (animation, motion graphics, design) and boutique brand-focused positioning.
- Unit Image: European 3D animation and VFX studio delivering CGI campaigns, product visualization, and immersive content for brands. Comparable to Uni_Verse in services (3D/VFX/animation), geography (Europe-based), and enterprise brand focus.
- Manual Creative: Creative studio focused on design, motion, and CGI campaigns for brands. Comparable to Uni_Verse in boutique scale, brand-driven work, and emphasis on motion graphics and 3D visualization.
Broad incumbents
- The Mill: Global VFX and post-production studio serving major brands and agencies across film, advertising, and immersive content. Larger incumbent operating in the same VFX-for-brands space as Uni_Verse but at significantly greater scale.
- MPC (Moving Picture Company): Large global VFX and post-production house serving film, advertising, and brands. Competes with Uni_Verse for the same enterprise brand VFX work but at substantially larger scale with broader service offerings.
- Framestore: Global VFX and immersive content studio producing work across film, advertising, and branded experiences. Overlaps with Uni_Verse in brand VFX, AR/VR, and creative technology, though at much larger scale.
Emerging players
- Resn: Creative studio blending design, code, and immersive experiences for brands. Comparable to Uni_Verse in its interdisciplinary creative-tech approach and enterprise client work, though often more focused on web/interactive.
- Studio Pigeon: Independent 3D design and animation studio producing commercial campaigns and brand visualizations. Comparable boutique positioning and 3D/VFX service offering to Uni_Verse, though smaller and earlier-stage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Uni_Verse social profiles
Digital presenceUni_Verse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uni_Verse leadership team
Management profileNumber of profiles
Profiles3 records
Uni_Verse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uni_Verse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uni_Verse
What does Uni_Verse do?
Uni_Verse is a hybrid digital creation studio that produces 3D animation, VFX, AR/VR experiences, and AI-driven visuals for enterprise brands and cultural institutions. The studio delivers end-to-end creative services spanning concept, production, and final delivery, with in-house expertise in Houdini, Maya, Blender, and emerging AI technologies, alongside experimental projects such as interactive installations and a digital arts festival.
Is Uni_Verse a public or private company?
Uni_Verse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uni_Verse founded?
Uni_Verse was founded in 2019. It employs 1 to 10 people.
Where is Uni_Verse based?
Uni_Verse is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Uni_Verse make money?
Three revenue lines are on record. Creative Services and Project-Based Work is the primary driver. The others are interactive Installations and artistic/Cultural Projects.
Who are Uni_Verse's main competitors?
Direct peers on record are Buck, Nexus Studios, Giant Ant, Unit Image and Manual Creative. Broad incumbents are The Mill, MPC (Moving Picture Company) and Framestore. Emerging players are Resn and Studio Pigeon.
Does Uni_Verse have an API?
No public API is recorded for Uni_Verse.
What industry is Uni_Verse in?
Uni_Verse's product category is Digital Creative Production Services. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 541430 and its SIC code is 7812.