What Whale does

Whale is a Singapore-based AI-native enterprise platform company founded in 2017 that provides a five-product suite covering spatial intelligence (SpaceSight), voice intelligence (Echo), content intelligence (Harbor), agentic AI orchestration (Alivia), and marketing content amplification (Lume). The platform is anchored by proprietary AI components including a Visual Language Model for multi-scenario behavior recognition, a multilingual noise-resistant ASR system, RAG-enhanced search with MCP protocol support, and the WhaleClaw agent orchestration architecture, complemented by proprietary hardware (AI Cameras, AI Hubs, Echo Pins, Echo Buds) and an edge-cloud IoT platform called Stardust.

The company targets large global enterprises across multiple verticals including luxury and fashion retail, food and beverage, automotive (OEMs, EV brands, dealers), FMCG, beauty and fashion, and emerging segments like rails and transit. Named enterprise customers include L'Oréal, NIO, Watsons, Carrefour, Polestar, Unilever, Xibei, and Mengniu, with the company claiming 1,600+ enterprise customers across 20+ countries as of 2026. The business model combines an enterprise SaaS subscription for the platform suite with proprietary hardware sales and implementation/professional services, distributed exclusively through direct enterprise field sales with a demo-driven conversion motion.

Whale generates revenue through annual subscription contracts with quote-based pricing tailored to deployment scope (number of locations, users, and modules), supplemented by hardware procurement and professional services. The company has raised over USD 141 million in cumulative funding across five rounds, including a USD 60 million Series C1/C2 in May 2025 led by Temasek with strategic investors BOSCH Ventures, MTR Lab, Singtel Innov8, MDI Ventures, and Gentree Fund. The go-to-market is anchored by strategic enterprise relationships, industry presence (NRF APAC Innovators Showcase 2026), and a certified compliance posture including SOC 2, ISO 27001, ISO 27017, ISO 9001, and CMMI certifications.

Name

Whale

Legal name

Whale Tech Pte. Ltd.

Website

https://whale.sg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Whale is a Singapore-based AI-native enterprise platform company that provides spatial, voice, content, and agentic AI products to large global enterprises across retail, automotive, F&B, and beauty verticals, serving 1,600+ customers in 20+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Enterprise SaaS Platform Subscriptions: Whale operates primarily on a SaaS subscription model providing access to its AI-native platform suite (SpaceSight, Echo, Harbor, Alivia, Lume) along with hardware products (AI Cameras, AI Hubs, Echo Pins, Echo Buds). The platform is sold as an integrated enterprise solution with software subscriptions and optional hardware procurement. The model follows land-and-expand dynamics with additional modules and devices.
2. Hardware Sales: Sale of proprietary AI hardware including AI Cameras (Hemi, Bullet models), AI Hubs (V2 6.0T, 7.2T Pro), Echo Pins (Pro, Mini), and Echo Buds. Hardware integrates with the SaaS platform and represents a complementary revenue stream.
3. Professional Services & Implementation: Implementation, system integration, and consulting services for enterprise customers deploying the platform across multiple locations and use cases. Evidence from case studies shows custom deployment projects with major brands including L'Oreal, NIO, Watsons, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Whale provides an AI-native enterprise operations platform that unifies five software products — SpaceSight (space intelligence for AI audits and footfall analytics), Echo (voice intelligence capturing 100% of conversations), Harbor (content intelligence and omnichannel distribution), Alivia (agentic AI orchestration), and Lume (marketing content amplification) — alongside proprietary AI Cameras, AI Hubs, Echo Pins, and Echo Buds hardware that feed spatial and audio data into the platform for retail, automotive, F&B, beauty, and FMCG enterprise customers.

Product overview

Whale is an AI-native enterprise operations platform offering five core products: SpaceSight (space intelligence platform for AI audits and footfall analytics), Echo (voice intelligence platform for conversation capture and analytics), Harbor (content intelligence platform for omnichannel marketing), Alivia (agentic AI platform for workflow automation), and Lume (marketing content amplification). The platform is complemented by hardware offerings including AI Cameras (Hemi, Bullet), AI Hubs (V2-6.0T, 7.2T Pro), Echo Pins (Pro, Mini), and Echo Buds. The unified platform enables enterprises to drive revenue growth through data-driven insights across sales, marketing, store operations, and compliance workflows.

Differentiator

Problem solved

Functional benefit

Brands

• SpaceSight: AI Audit Platform for Space & Facilities - Edge AI Processing, Semantic Video Search, AI Automated Audit, and Operational Insights.
• Echo
• Harbor
• Alivia
• Lume
• Whale Cast
• Whale Analytics
• Whale Stardust

Products and services

• SpaceSight AI-powered space intelligence platform that uses edge AI processing, semantic video search, and VLM-based detection models to perform automated 24/7 audits of staff behavior, display compliance, product availability, queue lengths, safety violations, and planogram compliance across all physical locations. Designed for multi-location enterprises in retail, F&B, automotive, and facility management.
• Echo Voice intelligence platform for enterprise that captures and scores 100% of customer and staff conversations across 30-40+ languages for SOP compliance, sales quality, and tone analysis. Includes Echo hardware (Pins and Buds) for real-time capture and integrates with conversation analytics dashboards for enterprise sales floor intelligence.
• Harbor Content intelligence and knowledge operation cloud that provides unified asset management, AI-powered brand compliance checking, semantic search, and multi-brand control. Supports AI-generated content (AIGC) for marketing copy and posters and omnichannel distribution to 10+ platforms (Tmall, JD.com, WeChat, Douyin) with KOS mission deployment to store teams.
• Alivia Agentic AI platform providing model and agent orchestration through the proprietary WhaleClaw architecture, AI training capabilities, and a workflow studio. Uses RAG-enhanced search, multi-model API calls, MCP protocol support, and multi-modal content generation to synthesize spatial, audio, and content signals into automated task routing, real-time coaching alerts, and corrective action prompts.
• Lume Marketing content amplification platform that publishes content to 10+ platforms simultaneously, deploys KOS missions to store teams, and personalizes content per location with real-time performance data feedback for adaptive optimization.
• AI Camera-Hemi Plug-and-play AI camera with 2MP 1920x1080p resolution, 1 TOPS edge AI computing power, and 128GB SD storage, designed for ceiling installation and multi-scenario adaptability to feed visual data into SpaceSight.
• AI Camera-Bullet AI camera with 5MP resolution, 2 TOPS edge AI computing power, and H.264/H.265/MJPEG compression support, suitable for ceiling or wall mounting and footfall analytics applications that feed SpaceSight.
• AI Hub V2 - 6.0T Edge AI computing device with 6 TOPS computing power, dual RJ45 Gigabit Ethernet ports, and support for up to 15 algorithm channels, designed for AI detection and footfall analytics in commercial environments with industrial-grade temperature tolerance.
• AI Hub - 7.2T Pro Advanced edge AI computing hub with 6-core ARM processor at 2.0GHz, 7.2 TOPS computing power, 4GB+32GB memory, and support for 6 algorithm channels for AI detection and footfall analytics.
• Echo Pro Voice badge with aluminum alloy construction, 30g weight, real-time Bluetooth streaming, >12-hour continuous recording, dual silicone mics with 3m pickup range, and 4 color options for capturing conversations in retail and field environments.
• Echo Mini

Quantifiable outcome

• 130% data processing effectiveness, 85% process automation, 95% master data consistency for L'Oréal
• +10 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability15 records

Feature15 records

Partnerships

Seven partnerships are on record, tiered core.

• SingtelcoreStrategic or Co-development PartnerSingtel is described as 'a leading force in Southeast Asian telecommunications' and a recognized industry expert partnering with Whale. Singtel provides integrated and advanced communication and digital services across the region. The partnership provides Whale with telecom ecosystem access and credibility in Southeast Asia.
• MTR CorporationcoreStrategic or Co-development PartnerMTR is described as 'a global model for urban transit' and a recognized industry expert partnering with Whale. MTR operates a highly efficient rail network in Hong Kong while expanding into diversified property and business ventures. The partnership supports Whale's Rails & Transit vertical solution.
• IMDA (Info-communications Media Development Authority)coreStrategic or Co-development PartnerIMDA is Singapore's government authority at the forefront of shaping the nation's digital economy, driving innovation and fostering a world-class infocomm and media ecosystem. IMDA's recognition provides regulatory legitimacy and access to Singapore's digital economy initiatives.
• Telkom IndonesiacoreStrategic or Co-development PartnerTelkom Indonesia is described as 'the dominant force in Indonesia's digital landscape' and 'the nation's largest telecommunications provider and a key builder of its digital infrastructure.' The partnership provides access to Indonesia's enterprise market through one of the country's largest SOEs.
• BoschcoreStrategic or Co-development PartnerBosch is a multinational technology and engineering giant and global leader in mobility solutions, industrial technology, and consumer goods. Listed as a recognized industry expert partner, with BOSCH Ventures also a financial backer. Potential synergies in IoT, edge computing, and enterprise AI deployments.
• Tmall (Alibaba)coreTechnology or IntegrationTmall is a third-party e-commerce platform integrated with Whale Harbor for automated content tailoring and one-click product information distribution. Major channel for brands to publish and sell products, integrated into Whale's multi-channel content management workflow.
• JD.comcoreTechnology or IntegrationJD.com is a third-party e-commerce platform integrated with Whale Harbor for automated content tailoring and one-click product information distribution. Major Chinese e-commerce platform integrated into Whale's omnichannel distribution capabilities.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trax: Singapore-headquartered retail computer vision and image recognition platform. Directly comparable as a retail-focused AI company with overlapping CV-based store audit and merchandising use cases in APAC and globally.
• RetailNext: In-store retail analytics platform combining sensor, video, and IoT data for footfall, dwell, and conversion. Closely overlaps Whale's SpaceSight in physical-store analytics for enterprise retail customers.
• Vue.ai: AI platform for retail covering product tagging, catalog management, and personalization. Overlaps with Whale's Harbor content/DAM and Alivia agentic workflows in omnichannel retail operations.
• Standard AI: Computer vision platform for autonomous checkout and in-store retail analytics. Comparable in-store AI vision capability, with overlap in retail CV deployment at enterprise scale.

Broad incumbents

• SymphonyAI: Enterprise AI suite with vertical solutions for retail (SymphonyAI Retail CPG). Comparable AI-for-retail footprint at large enterprises, but offers a broader portfolio beyond Whale's integrated store-ops focus.
• Palantir Technologies: Enterprise data and AI operating system serving large organizations across verticals. Comparable in being an enterprise AI-native platform with deep integrations, though Palantir is much broader and serves non-retail verticals.
• Microsoft Dynamics 365 Commerce / Connected Store: Microsoft's retail and connected-store offerings integrate IoT, CV, and analytics for physical retail. Comparable as a broad incumbent competing for the same enterprise retail wallet as Whale's integrated platform.
• Honeywell Forge: Enterprise IoT and analytics suite with retail and building operations modules. Overlaps with Whale's edge-cloud spatial intelligence and compliance/audit use cases for large multi-site enterprises.
• CISCO Meraki (Smart Spaces): Cisco's Meraki smart-camera and IoT portfolio for physical spaces including retail. Comparable edge-AI camera hardware and cloud-managed analytics overlap with Whale's AI Cameras + SpaceSight stack.

Emerging players

• Cognitiwe: Retail-focused computer vision AI for store operations, inventory, and compliance. Direct overlap with Whale's SpaceSight on AI-driven in-store audits, though smaller and earlier-stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hellowhale
• TikToktiktok.com/@whale_ai
• Xx.com/MeetWhaleSG
• Facebookfacebook.com/profile.php

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds6 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whale