ALTOON | Strategic

What ALTOON | Strategic does

ALTOON | Strategic, LLC is a privately-held strategic consulting firm founded in 2015 by architect Ronald Altoon and headquartered in Encino, California. The firm advises investment entities, land ownership entities, and development entities on real estate projects through a four-stage engagement model: defining the investment vision, creating a strategic implementation plan via Design Workshops, sourcing design teams through qualifications-based RFQ/RFP processes, and serving as Owner's Representative to monitor ongoing design work and stakeholder communication. Service verticals span urban and master planning, lifestyle/mixed-use, retail repositioning, residential, transit-oriented design, adaptive reuse, and education, with work delivered through direct engagement with senior leadership of enterprise clients such as Forest City Realty Trust, Howard Hughes Corporation, Central Pattana, and Los Angeles World Airports.

The underlying technology is human expertise rather than a software platform; the firm produces hand-drawn conceptual master plans, floor plans, elevations, sections, and sketches that may be translated into computer-generated 2D/3D imagery for entitlement, marketing, and lease negotiation. There are no proprietary software products, AI/ML systems, APIs, patents, or licensed technology assets disclosed.

Revenue is generated through quote-based professional consulting fees tied to project scope, complexity, and duration, with no publicly disclosed pricing, recurring contracts, or revenue figures. The firm is founder-owned and operated with no external investment, subsidiaries, or partnerships visible in source materials; visibility is generated through Ronald Altoon's industry-association leadership (former AIA President, ICSC Trustee, ULI LA Chair), authorship of seven books, and a multi-decade project portfolio totaling $15 billion in constructed value across 175 million square feet in 46 countries.

Name

ALTOON | Strategic

Legal name

ALTOON | Strategic, LLC

Website

https://altoon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ALTOON | Strategic is a privately-held consulting firm founded in 2015 by Ronald Altoon, advising investment, land ownership, and development entities on real estate vision-setting, strategic planning, design team selection, and ongoing design oversight across global projects.

Ownership category

akta.pro rank

Product category

Real Estate Strategic Consulting

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

akta.pro secondary industries

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Real estate consulting
• Strategic advisory
• Design management
• Master planning
• Mixed-use development

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Provides consulting services to investment, land ownership, and development entities. Advises on defining investment vision, creating strategic plans, selecting appropriate design teams, and monitoring communication between parties to optimize engagement efficiency and effectiveness. Revenue is generated through professional consulting fees for strategic advisory and design management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ALTOON | Strategic provides consulting services to investment, land ownership, and development entities, advising them on defining a vision for their investment, creating a strategic plan to implement it, selecting the appropriate design team to produce it, and monitoring the communication between them to optimize the efficiency and effectiveness of their engagement. The firm operates across urban & master planning, lifestyle/mixed-use, retail repositioning, residential, transit-oriented design, adaptive reuse, and education sectors.

Product overview

ALTOON | Strategic is a consulting firm offering a single unified advisory service for real estate investment, land ownership, and development entities. The firm advises on defining investment vision, creating strategic implementation plans, selecting appropriate design teams, and monitoring communication between parties to optimize project engagement. Founded in 2015, the firm is led by Ronald Altoon and has worked on projects in 46 countries representing $15 billion in constructed value across 175 million square feet.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting Services End-to-end strategic advisory for investment, land ownership, and development entities. Engagements cover vision definition, design workshops, master planning and urban design oversight, hand-drawn conceptual master plans/floor plans/elevations/sections translated into CGI for entitlement, marketing, and lease negotiation, qualifications-based consultant selection (RFQ/RFP and interview process), and ongoing design management as Owner's Representative.

Quantifiable outcome

• $15 billion in constructed value
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• CBRE: World's largest commercial real estate services firm with advisory, capital markets, and project management lines serving global investors and developers. Competes with ALTOON | Strategic for institutional owner-side strategy, repositioning, and design-oversight engagements.
• JLL: Global real estate services platform with dedicated Capital Markets, Development Advisory, and Project & Development Services practice areas. Provides vision-setting, owner-rep, and design-team advisory at scale across investment, ownership, and developer clients—directly competing for the same enterprise mandates as ALTOON | Strategic.
• Cushman & Wakefield: Global real estate advisory firm offering investment advisory, project and development services, and asset services. Targets enterprise owners, REITs, and developers with strategic consulting on portfolio and asset repositioning—overlapping with ALTOON | Strategic's value proposition.
• Avison Young: Global commercial real estate services firm providing investment sales, leasing, and advisory to owners, investors, and occupiers. Competes for advisory and developer-side strategy engagements, particularly across mixed-use and repositioning mandates.
• Colliers International: Global real estate services and investment management firm with capital markets, project management, and advisory capabilities. Targets developer and investor clients on strategy, repositioning, and platform deals overlapping ALTOON | Strategic's service lines.
• Newmark Group: Global commercial real estate advisory firm offering capital markets, leasing, and investment sales services. Competes for institutional owner mandates that include repositioning strategy and advisory engagement scopes similar to ALTOON | Strategic.

Emerging players

• Gensler: Global architecture and design firm with strategy and consulting practice serving enterprise developers and investors on vision, master planning, and mixed-use projects. Competes at the design-led strategy and vision-setting stage of the engagement lifecycle ALTOON | Strategic owns.
• CallisonRTKL (Arcadis): Global architecture and urban design consultancy specializing in retail, mixed-use, hospitality, and TOD master planning. Overlaps directly with ALTOON | Strategic's retail repositioning, lifestyle center, and transit-oriented development focus.

Direct peers

• Eastdil Secured: Specialized real estate investment bank advising institutional owners, developers, and capital sources on acquisitions, dispositions, recapitalizations, and strategic capital decisions. Highly comparable founder/senior-led, premium-fee advisory model serving the same developer and investor clients as ALTOON | Strategic.
• Stir Architecture (formerly Altoon Partners): Continuation of the original Altoon Partners architecture practice founded by Ronald Altoon in 1984; the firm was renamed after his 2014 departure. Highly comparable in project types (retail, mixed-use, TOD) and customer base (institutional developers), making it both a peer and the firm's professional predecessor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/altoon-strategic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTOON | Strategic