Moms for America

What Moms for America does

Moms for America (MFA) is a national 501(c)(4)-style nonprofit organization founded in 2004 by Kimberly Fletcher and headquartered in Branson, Missouri. The organization describes itself as a movement of over half a million American mothers, grandmothers, and "moms at heart" who advocate for faith, family, freedom, and constitutional principles. Its primary deliverable is community mobilization and civic advocacy rather than a software product; it operates programs including the Cottage Meetings (in-home grassroots gatherings on American history and the Constitution), MomVote (voter registration and engagement platform), the Moms for America Podcast (a top 5% global podcast reaching 5M+ listeners in 2025 with 200+ episodes), and MomView (a media platform featuring interviews with conservative leaders such as Second Lady Usha Vance and Lara Trump).

The technology backbone is a free digital membership platform called Moms TownSquare, which provides 100+ on-demand resources (videos, booklets, classes) and state-based private discussion spaces, supplemented by the MomVote voter engagement platform, podcast distribution across Spotify, Apple Podcasts, Rumble, and YouTube, plus email and SMS communication systems for newsletter and text-based mobilization. There is no disclosed AI/ML capability, no app, no public API, and no SDK; the stack is platform-plus-community rather than software-as-a-product.

MFA's revenue model is donation- and event-driven. Core membership is free; the organization monetizes through optional recurring donations ($5 Club at $5/month, 1776 Club founding membership), ticketed events ($250 per ticket for the 'Remember the Ladies' Tea & Luncheon), and merchandise sales (books and branded goods via momsforamerica.store). Customer concentration is low, with a distributed base of individual supporters rather than enterprise contracts. The single customer segment is mothers aligned with conservative, faith-based values, served through a community-led, event-driven, and product-led growth model combining grassroots outreach with digital content distribution.

Name

Moms for America

Legal name

Moms for America, Inc.

Website

https://momsforamerica.us

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Moms for America is a national nonprofit that mobilizes over half a million mothers across all 50 states to advocate for conservative family values and constitutional principles through community programs, voter engagement, podcasts, and events.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy and Civic Education

NAICS

Social Advocacy Organizations (8133), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Maternal, Child & Family Health Organizations (BPAGACAF), Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI), Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

Keywords

• Conservative advocacy organization
• Grassroots community organizing
• Civic education programs
• Voter engagement platform
• Faith-based nonprofit services

Headquarters

HQ city

Branson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Membership Support: Primary revenue stream from donations. Membership (Moms TownSquare) is free. Optional $5/month support through the $5 Club. Website references donation page at secure.anedot.com.
2. Merchandise Sales: Revenue from branded merchandise sold through the Moms for America store (momsforamerica.store), including books such as Remembering the Ladies and Celebrate America activity books.
3. Event Ticket Sales: Revenue from ticketed events such as the 'Remember the Ladies' Tea & Luncheon at $250 per ticket, including a complimentary book copy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Moms for America is a national nonprofit that mobilizes mothers through grassroots community organizing, civic education, and voter engagement. Its primary offerings are the free Moms TownSquare members-only community platform, the signature Cottage Meetings grassroots program conducted in homes and online, and the MomVote voter registration and engagement platform, supported by the Moms for America Podcast, donor programs, and merchandise sales.

Product overview

Moms for America operates as a nonprofit advocacy organization with a platform-based digital presence offering community, educational content, and voter engagement tools. The product portfolio centers on three core offerings: Moms TownSquare (free members-only community platform with courses and resources), the Cottage Meetings signature program (grassroots organizing through in-home and online gatherings), and MomVote (voter registration and engagement platform). Supporting offerings include the Moms for America Podcast (top 5% global podcast with 5M+ listeners), MFA 2.0 free membership with Constitution and family courses, the 1776 Club founding membership, the $5 Club monthly donor program, and free e-books for newsletter subscribers. The organization launched the Abbey Awards in 2026 as a new national recognition platform. The architecture is platform-plus-community rather than software-as-a-product, combining free and paid membership tiers with content, events, and advocacy programs.

Differentiator

Problem solved

Functional benefit

Brands

• MomVote: Online platform providing moms with tools, information, and resources to register to vote and vote their values with confidence
• Moms TownSquare
• Cottage Meetings
• 1776 Club
• $5 Club
• Moms for America Podcast
• MomView

Products and services

• Moms TownSquare Free members-only community platform where moms connect, learn, and take action together, with access to live and recorded trainings, educational resources, and state-based discussion spaces.
• Cottage Meetings Signature grassroots organizing program that inspires moms to learn the story of America, principles of liberty, and the Constitution through in-home and online gatherings.
• MomVote Online voter engagement platform providing tools, information, and resources for voter registration and values-based voting, originally launched as the Abigail Adams Project.
• Moms for America Podcast Weekly podcast featuring conservative leaders, influencers, and everyday moms discussing American liberty, available on Spotify, Apple Podcasts, Rumble, and YouTube.
• 1776 Club Founding membership program for mothers committed to faith, family, and freedom, offering exclusive benefits and early access to events.
• $5 Club Monthly donation program allowing supporters to contribute $5 monthly to support Moms for America's mission to educate and empower mothers.
• Free E-Books and Newsletter Free digital resources including 'Remembering the Ladies' book and 'Celebrate America! Patriotic Kids Activity & Coloring Book', plus newsletter subscription with legislative and breaking news updates.

Quantifiable outcome

• Podcast reached 5M+ global listeners in 2025, ranking in top 5% of global podcasts, with 225M+ total minutes listened.
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Herzog FoundationminorGTM or Marketing PartnerThe Herzog Foundation sponsors the Moms for America Podcast. The Foundation's mission is to catalyze and accelerate the development of quality Christ-centered K-12 education so that families and culture flourish.
• America 250 Civics Education CoalitioncoreStrategic or Co-development PartnerMoms for America joined the launch of the America 250 Civics Education Coalition on Constitution Day, aligned with the organization's America's 250th Anniversary celebration and civics education mission.
• Great American State FairminorStrategic or Co-development PartnerMoms for America hosts events at the Great American State Fair including Faith, Farms, and Freedom programming and Remembering the Ladies events, with a special podcast taping featuring U.S. Secretary of Agriculture Brooke Rollins.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PragerU: Conservative media and education nonprofit producing video content reaching tens of millions; shares MFA's civics-education and American-values messaging focus and digital distribution model.
• Family Research Council: Conservative Christian policy and advocacy organization active in family, faith, and culture-war issues; comparable donor base and lobbying orientation with MFA.
• Heritage Foundation: Large conservative think tank producing policy research and education on family, Constitution, and American founding; comparable civics-education partner category and donor overlap with MFA.
• Focus on the Family: Large established Christian nonprofit promoting family values through media, counseling, and policy advocacy; broader in scope but overlapping parental-rights and family-values audience with MFA.
• Turning Point USA: Conservative youth and grassroots advocacy organization with significant event programming and media presence; overlaps MFA's civic-engagement and culture-war advocacy space.

Direct peers

• Susan B. Anthony Pro-Life America: National pro-life advocacy organization mobilizing women voters around cultural and family issues; comparable grassroots mobilization model targeting conservative women.
• Eagle Forum: Conservative women's advocacy organization founded by Phyllis Schlafly, focused on family values, parental rights, and traditional values—directly comparable mission and demographic to Moms for America.
• Moms Demand Action: Grassroots advocacy organization mobilizing mothers around gun violence prevention; directly comparable mobilization model and demographic targeting, though on opposite end of the political spectrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/momsforamerica
• YouTubeyoutube.com/channel/UCBBQ2X9bkXLgOhh-7RE0Yzw
• Facebookfacebook.com/MomsforAmerica1
• Instagraminstagram.com/momsforamerica
• LinkedInlinkedin.com/company/moms-for-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moms for America