Sba Pro-life America

What Sba Pro-life America does

SBA Pro-Life America (legal name: Susan B. Anthony Pro-Life America) is a 501(c)(4) social welfare nonprofit founded in 1992 by Marjorie Dannenfelser in Arlington, Virginia. The organization pursues pro-life public policy through two interlocking engines: electoral politics (endorsing and funding candidates, deploying paid canvassers in battleground states, and running independent expenditure campaigns) and policy advocacy (lobbying for federal and state laws, rating legislators via the National Pro-Life Scorecard, and tracking pro-life legislation via the Life-Saving Laws resource). It serves donors and grassroots supporters across the United States, with an explicit mission to elect national leaders who will restrict abortion access and pass "life-saving laws."

The organization operates a multi-channel voter contact program anchored on door-to-door canvassing, supplemented by digital advertising, direct mail, phone banking, SMS, and social media. In the 2024 election cycle, it raised and spent $92 million — described as the largest investment in its history — reaching 10+ million voters across eight battleground states through 3,434 canvassers, 4.3 million home visits, 48+ million digital ad views, 34 million mail pieces, 15.8 million texts, and 10.6 million phone calls. It also runs the Her PLAN initiative connecting pregnant women to local resources, and the Charlotte Lozier Institute supplies research backing.

Its business model is donation-driven rather than revenue-generating: the 501(c)(4) parent collects individual donations (online, legacy, and planned giving) plus political contributions via SBA Candidate Fund and independent expenditures via the Women Speak Out PAC Super PAC. There are no products or services sold and no pricing model. The broader SBA family comprises five related entities — SBA Candidate Fund, Women Speak Out PAC, SBA Education Fund, Charlotte Lozier Institute, and Her PLAN — leveraging distinct legal structures to combine lobbying, electoral spending, education, research, and direct service.

Name

Sba Pro-life America

Legal name

Susan B. Anthony Pro-Life America

Website

https://sbaprolife.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

SBA Pro-Life America is a 501(c)(4) nonprofit founded in 1992 that advocates for pro-life policy by electing candidates, lobbying, and running the largest pro-life voter contact program in the United States. It serves donors, supporters, and voters across battleground states.

Ownership category

akta.pro rank

Product category

Political Advocacy Services

NAICS

Social Advocacy Organizations (8133), Political Organizations (813940), Grantmaking Foundations (813211)

akta.pro primary industry

Consumer Rights & Public Interest Advocacy (BPAGAFAK)

akta.pro secondary industry

Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)

Keywords

• Political advocacy services
• Grassroots voter outreach
• Pro-life policy advocacy
• Candidate endorsement support
• Nonprofit voter mobilization

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Donations: The organization raises funds through individual donations, with giving options including online donations, legacy giving, investment giving, and other giving methods. The phone number 202-223-8073 is provided for donations by phone or mail.
2. Political Action Committee Contributions: SBA Candidate Fund collects and distributes funds to endorsed pro-life candidates for Congress and high state public office. The organization marshals membership power behind vetted pro-life candidates.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SBA Pro-Life America is a 501(c)(4) social welfare organization that advocates for pro-life public policy by electing national leaders who support protections for unborn children, conducting direct voter outreach through door-to-door canvassing, and publishing accountability and education tools such as the National Pro-Life Scorecard, polling, and the Life-Saving Laws map. It operates affiliated entities including the SBA Candidate Fund, Women Speak Out PAC, SBA Education Fund, Charlotte Lozier Institute, and Her PLAN to combine electoral work, lobbying, research, and pregnancy-resource support.

Product overview

SBA Pro-Life America is a political advocacy organization (not a software product company) offering a suite of voter engagement and advocacy tools. The core offerings include the Voter Contact Program (door-to-door canvassing and direct voter contact reaching 10+ million voters), the National Pro-Life Scorecard (legislator accountability tracking), Public Opinion Polling aggregation, Censorship Tracker, and the Abortion Exposed Podcast. Sub-brands include SBA Candidate Fund (candidate financing), Her PLAN (pregnancy resource directory), Women Speak Out PAC (independent expenditures), and SBA Education Fund. The organization also offers Student Deployments for grassroots organizing and campaigns like the Declaration of Independence for the Unborn. The organization does not offer a software platform, API, or technical product integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Voter Contact Program Door-to-door canvassing and direct voter contact program that empowers communities to choose life at the ballot box, reaching millions of voters across key battleground states through paid canvassers.
• National Pro-Life Scorecard Online tool tracking every vote and action of U.S. legislators on pro-life issues, allowing voters to see where their elected officials stand on protecting unborn children from abortion.
• SBA Candidate Fund Program that finances and endorses vetted pro-life candidates for Congress and high state public office through direct contributions, earmarked checks from members, and independent expenditure GOTV programs, supporting over 90 candidates in tough races.
• Women Speak Out PAC SBA Pro-Life America's Super PAC that amplifies the voices of women opposed to abortion extremists in Congress through independent expenditure campaigns and voter outreach.
• Her PLAN Community support initiative connecting pregnant and parenting women with compassionate, life-affirming care including medical help, emotional support, housing, education, job training, baby supplies, and ultrasounds in their local communities via a directory of pregnancy centers, churches, and community resources.
• Life-Saving Laws Resource Interactive map and database powered by the Charlotte Lozier Institute showing pro-life laws, abortion laws, shield laws, and Planned Parenthood closures across all U.S. states.
• Public Opinion Polling Aggregated polling data showing American public opinion on abortion limits, abortion drugs, taxpayer funding, and related pro-life policy positions.
• Censorship Tracker Documented instances of big tech companies censoring pro-life speech, tracking platform bans and fact-check suppressions against pro-life content.
• Abortion Exposed Podcast Podcast covering pro-life news, advocacy campaigns, and stories from the movement.
• Student Deployments Short-term programs where college students travel to key battleground states, receive training, and spend a week canvassing in high-stakes races to help voters choose life at the ballot box.
• Declaration of Independence for the Unborn

Quantifiable outcome

• Analysis shows voter turnout can be increased by 6.6% on average through delivering the pro-life message personally at voters' homes
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Charlotte Lozier InstitutecoreStrategic or Co-development Partner · 1 January 1992The research and statistics arm of SBA Pro-Life America that leverages groundbreaking research to share science and statistics for life in the public square, courts, and halls of power. It provides medically reviewed, nonpartisan resources trusted by lawmakers and professionals nationwide.
• Her PLANcoreStrategic or Co-development Partner · 1 January 1992A community support initiative that ensures pregnancy centers, churches, and communities have access to local resources they need to help pregnant moms choose life and sustain their choice throughout pregnancy. Provides directory of resources including ultrasounds, baby supplies, medical care, housing, and support services.
• Women Speak Out PACcoreGTM or Marketing Partner · 1 January 1992SBA Pro-Life America's Super PAC that amplifies the voices of women opposed to abortion extremists in Congress through independent expenditure campaigns and voter outreach.
• SBA Education FundcoreStrategic or Co-development Partner · 1 January 1992A 501(c)(3) nonprofit that focuses on promoting life issues through education. Supports Charlotte Lozier Institute and Her PLAN, and shares information about the harms of abortion and the truth about human life in the womb.
• SBA Candidate FundcoreGTM or Marketing Partner · 1 January 1992The first SBA Pro-Life America program, launched in 1992, that finances and endorses pro-life candidates for Congress and high state public office. Supports over 90 candidates in tough races with direct contributions and independent expenditure programs.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• March for Life Education & Defense Fund: Organizer of the annual March for Life in Washington, DC, focused on ending abortion through education, legislative advocacy, and public events. Directly comparable as a pro-life peer organization with advocacy and mobilization missions.
• Concerned Women for America: A conservative women's policy organization that mobilizes women on issues including sanctity of life, religious liberty, and family policy. Comparable as a peer in mobilizing women voters and lobbying on pro-life legislation at federal and state levels.
• Live Action: A pro-life media and advocacy organization producing investigative content and digital campaigns against abortion. Comparable as a peer in pro-life messaging, digital activism, and public persuasion strategy.
• Students for Life of America: A youth-focused pro-life advocacy organization running student-led campaigns on campuses and supporting pro-life legislation. Comparable as a direct pro-life movement peer with grassroots organizing, training programs, and political advocacy components.
• Faith and Freedom Coalition: A faith-based political organization focused on evangelical voter turnout, candidate engagement, and conservative policy advocacy. Comparable as a peer grassroots mobilization and voter contact operation targeting religious voters in battleground states.
• National Right to Life Committee: The oldest and largest pro-life advocacy organization in the US, focused on federal and state legislative action on abortion. Directly comparable as a peer political advocacy nonprofit operating in the same issue space with a legislative and policy orientation.

Broad incumbents

• Heritage Foundation: A leading conservative think tank producing policy research, legislative analysis, and political advocacy, including Project 2025. Comparable as a broader conservative movement peer producing research and policy that intersects with SBA's Charlotte Lozier Institute subsidiary.
• Focus on the Family: A Christian conservative organization producing content, resources, and policy advocacy on family and sanctity of life issues. Comparable as a broader conservative advocacy peer with overlapping life-issue agenda and donor base.
• Americans for Prosperity: A libertarian-conservative advocacy organization running large-scale canvassing, digital advertising, and primary/General election voter contact programs. Comparable as a broader conservative advocacy peer with sophisticated field operations and state-level infrastructure.
• Family Research Council: A conservative Christian lobbying organization focused on family policy, religious liberty, and sanctity of life. Comparable as a broader right-leaning advocacy organization with overlapping life-issue agenda and government affairs operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sbaprolife
• Facebookfacebook.com/SBAProLife
• Instagraminstagram.com/sbaprolife
• TikToktiktok.com/@sbaprolife
• YouTubeyoutube.com/@SBAProLifeAmerica
• LinkedInlinkedin.com/company/sbaprolife

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sba Pro-life America