Pura Aventura

What Pura Aventura does

Pura Aventura Limited is a Brighton, UK-headquartered private tour operator founded in 1999 that designs and sells tailormade and small-group holidays to Central and South America (including Antarctica), Portugal, and Spain. The company serves individual leisure travelers, couples, families, and multigenerational groups across Australasia, North America, Asia, and Europe, with a sales-led go-to-market built on direct customer consultation via phone, email, and an online travel planner. Its portfolio comprises 83 active itineraries across destinations such as Peru, Costa Rica, Brazil, Patagonia, the Azores, and mainland Portugal/Spain, with per-person pricing ranging from approximately £1,400 to £9,750 depending on destination, duration, and service level. A 20% non-refundable deposit secures bookings with balance due 10 weeks before departure; international flights are excluded from packages and sold separately, with domestic/regional flights generally bundled in.

The underlying technology stack centers on a custom-built booking and customer management database (hosted at neversettle.pura-aventura.com) and a secure customer self-service portal (MyPura) that handles passport data, personal details, and booking management. Walking holidays include GPS navigation tracks delivered through a smartphone app for self-guided route guidance. The company uses Google Analytics for website measurement and MailChimp for newsletter distribution (The Pura Weekly). Operational infrastructure includes an owned office in Peru's Sacred Valley and direct partnerships with local hosts, guides, and accommodation providers, supplemented by formal arrangements such as Rainforest Expeditions for Amazon operations. All packages carry ATOL (licence 5408) and ABTOT (membership 5331) financial protection, and the business has been a certified B Corporation since 2020.

The revenue model is unit-priced package holiday sales (tour operator model bundling accommodation, transfers, guided activities, and some meals from local suppliers), with sustainability and authenticity as core positioning levers via the Travel Positive™ program and its 160% carbon capture scheme. The company maintains a multi-channel marketing presence (travel blog, email newsletter, Feefo reviews, earned media coverage in Financial Times, National Geographic, Telegraph, The Times, BBC Radio 4, and The Guardian) and operates without third-party travel agency or OTA intermediation. Distribution is direct-to-consumer through a UK phone line and dedicated US phone line, with no external investment, parent company, or ownership changes documented in the available materials.

Name

Pura Aventura

Legal name

Pura Aventura Limited

Website

https://pura-aventura.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Pura Aventura is a Brighton-based private tour operator founded in 1999 that designs and sells tailormade and small-group holidays to Central and South America, Portugal, and Spain, serving individual leisure travelers across multiple continents via direct consultation and a custom booking platform.

Ownership category

akta.pro rank

Product category

Tailormade Tour Operator Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industry

OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)

Keywords

• Tailormade travel packages
• Small group holidays
• Walking holiday tours
• Wildlife nature travel
• Sustainable tourism services

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Package Holiday Sales: Pura Aventura sells complete travel packages to Central & South America, Portugal, and Spain. Packages include accommodation, transfers, guided activities, and some meals. Pricing is per person, with 20% deposit required and balance due 10 weeks before departure. The company acts as a tour operator, bundling services from local suppliers including hotels, guides, transportation providers, and activity operators.
2. International Flight Arrangements: While the company is licensed to book international flights, they do not include them in package prices, advising customers to book directly with airlines for best prices and service. Domestic and regional flights within holidays are normally included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pura Aventura designs and sells tailormade and small-group holidays to Central & South America, Portugal, Spain, and island regions including the Azores and Galápagos. Each package bundles accommodation, transfers, guided activities, and some meals, sourced from a network of trusted local hosts, guides, and drivers the company has worked with directly for over 25 years. Holidays span themes such as walking, wildlife, family adventures, food and culture, multigenerational trips, and special occasions.

Product overview

Pura Aventura is a travel company offering curated holiday packages to Central & South America, Portugal, and Spain. The portfolio includes destination-specific trips (Peru, Brazil, Costa Rica, Chile, Argentina, Azores, Portugal, Spain, Antarctica, Ecuador/Galápagos) organized by travel type (Family Adventures, Walking, Wildlife Wonders, Food Wine & Culture, Multigenerational Trips, Special Occasions, No-Fly holidays). Core products include multi-day guided and self-guided walking holidays, cultural immersion trips, wildlife adventures, and tailored private journeys featuring local guides, small-scale accommodations, and curated experiences. The company operates the MyPura customer portal for booking management and the Travel Positive™ sustainability sub-brand highlighting their 160% carbon capture commitment.

Differentiator

Problem solved

Functional benefit

Brands

• Travel Positive™: Company sustainability initiative focused on exceptional holiday experiences with environmental and social responsibility

Products and services

• Alentejo's Rural Walks & Coastal Trails A 9-day self-guided walking holiday in Portugal's Alentejo region and Costa Vicentina, featuring cork oak forests, medieval hilltop villages, winery visits, and clifftop coastal trails along the Atlantic; from £2,300 per person.
• Ultimate Peru: Incas, Andes & Amazon Rainforest A 14-21 day multi-destination Peru trip combining Amazon Rainforest, Sacred Valley, Machu Picchu, Cusco, and Lake Titicaca with private guides, cultural experiences, and first-class hotels; from £5,500 per person.
• Porto to Douro: A Walking & Wine Journey A 9-day trip from Porto through northern Portugal including Porto city tours, Alto Minho walking, Peneda-Gerês National Park, and the Douro Valley wine region.
• Caribbean to Pacific: Costa Rica's Hidden Highlights A flagship 15-19 day Costa Rica journey from Caribbean to Pacific coast featuring Pura Vida hosting, wildlife wonders, and immersive local experiences; from £3,500 per person (15 days) or £4,300 (19 days).
• Chilean Patagonia: Torres del Paine & Beyond A 14-day Patagonian adventure featuring walks in Torres del Paine with Gaucho culture, guided excursions, and independence to explore epic landscapes; from £6,500 per person.
• Rio & Beyond: Brazil's Hidden Highlights A 15-day Brazil journey featuring Carnival culture, tropical scenery, and an immersive journey hosted by locals from Rio through colonial Paraty; from £6,900 per person.
• Azores Island Hopping: Whales, Wine & Volcanic Wonders A 10-15 day four-island Azores adventure featuring whale watching, volcanic landscapes, wine tasting, and Azorean culture; from £2,950 per person.
• Machu Picchu, Sacred Valley & Galápagos Islands A 16-day combined Peru and Ecuador trip featuring private Peru exploration, character lodges, and a week-long Galápagos wildlife cruise; from £9,750 per person.
• Argentina: Salta to Mendoza Road Trip A 20-day road trip itinerary from Salta to Mendoza showcasing Argentina's landscapes, marketed as possibly 'Argentina's greatest road trip'; from £6,950 per person.

Quantifiable outcome

• 4.9/5.0 Feefo rating for both product and service quality
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Travel by B CorpcoreStrategic or Co-development Partner · 1 January 2020Pura Aventura is a co-founder of the Travel by B Corp movement, working alongside other certified B Corp travel companies to promote highest standards of social and environmental performance in the travel industry.
• Rainforest ExpeditionscoreStrategic or Co-development PartnerLocal partner for Amazon Rainforest accommodations in Peru, including Refugio Amazonas lodge. Guides from local communities lead wildlife and cultural activities.
• Local Hosts and Guides NetworkcoreStrategic or Co-development PartnerDirect partnerships with local hosts, drivers, and guides across Central & South America, Portugal, and Spain. The company works directly with these partners rather than through third-party agencies, enabling unique access and authentic experiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Audley Travel: UK-based bespoke tour operator offering tailor-made, expert-led holidays to Latin America, Africa, and Asia with a similar sales-led, consultant-driven model and comparable price points to Pura Aventura.
• Steppes Travel: UK-based tailor-made travel specialist focused on wildlife, cultural, and off-the-beaten-path experiences to Latin America, Africa, and Asia—directly competing for the same sustainability-minded, experience-driven traveler segment.
• KE Adventure Travel: UK-based adventure travel specialist offering walking and trekking holidays including Patagonia and Peru itineraries—directly comparable in product type and customer demographic to Pura Aventura's active-traveler segment.
• Wildlife Worldwide: UK-based specialist tour operator focused exclusively on wildlife-focused holidays including the Galápagos, Amazon, Costa Rica, and Antarctica—overlapping significantly with Pura Aventura's wildlife-wonders product line.

Broad incumbents

• Explore Worldwide: UK-based small-group adventure travel company offering guided walking and cultural trips including in Latin America and the Iberian Peninsula—overlaps with Pura Aventura's walking and cultural holiday categories.
• Intrepid Travel: Australia-headquartered, B Corp-certified small-group adventure tour operator with strong Latin America presence; comparable sustainability credentials (B Corp) but operates at much larger scale across more destinations.
• Trailfinders: Large UK-based travel agency offering bespoke multi-destination holidays worldwide including Latin America; broader portfolio than Pura Aventura but similar consultant-led, tailor-made service model.
• Cox & Kings: Heritage tour operator offering escorted and tailor-made journeys including Latin America and Antarctica; broader geographic and product coverage than Pura Aventura but targets similar premium experiential travelers.
• Exodus Travels: UK-based adventure tour operator offering small-group walking and cultural trips across Latin America, Europe, and beyond—competes in Pura Aventura's walking and adventure space at slightly lower price points and with more group departures.

Emerging players

• Rainforest Expeditions: Peruvian eco-lodge operator running Refugio Amazonas and other Amazon properties—named direct partner of Pura Aventura for Amazon itineraries, representing a supply-side rather than competitive peer but operating in the same experiential Amazon tourism space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pura_Aventura
• Facebookfacebook.com/PuraAventuraUK
• LinkedInlinkedin.com/company/pura-aventura

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pura Aventura