Singapore Nurses Association

What Singapore Nurses Association does

Singapore Nurses Association (SNA) is a registered professional society and nonprofit founded in 1957 that serves as the national professional body for nurses in Singapore. It represents over 4,650 members across 23 specialty chapters organised into five categories (Speciality Disciplines, Acute and Procedural Care, Specialised Care, Population-Based Care, and Professional Development and Leadership), and offers seven membership tiers ranging from Patron and Honorary Members to Student Nurses.

SNA's core products include its membership programme, the Nurses Learning Hub (NLH) tertiary education subsidiary, the peer-reviewed Singapore Nursing Journal, the SNA Connect tri-annual newsletter, the SNA Mobile App (iOS and Android), the Tan Chin Tuan Nursing Award for Enrolled Nurses, and the biennial Asia Pacific Nurses Convention (ASPAN). Its technology platform is a stack of a public website (sna.org.sg), a mobile app, and the NLH learning management system (nlh.sna.org.sg), supplemented by the physical SNA House at 77 Maude Road completed in August 2025.

The association is funded through annual membership subscriptions, journal subscriptions (S$50 local, S$150 overseas for 3 issues), event and conference registration fees (including ASPAN 2026 at Singapore EXPO), NLH training programme fees, advertising and corporate sponsorship, and venue rental at SNA House. Distribution is direct-to-consumer within Singapore, primarily digital via self-serve website and mobile app, supplemented by in-person events. SNA has no equity investors, is governed by an elected Board of Directors, and is a member of the International Council of Nurses since 1959.

Name

Singapore Nurses Association

Legal name

Singapore Nurses Association

Website

https://sna.org.sg

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Short description

Singapore Nurses Association is a nonprofit professional society founded in 1957 representing over 4,650 nurses in Singapore through membership, continuing education, specialty chapters, and the Nurses Learning Hub subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: SNA generates revenue through annual membership subscriptions from nurses. Membership categories include Patron, Honorary Members, Life Members, Full Members (Registered Nurses and Enrolled Nurses), Associate Members, and Student Members. Fees are determined by the elected Board and include entrance fees.
2. Event and Conference Fees: Revenue is generated through registration fees for events, workshops, seminars, and conferences including the annual ASPAN convention, member-exclusive events, and educational programmes. The 9th Asia Pacific Nurses Convention 2026 features paid registration.
3. Singapore Nursing Journal Subscriptions: Revenue from subscription fees for the peer-reviewed Singapore Nursing Journal. Subscription rates: Local S$50 for 3 issues, Overseas S$150 for 3 issues (electronic copies). Currently available to SNA members and external subscribers.
4. Nurses Learning Hub Educational Programmes: NLH generates revenue through professional development programmes, workshops, and courses offered to nurses and healthcare professionals. Programmes include formal award programmes, continuing professional education, and specialty certification courses.
5. Advertising and Sponsorship: Revenue generated from advertising opportunities within SNA publications, newsletters, and events, as well as corporate sponsorship arrangements with industry partners and healthcare organisations.
6. Venue and Room Rental: SNA House at 77 Maude Road serves as a venue for meetings, training, and events, generating revenue through room bookings and facility rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Singapore Nurses Association (SNA) is the national professional membership association for nurses in Singapore, founded in 1957. It delivers professional development through structured education programs via its wholly-owned Nurses Learning Hub subsidiary, supports 28 specialty nursing chapters, publishes the peer-reviewed Singapore Nursing Journal and the SNA Connect newsletter, and runs major events such as the biennial Asia Pacific Nurses Convention (ASPAN). It advocates for nurses' interests in healthcare policy and is a full member of the International Council of Nurses (ICN) since 1959.

Product overview

The Singapore Nurses Association operates as a professional membership organization offering a unified portfolio of products and services centered on nursing professional development, community building, and healthcare advancement. The core offering is SNA Membership, which provides access to networking, training, certifications, and career resources. Educational services are delivered through the Nurses Learning Hub subsidiary and the Singapore Nursing Journal peer-reviewed publication. The organization also provides the SNA Mobile App for member engagement and publishes the SNA Connect tri-annual newsletter. Professional recognition is offered through the Tan Chin Tuan Nursing Award, while community building is facilitated through 23 specialty nursing chapters spanning clinical specialties, care settings, and career stages. Major events include the Asia Pacific Nurses Convention (ASPAN). The organization does not operate as a technology product company but rather as a professional association focused on nursing advocacy, education, and community service.

Differentiator

Problem solved

Functional benefit

Products and services

• SNA Membership Annual membership program for nurses that provides access to networking, exclusive training, certification programs, professional development resources, chapter participation, publications, and leadership development opportunities. Available to Registered Nurses, Enrolled Nurses, Associate Members, Student Nurses, and Honorary/Life Members in Singapore.
• Nurses Learning Hub (NLH) Subsidiary of SNA operating as a tertiary education provider delivering structured educational programmes, workshops, continuing professional education, formal award programmes, specialty certification courses, and mentorship opportunities for nurses and healthcare professionals.
• SNA Mobile App Mobile application on iOS and Android that provides members with on-the-go access to SNA resources, event information, member-exclusive content, and professional community features.
• Singapore Nursing Journal

Quantifiable outcome

• Over 4,650 nurses represented as members across Singapore's healthcare institutions
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered major, core and flagship.

• Sigma Theta Tau International (STTI) - Upsilon Eta ChaptermajorStrategic or Co-development Partner · 1 January 2026SNA's Advanced Practice Nurses Chapter collaborates with Sigma Theta Tau International's Upsilon Eta Chapter (a nursing honour society) to host joint events including the 1st Joint SNA Advanced Practice Nurses Chapter – Upsilon Eta Chapter, STTI seminar on nursing leadership, technology, and policy, scheduled for June 2026.
• SG Cares / MinistrymajorStrategic or Co-development Partner · 1 October 2021SNA signed the SG Cares MOU with Minister Tong in October 2021, establishing a national volunteerism partnership that supports community engagement and social service initiatives led by nurses.
• NTUCmajorStrategic or Co-development Partner · 1 October 2018SNA signed a strategic partnership with NTUC (National Trades Union Congress) in October 2018 to advance labour advocacy and professional support for nurses in Singapore, strengthening the association's role in representing nurses' interests in workforce matters.
• Singapore Red CrosscoreStrategic or Co-development Partner · 1 August 2017A training room was opened at SNA House and an MOU was signed with the Singapore Red Cross in August 2017, marking the beginning of the formal partnership that continues to support humanitarian training and community resilience programmes.
• SARS Relief FundmajorStrategic or Co-development Partner · 1 March 2003SNA co-founded the SARS Relief Fund in March 2003 during the SARS outbreak, demonstrating its role in national crisis response and supporting frontline nurses during public health emergencies.
• International Council of Nurses (ICN)flagshipStrategic or Co-development Partner · 1 January 1959SNA has been a full member of ICN since 1959, connecting Singapore nurses to a global network of 140 national nursing associations. This membership enables international collaboration, professional exchange, and participation in global nursing policy and standard-setting initiatives.
• Inspire Healthcare (IHC)coreStrategic or Co-development PartnerSNA and Inspire Healthcare (IHC) have established a strong collaborative partnership focused on the co-design, development, and delivery of high-quality educational programmes tailored to meet the evolving needs of nurses and allied healthcare professionals. The collaboration emphasises competency-based learning, practical skill enhancement, and continuous professional development.
• CSM Academy InternationalcoreStrategic or Co-development PartnerSNA's partnership with CSM Academy International strengthens its commitment to advancing professional excellence in nursing. As a recognised professional body, SNA complements CSM's role as an accredited education provider by aligning training programmes with industry standards and workforce needs. This collaboration provides SNA members with access to structured learning pathways, certification programmes, and lifelong learning opportunities.
• Aventis Graduate SchoolcoreStrategic or Co-development PartnerThe MOU between SNA and Aventis Graduate School represents a strategic effort to elevate the academic and professional development of nursing practitioners in Singapore. Through this partnership, nurses gain access to advanced educational programmes, leadership development opportunities, and exposure to global best practices. Aventis' network of experienced faculty and industry experts enriches the learning experience, fostering critical thinking, innovation, and leadership capabilities.
• PSB Academy and La Trobe University (Australia)coreStrategic or Co-development PartnerThe collaboration with PSB Academy and La Trobe University (Australia) offers pathways for academic advancement and international exposure for nursing professionals. This partnership facilitates access to undergraduate and postgraduate programmes, enabling nurses to upgrade their qualifications and broaden their perspectives. It promotes knowledge exchange, research collaboration, and the adoption of global best practices in healthcare education and delivery.
• Singapore Red Cross (SRC)coreStrategic or Co-development PartnerSNA's collaboration with the Singapore Red Cross focuses on strengthening community resilience and emergency preparedness through joint training initiatives. This partnership enables the development and delivery of programmes in first aid, disaster response, and humanitarian care. It provides nurses with opportunities to expand their roles beyond clinical settings, contributing to community outreach, volunteerism, and national emergency response efforts.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Singapore Medical Association (SMA): Singapore's national professional association for doctors. Direct peer operating the same membership-association model, journal publication, convention hosting, and advocacy role within Singapore's healthcare ecosystem — same domestic operating context as SNA.
• Malaysian Nurses Association: The national professional nursing association for Malaysia. Most directly comparable peer to SNA: same role (national advocacy, continuing education, specialty chapters) for nurses in a neighbouring ASEAN country with overlapping workforce flows and ICN membership.
• Sigma (Sigma Theta Tau International): Global nursing honour society with the Upsilon Eta Chapter already partnering with SNA's Advanced Practice Nurses Chapter. Direct peer in the nursing professional association space with membership, scholarship, and continuing education offerings.
• Singapore Dental Association (SDA): Singapore's national professional association for dentists. Direct peer in the same domestic professional-association model — membership subscriptions, conventions, publications, specialty chapters, and continuing professional education for another Singapore healthcare profession.
• American Nurses Association (ANA): The largest national professional nursing association in the United States. Direct peer offering membership, advocacy, continuing education, credentialing, and publications to US RNs, providing a comparable operating model for SNA's chapter-based, journal-publishing, education-delivering structure.
• Australian Nursing and Midwifery Federation (ANMF): Australia's largest national union and professional body for nurses and midwives. Comparable peer combining industrial representation with specialty education, journals, and continuing professional development, and partner of La Trobe pathways referenced in SNA partnerships.
• Canadian Nurses Association (CNA): The national professional voice of registered nurses in Canada. Comparable peer offering membership, certification programs, national policy advocacy, and publications — closely mirror of SNA's mandate at a different national scale.
• Philippine Nurses Association (PNA): The recognized national nursing association of the Philippines, with strong Singapore ties given the size of the Filipino nursing workforce in Singapore. Comparable peer operating national membership, specialty chapters, conventions, and continuing professional development.
• Royal College of Nursing (RCN): The national professional body and trade union for nursing in the UK. Comparable peer with member subscriptions, specialty forums, journals, learning resources, and policy advocacy serving registered nurses — directly mirror of SNA's mandate in a different jurisdiction.

Broad incumbents

• International Council of Nurses (ICN): The federation of 140+ national nursing associations, of which SNA has been a member since 1959. Not a direct competitor but a closely adjacent incumbent whose policy and credentialing work sets the framework within which SNA operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SingaporeNursesAssociation
• Instagraminstagram.com/snasg.ig
• Xx.com/sgnurses
• LinkedInlinkedin.com/company/singapore-nurses-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Nurses Association