Project EATS
Project EATS is a 501(c)(3) nonprofit founded in 2009 that operates four urban farms across New York City, distributing fresh produce to underserved communities while integrating contemporary art programming and providing employment training to local residents.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Project EATS does
Project EATS is a 501(c)(3) nonprofit organization founded in 2009 by artist Linda Goode Bryant, operating urban farms on vacant lots and rooftops across New York City. The organization runs four named farm locations — MGX (Brownsville, Brooklyn), Essex Crossing (Lower East Side, Manhattan), The Rise (Brooklyn), and HELP USA SEC (Randall's Island) — that function as living installations combining food production with art programming and community services. Produce is distributed through on-site farm stands, neighborhood pantries, and community food programs targeting underserved families, seniors, and individuals facing food access challenges. The organization also provides job training and employment opportunities for residents facing barriers to traditional employment, contributing to local workforce development in NYC neighborhoods.
The organization's distinctive offering is the integration of urban agriculture with contemporary art, exemplified by "Still Life," a 3,500-square-foot artwork that operates as a functioning farm, and by founder Linda Goode Bryant's selection as a 2026 Venice Biennale artist. Project EATS leverages cultural-institution partnerships (Hauser & Wirth, MoMA, Manuela NYC) and earned media coverage (New York Times, Cultured Magazine, Harper's Bazaar) to amplify its brand. Day-to-day operations are led by Interim CEO David Ludwigson under a board that includes Marc Payot (President of Hauser & Wirth), with Linda Goode Bryant continuing as Founder and President.
Revenue is generated primarily through donations from individuals and corporate sponsors — accepted via stock gifts, wire transfers, ACH, and checks — supplemented by annual galas and special events such as the Spring Art Dinner, the 2025 Gala, and a 2026 benefit. The go-to-market motion is community-led: grassroots neighborhood engagement through farm locations and volunteer programs, layered with top-of-funnel cultural-institution and earned-media exposure to drive donations. There is no disclosed pricing model; produce is made accessible to community members rather than sold at market rates.
Project EATS firmographics
Firmographics- Name
- Project EATS
- Legal name
- Project EATS
- Website
- https://projecteats.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project EATS is a 501(c)(3) nonprofit founded in 2009 that operates four urban farms across New York City, distributing fresh produce to underserved communities while integrating contemporary art programming and providing employment training to local residents.
- Ownership category
- akta.pro rank
Project EATS industry classification
Industry- Product category
- Urban Agriculture / Community Food Programs
- NAICS
- Community Food Services (62421)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
- akta.pro secondary industry
- Food Assistance & Food Banks (BPAGAEAA)
Keywords
Where Project EATS is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Project EATS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Donations and Charitable Contributions: Project EATS operates as a 501(c)(3) non-profit organization generating revenue primarily through donations from individuals, corporate sponsors, and supporters. The organization accepts stock gifts, wire transfers, ACH payments, and check donations. Donations support the network of neighborhood-based farms and community programs across New York City.
- Event-based Fundraising: Annual galas and special events serve as significant fundraising vehicles. Events include the annual benefit gala, Spring Art Dinner, and An Evening Benefiting Project EATS. Ticket sales and donations at these events contribute to operating funds.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Project EATS product offering
Product offeringCore offering
Project EATS is a 501(c)(3) nonprofit that transforms vacant lots and rooftops into neighborhood-based urban farms in New York City, producing fresh locally-grown food distributed through farm stands, neighborhood pantries, and community programs. The organization also delivers job training and employment for local residents and integrates art programming and community engagement into its farm locations, creating living installations that advance food sovereignty in underserved NYC neighborhoods.
Product overview
Project EATS is a 501(c)(3) non-profit organization that creates living installations by transforming vacant lots and rooftops into NYC neighborhood-based farms supporting farm stands, prepared food, and community programs to catalyze creativity and cultivate greater food sovereignty. The organization operates a unified portfolio of programs including Urban Farms (MGX, HELP USA SEC, Essex Crossing, The Rise locations), Farm Stands for direct produce distribution, Neighborhood Pantries for food access, and Art Programs featuring community art projects and large-scale installations like 'Still Life.' All components work together to address food justice while integrating art and community empowerment across New York City.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Farms Network of four urban farms (MGX in Brownsville, HELP USA SEC on Randall's Island, Essex Crossing in Lower East Side Manhattan, and The Rise in Brooklyn) that grow fresh produce on vacant lots and rooftops in underserved New York City neighborhoods.
- Farm Stands Community-facing farm stand locations where urban-grown produce is made available to local residents at affordable prices, supporting food access in underserved NYC neighborhoods.
- Community Programs Neighborhood-based programs providing job training, employment opportunities, and health support to community members, while cultivating greater food sovereignty.
- Art Programs
Companies that use Project EATS
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Project EATS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Project EATS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Hauser & WirthminorCollaboration with artist Allison Katz and Manuela NY on a SoHo community-based poster project celebrating Project EATS' work. Marc Payot, President of Hauser & Wirth, serves on the Project EATS Board of Directors.
- Manuela NYCminorManuela NYC collaborated with teen artists and Project EATS on poster projects. The restaurant also curates seasonal menus for Project EATS events including the Spring Art Dinner.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Project EATS competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Project EATS social profiles
Digital presenceProject EATS compliance and trust
Trust signalCompliance1 record
Project EATS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project EATS leadership team
Management profileNumber of profiles
Profiles8 records
Project EATS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project EATS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project EATS
What does Project EATS do?
Project EATS is a 501(c)(3) nonprofit that transforms vacant lots and rooftops into neighborhood-based urban farms in New York City, producing fresh locally-grown food distributed through farm stands, neighborhood pantries, and community programs. The organization also delivers job training and employment for local residents and integrates art programming and community engagement into its farm locations, creating living installations that advance food sovereignty in underserved NYC neighborhoods.
Is Project EATS a public or private company?
Project EATS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project EATS founded?
Project EATS was founded in 2009. It employs 11 to 50 people.
Where is Project EATS based?
Project EATS is headquartered in New York, United States, in the North America region.
How does Project EATS make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are event-based Fundraising.
Does Project EATS have an API?
No public API is recorded for Project EATS.
What industry is Project EATS in?
Project EATS's product category is Urban Agriculture / Community Food Programs. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of BPAGAEAA, Food Assistance & Food Banks. Its NAICS code is 62421 and its SIC code is 2000.