What Manuela does

Manuela is a farm-to-table restaurant and bar located at 130 Prince Street in the SoHo historic cast-iron district of New York City. Opened in 2024 and operated by Artfarm Group Ltd (an England-incorporated hospitality holding company co-founded by Iwan and Manuela Wirth), the restaurant operates a single full-service location offering lunch, dinner, and weekend brunch across an estimated 110-cover footprint. Its culinary model centers on seasonal American cuisine prepared over a wood-fired grill and charcoal oven, with approximately half of the menu dedicated to plant-forward dishes; proteins and seafood are sourced from a defined network of regional regenerative and dayboat suppliers including Halal Pastures Farm, Snowdance Farm, Dock to Dish, and Happy Valley Meat Co.

The restaurant is differentiated by the integration of a permanent, site-specific contemporary art collection commissioned from internationally recognized artists including Rashid Johnson, Mika Rottenberg, Lorna Simpson, Pat Steir, Louise Bourgeois, George Condo, Philip Guston, Cindy Sherman, and Nicolas Party. A 7-meter mosaic table by Rashid Johnson anchors the private dining room, which can host groups of 14-31 guests. Operational differentiators include 'The Rocket,' an in-house composter that is the only such system operating at a Manhattan restaurant, channeling daily food waste into compost for Project EATS' six urban gardens; the restaurant also participates in the Billion Oyster Project shell recycling program.

Manuela's business model is direct-to-consumer and multi-stream. Core dine-in service generates the bulk of revenue across three dayparts with menu price points ranging from $7 (brunch egg dishes) to $135 (steak entrees); wine by the glass ranges from $18 to $85. Supplemental revenue streams include private dining and bespoke event bookings, gift card sales via a dedicated storefront, twice-yearly NYC Restaurant Week participation at $45 per person for a three-course menu, and daily happy hour (3:30-5pm) at $14 cocktails and wines. Distribution is conducted through SevenRooms reservations, phone reservations, walk-in service, and direct event inquiry. Marketing relies on owned channels (Instagram, Facebook, email newsletter, Journal blog) plus editorial press coverage; sales segments include SoHo neighborhood locals and visitors, art collectors and enthusiasts, private event hosts, and health-conscious diners. The restaurant employs approximately 13 staff and shares brand, supplier, and operational infrastructure with Artfarm sister properties including Manuela Los Angeles, The Fife Arms (Scotland), Roth Bar (Somerset), The Groucho Club (London), The Audley Public House (London), Cantina (Menorca), and Fish Shop (Scotland).

Name

Manuela

Legal name

Manuela

Website

https://manuela-nyc.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Manuela is a farm-to-table restaurant and bar in SoHo, New York, opened in 2024 by Artfarm Group, serving seasonal American cuisine over wood-fired grill alongside a permanent contemporary art collection. The single-location, 13-employee operation serves neighborhood diners, art enthusiasts, and private event groups with menu price points from $7 to $135.

Ownership category

akta.pro rank

Product category

Full-Service Restaurant & Hospitality

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Farm-to-table restaurant
• Contemporary art dining
• Private event hosting
• Wood-fired grill cuisine
• Seasonal American menu

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Service: Full-service restaurant offering lunch, dinner, and weekend brunch. Revenue generated from food and beverage sales at varying price points ranging from $7-$135 per item.
2. Private Events & Dining: Private dining room seating up to 28 guests (31 with hired furniture) plus exclusive buyout options. Bespoke menu curation for events. Revenue from group bookings and private event hosting.
3. Gift Cards: Gift vouchers available for purchase and redemption at Manuela NY.
4. Restaurant Week Participation: Participates in NYC Restaurant Week twice yearly (winter and summer) with specially priced multi-course menus at $45 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Manuela is a single-location, full-service farm-to-table restaurant and bar in SoHo, New York, offering lunch, dinner, and weekend brunch built around seasonal American cuisine cooked over wood-fired grill and charcoal oven. Half the menu is plant-forward, with proteins and seafood sourced from named Tri-State area farms and dayboat co-ops. The restaurant doubles as a curatorial art space featuring permanent site-specific commissioned works by internationally renowned artists, and operates private dining and event hosting with bespoke menus.

Product overview

Manuela is a farm-to-table restaurant and bar in SoHo, New York, offering a unified dining experience centered on seasonal American cuisine prepared over wood-fired grill and charcoal oven. The core offering includes dinner, lunch, and weekend brunch services, complemented by private dining facilities for events and group bookings. The restaurant features a plant-forward menu philosophy with half the menu dedicated to vegetarian dishes, alongside locally sourced proteins and seafood. Additional offerings include Happy Hour specials, seasonal Restaurant Week menus, and event packages for occasions like FIFA World Cup viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinner Service Full dinner menu featuring seasonal American cuisine cooked over wood-fired grill and charcoal oven, with plant-forward options and locally sourced ingredients, served in an open kitchen.
• Lunch Service Midday dine-in service Monday to Friday from 11:30am-3:30pm, featuring seasonal salads, sandwiches, and light plates crafted with locally sourced ingredients.
• Weekend Brunch Saturday and Sunday brunch service from 11:00am-3:30pm featuring classic dishes such as cast iron pancakes, eggs, and Bloody Marys alongside brunch cocktails.
• Happiest Hour Daily happy hour from 3:30pm-5pm featuring discounted cocktails at $14, wines at $14, and beer & shot specials at $10.
• Private Dining & Events Private dining room and event spaces available for exclusive hire (seating up to 28 guests, 31 with hired furniture) with bespoke menu curation, plus full venue buyout options for corporate events, milestone celebrations, and group gatherings.
• Gift Vouchers Gift cards available for purchase and redemption at Manuela NY, sold via the restaurant's own giftpro e-commerce storefront.
• NYC Restaurant Week Menu Specially priced multi-course menus offered during NYC Restaurant Week events (winter and summer), such as the Summer 2026 menu at $45 per person for a three-course meal.
• Black Box Events (FIFA World Cup Dining) Special themed dining experiences (e.g., FIFA World Cup viewing) with group seating and private viewing options in the Black Box space.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Project EATScoreStrategic or Co-development Partner · 1 January 2009Founded by artist Linda Goode Bryant, Project EATS is a growing network of community-based food systems using art, urban agriculture, and social enterprise to produce and distribute fresh produce in NYC communities with limited access. Manuela supports through its Rocket composter, window installations, Beets for EATS donation program ($1 per beet dish), and voluntary guest donations.
• Billion Oyster ProjectminorStrategic or Co-development PartnerNonprofit initiative restoring oyster reefs to New York harbor. Manuela participates by donating discarded oyster, clam, and scallop shells. Over 80 restaurants participate in the program. Shells are cleaned, seeded with infant oysters, and placed in reef sites.
• Halal Pastures FarmcoreOthersFamily-owned regenerative farm in Chester, NY producing certified organic vegetables for Manuela. Utilizes regenerative agriculture practices.
• Snowdance FarmcoreOthersLocated in Sullivan County, NY. Dedicated to raising finest poultry and meats through environmentally friendly and socially responsible means. Free from hormones and antibiotics.
• Dock to DishcoreOthersCo-op of day boats in Montauk, NY offering verifiable traceability for Manuela's seafood. Supports sustainable fishing practices.
• Keepwell VinegarminorOthersHusband and wife company in Dauphin, PA producing small batch misos and vinegars for Manuela.
• Happy Valley Meat Co.coreOthersCertified B Corp collective in NY providing ethically-raised meat to Manuela.
• The Drawing CenterminorStrategic or Co-development PartnerCollaborative partner in the SoHo Community-Based Poster Project with Allison Katz and Project EATS. Students from Chelsea Career and Technical Education High School created posters celebrating Project EATS.
• Russell Sage StudioscoreStrategic or Co-development PartnerArchitecture and design firm that led Manuela's interior design. Also responsible for The Fife Arms and Fish Shop Ballater, two acclaimed Artfarm projects in Scotland. High eco-credentials with vintage, recycled, and off-cut materials.
• TessereminorStrategic or Co-development PartnerBespoke carpet design firm based in the UK that partnered on the Rashid Johnson rug in the private dining room.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Le Bernardin: NYC's defining fine-dining institution with comparable premium price points, reservation-driven demand, and elite hospitality positioning; benchmark for top-of-market check economics.
• Sadelle's: Major Food Group's high-volume, art-filled SoHo brasserie; comparable SoHo location, art-driven design, and daytime/brunch programming though broader in appeal.
• Hauser & Wirth (Somerset / gallery hospitality): The Wirths' global art gallery brand, sister entity to Artfarm; directly comparable as the parent art brand whose hospitality programming Manuela extends in New York.
• The Polo Bar: Ralph Lauren's art-and-hospitality NYC concept; comparable pairing of curated visual environment with a high-end dining experience for an art- and design-aware clientele.

Direct peers

• Olmsted: Brooklyn farm-to-table restaurant known for hyper-seasonal, vegetable-forward cuisine and creative American cooking; comparable in menu philosophy and craft sourcing.
• Gramercy Tavern: Danny Meyer's seasonal American fine-dining restaurant in NYC with strong farm relationships and a multi-course tasting format; comparable in seasonality, sourcing rigor, and price tier.
• The Modern: Abramovich/MoMA-adjacent contemporary American restaurant pairing art and dining; the closest direct analogue to Manuela's gallery-meets-restaurant concept.
• Blue Hill at Stone Barns: Iconic farm-to-table restaurant emphasizing local sourcing and seasonality; comparable farm-to-table positioning and premium pricing model.
• ABC Kitchen by Jean-Georges: Jean-Georges Vongerichten's farm-to-table, seasonally driven, plant-forward restaurant in NYC; comparable in menu philosophy, price point, and farm-sourcing approach to Manuela.

Emerging players

• Wildair: Small, chef-driven Lower Manhattan restaurant with a natural-wine and seasonal small-plates focus; comparable in scale, neighborhood-anchored positioning, and culinary craft.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/manuelanewyorkcity
• Instagraminstagram.com/manuelanyc
• LinkedInlinkedin.com/company/manuela-nyc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manuela